生理用ナプキン市場レポート：タイプ別、流通チャネル別、地域別、2024年～2032年

世界の生理用ナプキン市場規模は2023年に270億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて3.6%の成長率（CAGR）を示し、2032年までに379億米ドルに達すると予測しています。生理の健康と衛生に対する意識の高まり、女性人口の拡大、消費者の可処分所得の増加、製品デザインにおける継続的な技術進歩、様々な流通チャネルの普及などが、市場成長に影響を与える主な要因です。

生理用ナプキン市場の分析

市場の成長と規模世界の生理用ナプキン市場は、認知度の向上、社会力学の変化、月経衛生重視の高まりなどの要因によって、大幅な成長を遂げています。市場規模は、便利で革新的な月経衛生製品に対する需要の高まりを反映して拡大しており、先進地域と新興国市場の両方で堅調な軌道を描いていると推定されます。

主な市場促進要因：女性の健康と衛生に対する意識の高まり、エンパワーメント、月経をめぐる文化的タブーの内訳など、社会力学の変化が生理用ナプキン市場の重要な促進要因です。これに加えて、継続的な製品の革新とデザインは、快適性、吸収性、持続可能性への懸念に対応することで市場の成長に寄与しています。

技術の進歩：現在進行中の技術進歩は、高吸収性ポリマーのような素材に焦点を当て、生理用ナプキン製品の吸収能力を高め、漏れを減少させています。これに加えて、より薄く目立たないデザインにすることで、全体的な使用感を向上させ、多様な消費者の嗜好に対応することも技術革新に含まれます。

業界の用途生理用ナプキン市場は、女性の月経衛生ニーズに対応し、従来の生理用ナプキン、パンティライナー、持続可能な革新的代替品など様々な製品を提供しています。

主要市場動向：持続可能性が主要動向であり、環境に優しい素材、オーガニックオプション、再利用／洗濯可能な生理用ナプキンへのシフトが市場に影響を与えています。さらに、特殊製品や高級代替品など、製品の多様化も、消費者のニーズの変化を反映した注目すべき動向です。

地理的動向：アジア太平洋地域では、人口の増加、意識の向上、経済発展が生理用ナプキンの需要拡大に寄与しています。同時に北米と欧州では、健康志向の消費者の嗜好を背景に、プレミアムで持続可能な製品に注目が集まっています。

競合情勢：主要企業は、ブランド認知度、広範な流通網、継続的な技術革新を武器に、市場を独占しています。これと並行して、小規模でニッチなプレーヤーや地元メーカーも特化した持続可能な代替製品を提供し、市場の競争力学に貢献しています。

課題と機会：課題には、従来の生理用ナプキンの非生分解性素材に関連する環境問題への対応が含まれます。他方、持続可能な選択肢を求める消費者の需要への対応、さらなる技術の進歩、戦略的パートナーシップや地理的拡大による市場範囲の拡大などが機会となります。

生理用ナプキン市場の動向：

社会力学の変化

世界の生理用ナプキン市場を牽引する主な要因の1つは、特に女性の健康と衛生に関する社会力学の進化です。女性の健康と福祉に対する社会の態度が大きく変化し、教育、エンパワーメント、女性の権利擁護によって月経衛生に対する意識が高まっていることが、市場の成長に拍車をかけています。より多くの女性が教育や雇用の機会を得るにつれて、月経衛生の重要性に対する認識が高まっています。こうした意識は、月経衛生を管理するための便利で効果的なソリューションとして、生理用ナプキンの需要増につながっています。さらに、月経をめぐる文化的タブーは徐々に崩れつつあり、月経の健康と衛生習慣についてよりオープンな議論が行われるようになっています。

製品革新における技術の進歩

世界の生理用ナプキン市場は、特に製品の革新とデザインの面で、著しい技術的進歩を目の当たりにしてきました。メーカー各社は研究開発（R&D）に継続的に投資し、快適性、吸収性、慎重さといった問題に対応した新しく改良された生理用ナプキン製品を発表しており、これが市場の成長を強化しています。これに関連して、吸収能力を向上させ漏れを減らすために、生理用ナプキンのデザインに高吸水性ポリマーなどの先端素材を利用する動きが活発化していることも、市場拡大の一助となっています。さらに、より薄くて目立たない製品の導入が消費者の人気を集め、より高いレベルの快適性と利便性を提供することで、市場成長に弾みをつけています。

