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1451808

トイレケア市場：製品、用途、地域別、2024-2032

Toilet Care Market by Product (Liquid Toilet Cleaners, Toilet Rim Blocks, and Others), Application (Household, Commercial), and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
トイレケア市場：製品、用途、地域別、2024-2032
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のトイレケア市場規模は2023年に97億米ドルに達しました。今後、IMARC Groupは、2032年までに同市場が138億米ドルに達し、2024～2032年の成長率（CAGR）は3.9%に達すると予測しています。同市場は、衛生意識の高まり、環境に優しい製品への需要、トイレの使用率向上につながる都市化の進展、利便性と有効性を提供する革新的な製品開発などを背景に、安定した成長を遂げています。

トイレケア市場の分析

市場の成長と規模：世界のトイレケア市場は、衛生意識の高まりと都市化によって安定した成長を遂げており、都市部における人口増加とともに、清潔さと衛生への重点が高まっていることが、市場の継続的な拡大に寄与しています。

技術の進歩：業界における技術の進歩は、より効率的で環境にやさしいトイレケア製品の開発につながった。技術革新には、配合を改良したトイレ用洗浄剤、自動洗浄システム、環境に配慮したパッケージなどがあります。

産業用途：トイレケア製品は、家庭用と商業用の両方で用途があり、家庭、オフィス、ホテル、公共施設の衛生ニーズに対応しています。清潔で衛生的なトイレ環境の維持に重要な役割を果たしています。

地理的動向：地理的には、トイレケア市場は、衛生と清潔が優先される人口密度の高い都市部で大きな成長を遂げています。アジア太平洋とアフリカの新興市場は、トイレケア製品メーカーに大きな成長機会をもたらしています。

競合情勢：市場競争は激しく、複数の世界企業や地域企業が幅広いトイレットケア製品を提供しています。競合は、多様な消費者の嗜好に対応するための製品イノベーションと価格戦略を後押ししています。

課題と機会：課題としては、化学物質の使用に関する環境問題の高まりや、持続可能な製品オプションの必要性が挙げられます。機会としては、衛生意識の高まり、新興国市場での潜在的な市場拡大、環境に優しい技術の採用などが挙げられます。

将来の展望：トイレットケア市場は、都市化の進展、衛生意識、環境に優しい製品の進歩に後押しされ、成長軌道を維持すると予想されます。消費者の嗜好の変化や世界の環境問題への関心に対応できるよう進化していく中で、持続可能なソリューションと技術主導のイノベーションが業界の将来展望を支配することになると思われます。

トイレケア市場の動向：

健康・衛生意識の高まり

トイレケア市場は、消費者の健康・衛生意識の高まりが大きな原動力となっています。感染症が増加し、清潔さの重要性に対する理解が深まるにつれて、個人はトイレの衛生状態に気を配るようになっています。このような意識は住宅空間だけにとどまらず、商業・公共部門にも及んでいます。政府や保健機関は衛生習慣をますます推進し、トイレケア製品の使用をさらに奨励しています。衛生的で雑菌のない環境を維持しようという世界の動向を反映して、効果的な洗浄と殺菌を提供する製品への需要が高まっています。

製品の革新

トイレットケア市場を推進しているもうひとつの重要な要因は、継続的な技術革新と製品開拓です。メーカーは、より効率的な洗浄、心地よい香り、環境に優しい成分を約束する先進的な製品を絶えず発表しています。こうした技術革新は、多様な消費者の嗜好やニーズに対応しています。例えば、オーガニックやナチュラル志向のクリーニング製品の開発は、環境意識の高い消費者の需要に応えるものです。さらに、貯水槽内洗浄装置や使い捨てワイパーなど、便利で使いやすい製品の登場は、実用的な洗浄ソリューションを求める、時間に制約のある消費者にアピールしています。

