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市場調査レポート
商品コード
1540970
患者参加型ソリューション市場レポート:治療領域、用途、エンドユーザー、コンポーネント、デリバリータイプ、地域別、2024年~2032年Patient Engagement Solutions Market Report by Therapeutic Area, Application, End User, Component, Delivery Type, and Region 2024-2032 |
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患者参加型ソリューション市場レポート:治療領域、用途、エンドユーザー、コンポーネント、デリバリータイプ、地域別、2024年~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界の患者参加型ソリューション市場規模は2023年に356億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに1,322億米ドルに達し、2024年から2032年の間に15.2%の成長率(CAGR)を示すと予測しています。患者のエンパワーメントを目的としたいくつかのプログラムやルールを含む、顧客重視のケアの性質は、eヘルスソリューションの人気の高まりとともに、市場の成長を推進する主な要因のいくつかを表しています。
主な市場促進要因:患者エンゲージメント・ソリューション採用の主な原動力は、患者中心のケアを目指す傾向の高まり、モバイルヘルス(mヘルス)アプリの受け入れ拡大、慢性疾患を抱える患者人口の増加です。しかし、ヘルスケアの成果を高め、コストを削減する重要な方法として、患者エンゲージメントを促進する政府の規制や財政支援は、非常に重要です。人工知能、機械学習、データ解析を含む新技術の使用は、患者の体験をパーソナライズし改善するためのものであり、市場成長の経済促進要因です。これに加えて、COVID-19の大流行は、テレヘルスと遠隔患者モニタリングを急速に加速させており、すべての利害関係者がヘルスケアサービスの提供にデジタルプラットフォームを採用すべきことを明らかにしています。
主な市場動向:患者エンゲージメント・ソリューションの主な市場動向は、人工知能(AI)と機械学習の取り込みであり、最終的には個別化されたケアプランとコミュニケーションにつながります。現在進行中のCOVID-19の世界的台頭により、遠隔医療と遠隔患者モニタリングの利用がますます増加していることは、ヘルスケア提供のための重要なインターフェースとしてのデジタルプラットフォームの役割を明確に示しています。モバイルヘルス(mヘルス)アプリは、健康情報や医療サービスを得るための便利な選択肢として、より多くのユーザーに受け入れられており、足場を固めつつあります。ウェアラブルデバイスを介した健康追跡やデータ収集のための非侵入型技術がますます利用されるようになっています。ヘルスケアプロバイダーと患者は、健康履歴へのシームレスで安全なアクセスを強く支持しており、これが前向きな患者参加型ソリューション市場の見通しを生み出しています。
競合情勢:世界の患者エンゲージメントソリューション業界の主な市場プレーヤーには、AdvancedMD(Global Payments Inc.)、Allscripts Healthcare Solutions Inc.、Athenahealth Inc.、Cerner Corporation、EMMI Solutions LLC(Wolters Kluwer N.V.)、Epic Systems Corporation、GetWellNetwork Inc.、Lincor Solutions Limited、McKesson Corporation、Medecision Inc.(ヘルスケアサービス株式会社)、Orion Health Ltd.、Phytel Inc.(インターナショナル・ビジネス・マシーンズ・コーポレーション)などがあります。
地理的動向:北米は患者エンゲージメント・ソリューションの最大市場であり、この地域は医療インフラ、高い医療費、大手医療IT企業の市場への影響力によって活性化されています。このような導入イニシアチブは、患者ケアを管理する医療の質と安全性に関する厳しい要件、特に医療費負担適正化法(ACA)と経済的および臨床的健康のための医療情報技術法(HITECH法)の下で、EHRと患者エンゲージメント技術の受け入れを後押ししていることも大きく寄与しています。さらに、高いマーケティングリテラシーと、治療中および治療後に患者が日常的に関与する必要がある慢性的な健康状態の症例の増加が、この特定地域の市場規模に大きな影響を及ぼしています。
