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エッセンシャルオイル市場レポート:製品、用途、販売チャネル、地域別、2024~2032年Essential Oils Market Report by Product, Application, Sales Channel, and Region 2024-2032 |
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エッセンシャルオイル市場レポート:製品、用途、販売チャネル、地域別、2024~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 149 Pages
納期: 2~3営業日
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世界のエッセンシャルオイル市場規模は2023年に122億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに245億米ドルに達し、2024~2032年の間に7.8%の成長率(CAGR)を示すと予測しています。消費者意識の高まり、治療や薬用としての製品利用の広がり、有利な規制支援の賦課、様々なセグメントでの製品需要の高まり、eコマースプラットフォームの急増、抽出方法における継続的な研究と革新は、市場を推進している主要要因の一部です。
エッセンシャルオイルとは、植物の自然のエッセンスを凝縮した抽出物を指します。ラベンダー、ペパーミント、レモングラス、ティーツリー、ローズマリー、シダーウッド、ユーカリなどのオイルが含まれます。エッセンシャルオイルは、水蒸気蒸留法や低温圧搾法など、さまざまな製法で得られます。エッセンシャルオイルは、アロマセラピー、マッサージセラピー、食品の香り付け、美容製品の強化、薬用治療、家庭用洗浄剤、害虫駆除、スキンケア、芳香剤、軽度の健康問題の治療などに広く使用されています。消化を改善し、睡眠の質を高め、免疫システムを強化し、不安やストレスを軽減し、気分を高揚させ、頭痛を緩和します。
香りの強化、芳香、治療効果などの多機能特性により、化粧品、飲食品(F&B)、医薬品、洗浄剤など、さまざまなセグメントで製品需要が高まっていることが、市場の成長を後押ししています。さらに、消費者が幅広い製品を探索・購入できるeコマース・プラットフォームの急増が、市場成長にプラスの影響を与えています。さらに、新しいブレンドや配合の開発と相まって、抽出方法における継続的な研究と革新が、もう一つの成長促進要因として作用しています。これとは別に、世界中で可処分所得が増加しており、より多くの個人がエッセンシャルオイルなどのプレミアム製品やウェルネス製品に投資できるようになっていることも、市場の成長を強化しています。その他にも、ホリスティックな健康志向への文化的シフトの高まり、倫理的に調達された製品に対する需要の増加、メーカーによる積極的なマーケティングや販促キャンペーンなどが、市場の成長を促進すると予想されます。
消費者の意識の高まり
天然材料やオーガニック製品の健康効果に対する消費者の意識の高まりは、エッセンシャルオイル市場の主要な促進要因です。このような天然成分へのシフトは、純粋で、安全で、有益であると認識される製品への深い理解と需要によるものです。さらに、消費者はオンラインで簡単に情報にアクセスできるようになったため、情報通になり、化学合成品に代わる製品を積極的に求めるようになっています。さらに、政府機関や民間団体がエッセンシャルオイルのような天然物質の利点についての認識を高めるための教育キャンペーンを強化していることも、市場の成長に寄与しています。さらに、成分調達の透明性と天然製品のトレーサビリティが重視されるようになっていることも、市場の成長をさらに後押ししています。
治療と医薬品としての製品利用の高まり
エッセンシャルオイルは、様々な文化圏の伝統医療で広く使用されており、その治療特性は現在、現代の医療やウェルネスプラクティスで認識され、利用されています。エッセンシャルオイルは、疼痛管理、ストレス軽減、消化器系疾患などの特定の疾患の治療など、さまざまな目的で使用されています。さらに、身体的・心理的な幸福感を高めるためにエッセンシャルオイルを使用するアロマセラピーの台頭は、市場の成長にプラスの影響を与えています。さらに、エッセンシャルオイルの効能を検証する科学的調査の増加に支えられ、開業医やセラピストがエッセンシャルオイルを診療に取り入れるケースが増えています。加えて、健康と免疫力への注目の高まりは、予防とサポートケアにおけるエッセンシャルオイルの需要をさらに高めています。
有利な規制の導入
天然・オーガニック製品を促進する規制と政策は、エッセンシャルオイル市場に大きな影響を与えています。政府機関や国際機関は、天然製品の利点をますます認識し、その生産、認証、販売を促進する基準やガイドラインを策定しています。さらに、こうした規制は倫理的な調達、品質管理、透明性のある表示を促進することが多く、それによって消費者の信頼と信用を高めています。これに加えて政府は、エッセンシャルオイルなどの天然成分の生産を奨励するため、農業従事者やメーカーに奨励金、資金、支援を提供しています。このような積極的な規制環境は、製品の安全性と完全性を保証するだけでなく、業界の革新と成長を促進します。さらに、こうした制度的支援はマーケットにおける触媒として機能し、自然でサステイナブル生活への世界のシフトに沿った、構造化された支援的枠組みを記載しています。
The global essential oils market size reached US$ 12.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 24.5 Billion by 2032, exhibiting a growth rate (CAGR) of 7.8% during 2024-2032. The escalating consumer awareness, widespread product utilization for therapeutic and medicinal usage, imposition of favorable regulatory support, rising product demand across various sectors, surge in e-commerce platforms, and continuous research and innovation in the extraction methods are some of the major factors propelling the market.