都市化と生活水準の向上

トイレケア市場の拡大は、都市化と生活水準の向上という世界の動向と密接に関連しています。都市部に移り住む人が増えるにつれて、トイレケア用を含む家庭用洗浄剤への需要が高まっています。都市部のライフスタイルは、所得が高く、家庭用お手入れ用品への支出が増えることと関連することが多いです。さらに、複数のバスルームを備えた近代的な住宅が開発されたことで、より多くのトイレケア用品のニーズが高まっています。このような都市シフトは、生活水準の向上と相まって、トイレケア市場の重要な促進要因となっています。

可処分所得の増加

消費者、特に新興国における可処分所得の増加は、トイレケア市場の重要な促進要因です。所得水準が高まれば、トイレの清掃やメンテナンス用を含むホームケア製品への支出を増やすことができます。可処分所得の高い消費者は、高級で特殊なトイレケア製品に投資する傾向が強く、市場の成長に寄与しています。この動向は特に発展途上国で顕著であり、経済成長によって生活水準が向上し、家庭の衛生環境にお金をかける意欲が高まっています。

商業部門での採用増加

商業分野でのトイレケア製品に対する需要の高まりは、市場拡大に大きく寄与しています。ホテル、レストラン、オフィス、公共トイレなどの施設では、衛生基準を維持するために定期的かつ効果的なトイレ洗浄ソリューションが必要とされます。このニーズが、こうした施設によるトイレケア製品の大量購入需要を促進しています。さらに、特にパンデミック後の公共・商業空間における高い清潔基準の維持に重点が置かれていることが、効果的かつ効率的なトイレケアソリューションの必要性を高めており、市場の成長を促進しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のトイレケア市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品別

  • 液体トイレクリーナー
    • 市場動向
    • 市場予測
  • トイレリムブロック
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：用途別

  • 家庭
    • 市場動向
    • 市場予測
  • 商業
    • 市場動向
    • 市場予測

第8章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第9章 促進要因・抑制要因・機会

  • 市場概要
  • 促進要因
  • 抑制要因
  • 機会

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Dabur India Ltd.
    • Dainihon Jochugiku Co Ltd.
    • Ecover
    • Henkel AG & Co. KGaA
    • Kao Corp.
    • Reckitt Benckiser Group PLC
    • The Clorox Company
    • The Procter & Gamble Co.
    • Unilever plc
    • Werner & Mertz GmbH
図表

List of Figures

  • Figure 1: Global: Toilet Care Market: Major Drivers and Challenges
  • Figure 2: Global: Toilet Care Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Toilet Care Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Toilet Care Market: Breakup by Product (in %), 2023
  • Figure 5: Global: Toilet Care Market: Breakup by Application (in %), 2023
  • Figure 6: Global: Toilet Care Market: Breakup by Region (in %), 2023
  • Figure 7: Global: Toilet Care (Liquid Toilet Cleaners) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 8: Global: Toilet Care (Liquid Toilet Cleaners) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 9: Global: Toilet Care (Toilet Rim Blocks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Toilet Care (Toilet Rim Blocks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Toilet Care (Other Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Toilet Care (Other Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Toilet Care (Household) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Toilet Care (Household) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Toilet Care (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Toilet Care (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: North America: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: North America: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: United States: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: United States: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Canada: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Canada: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Asia-Pacific: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Asia-Pacific: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: China: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: China: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Japan: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Japan: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: India: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: India: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: South Korea: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: South Korea: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Australia: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Australia: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Indonesia: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Indonesia: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Others: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Others: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Europe: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Europe: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Germany: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Germany: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: France: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: France: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: United Kingdom: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: United Kingdom: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Italy: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Italy: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Spain: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Spain: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Russia: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Russia: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Others: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Others: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Latin America: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Latin America: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Brazil: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Brazil: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Mexico: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Mexico: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Others: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Others: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Middle East and Africa: Toilet Care Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Middle East and Africa: Toilet Care Market: Breakup by Country (in %), 2023
  • Figure 65: Middle East and Africa: Toilet Care Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Global: Toilet Care Industry: Drivers, Restraints, and Opportunities
  • Figure 67: Global: Toilet Care Industry: Value Chain Analysis
  • Figure 68: Global: Toilet Care Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Toilet Care Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Toilet Care Market Forecast: Breakup by Product (in Million US$), 2024-2032
  • Table 3: Global: Toilet Care Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 4: Global: Toilet Care Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 5: Global: Toilet Care Market: Competitive Structure
  • Table 6: Global: Toilet Care Market: Key Players
目次
Product Code: SR112024A7893

The global toilet care market size reached US$ 9.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.8 Billion by 2032, exhibiting a growth rate (CAGR) of 3.9% during 2024-2032. The market is experiencing stable growth driven by the increasing hygiene awareness, the demand for environmentally friendly products, growth in urbanization leading to higher toilet usage, and innovative product developments offering convenience and efficacy.

Toilet Care Market Analysis:

Market Growth and Size: The global toilet care market is witnessing stable growth, driven by increasing hygiene awareness and urbanization, with a growing emphasis on cleanliness and sanitation, along with expanding populations in urban areas, contributes to the market's continued expansion.

Technological Advancements: Technological advancements in the industry have led to the development of more efficient and eco-friendly toilet care products. Innovations include toilet cleaners with improved formulations, automated cleaning systems, and eco-conscious packaging.

Industry Applications: Toilet care products find applications in both household and commercial settings, addressing the sanitation needs of homes, offices, hotels, and public facilities. They play a critical role in maintaining clean and hygienic restroom environments.

Geographical Trends: Geographically, the toilet care market experiences significant growth in densely populated urban regions where sanitation and cleanliness are priorities. Emerging markets in Asia-Pacific and Africa present substantial growth opportunities for toilet care product manufacturers.

Competitive Landscape: The market is competitive, with several global and regional players offering a wide range of toilet care products. Competition drives product innovation and pricing strategies to cater to diverse consumer preferences.

Challenges and Opportunities: Challenges include increasing environmental concerns related to chemical usage and the need for sustainable product options. Opportunities arise from the growing awareness of hygiene, potential market expansion in developing regions, and the adoption of greener technologies.

Future Outlook: The toilet care market is expected to continue its growth trajectory, fueled by ongoing urbanization, hygiene consciousness, and advancements in eco-friendly products. Sustainable solutions and technology-driven innovations are likely to dominate the industry's future landscape as it evolves to meet changing consumer preferences and global environmental concerns.

Toilet Care Market Trends:

Increasing health and hygiene awareness

The toilet care market is significantly driven by the growing awareness of health and hygiene among consumers. With the rise of infectious diseases and a greater understanding of the importance of cleanliness, individuals are more attentive to the sanitation of their toilets. This awareness is not only limited to residential spaces but extends to commercial and public sectors as well. Governments and health organizations are increasingly promoting hygiene practices, further encouraging the use of toilet care products. The demand for products that offer effective cleaning and disinfection is on the rise, reflecting a global trend towards maintaining hygienic and germ-free environments.

Product innovation

Another key factor propelling the toilet care market is continuous innovation and product development. Manufacturers are constantly introducing advanced products that promise more efficient cleaning, pleasant fragrances, and eco-friendly ingredients. These innovations cater to a diverse range of consumer preferences and needs. For instance, the development of organic and natural cleaning products addresses the demand from environmentally conscious consumers. Additionally, the introduction of convenient and easy-to-use products, such as in-cistern devices and disposable cleaning wipes, appeals to time-constrained consumers seeking practical cleaning solutions.

Increasing urbanization and standards of living

The expansion of the toilet care market is closely linked to the global trend of urbanization and rising living standards. As more people move to urban areas, there is a growing demand for household cleaning products, including those for toilet care. Urban lifestyles often correlate with higher incomes and increased spending on home maintenance products. Moreover, the development of modern housing with multiple bathrooms increases the need for more toilet care products. This urban shift, combined with a higher standard of living, is a significant driver of the toilet care market.