持続可能性への注目の高まり

消費者が自分の購買習慣が環境に与える影響をより意識するようになり、持続可能性への関心が高まっていることが、生理用ナプキン市場の成長に影響を与えています。非生分解性材料で作られることが多い従来の生理用ナプキンよりも、環境に優しく持続可能な生理用衛生製品に対する嗜好と需要の高まりは、もう一つの重要な成長促進要因として作用しています。これに伴い、多くのメーカーが生理用ナプキンの生産に有機素材や生分解性素材を使用するなど、持続可能な代替品を模索・採用しており、市場拡大への明るい見通しを生み出しています。さらに、再利用可能で洗濯可能な生理用ナプキンが環境に優しい選択肢として市場開拓され、消費者が環境に対する価値観に沿った製品を求めるようになっていることも、市場の成長を後押ししています。

地域人口統計と経済要因

生理用ナプキンの需要は、地域の人口動態や経済要因にも影響されます。その結果、人口が多く可処分所得が増加している発展途上地域では、手頃な価格で入手しやすい生理用品に対する需要が高まっています。これらの地域では、より多くの女性が経済的に力をつけるにつれて、健康と幸福を優先するようになり、生理用ナプキン市場の成長に寄与しています。さらに、新興諸国における月経衛生教育を推進し、生理用ナプキンをより手頃な価格で入手しやすくするための政府の好意的な取り組みや啓発キャンペーンが、市場の成長を後押ししています。これとは別に、認知度とアクセスがすでに比較的高い先進地域では、特定の消費者の嗜好に応えるプレミアム製品や特殊製品に対する需要が高まっており、市場の拡大を促進しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 生理用ナプキンの世界市場

• 市場概要
• 市場実績
  • 数量動向
  • 金額動向
• COVID-19の影響
• 市場内訳：タイプ別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 研究開発
  • 原料調達
  • 製造
  • マーケティング
  • 流通
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 価格分析
  • 価格動向
  • 価格指標
  • 価格構造とマージン

第6章 市場内訳：タイプ別

• 生理用パッド
  • 市場動向
  • 市場予測
• パンティライナー
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 薬局
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンライン
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測

第9章 生理用ナプキンの製造工程

• 製品概要
• 原材料の要件
• 製造プロセス
• 主な成功要因とリスク要因

第10章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Hengan International Group Company Limited
  • Edgewell Personal Care Company
  • Kao Corporation

List of Figures

• Figure 1: Global: Sanitary Napkin Market: Major Drivers and Challenges
• Figure 2: Global: Sanitary Napkin Market: Sales Volume (in Units), 2018-2023
• Figure 3: Global: Sanitary Napkin Market: Sales Value (in Billion US$), 2018-2023
• Figure 4: Global: Sanitary Napkin Market: Breakup by Type (in %), 2023
• Figure 5: Global: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Sanitary Napkin Market: Breakup by Region (in %), 2023
• Figure 7: Global: Sanitary Napkin Market Forecast: Sales Volume (in Units), 2024-2032
• Figure 8: Global: Sanitary Napkin Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Sanitary Napkin Industry: SWOT Analysis
• Figure 10: Global: Sanitary Napkin Industry: Value Chain Analysis
• Figure 11: Global: Sanitary Napkin Industry: Porter's Five Forces Analysis
• Figure 12: Global: Sanitary Napkin Market: Average Prices (in US$/Unit), 2018 & 2023
• Figure 13: Global: Sanitary Napkin Market Forecast: Average Prices (in US$/Unit), 2024-2032
• Figure 14: Sanitary Napkin Market: Price Structure
• Figure 15: Global: Menstrual Pad Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Menstrual Pad Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Pantyliner Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Pantyliner Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Sanitary Napkin Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 20: Global: Sanitary Napkin Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 21: Global: Sanitary Napkin Market: Sales through Pharmacies (in Million US$), 2018 & 2023
• Figure 22: Global: Sanitary Napkin Market Forecast: Sales through Pharmacies (in Million US$), 2024-2032
• Figure 23: Global: Sanitary Napkin Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
• Figure 24: Global: Sanitary Napkin Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
• Figure 25: Global: Sanitary Napkin Market: Online Sales (in Million US$), 2018 & 2023
• Figure 26: Global: Sanitary Napkin Market Forecast: Online Sales (in Million US$), 2024-2032
• Figure 27: Global: Sanitary Napkin Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
• Figure 28: Global: Sanitary Napkin Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
• Figure 29: Global: Sanitary Napkin Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 30: Global: Sanitary Napkin Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 31: North America: Sanitary Napkin Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: North America: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Europe: Sanitary Napkin Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Europe: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Asia Pacific: Sanitary Napkin Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Asia Pacific: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Latin America: Sanitary Napkin Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Latin America: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Middle East and Africa: Sanitary Napkin Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Middle East and Africa: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Sanitary Napkin Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Sanitary Napkin Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Sanitary Napkin Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Sanitary Napkin: Raw Material Requirements
• Table 6: Global: Sanitary Napkin Market: Competitive Structure
• Table 7: Global: Sanitary Napkin Market: Key Players

