消化器系健康製品市場レポート：成分、形態、製品、流通チャネル、地域別、2024～2032年

消化器系健康製品市場の世界市場規模は2023年に490億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに908億米ドルに達し、2024～2032年の間に6.9％の成長率（CAGR）を示すと予測しています。消費者の健康意識の高まりとともに、胃腸疾患の有病率が上昇していることが、主に市場を強化しています。

消化器系健康製品市場分析

主要市場促進要因座りがちなライフスタイルや不健康な食習慣に起因する生活習慣病の罹患率の上昇は、市場を促進する主要要因の一つです。さらに、プレバイオティクス、プロバイオティクス、その他の酵素の日常的な食生活における利用が増加していることも、腸内の有害細菌の発生を最小限に抑え、腸内環境を改善することで免疫力を高めるのに役立つことから、もう一つの重要な成長促進要因として作用しています。

主要市場動向：多様な風味のノンアルコール消化器系健康食品の開発など、継続的な製品革新が世界市場を刺激しています。これに加えて、ノンアルコール製品はアルコール製品に代わる健康的な代替品として機能し、消化器系の健康を高めながら不安やストレスを緩和することが知られており、市場にプラスの影響を与えています。

競合情勢：世界市場の著名企業には、Abbott Laboratories、Arla Foods、Biogaia AB、Cargill Incorporated、Chr. Hansen Holding A/S、Deerland Probiotics &Enzymes Inc.、General Mills Inc.、Lallemand Inc.、Mondelez International Inc.、Nestle S.A.、Pepsico Inc.、Yakult Honsha Co. Ltd.などがあります。

地理的動向：自然食品やプロバイオティクスをベースとしたサプリメントに対する消費者の嗜好の変化が、北米市場を活性化しています。さらに、アジア太平洋の製品処方の進歩も市場を強化しています。これとは別に、流通チャネルの拡大が欧州市場を強化しています。さらに、消化器疾患に対する個人の意識の高まりは、今後数年間、ラテンアメリカ市場を引き続き活性化させると考えられます。

課題と機会：市場を阻害している主要課題の1つは、地域によって基準が異なるため、製品の有効性が確保できるかどうかが懸念されることです。しかし、主要企業が透明性の高いラベル付けに広く注力していることから、予測期間中は市場の活性化が期待されます。

消化器系健康製品市場動向

腸の健康への注目の高まり

消化器の健康に対する消費者の意識の高まりが市場を刺激しています。さらに、腸の健康が免疫機能や精神的な健康を含む総合的なウェルネスと関連する調査により、消費者は健康的な消化器系を促進するアイテムをより積極的に求めるようになっています。例えば、森永乳業は2024年3月、日本における個人の主要健康関心事を対象とし、多機能製品への高まる需要に応えることで、腸の健康に重点を置いた新しい機能性表示食品（FFC）を発表しました。これに加えて、ケフィアやヨーグルトのようなプロバイオティクスが豊富な食品は家庭の定番となっており、これも市場を強化しています。例えば、2023年9月には、包装のスペシャリストであるSIGがナノ技術の専門家であるAnaBioと共同で、保存安定性の高い無菌包装の長寿命プロバイオティクス・ヨーグルトを発売しました。さらに、2023年10月には、Biotful Gut Healthが、フルーツ、グルテンフリーのオーツ麦、様々な生きたビーガン培養物を使用したオート麦ケフィアヨーグルトの新シリーズを発表しました。これとは別に、企業はさらに教育キャンペーンを導入し、バランスの取れた腸内細菌叢を維持することの利点を消費者に伝えており、これは当面消化器系健康製品市場の成長を促進すると予想されます。例えば、2024年5月、大手粉ミルクブランドの1つであるフリソは、幼児の腸内健康を促進することを目的とした最新のキャンペーンを展開しました。

様々な製品の発売

消化器系の健康を改善するための自然な方法を求める人が増えているため、プロバイオティクスやプレバイオティクスの使用量は増加の一途をたどっています。例えば、2024年4月、機械学習と人工知能を利用して、シードヘルス社は次世代精密プロバイオティクスとマイクロバイオーム指向介入の発見と開発を目標とする新しいCODAプラットフォームを発表しました。さらに、2024年3月には、マイクロバイオームを対象とした製品を通じてメタボリックヘルスの次なるフロンティアを開拓するバイオテクノロジー企業の1つであるペンジュラム・セラピューティクス社が、GLP-1産生を自然に高め、健康的な体重を自然に維持するのに役立つ、効果的で強力かつ科学的裏付けのあるツールであるGLP-1プロバイオティクスを発売しました。これに加えて、機能性飲料の人気の高まりも、もう一つの大きな成長促進要因として作用しています。例えば、2024年1月、ブリュー博士はSprouts Farmersで、オーガニック原料で味付けしたシップジョイを発表しました。また、5gの有機サトウキビ糖、腸にやさしいプロバイオティクス、人工甘味料不使用で、楽しくクリーンで罪悪感のないリフレッシュメントを提供しています。

天然サプリメントへの需要の高まり

シンプルさと透明性への注目の高まりは、加工を最小限に抑えた天然材料を使用した消化器系健康食品の需要を高めています。例えば2023年8月、健康・ウェルネス企業のHerbalife Nutritionは、コーシャ、オーガニック認証、非遺伝子組み換え認証の製品を特徴とするHerbalife Vラインを発売しました。同様に、ブライトシードは2023年10月、同社初の生理活性含有成分であるBrightseed Bio Gut Fiberがアップサイクル認証を取得したと発表しました。これとは別に、個人が認識できる植物由来の成分を含むラベルや製品を採用するケースも増えています。例えば、2024年3月、Nestle Health Scienceのブランドで、トレーサビリティのあるクリーンな非遺伝子組み換え原料を使用したサプリメントで著名なGarden of Lifeは、クリーンで臨床的に研究されたパフォーマンスサポートを個人に提供するスポーツ栄養製品を開発しました。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の消化器系健康製品市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：コンポーネント別

• プレバイオティクス
• プロバイオティクス
• 酵素
• その他

第7章 市場内訳：形態別

• カプセル
• 錠剤
• 粉末
• 液体
• その他

第8章 市場内訳：製品別

• 乳製品
• ベーカリー製品とシリアル
• ノンアルコール飲料
• その他

第9章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• 薬局
• オンラインストア
• その他

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Abbott Laboratories
  • Arla Foods
  • Biogaia AB
  • Cargill Incorporated
  • Chr. Hansen Holding A/S
  • Deerland Probiotics & Enzymes Inc.
  • General Mills Inc.
  • Lallemand Inc
  • Mondelez International Inc.
  • Nestle S.A.
  • Pepsico Inc.
  • Yakult Honsha Co. Ltd.

List of Figures

• Figure 1: Global: Digestive Health Products Market: Major Drivers and Challenges
• Figure 2: Global: Digestive Health Products Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Digestive Health Products Market: Breakup by Ingredient (in %), 2023
• Figure 4: Global: Digestive Health Products Market: Breakup by Form (in %), 2023
• Figure 5: Global: Digestive Health Products Market: Breakup by Product (in %), 2023
• Figure 6: Global: Digestive Health Products Market: Breakup by Distribution Channel (in %), 2023
• Figure 7: Global: Digestive Health Products Market: Breakup by Region (in %), 2023
• Figure 8: Global: Digestive Health Products Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Digestive Health Products (Prebiotics) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Digestive Health Products (Prebiotics) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Digestive Health Products (Probiotics) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Digestive Health Products (Probiotics) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Digestive Health Products (Enzymes) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Digestive Health Products (Enzymes) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Digestive Health Products (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Digestive Health Products (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Digestive Health Products (Capsules) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Digestive Health Products (Capsules) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Digestive Health Products (Tablets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Digestive Health Products (Tablets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Digestive Health Products (Powders) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Digestive Health Products (Powders) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Digestive Health Products (Liquid) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Digestive Health Products (Liquid) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Digestive Health Products (Other Forms) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Digestive Health Products (Other Forms) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Digestive Health Products (Dairy Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Digestive Health Products (Dairy Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Digestive Health Products (Bakery Products and Cereals) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Digestive Health Products (Bakery Products and Cereals) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Digestive Health Products (Non-Alcoholic Beverages) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Digestive Health Products (Non-Alcoholic Beverages) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Digestive Health Products (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Digestive Health Products (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Digestive Health Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Digestive Health Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Digestive Health Products (Pharmacies) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Digestive Health Products (Pharmacies) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Global: Digestive Health Products (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Global: Digestive Health Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Global: Digestive Health Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Global: Digestive Health Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: North America: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: North America: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: United States: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: United States: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Canada: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Canada: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Asia Pacific: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Asia Pacific: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: China: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: China: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Japan: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Japan: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: India: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: India: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: South Korea: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: South Korea: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Australia: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Australia: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Indonesia: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Indonesia: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Others: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Others: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Europe: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Europe: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Germany: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Germany: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: France: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: France: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: United Kingdom: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: United Kingdom: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Italy: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Italy: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Spain: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Spain: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Russia: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Russia: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Others: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Others: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Latin America: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Latin America: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Brazil: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Brazil: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: Mexico: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: Mexico: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: Others: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 88: Others: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 89: Middle East and Africa: Digestive Health Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 90: Middle East and Africa: Digestive Health Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 91: Global: Digestive Health Products Industry: SWOT Analysis
• Figure 92: Global: Digestive Health Products Industry: Value Chain Analysis
• Figure 93: Global: Digestive Health Products Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Digestive Health Products Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Digestive Health Products Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
• Table 3: Global: Digestive Health Products Market Forecast: Breakup by Form (in Million US$), 2024-2032
• Table 4: Global: Digestive Health Products Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 5: Global: Digestive Health Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 6: Global: Digestive Health Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Digestive Health Products Market Structure
• Table 8: Global: Digestive Health Products Market: Key Players