Rising disposable incomes

The increase in disposable income among consumers, especially in emerging economies, is a key driver for the toilet care market. Higher income levels allow for greater spending on home care products, including those for toilet cleaning and maintenance. Consumers with higher disposable incomes are more likely to invest in premium and specialized toilet care products, contributing to market growth. This trend is particularly noticeable in developing countries, where economic growth is leading to a rise in living standards and a willingness to spend on home hygiene.

Rising adoption in commercial sectors

The growing demand for toilet care products in the commercial sector significantly contributes to market expansion. Facilities like hotels, restaurants, offices, and public restrooms require regular and effective toilet cleaning solutions to maintain hygiene standards. This need is driving the demand for bulk purchasing of toilet care products by these establishments. Moreover, the focus on maintaining high cleanliness standards in public and commercial spaces, especially post-pandemic, has amplified the need for effective and efficient toilet care solutions, thus propelling market growth.

Toilet Care Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product and application.

Breakup by Product:

Liquid Toilet Cleaners

Toilet Rim Blocks

Others

The report has provided a detailed breakup and analysis of the toilet care market based on the product. This includes liquid toilet cleaners, toilet rim blocks, and others.

Liquid toilet cleaners are known for their versatility and ease of use, making them a popular choice among consumers. These cleaners typically come in bottles or containers and are applied directly to the toilet bowl. They are designed to remove stains, disinfect, and provide a fresh fragrance. Liquid toilet cleaners appeal to consumers seeking effective and convenient solutions for maintaining a clean and hygienic toilet. The market for liquid toilet cleaners continues to grow as manufacturers innovate by introducing eco-friendly formulations and ergonomic packaging, catering to the demand for both effectiveness and environmental responsibility.

Toilet rim blocks represent another distinct segment in the toilet care market. These solid cleaning blocks are designed to be placed directly under the toilet rim, where they dissolve slowly with each flush, releasing cleaning agents and fragrances into the bowl. Toilet rim blocks provide continuous freshness and cleanliness, making them a preferred choice for consumers looking for hassle-free maintenance. This segment of the market caters to those who value long-lasting odor control and the convenience of automatic cleaning with every flush. Manufacturers in this category often focus on scent variations and extended durability to meet consumer preferences.

Breakup by Application:

Household

Commercial

Household holds the largest share in the industry

A detailed breakup and analysis of the toilet care market based on the application has also been provided in the report. This includes household and commercial. According to the report, household accounted for the largest market share.

The household segment within the toilet care market represents products primarily designed for individual and family use. These products cater to the sanitation and hygiene needs of residential bathrooms. Household toilet care items include toilet bowl cleaners, rim blocks, in-tank tablets, and other cleaning solutions. Consumers seek convenience, effectiveness, and freshness in these products, often choosing fragranced and easy-to-use options. Eco-friendly and septic-tank-safe variants are gaining popularity among environmentally conscious households. Market players focus on offering a variety of formulations, scents, and packaging sizes to meet diverse consumer preferences within this segment.

The commercial segment in the toilet care market encompasses products tailored for use in non-residential settings such as offices, hotels, restaurants, schools, healthcare facilities, and public restrooms. In this segment, the emphasis is on maintaining clean, hygienic, and pleasant restroom environments for visitors, employees, and patrons. Commercial toilet care solutions include industrial-strength toilet bowl cleaners, urinal blocks, air fresheners, and automated toilet cleaning systems. Efficiency, durability, and cost-effectiveness are essential factors for businesses and institutions, driving their choice of toilet care products. Additionally, sustainable and low-maintenance options align with corporate responsibility and cost-saving initiatives in the commercial sector.

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest toilet care market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

In North America, the toilet care market is characterized by a mature and well-established consumer base with a high degree of hygiene consciousness. Consumers in this region seek eco-friendly and effective toilet care products, driving the demand for environmentally responsible solutions. The market also benefits from technological advancements, including automation and smart toilet cleaning systems. Key players in North America focus on innovation and sustainable product offerings to cater to the discerning preferences of consumers.