課題と機会:患者エンゲージメント・ソリューションの導入は、データのプライバシーとセキュリティの確保、デジタル知識の格差の解消、複数の医療システムの単一ネットワークへの統合など、さまざまな課題に直面します。機器の設置や運用にかかるコストは、ヘルスケアの提供者が先端技術を導入することを阻む障壁の一例です。逆境にもかかわらず、これは新技術の革新と拡大の余地を示唆しています。高齢の患者や技術に疎い人々など、より多様な人々を惹きつける、よりユーザーフレンドリーで包括的なインターフェイスを作り出せる見込みがあることは明らかです。サイバーセキュリティー対策が進むことで、これらの技術革新に対する信頼度が高まり、印象的な利用が期待できます。
患者中心アプローチの動向の高まり
患者中心の医療が実施されるようになったことで、医師は患者との関わりを求めるようになった。ヘルスケア提供者は、患者を積極的に参加させ、医療上の意思決定や治療計画の一端を担うことの重要性を認識しています。ヘルスケアにおけるエンゲージメント・ツールは患者に力を与え、医療提供者が患者の医療提供への参加意欲を満たすのを支援します。これに加えて、患者中心のケアは、医療提供者、患者、そして患者をケアする人々の間の効果的なコミュニケーションプロセスに場所を与えます。例えば、ヘルスケア業界では、医療提供者が患者の健康成果に対して報酬を得る、価値に基づくケアシステムへの移行が進んでいます。エンパワーメントされた患者は満足し、健康になり、その結果、ヘルスケアの成果が向上し、ヘルスケアコストが削減されます。2021年には、適切な情報やテクノロジーなどのアプリケーションが提供されれば、自分の健康に自信を持って対処できると回答した人は85%に過ぎなかった。これが患者参加型ソリューション市場のシェアをさらに押し上げています。
デジタルヘルス技術の利用拡大
スマートフォン、ウェアラブルデバイス、コネクテッドヘルスデバイスなどのデジタルヘルス技術は、患者にヘルスケアサービスや医療従事者との交流のための幅広いプラットフォームを提供します。これらの様々な技術を通じて、患者エンゲージメント・ソリューションは、患者がケアチームとコミュニケーションをとり、健康に関する情報を入手し、健康状態をモニターするための簡単で快適な方法を人々に提供します。例えば、Financial Expressの記事にあるように、2022年1月から2023年7月までに、2型糖尿病(T2DM)患者の76.1%がmySugrアプリを使用し、Bluetooth経由でメーターをアプリにリンクさせました。これらのユーザーは、より頻繁に血糖値をモニタリングし、服薬コンプライアンスを改善し、糖尿病管理に対する全体的な意識を高めたと主張しています。デジタルヘルス技術が普及すると、これらの技術を統合して利用できる患者エンゲージメント・ソリューションのニーズが急増します。さらに、このような統合は、臨床医に患者の健康状態を遠隔監視し、即時介入を提供し、慢性疾患をよりよく管理する機会を与えます。
技術の進歩
人工知能(AI)と機械学習(ML)における最新の技術革新は、患者と患者エンゲージメントのためのソリューションとのつながりを変革しつつあります。これらの技術は、複雑性の分析、予測モデリング、患者データに基づく介入を可能にします。AIを搭載したチャットボットやバーチャルアシスタントは、個別の健康上のヒントを採用し、患者の質問に答え、顧客にタイムリーなガイダンスを提供します。機械学習システムは、パターンや動向、危険な問題を特定するために多くの患者データを調査し、オーダーメイドのケア戦略や早期発見に役立てることができます。Financial Expressに掲載された記事によると、ボストン・コンサルティング・グループ(BCG)とBキャピタルが実施した調査では、インドのデジタルヘルスケアは2030年までに10倍の370億米ドル産業に成長すると予測しています。これは、今後数年間の患者参加型ソリューション市場予測をさらに加速させると予想されます。
The global patient engagement solutions market size reached US$ 35.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 132.2 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032. The customer-focused nature of the care, encompassing several programs and rules aimed at the patient empowerment, along with the growing popularity of the ehealth solutions represent some of the key factors propelling the growth of the market.
