デフォルト表紙
市場調査レポート
商品コード
1521212

ロボティックトータルステーション(RTS)市場レポート:タイプ、用途、エンドユーザー、地域別、2024年~2032年

Robotic Total Stations (RTS) Market Report by Type (0.5''- 1'' Accuracy, 2''- Others Accuracy), Application (Surveying, Engineering and Construction, Excavation), End User (Construction, Utilities, Mining, and Others), and Region 2024-2032


出版日
発行
IMARC
ページ情報
英文 146 Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
ロボティックトータルステーション(RTS)市場レポート:タイプ、用途、エンドユーザー、地域別、2024年~2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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  • 概要
  • 図表
  • 目次
概要

ロボティックトータルステーション(RTS)の世界市場規模は2023年に8億3,830万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに13億9,830万米ドルに達し、2024年から2032年の間に5.7%の成長率(CAGR)を示すと予測しています。

ロボティックトータルステーション(RTS)は、遠隔操作が可能な電子機器を指します。垂直・水平角度の測定、測量、掘削、ダムや工場の煙突の建設などに広く使用されています。電子距離計と電子セオドライトの組み合わせで構成され、計算や検査に活用されます。RTSは、マイクロプロセッサ、内蔵カメラ、電子データコレクタで構成される統合システムです。より正確な測定、スピードの向上、品質保証、エラーの低減、費用対効果を提供します。RTSには、距離測定、データ処理、座標測定、角度測定が含まれます。RTSは、公共事業、鉱業、建設など、さまざまな産業で幅広く利用されています。

ロボティックトータルステーション(RTS)市場動向

世界の建設業界の著しい成長が市場成長を促進する主な要因です。RTSは建設レイアウトプロセスを大幅に簡素化するため、生産性と精度を高めるために広く使用されています。これに伴い、正確な座標計算、土地測量、手作業による記録や読み取りミスの排除など、測量ツールや技術を近代化するためのロボット型トータルステーションに対する需要の増加が、市場の成長を促進しています。さらに、生産性と安全性をリアルタイムで監視するためのモノのインターネット(IoT)と全地球測位システム(GPS)の統合など、さまざまな技術の進歩が市場成長に弾みをつけています。さらに、高速道路での事故調査、犯罪現場での位置確認、土地調査に対する製品需要の増加が、市場成長にプラスの影響を与えています。これとは別に、精密農業、輸送計画、高速道路および道路管理における急速な製品採用、スマートシティ開拓のためのメーカーによる製品需要の増加が、市場に明るい見通しを生み出しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のロボティックトータルステーション(RTS)市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:タイプ別

  • 0.5インチ~1インチの精度
    • 市場動向
    • 市場予測
  • 2インチ~その他の精度
    • 市場動向
    • 市場予測

第7章 市場内訳:用途別

  • 測量
    • 市場動向
    • 市場予測
  • エンジニアリングと建設
    • 市場動向
    • 市場予測
  • 発掘
    • 市場動向
    • 市場予測

第8章 市場内訳:エンドユーザー別

  • 建設
    • 市場動向
    • 市場予測
  • ユーティリティ
    • 市場動向
    • 市場予測
  • 鉱業
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Carlson Software
    • Changzhou Dadi Surveying Science & Technology Co. Ltd.
    • GPS Lands(Singapore)Pte. Ltd.
    • Guangdong Kolida Instrument Co. Ltd.
    • Hexagon AB
    • Hilti Corporation
    • STONEX Srl
    • Suzhou FOIF Co. Ltd.
    • Topcon Corporation
    • Trimble Inc.
図表