Essential oils refer to concentrated extracts that capture the natural essence of the plant. It includes lavender, peppermint, lemongrass, tea tree, rosemary, cedarwood, and eucalyptus oils. They are obtained through various processes, such as steam distillation and cold pressing. Essential oils are widely used in aromatherapy, massage therapy, flavoring food, enhancing beauty products, medicinal treatments, household cleaning products, pest control, skin care, air freshening, and treating minor health issues. They improve digestion, enhance sleep quality, strengthen the immune system, reduce anxiety and stress, uplift mood, and alleviate headaches.
The rising product demand across various sectors, such as cosmetics, food and beverages (F&B), pharmaceuticals, and cleaning agents, owing to their multifunctional properties, including flavor enhancement, fragrance, and therapeutic effects, is propelling the market growth. Additionally, the surge in e-commerce platforms, which allow consumers to explore and purchase a wide array of products, is positively influencing the market growth. Furthermore, continuous research and innovation in the extraction methods, coupled with the development of new blends and formulations, are acting as another growth-inducing factor. Apart from this, the increasing disposable income across the globe, which is enabling more individuals to invest in premium and wellness products, such as essential oils, is strengthening the market growth. Other factors, including the rising cultural shift towards holistic well-being, increasing demand for ethically sourced products, and aggressive marketing and promotional campaigns by manufacturers, are anticipated to drive the market growth.
The escalating consumer awareness
The growing consumer consciousness about the health benefits of natural and organic products is a primary driver in the essential oils market. This shift towards natural ingredients is due to a deeper understanding and demand for products that are perceived as pure, safe, and beneficial. Furthermore, consumers are becoming more informed, owing to the easy accessibility of information online, and are actively seeking alternatives to synthetic and chemical-laden products. Additionally, increasing educational campaigns by governmental bodies and private organizations to increase awareness about the benefits of natural substances like essential oils is contributing to the market growth. Moreover, the growing emphasis on transparency in ingredient sourcing and the traceability of natural products is further bolstering the market growth.
The rising product utilization for therapeutic and medicinal usage
Essential oils are extensively used in traditional medicine across various cultures, and their therapeutic properties are now being recognized and utilized in modern healthcare and wellness practices. They are being employed for a range of purposes, including pain management, stress reduction, and treating certain ailments, such as digestive disorders. Furthermore, the rise of aromatherapy, where essential oils are used to enhance physical and psychological well-being, is positively influencing the market growth. Additionally, medical practitioners and therapists are increasingly integrating essential oils into their practices, supported by a growing body of scientific research that validates their efficacy. In addition, the increasing focus on health and immunity is further bolstering the demand for essential oils in preventive and supportive care.
The imposition of favorable regulatory support
Favorable regulations and policies promoting natural and organic products have had a significant impact on the essential oils market. Government bodies and international organizations are increasingly recognizing the benefits of natural products and are formulating standards and guidelines that facilitate their production, certification, and marketing. Furthermore, these regulations often promote ethical sourcing, quality control, and transparent labeling, thereby building consumer trust and confidence. In addition to this, governments are providing incentives, funding, and support to farmers and manufacturers to encourage the production of natural ingredients, such as essential oils. This proactive regulatory environment not only ensures the safety and integrity of the products but also fosters innovation and growth within the industry. Moreover, this institutional support acts as a catalyst in the market, providing a structured and supportive framework that aligns with the global shift towards natural and sustainable living.
IMARC Group provides an analysis of the key trends in each segment of the global essential oils market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product, application, and sales channel.
Cedarwood Oil
Eucalyptus Oil
Lavender Oil
Lemongrass Oil
Rosemary Oil
Tea Tree Oil
Ylang Ylang Oil
Others
Tea tree oil dominates the market
The report has provided a detailed breakup and analysis of the market based on product. This includes cedarwood oil, eucalyptus oil, lavender oil, lemongrass oil, rosemary oil, tea tree oil, ylang ylang oil, and others. According to the report, tea tree oil represented the largest segment.
Tea tree oil is dominating the market as it is commonly used in skincare products, hair care, household cleaning, and even as a natural antiseptic. Its wide-ranging applications across various industries contribute to its strong market position. Furthermore, it is well-regarded for its therapeutic properties, such as its antimicrobial and anti-inflammatory effects. It is often used in treating various skin conditions, including acne, and in promoting wound healing. In addition, the heightened awareness among consumers regarding the specific benefits of tea tree oil is acting as another growth-inducing factor. Apart from this, the shifting trend towards natural and organic products is facilitating the demand for tea tree oil as an organic alternative to many synthetic ingredients. Its purity and natural origin also resonate with the increasing preference for clean and green products.
Medical
Pharmaceutical
Nutraceuticals
Food and Beverages
Bakery and Confectionery
Beverages
Meat, Poultry and Seafood
Others
Spa and Relaxation
Aromatherapy
Personal Care
Cosmetics
Toiletries
Others
Cleaning
Kitchen Cleaners
Floor Cleaners
Bathroom Cleaner
Others
Others
Spa and relaxation hold the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes medical (pharmaceutical and nutraceuticals), food and beverages (bakery and confectionery, beverages, meat, poultry and seafood, and others), spa and relaxation (aromatherapy, personal care, cosmetics, toiletries, and others), cleaning (kitchen cleaners, floor cleaners, bathroom cleaner, and others), and others. According to the report, spa and relaxation accounted for the largest market share.
Essential oils are widely used in spas owing to their calming and therapeutic effects. They help to promote relaxation, alleviate stress, and enhance overall well-being, thus aligning perfectly with the primary goals of spa therapies. Furthermore, they are also used in aromatherapy to affect mood and promote health. The sensory experience created by essential oils aids in offering unique and personalized relaxation. In addition, essential oils provide spas with the opportunity to offer customized treatments tailored to individual preferences and needs. Different oils can be blended to create specific effects, adding to the allure of personalized spa experiences. Apart from this, their inclusion enhances the perception of luxury and premium care in spa services. They add an exclusive touch to treatments, elevating the spa experience and attracting a discerning clientele.
Offline Stores
Online Stores
Offline stores hold the largest share in the market
A detailed breakup and analysis of the market based on the sales channel has also been provided in the report. This includes offline stores and online stores. According to the report, offline stores accounted for the largest market share.
Offline stores are dominating the market as they provide sensory experience where customers can smell, touch, and experience the product first-hand. Furthermore, the presence of trained staff in offline stores that can provide personalized recommendations and guidance on the usage and benefits of different essential oils is supporting the market growth. This expert advice often plays a crucial role in the purchasing decision, especially for new or less-informed customers. In addition, offline stores offer the advantage of immediate purchase and possession, which can be appealing for those looking for immediate use or gifts. Moreover, the ability to purchase directly from reputable retailers or brand outlets can build confidence in the product's origin and quality.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest essential oils market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe has a comprehensive regulatory environment that emphasizes quality, safety, and sustainability. These regulations foster trust and encourage the production and consumption of high-quality essential oils. Furthermore, many European countries have a rich tradition of herbal medicine and natural remedies which utilize essential oils. Additionally, the increasing consumer preference for natural, organic, and sustainable products is acting as another growth-inducing factor. Apart from this, Europe hosts some of the leading research institutions and companies focused on essential oils. This continuous innovation and scientific validation of the benefits of essential oils is further bolstering the market growth. Moreover, the presence of well-established distribution channels, both online and offline, which facilitate the accessibility of essential oils to a wide consumer base, is positively influencing the market growth.
Leading companies are investing in continuous research and innovation to develop new extraction methods, blends, and formulations, which aid in creating differentiated products that cater to specific consumer needs and preferences. Additionally, they are broadening product portfolios to include a diverse range of essential oils and related products to cater to various applications across industries, such as cosmetics, pharmaceuticals, food and beverages (F&B), and more. Apart from this, key players are forming partnerships and collaborations with other companies, research institutions, or industry experts to leverage complementary strengths and extend market presence. In addition, top companies are implementing sustainable sourcing, production, and packaging methods to align with the growing consumer demand for eco-friendly products. Besides this, they are entering new geographic markets or expanding within existing ones through strategic investments, acquisitions, or localized marketing efforts.
Biolandes
doTerra
Essential Oils of New Zealand Ltd.
Falcon Essential Oils
Farotti S.R.L.
FLAVEX Naturextrakte GmbH
H. Reynaud & Fils
India Essential Oils
Moksha Lifestyle Products
Rocky Mountain Oils LLC
Sydney Essential Oil Co. (SEOC)
The Lebermuth Company
Ungerer Limited
Young Living Essential Oils.
In October 2020, doTerra launched essential oil products such as toothpaste, bath bars, diffusers, and hand wipes.
In February 2020, Ungerer Limited was acquired by Givaudan to extend its capabilities in core flavors and fragrance activities.
In May 2023, Young Living Essential Oils announced the release of two new products, namely, Season Essentials and Red Cedar Bliss Essential Oil.