Major Market Drivers: The main force behind patient engagement solutions adoption is the growing trend towards patient-centered care, the increasing acceptance of mobile health (mHealth) apps, and the ever-increasing population of patients with chronic ailments. However, government regulation and financial supports helping promote the patient engagement as a crucial way to enhance healthcare result and lower cost should be of great importance. The use of new technologies including artificial intelligence, machine learning, and data analytics for personalizing and improving the patient experience is an economic driver for the market to grow. Besides this, the Covid-19 pandemic has fast-forwarded telehealth and remote patient monitoring, revealing how all stakeholders should adopt digital platforms in the delivery of healthcare services.
Key Market Trends: The major market trends in patient engagement solutions are the incorporation of artificial intelligence (AI) and machine learning that ultimately lead to personalized care plans and communication. The ever-increasing uptake of telehealth and remote patient monitoring owing to the ongoing COVID-19 global emergence has clearly demonstrated the role of digital platforms as a vital interface for healthcare provision. Mobile health (mHealth) apps are gaining a footing, with more and more users embracing them as a convenient option for getting health information and health services Increasingly, non-intrusive technology for health tracking and data collection via wearable devices is being used. Healthcare providers and patients are strongly supporting seamless and secure access to health history which is creating a positive patient engagement solutions market outlook.
Competitive Landscape: Some of the major market players in the global patient engagement solutions industry include AdvancedMD (Global Payments Inc.), Allscripts Healthcare Solutions Inc., Athenahealth Inc., Cerner Corporation, EMMI Solutions LLC (Wolters Kluwer N.V.), Epic Systems Corporation, GetWellNetwork Inc., Lincor Solutions Limited, McKesson Corporation, Medecision Inc. (Health Care Service Corporation), Orion Health Ltd., Phytel Inc. (International Business Machines Corporation) etc.
Geographical Trends: North America is the largest market for patient engagement solutions and the region is fueled by the healthcare infrastructure, high healthcare expenditure, and the influence of leading healthcare IT firms on the market. Such implementation initiatives are also significantly helped by the tough healthcare quality and safety requirements governing patient care, and in particular under the Affordable Care Act (ACA) and Health Information Technology for Economic and Clinical Health Act (HITECH Act) that push the acceptance of EHRs and patient engagement technologies. Furthermore, the high marketing literacy and the growing cases of chronic health conditions that require patients to be routinely engaged during and after treatment have major effects on the market size in this particular region.
Challenges and Opportunities: Implementing patient engagement solutions will face challenges ranging from ensuring data privacy and security, bridging digital knowledge disparities, as well as integrating several health systems into a single network. The cost of installing and running the equipment is an example of barriers that might stop the providers of the healthcare from being able to do the advanced technologies. In spite of adversities, this implicates room for innovation and expansion of new technology. The prospect of creating more- user friendly and inclusive interface that would attract a more diverse audience ranging from the elderly patients and other individuals who are less tech savvy is clear. The growth in cybersecurity measures can boost the level of trust and impressive use of these innovations.
Growing Trend of Patient-Centered Approach
The implementation of patient-centred care has led to a growth in doctors' demand of patient engagement. The healthcare providers acknowledge the significance of actively enlisting the patients and make it a part in their health care decision and treatment planning. Engagement tools in healthcare empower patients and assist the healthcare providers to complete the desire of patients to participate in their health care provision. In addition to this, the patient-centered care gives place to effective communication processes between healthcare providers, patients, and those taking care of them. For instance, there is a shift towards a value-based care system in the healthcare industry where providers are reimbursed for the health outcomes of their patients. Empowered patients are satisfied and healthy, which, in turn, result in improved health outcomes at decreased healthcare costs. In 2021, only 85% of the respondents were confident in dealing with their health, if they were provided with the right information and applications such as technology. This is further boosting the patient engagement solutions market share.
Increasing Use of Digital Health Technologies
The digital health technologies, such as smartphone, wearable devices and connected health devices, give the patients a widened platform for healthcare services and their interactions with healthcare professionals. Through these various technologies, patient engagement solutions offer people an easy and comfortable way for patients to communicate with their care teams, stay informed about their health, and monitor their health status. For instance, as stated in an article in The Financial Express, from 01/2022 till 07/2023, 76.1% of patients with Type 2 Diabetes Mellitus (T2DM) used the mySugr app and linked their meter to the app via Bluetooth. These users claimed of monitoring the blood sugars more often, improved medication compliance and greater level of overall awareness of the diabetes management. Digital health technology becomes widespread and there is a subsequent surge in need for patient engagement solutions, which are able to integrate and utilize these technologies. Additionally, such integration gives clinicians an opportunity to remotely monitor patient's health conditions, provide immediate interventions, and better manage chronic illnesses.
Technological Advancements
The latest tech innovations in artificial intelligence (AI) and machine learning (ML) are transforming the connections between patients and solutions for patient engagement. These technologies allow for the complexity analysis, predictive modeling, and patient data-based interventions. AI powered chatbots and virtual assistants would employ individualized health tips, answer patient questions, and deliver timely guidance to clients. Machine learning systems can examine lot of patient data for the identification of patterns, trends and risky issues, and help with tailored care strategies and early detection. According to an article published in Financial Express, a study conducted by the Boston Consulting Group (BCG) and B Capital which predicts that digital healthcare in India will grow tenfold to a USD 37 billion industry by 2030. This is further expected to fuel the patient engagement solutions market forecast over the coming years.
IMARC Group provides an analysis of the key trends in each segment of the global patient engagement solutions market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on therapeutic area, application, component, delivery type and end user.
Chronic Diseases
Obesity
Diabetes
Cardiovascular
Others
Fitness
Women's Health
Mental Health
Others
Chronic diseases represents the leading segment
The report has provided a detailed breakup and analysis of the market based on the therapeutic area. This includes chronic diseases (obesity, diabetes, cardiovascular, and others), fitness, women's health, mental health, and others. According to the report, chronic diseases represented the largest segment.
Chronic conditions including diabetes, cardiovascular diseases, respiratory disorders and cancer are the most spread diseases in the world. In addition to this, these diseases have increased significantly in recent years. These diseases involve long-term management, which entails monitoring and lifestyle changes. Engaging solutions in patients have a great contribution to patients with chronic diseases via therapeutic approaches such as self-management, adherence to drugs, monitoring of symptoms, and remote monitoring. These concerns frequently remain for an extended period of time outside of the common healthcare facility. Patient engagement solutions are well designed to address this need because they can offer remote monitoring capability to patients to monitor their health metrics and even share the data with healthcare providers.
Social Management
Health Management
Home Healthcare Management
Financial Health Management
Health management represents the leading segment
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes social management, health management, home healthcare management, and financial health management. According to the report, health management exhibits a clear dominance in the market.
Health management, a vital part of patient engagement solutions, also involves chronic disease management. Patient engagement solutions consist of a diverse functionalities which support different aspects of health management, including use of preventive care, wellness programs, medication management, lifestyle modifications, and even general health monitoring. In addition to that providing the patient engagement solutions for health management individuals can access educational resources, set health goals, track progress, receive personalized recommendations and communicate with health providers for advice and support. These interventions allow patients to have an upper hand in caring for their illnesses, preventing future illnesses, and promoting their overall wellness which is also driving the patient engagement solutions market scope.
Payers
Providers
Others
Providers exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes payers, providers, and others. According to the report, providers hold the leading position in the market.
Healthcare providers are immediately connected with patients as they are the ones responsible of administering care and diseases management. They are crucial for the engagement of their patients, and to enable the better informed participation of these patients in their healthcare journey. Providers will be able to utilize patient engagement technology to support communication, provide guidance, and put patients in control of their care management. Besides healthcare providers have to follow a number of regulations and standards, for example, the HIPAA(Health Insurance Portability and Accountability Act)regulation in the United States, concerning patient privacy and security of the data. Providers must make sure they meet the standards set by these regulations upon application of patient engagement tools. Regulatory requirements expertise makes them capable of grounding the solutions they offer on these limits.
Software
Services
Hardware
Software accounts for the majority of market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes software, services, and hardware. According to the report, software represented the largest segment.