The global digestive health products market size reached US$ 49.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 90.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The rising prevalence of gastrointestinal diseases, along with the increasing consumer health consciousness, is primarily bolstering the market.

Digestive Health Products Market Analysis:

Major Market Drivers: The rising incidences of lifestyle disorders, owing to sedentary lifestyles and unhealthy dietary habits, are among the key drivers propelling the market. Additionally, the increasing use of prebiotics, probiotics, and other enzymes in daily diets, as they aid in minimizing the development of harmful bacteria in the gut and enhance immunity by improving intestinal health, is also acting as another significant growth-inducing factor.

Key Market Trends: Continuous product innovations, such as the development of non-alcoholic digestive health products in a wide variety of flavors, are stimulating the global market. Besides this, they act as a healthy alternative to their alcoholic counterparts and are known to alleviate anxiety and stress while enhancing digestive health, which is positively influencing the market.

Competitive Landscape: Some of the prominent companies in the global market include Abbott Laboratories, Arla Foods, Biogaia AB, Cargill Incorporated, Chr. Hansen Holding A/S, Deerland Probiotics & Enzymes Inc., General Mills Inc., Lallemand Inc., Mondelez International Inc., Nestle S.A., Pepsico Inc., and Yakult Honsha Co. Ltd., among many others.

Geographical Trends: The shifting consumer preferences for natural and probiotic-based supplements are catalyzing the market in North America. Moreover, advancements in product formulations across the Asia Pacific are also bolstering the market. Apart from this, the expanding distribution channels are strengthening the market in Europe. Furthermore, the elevating awareness among individuals towards digestive disorders will continue to fuel the market across Latin America in the coming years.

Challenges and Opportunities: One of the primary challenges hindering the market is the concern over ensuring product efficacy, on account of the varying regional standards. However, the widespread focus of key players on transparent labeling is anticipated to fuel the market over the forecasted period.

Digestive Health Products Market Trends:

Increasing Focus on Gut Health

The increasing awareness among consumers about digestive health is stimulating the market. Moreover, with research linking gut health to overall wellness, including immune function and mental health, they are becoming more proactive in seeking items that promote a healthy digestive system. For example, in March 2024, Morinaga Milk unveiled new Foods with Function Claims (FFCs) that target the major health concerns of individuals in Japan and meet the escalating demand for multifunctional products, thereby emphasizing on gut health. Besides this, probiotic-rich foods like kefir and yogurt have become household staples, which are also bolstering the market. For instance, in September 2023, packaging specialists SIG collaborated with nanotechnology experts AnaBio to launch the long-life probiotic yogurt within shelf-stable aseptic packaging. Additionally, in October 2023, Biotful Gut Health announced a novel range of Oat Kefir yogurts made with fruit, gluten-free oats, and various live vegan cultures. Apart from this, companies are further introducing educational campaigns to inform consumers about the benefits of maintaining a balanced gut microbiome, which is expected to fuel the digestive health products market growth over the foreseeable future. For instance, in May 2024, Friso, one of the leading nutrition formula milk brands, developed its latest campaign aimed at promoting gut health in children.