List of Figures

  • Figure 1: Global: Robotic Total Stations Market: Major Drivers and Challenges
  • Figure 2: Global: Robotic Total Stations Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Robotic Total Stations Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Robotic Total Stations Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Robotic Total Stations Market: Breakup by End User (in %), 2023
  • Figure 7: Global: Robotic Total Stations Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Robotic Total Stations (0.5''- 1'' Accuracy) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Robotic Total Stations (0.5''- 1'' Accuracy) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Robotic Total Stations (2''- Others Accuracy) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Robotic Total Stations (2''- Others Accuracy) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Robotic Total Stations (Surveying) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Robotic Total Stations (Surveying) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Robotic Total Stations (Engineering and Construction) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Robotic Total Stations (Engineering and Construction) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Robotic Total Stations (Excavation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Robotic Total Stations (Excavation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Robotic Total Stations (Construction) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Robotic Total Stations (Construction) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Robotic Total Stations (Utilities) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Robotic Total Stations (Utilities) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Robotic Total Stations (Mining) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Robotic Total Stations (Mining) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Robotic Total Stations (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Robotic Total Stations (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: North America: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: North America: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: United States: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: United States: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Canada: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Canada: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Asia-Pacific: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Asia-Pacific: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: China: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: China: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Japan: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Japan: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: India: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: India: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: South Korea: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: South Korea: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Australia: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Australia: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Indonesia: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Indonesia: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Others: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Others: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Europe: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Europe: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Germany: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Germany: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: France: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: France: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: United Kingdom: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: United Kingdom: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Italy: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Italy: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Spain: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Spain: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Russia: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Russia: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Others: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Others: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Latin America: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Latin America: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Brazil: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Brazil: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Mexico: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Mexico: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Others: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Others: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Middle East and Africa: Robotic Total Stations Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Middle East and Africa: Robotic Total Stations Market: Breakup by Country (in %), 2023
  • Figure 74: Middle East and Africa: Robotic Total Stations Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Global: Robotic Total Stations Industry: SWOT Analysis
  • Figure 76: Global: Robotic Total Stations Industry: Value Chain Analysis
  • Figure 77: Global: Robotic Total Stations Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Robotic Total Stations Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Robotic Total Stations Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Robotic Total Stations Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Robotic Total Stations Market Forecast: Breakup by End User (in Million US$), 2024-2032
  • Table 5: Global: Robotic Total Stations Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Robotic Total Stations Market: Competitive Structure
  • Table 7: Global: Robotic Total Stations Market: Key Players
目次
Product Code: SR112024A5230

The global robotic total stations (RTS) market size reached US$ 838.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,398.3 Million by 2032, exhibiting a growth rate (CAGR) of 5.7% during 2024-2032.

A robotic total station (RTS) refers to an electronic instrument that allows remote operation. It is extensively used to measure vertical and horizontal angles, surveying, excavating, and constructing dams and plant chimneys. It is utilized to perform calculations and inspection as it consists of a combination of an electronic distance meter and electronic theodolite. RTS is an integrated system that consists of a microprocessor, integrated camera, and electronic data collector. It provides more accurate measurements, enhanced speed, quality assurance, reduced errors, and cost-effectiveness. RTS includes distance measurement, data processing, coordinate measurement, and angle measurement. It finds extensive application across various industries, such as utilities, mining, and construction.

Robotic Total Stations (RTS) Market Trends:

Significant growth in the construction industry across the globe is a prime factor driving the market growth. RTS is widely used to increase productivity and accuracy as it significantly simplifies the construction layout process. In line with this, the increasing demand for robotic total stations for modernizing surveying tools and techniques for accurate calculation of coordinates, land surveying, and eliminating manual errors of recording and reading is driving the growth of the market. Moreover, various technological advancements, such as the integration of the Internet of Things (IoT) and global positioning system (GPS) for real-time monitoring of productivity and safety, are providing an impetus to the market growth. Additionally, the increasing product demand for accident investigation on highways, crime scene locations, and land investigations is positively impacting the market growth. Apart from this, the rapid product adoption in precision farming, transportation planning, highway and roadway management, and the increasing product demand by manufacturers for the development of smart cities are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global robotic total stations (RTS) market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type, application and end user.

Breakup by Type:

0.5''- 1'' Accuracy

2''- Others Accuracy

Breakup by Application:

Surveying

Engineering and Construction

Excavation

Breakup by End User:

Construction

Utilities

Mining

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Carlson Software, Changzhou Dadi Surveying Science & Technology Co. Ltd., GPS Lands (Singapore) Pte. Ltd., Guangdong Kolida Instrument Co. Ltd., Hexagon AB, Hilti Corporation, STONEX Srl, Suzhou FOIF Co. Ltd., Topcon Corporation and Trimble Inc.

Key Questions Answered in This Report:

  • How has the global robotic total stations (RTS) market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the global robotic total stations (RTS) market?
  • What are the key regional markets?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the end user?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global robotic total stations (RTS) market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Robotic Total Stations (RTS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 0.5''- 1'' Accuracy
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 2''- Others Accuracy
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Surveying
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Engineering and Construction
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Excavation
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Construction
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Utilities
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Mining
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Carlson Software
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Changzhou Dadi Surveying Science & Technology Co. Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 GPS Lands (Singapore) Pte. Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Guangdong Kolida Instrument Co. Ltd.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Hexagon AB
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Hilti Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 SWOT Analysis
    • 14.3.7 STONEX Srl
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Suzhou FOIF Co. Ltd.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Topcon Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Trimble Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis