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市場調査レポート
商品コード
1541183
ビーガンヨーグルト市場レポート:供給源、フレーバー、用途、流通チャネル、地域別、2024年~2032年Vegan Yogurt Market Report by Source, Flavor, Application, Distribution Channel, and Region 2024-2032 |
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ビーガンヨーグルト市場レポート:供給源、フレーバー、用途、流通チャネル、地域別、2024年~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 147 Pages
納期: 2~3営業日
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世界のビーガンヨーグルト市場規模は2023年に29億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに110億米ドルに達し、2024年から2032年の間に15.3%の成長率(CAGR)を示すと予測しています。大衆の健康意識の高まり、食事制限の普及、気候変動や環境悪化に対する懸念の高まり、植物性原料の生産コストの低下、最近の技術進歩などが市場を推進する主な要因です。
ビーガンヨーグルトとは、アーモンド、ココナッツ、大豆、オート麦、カシューミルクなどの植物性原料から作られる乳製品を含まない代替品を指します。無糖、加糖、フルーツ入りなど、さまざまな風味と食感があります。ヴィーガンヨーグルトは、スムージーのベース、ディップ、サラダドレッシング、朝食用ボウル、ベーキング、調理用ソース、デザート、マリネ、サンドイッチ用スプレッド、直接食べるスナックなど、幅広い用途があります。コスト効率が高く、低脂肪、コレステロールフリーの製品で、クリーンな栄養プロファイルを提供し、保存期間が長く、環境の持続可能性を促進し、健康全般を改善します。
シェフや家庭料理人の間で植物性食材の需要が高まっているため、製品が広く採用され、市場の成長を後押ししています。さらに、乳製品に比べて植物性原料の製造コストが低いため、ビーガンヨーグルトは製造業者と消費者の双方にとって費用対効果の高い選択肢となっており、市場成長にプラスの影響を与えています。さらに、消費者が幅広い種類のビーガンヨーグルトを競争価格で便利に入手できるオンラインストアやオフラインストアなどの小売プラットフォームが急速に拡大していることも、市場成長に寄与しています。これに加えて、製品のテクスチャー、味、保存性を改善することで消費者の体験を向上させている最近の技術的進歩も市場成長に好影響を与えています。さらに、テレビ(TV)コマーシャルやソーシャル・メディアを通じたメーカーによる積極的なプロモーションやマーケティング・イニシアティブが、市場成長の起爆剤となっています。
大衆の健康意識の高まり
消費者の健康意識の高まりは、ビーガンヨーグルト市場の成長を促進する重要な要因です。乳製品は、その飽和脂肪酸含有量、潜在的なホルモンバランスの乱れ、コレステロール値についてますます疑問視されるようになっています。植物性ヨーグルトを主成分とするヴィーガンヨーグルトは、現代の栄養学の常識に合致した代替品を提供します。飽和脂肪酸が少なく、コレステロールを含まないため、心臓に優しい選択肢となります。さらに、ビーガンヨーグルトには、ビタミンB12、カルシウム、オメガ3脂肪酸などの必須栄養素が強化されていることが多く、植物性食生活に切り替えた際に消費者が心配する一般的な栄養不足に対処するのに役立ちます。これに加えて、健康上の理由から動物性食品の消費量を減らすよう提唱する科学的調査が増え続けていることも、成長を促す要因となっています。
食事制限の普及
乳糖不耐症や牛乳アレルギーなど、食事制限の蔓延が深刻化していることも、ビーガンヨーグルト市場を牽引する重要な要因です。乳糖不耐症はしばしば腹部膨満感、下痢、腹痛などの症状を引き起こし、乳製品の摂取を消費者にとって不快な経験にしています。また、牛乳アレルギーは小児に最も多い食物アレルギーのひとつであり、皮膚反応、消化器系の問題、花粉症のような症状を引き起こします。ビーガンヨーグルトは、アーモンド、大豆、ココナッツ、オーツ麦など、天然の乳糖を含まず、一般的に消化しやすい植物源から作られているため、こうした症状に対して消化しやすく、低アレルギー性の代替食品を提供します。さらに、ヴィーガンヨーグルトの消化吸収性と低アレルギー性を強調するメーカーによる独自のマーケティング戦略と製品処方が、市場の成長に寄与しています。
気候変動と環境悪化への懸念の高まり
伝統的な乳製品産業は資源集約的で、家畜のために大量の水、土地、飼料を必要とします。これとは対照的に、ヴィーガンヨーグルトの生産では、植物由来の原料は乳製品に比べて水が少なくて済み、温室効果ガス(GHG)の排出量も少ないため、環境フットプリントが低くなります。さらに、消費者が製品の持続可能性属性に基づいて購入を決定できる支出能力の高まりが、市場の成長に寄与しています。さらに、企業は自社製品の持続可能な側面を強調することで、こうした動向に対応しており、多くの場合、環境に優しいパッケージングや透明性の高い調達を行っています。これに加えて、畜産が環境に与える悪影響をめぐる世論が消費者層の一部を活気づけ、より持続可能な選択肢を求めるようになったことも、ヴィーガン・ヨーグルトの需要急増に寄与しています。
The global vegan yogurt market size reached US$ 2.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 11.0 Billion by 2032, exhibiting a growth rate (CAGR) of 15.3% during 2024-2032. The growing health awareness among the masses, increasing prevalence of dietary restrictions, escalating concerns about climate change and environmental degradation, lower production costs of plant-based ingredients, and the recent technological advancements are some of the major factors propelling the market.
Vegan yogurt refers to a dairy-free alternative made from plant-based ingredients, such as almond, coconut, soy, oat, or cashew milk. It comes in various flavors and textures, including unsweetened, sweetened, and fruit-infused options. Vegan yogurt finds extensive applications in smoothie bases, dips, salad dressings, breakfast bowls, baking, cooking sauces, desserts, marinades, sandwich spreads, and as a direct snack. It is a cost-effective, low-fat, and cholesterol-free product that provides a clean nutritional profile, offers long shelf life, promotes environmental sustainability, and improves overall health.
The widespread product adoption owing to the increasing demand for plant-based ingredients among chefs and home cooks is propelling the market growth. Furthermore, the lower production costs of plant-based ingredients compared to dairy, which makes vegan yogurt a cost-effective option for both manufacturers and consumers, is positively influencing the market growth. Additionally, the rapid expansion of retail platforms, including online and offline stores, that are providing consumers convenient access to a broad range of vegan yogurts at competitive prices is contributing to the market growth. Besides this, the recent technological advancements that are improving consumer experience by improving product texture, taste, and shelf-life are favoring the market growth. Moreover, aggressive promotion and marketing initiatives by manufacturers through television (TV) commercials and social media are catalyzing the market growth.
The growing health awareness among the masses
The surge in health awareness among consumers is an important factor propelling the growth of the vegan yogurt market. Dairy products are increasingly being questioned for their saturated fat content, potential hormonal imbalances, and cholesterol levels. Vegan yogurt, which is predominantly plant-based, offers an alternative that aligns well with contemporary nutritional wisdom. It is lower in saturated fats and devoid of cholesterol, positioning it as a heart-friendly option. Moreover, vegan yogurts often come fortified with essential nutrients, such as vitamin B12, calcium, and omega-3 fatty acids, which aids in addressing the common nutritional deficiencies that consumers worry about when switching to plant-based diets. Besides this, the ongoing proliferation of scientific research advocating for reduced animal product consumption for health reasons is acting as another growth-inducing factor.
The increasing prevalence of dietary restrictions
The escalating prevalence of dietary restrictions, such as lactose intolerance and milk allergies, is a significant factor driving the vegan yogurt market. Lactose intolerance often leads to symptoms, such as bloating, diarrhea, and abdominal cramps, making dairy consumption an uncomfortable experience for consumers. Along with this, milk allergy is one of the most common food allergies in children, causing skin reactions, digestive issues, and hay fever-like symptoms. Vegan yogurt provides a digestible and hypoallergenic alternative for these conditions as it is made from plant sources such as almonds, soy, coconut, and oats that are naturally lactose-free and generally easier to digest. Furthermore, the tailored marketing strategies and product formulations by manufacturers that emphasize the digestibility and hypoallergenic characteristics of vegan yogurt are contributing to the market growth.
The escalating concerns about climate change and environmental degradation
The traditional dairy industry is resource-intensive, requiring large amounts of water, land, and feed for livestock. In contrast, vegan yogurt production offers a lower environmental footprint, as plant-based sources need less water and produce fewer greenhouse gas (GHG) emissions compared to dairy. Furthermore, the growing expenditure capacities, which allow consumers to make purchase decisions based on the sustainability attributes of products, are contributing to the market growth. Moreover, companies are responding to these trends by highlighting the sustainable aspects of their products, often with eco-friendly packaging and transparent sourcing. Besides this, the public discourse around the adverse environmental impacts of animal agriculture has galvanized a portion of the consumer base to seek out more sustainable options, thereby contributing to the burgeoning demand for vegan yogurt.
IMARC Group provides an analysis of the key trends in each segment of the global vegan yogurt market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on source, flavor, application, and distribution channel.
Almond
Soy
Coconut
Others
Soy dominates the market
The report has provided a detailed breakup and analysis of the market based on source. This includes almond, soy, coconut, and others. According to the report, Soy represented the largest segment.
Soy is dominating the market as it offers a high protein content, similar to that of dairy yogurt, making it a nutritious choice for consumers looking for plant-based protein options. Additionally, it has been widely researched and is a well-established base for plant-based products, including yogurt. Moreover, soy is a cost-effective raw material compared to other plant-based options, such as almonds and cashews, which makes it accessible for both manufacturers and consumers. Besides this, it is one of the most cultivated legumes across the globe, ensuring a consistent supply chain, which is essential for mass production and market penetration. Moreover, the advancements in food technology, which have led to the development of soy-based yogurts with improved taste and texture, are boosting the market growth.
Vanilla
Strawberry
Mixed Berry
Raspberry
Peach
Others
A detailed breakup and analysis of the market based on flavor has also been provided in the report. This includes vanilla, strawberry, mixed berry, raspberry, peach, and others.
Vanilla offers a universally appealing taste, which makes it a popular choice among consumers. Its mild yet distinct flavor complements the plant-based ingredients commonly used in vegan yogurt, thus enhancing the overall eating experience. Moreover, vanilla serves as a versatile base that pairs well with a variety of other flavors, fruits, and toppings. This adaptability makes it a go-to option for consumers who wish to customize their yogurt according to personal preferences.
Strawberry offers a sweet, tangy profile, which complements the naturally tart characteristics of yogurt, creating a balanced taste experience that is pleasing to a wide audience. Moreover, the familiarity of strawberry flavor allows it to serve as a gateway for consumers who are new to vegan yogurt. This makes it easier for manufacturers to introduce new customers to their range of plant-based yogurts, thereby expanding market reach.
Frozen Dessert
Food
Beverages
Others
A detailed breakup and analysis of the market based on application has also been provided in the report. This includes frozen dessert, food, beverages, and others.
Vegan yogurt serves as an ideal base for frozen desserts, offering a creamy texture and rich flavor that closely mimics dairy-based options. Additionally, the versatility of vegan yogurt allows for the incorporation of various flavors, sweeteners, and additives, making it suitable for a wide range of frozen dessert products, such as ice creams, sorbets, and frozen yogurts. Moreover, the advancements in food processing technology, which have improved the texture and taste of vegan frozen desserts, leading to higher consumer acceptance, are supporting the market growth.
Vegan yogurt is increasingly being incorporated into a wide range of foods, such as smoothies, salad dressings, baked goods, and desserts. Additionally, the surge in the ready-to-eat (RTE) and convenience food sectors is further propelling the use of vegan yogurt in food applications. Its longer shelf life, compared to many dairy-based yogurts, makes it a suitable ingredient for packaged food products that require extended storage.
Hypermarkets and Supermarkets
Convenience Stores
Online Stores
Others
Hypermarkets and supermarkets hold the largest share in the market
A detailed breakup and analysis of the market based on distribution channel has also been provided in the report. This includes hypermarkets and supermarkets, convenience stores, online stores, and others. According to the report, hypermarkets and supermarkets accounted for the largest market share.
Hypermarkets and supermarkets are dominating the market as they offer a wide variety of choices, making it convenient for consumers to compare and select vegan yogurt from multiple brands and flavors in a single location. Additionally, the established infrastructure and strategic locations of hypermarkets and supermarkets make them accessible to a large population. Furthermore, they employ promotional strategies such as discounts, loyalty programs, and in-store tastings, which contribute to greater consumer awareness and product trials. Moreover, hypermarkets and supermarkets have refrigerated sections that are essential for the storage of perishable items like vegan yogurt. This ensures that the product maintains its quality, thereby building trust and enhancing customer satisfaction.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest vegan yogurt market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The heightened health consciousness among North American consumers, which is driving the switch from dairy to vegan options, is contributing to the market growth. Additionally, the growing awareness and concern for animal welfare in the region is promoting the consumption of plant-based foods, such as vegan yogurt. Furthermore, the presence of a robust distribution network in North America, comprising supermarkets, specialty stores, and online platforms, which makes vegan yogurt easily accessible to a larger consumer base, is positively influencing the market growth. Besides this, the incorporation of advanced food processing technologies by regional manufacturers, resulting in the development of high-quality, tasty vegan yogurt products, is supporting the market growth. In addition, the presence of leading companies in the North American market, which provides an array of choices for consumers, fostering competition and driving down prices to more affordable levels, is favoring the market growth.
The leading players are investing in research and innovation activities to create products that mimic the texture and taste of traditional dairy-based yogurts. This includes the utilization of advanced fermentation techniques and the exploration of novel plant-based ingredients. Furthermore, companies are expanding their product lines to include various flavors, textures, and fortified options that are rich in various nutrients like calcium and vitamin D. Besides this, they are offering yogurt alternatives suitable for different dietary needs, such as low-sugar or high-protein variants. Additionally, top manufacturers are adopting targeted advertising campaigns aimed at health-conscious consumers, vegans, and those with lactose intolerance or dairy allergies. Moreover, they are leveraging social media platforms and influencer marketing to promote their products as tasty and nutritious.
Barambah Organics Pty Ltd.
Blue Diamond Growers
Daiya Foods Inc. (Otsuka Pharmaceutical Co. Ltd.)
Dean Foods (Dairy Farmers of America)
General Mills Inc.
Granarolo S.p.A.
The Hain Celestial Group Inc.
Vitasoy
White Wave Foods (Danone)
In May 2021, PZ Cussons sold its Five:AM Australian yogurt business to Barambah Organics Pty Ltd.
In January 2022, Daiya Foods Inc. announced a new sales and distribution partnership with Hyundai Green Food to introduce its dairy-free and plant-based products in the South Korean market.
In March 2022, General Mills introduced a new plant-based yogurt alternative to meet rising consumer demands.