Various Product Launches

As individuals are looking for natural ways to improve their digestive health, the usage of probiotics and prebiotics is continuously rising. For instance, in April 2024, using machine learning and artificial intelligence, Seed Health introduced a new CODA platform that targets the discovery and development of next-generation precision probiotics and microbiome-directed interventions. Moreover, in March 2024, Pendulum Therapeutics, one of the biotech companies pioneering the next frontier of metabolic health through its microbiome-targeted products, launched a GLP-1 Probiotic that is an effective, powerful, and science-backed tool to help naturally boost GLP-1 production and naturally help maintain a healthy weight. Besides this, the inflating popularity of functional drinks is also acting as another significant growth-inducing factor. For example, in January 2024, Brew Dr. unveiled Sipjoy at Sprouts Farmers, flavored with organic ingredients. It also contains 5g of organic cane sugar, gut-friendly probiotics, and no artificial sweeteners, thereby delivering an enjoyable, clean, and guilt-free refreshment.

Rising Demand for Natural Supplements

The elevating focus on simplicity and transparency is elevating the demand for digestive health products made with minimally processed and natural ingredients. For example, in August 2023, a health and wellness company, Herbalife Nutrition, launched the Herbalife V line that features kosher, certified organic, and non-GMO verified products, including two protein shake offerings and a variety of dietary supplements designed to improve gut and immune health. Similarly, in October 2023, Brightseed announced that its first bioactive-containing ingredient, Brightseed Bio Gut Fiber, was Upcycled Certified. Apart from this, individuals are increasingly adopting labels and products with recognizable as well as plant-based components. For instance, in March 2024, Garden of Life, a Nestle Health Science brand and prominent player in supplements made from traceable, clean, and non-GMO ingredients, developed sports nutrition products that are made to deliver clean and clinically studied performance support to individuals.

Global Digestive Health Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the ingredient, form, product, and distribution channel.

Breakup by Ingredient:

Prebiotics

Probiotics

Enzymes

Others

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes prebiotics, probiotics, enzymes, and others.

The prebiotics segment features products enriched with inulin and fructooligosaccharides (FOS), widely used for their ability to promote beneficial gut bacteria. For instance, in June 2024, Chong Kun Dang Healthcare (CKDHC) launched a probiotic formula that supports the body's production of the appetite hormone. In the probiotics category, recent product launches include advanced formulations of Lactobacillus and Bifidobacterium strains in various forms, such as yogurts, kefirs, and dietary supplements. On the other hand, enzymes offer enhanced amylase, protease, and lipase blends designed to improve digestive efficiency.

Breakup by Form:

Capsules

Tablets

Powders

Liquid

Others

The report has provided a detailed breakup and analysis of the market based on the form. This includes capsules, tablets, powders, liquid, and others.

Capsules designed for ease of consumption and precise dosing are often favored for their convenience and portability. For example, in May 2024, Bio-K Plus introduced shelf-stable, multi-benefit, vegan, and gluten-free probiotic capsules catering to consumers' specific needs. This innovative line of specialized wellness features Bio-K+'s proprietary strains and scientifically supported extra ingredients for women's health. Tablets are similarly popular, offering a solid form that ensures the controlled release of digestive health ingredients. On the other hand, powders represent a versatile option, thereby allowing consumers to mix them with beverages or food for personalized intake, and they often include prebiotics and probiotics. Liquid is gaining traction for its fast absorption and ease of use, which is particularly in products like probiotic drinks and enzyme solutions. This, in turn, is contributing to the digestive health products market share.

Breakup by Product:

Dairy Products

Bakery Products and Cereals

Non-Alcoholic Beverages

Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes dairy products, bakery products and cereals, non-alcoholic beverages, and others.