Software-based patient engagement solutions offer versatility and flexibility in terms of functionality, customization, and integration capabilities. They can be tailored to specific healthcare settings, patient populations, and care requirements. Software solutions can be adapted and scaled to meet the evolving needs of healthcare organizations, making them a preferred choice for addressing diverse patient engagement challenges. Moreover, software solutions provide a wide range of features and functionalities that cater to various aspects of patient engagement. These features include patient portals, secure messaging, appointment scheduling, health education resources, remote monitoring, personalized interventions, data analytics, and more. Software solutions can encompass multiple features within a single platform, offering comprehensive patient engagement capabilities.
Web-based/Cloud-based
On-premises
Web-based/cloud-based method represented the largest segment
A detailed breakup and analysis of the market based on the delivery type have also been provided in the report. This includes web-based/cloud-based and on-premises. According to the report, web-based/cloud-based represented the largest segment.
The web/cloud-based patient involvement tools have a great advantage of the convenient and easy-to-reach properties for both the patients and the health-care workers. The solutions to online networking can be accessed via web browsers or mobile applications that which has an internet connection are enabled to connect and interact. Clinical practitioners can obtain and administer patient data with ease while patients, they can effortlessly interact with their healthcare providers or get any health information they need. Besides, these solutions are capable of the expansion and adjustment according to the needs of healthcare organizations. These give solutions can be quickly scaled to serve effective the needs of the various healthcare practices, small clinics, and big hospital systems. Moreover, they offer great flexibility for making that platform more tailored to the needs of the healthcare providers and assist in adjusting as their patient engagement needs change. This is further influencing the patient engagement solutions market demand across the globe.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America accounts for the majority of market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others); Latin America (Brazil, Mexico, Others); and the Middle East and Africa. According to the patient engagement solutions market report, North America was the largest market for the patient engagement solutions.
For instance, in 2023, Built upon high levels of experience in developing artificial intelligence (AI) solutions, Ardent Health and SwitchPoint have sustained a successful two-year collaboration to create a healthcare innovation studio that aimed to transform healthcare delivery. Based in Nashville, SwitchPoint Ventures is an AI-focused studio that works alongside business leaders to promote technological innovation. Ardent Health Services dedicates investments to people, technology, and communities, operating through 30 hospitals and nearly 200 sites of care in six states, along with over 24,000 employees and more than 1,200 providers.
The competitive landscape of the market is dynamic and characterized by the presence of several key players, including established healthcare IT vendors, technology companies, and emerging startups. Nowadays, key players are investing in continuous product innovation and development to stay ahead in the market. They are focusing on enhancing existing features, introducing new functionalities, and leveraging emerging technologies such as AI, machine learning, and IoT. They are also forming strategic partnerships and collaborations with other healthcare organizations, technology companies, and industry stakeholders. These partnerships help expand their market reach, access new customer segments, and leverage complementary technologies or expertise. Moreover, various players are engaging in acquisitions and mergers to strengthen their market position and expand their product portfolio.
AdvancedMD (Global Payments Inc.)
Allscripts Healthcare Solutions Inc.
Athenahealth Inc.
Cerner Corporation
EMMI Solutions LLC (Wolters Kluwer N.V.)
Epic Systems Corporation
GetWellNetwork Inc.
Lincor Solutions Limited
McKesson Corporation
Medecision Inc. (Health Care Service Corporation)
Orion Health Ltd.
Phytel Inc. (International Business Machines Corporation)
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Cerner partnered with Well Health, a patient communication platform, to enhance patient engagement and communication capabilities within its Cerner EHR system. The collaboration aimed to provide seamless and convenient communication between healthcare providers and patients through secure messaging and other digital channels.
Epic Systems Corporation introduced the Share Everywhere feature in its patient engagement platform, allowing patients to securely share their medical information with any healthcare provider, even if they don't use Epic's EHR system. This development aimed to promote interoperability and improve care coordination across different healthcare settings.
Allscripts Healthcare Solutions, Inc. launched the Allscripts Virtual Triage, a telehealth solution designed to enable remote triage and patient engagement. The platform integrated virtual care capabilities, appointment scheduling, and patient communication tools to enhance access to care and improve patient engagement.