Europe's toilet care market showcases a similar emphasis on sustainability and environmental responsibility. Eco-conscious consumers in the region prioritize biodegradable and non-toxic toilet cleaning options. Additionally, stringent environmental regulations and labeling requirements promote the development of greener products. Europe also witnesses a growing interest in automated and smart toilet cleaning systems, reflecting a trend towards convenience and efficiency in restroom maintenance.

The Asia Pacific toilet care market is experiencing robust growth due to rapid urbanization, increasing disposable incomes, and hygiene awareness. As more households in the region gain access to modern toilets, the demand for toilet care products rises. Local and global manufacturers compete to meet the diverse needs of Asian consumers, with a focus on affordable and effective solutions. Additionally, innovative packaging and product formulations cater to various cultural preferences and cleaning practices across different countries in the region.

Latin America's toilet care market exhibits growth potential driven by rising hygiene awareness and an expanding middle-class population. The market benefits from the adoption of modern sanitation practices, leading to increased toilet usage. In this region, affordability is a crucial factor, influencing product choices. Consumers seek cost-effective yet effective toilet care solutions. Manufacturers often adapt their offerings to cater to the specific preferences and economic conditions of Latin American markets.

The Middle East and Africa's toilet care market experience growth propelled by improving infrastructure and sanitation facilities. The urbanization rate in some countries of the region drives the demand for toilet care products as more people access modern restrooms. While sustainability gains importance, affordability remains a key consideration for consumers in this region. Manufacturers focus on offering a range of products that address both quality and price, recognizing the diversity of economic conditions across Middle Eastern and African markets.

Leading Key Players in the Toilet Care Industry:

Key players in the toilet care market are actively engaged in several strategic initiatives to maintain and expand their market presence. These initiatives include continuous product innovation to meet consumer demands for eco-friendly and effective solutions. Companies are also investing in research and development to introduce automated and smart toilet cleaning systems to enhance user convenience. Additionally, sustainability is a priority, with players working to reduce the environmental footprint of their products through greener formulations and packaging. Partnerships and collaborations with retailers and e-commerce platforms are further extending the reach of toilet care products to a wider customer base, while marketing efforts focus on emphasizing hygiene, cleanliness, and the benefits of their offerings.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Dabur India Ltd

Dainihon Jochugiku Co Ltd.

Ecover

Henkel AG & Co KGaA

Kao Corporation

Reckitt Benckiser Group PLC

The Clorox Company

The Procter & Gamble Co.

Unilever plc

Werner & Mertz GmbH

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

February, 2022: Reckitt Benckiser Group PLC introduced an upgraded version of its toilet care product, Harpic. The newly launched Harpic packaging features a QR code, enabling consumers to track the product's manufacturing journey. This strategic move aims to bolster brand loyalty, particularly in a market where imitation products resembling Harpic are prevalent. The initiative is expected to drive sales growth by assuring consumers of the authenticity of the product while ensuring global standardization for the company.

March 2021: Procter & Gamble, a renowned consumer goods company, made an innovative move by launching non-fungible (NFT) toilet papers under its Chairman brand. This strategy aims to raise consumers' hygiene awareness in a unique and attention-grabbing way. By introducing NFT toilet papers, the company addresses the importance of cleanliness and leverages the growing trend of NFTs to create buzz and engage consumers.

Key Questions Answered in This Report:

  • How has the global toilet care market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global toilet care market?
  • What is the impact of each driver, restraint, and opportunity on the global toilet care market?
  • What are the key regional markets?
  • Which countries represent the most attractive toilet care market?
  • What is the breakup of the market based on the product?
  • Which is the most attractive product in the toilet care market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the toilet care market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global toilet care market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Toilet Care Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Liquid Toilet Cleaners
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toilet Rim Blocks
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Household
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Commercial
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Dabur India Ltd.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Dainihon Jochugiku Co Ltd.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Ecover
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Henkel AG & Co. KGaA
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Kao Corp.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Reckitt Benckiser Group PLC
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 The Clorox Company
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 The Procter & Gamble Co.
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Unilever plc
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
    • 13.3.10 Werner & Mertz GmbH
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.