Dairy products, such as yogurt and kefir, are widely used owing to their rich probiotic content and widespread consumer acceptance. For example, in January 2024, Nuchev launched its first bovine product for older children and adults aimed at enhancing their digestion and immunity. The bakery products and cereals segment include biscuits, fortified breads, and breakfast cereals infused with prebiotics and probiotics to enhance digestive health. Non-alcoholic beverages, comprising probiotic drinks, kombucha, and fortified juices, are rapidly growing in popularity due to their convenient consumption and health benefits. This, in turn, is positively influencing the digestive health products market outlook. Additionally, other products, such as dietary supplements, snack bars, infant formula, etc., are specifically formulated to support digestive health, catering to the increasing consumer demand for functional foods and beverages that promote gut wellness.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacies

Online Stores

Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacies, online stores, and others.

Supermarkets and hypermarkets represent a significant portion of the market, offering a wide range of digestive health products in a convenient, one-stop shopping environment. On the other hand, pharmacies are trusted outlets for digestive health products, particularly supplements and medications, due to the professional advice and assurance of quality they provide. The rise of online stores has transformed the market, providing consumers with easy access to a vast array of products, detailed information, and the convenience of home delivery. Additionally, other distribution channels, such as specialty health stores and direct sales, cater to niche markets and offer personalized shopping experiences, further diversifying the ways consumers can access digestive health products.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The rising consumer inclination towards functional foods is primarily bolstering the market in North America. Additionally, key players are adopting several strategies, such as the expansion of product portfolios and collaborations, to gain a competitive edge. For instance, in November 2020, Kerry acquired Bio-K Plus, one of the manufacturers of probiotic supplements and beverages in Canada, to strengthen its leadership position in the growing probiotics segment. Besides this, the easy availability of digestive health products via e-commerce platforms in countries across the Asia Pacific is also acting as another significant growth-inducing factor. For example, online retailers, such as Amazon, Flipkart, and Nutrabay, have made it easier for individuals to access a wide range of items. Moreover, regulations by the European Commission and EPA regarding the consumption of naturally derived ingredients are expected to propel the regional market over the forecasted period.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major digestive health products market companies have also been provided. Some of the key players in the market include:

Abbott Laboratories

Arla Foods

Biogaia AB

Cargill Incorporated

Chr. Hansen Holding A/S

Deerland Probiotics & Enzymes Inc.

General Mills Inc.

Lallemand Inc.

Mondelez International Inc.

Nestle S.A.

Pepsico Inc.

Yakult Honsha Co. Ltd.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Digestive Health Products Market Recent Developments:

June 2024: Chong Kun Dang Healthcare (CKDHC) launched a probiotic formula that supports the body's production of the appetite hormone.

May 2024: Bio-K Plus introduced digestive health products, including shelf-stable, vegan, and gluten-free probiotic capsules catering to consumers' specific needs.

April 2024: Seed Health developed a new CODA platform that targets the discovery of next-generation precision probiotics and microbiome-directed interventions.

Key Questions Answered in This Report

• How has the global digestive health products market performed so far, and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global digestive health products market?
• What are the key regional markets?
• What is the breakup of the market based on the ingredient?
• What is the breakup of the market based on the form?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global digestive health products market, and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Digestive Health Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Ingredient

• 6.1 Prebiotics
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Probiotics
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Enzymes
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Form

• 7.1 Capsules
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Tablets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Powders
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Liquid
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Product

• 8.1 Dairy Products
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Bakery Products and Cereals
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Non-Alcoholic Beverages
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

• 9.1 Supermarkets and Hypermarkets
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Pharmacies
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Online Stores
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Others
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Abbott Laboratories
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Arla Foods
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
  • 15.3.3 Biogaia AB
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
    • 15.3.3.4 SWOT Analysis
  • 15.3.4 Cargill Incorporated
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 SWOT Analysis
  • 15.3.5 Chr. Hansen Holding A/S
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
    • 15.3.5.4 SWOT Analysis
  • 15.3.6 Deerland Probiotics & Enzymes Inc.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
  • 15.3.7 General Mills Inc.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Lallemand Inc
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Mondelez International Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
    • 15.3.9.4 SWOT Analysis
  • 15.3.10 Nestle S.A.
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis
  • 15.3.11 Pepsico Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis
  • 15.3.12 Yakult Honsha Co. Ltd.
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials
    • 15.3.12.4 SWOT Analysis