Abstract

The global sanitary napkin market size reached US$ 27.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 37.9 Billion by 2032, exhibiting a growth rate (CAGR) of 3.6% during 2024-2032. The increasing awareness of menstrual health and hygiene, the expanding female population, the inflating disposable income of consumers, ongoing technological advancements in product design, and the proliferation of various distribution channels are some of the key factors influencing the market growth.

Sanitary Napkin Market Analysis:

Market Growth and Size: The global sanitary napkin market is experiencing substantial growth, driven by factors such as increasing awareness, changing societal dynamics, and a growing emphasis on menstrual hygiene. The market size is expanding, reflecting the rising demand for convenient and innovative menstrual hygiene products, with estimates indicating a robust trajectory in both developed and developing regions.

Major Market Drivers: Changing societal dynamics, including increased awareness of women's health and hygiene, empowerment, and the breakdown of cultural taboos surrounding menstruation, are significant drivers of the sanitary napkin market. Besides this, continuous product innovation and design contribute to the market's growth by addressing comfort, absorbency, and sustainability concerns.

Technological Advancements: Ongoing technological advancements focus on materials like superabsorbent polymers, enhancing absorption capacity and reducing leakage in sanitary napkin products. In addition to this, innovations also include thinner and more discreet designs, improving overall user experience and catering to diverse consumer preferences.

Industry Applications: The sanitary napkin market caters to women's menstrual hygiene needs, providing a range of products such as traditional sanitary napkins, pantyliners, and innovative sustainable alternatives.

Key Market Trends: Sustainability is a key trend, influencing the market with a shift towards eco-friendly materials, organic options, and reusable/washable sanitary napkins. Moreover, the diversification of product offerings, including specialty products and premium alternatives, is another notable trend reflecting evolving consumer demands.

Geographical Trends: In Asia-Pacific, rising populations, increased awareness, and economic development contribute to a growing demand for sanitary napkins. Concurrently, in North America and Europe, there is a focus on premium and sustainable products, driven by health-conscious consumer preferences.

Competitive Landscape: Key players dominate the market, leveraging brand recognition, extensive distribution networks, and continuous innovation. In line with this, the market also features smaller, niche players and local manufacturers contributing to the competitive dynamics by offering specialized and sustainable alternatives.

Challenges and Opportunities: Challenges include addressing environmental concerns associated with non-biodegradable materials in traditional sanitary napkins. On the other hand, opportunities lie in responding to consumer demands for sustainable options, further technological advancements, and expanding market reach through strategic partnerships and geographical expansion.

Sanitary Napkin Market Trends:

Changing societal dynamics

One of the primary factors driving the global sanitary napkin market is the evolving societal dynamics, particularly in terms of women's health and hygiene. The significant shift in societal attitudes towards women's health and well-being, leading to increased awareness about menstrual hygiene due to education, empowerment, and advocacy for women's rights, is fueling the market growth. As more women gain access to education and employment opportunities, there is a growing awareness of the importance of menstrual hygiene. This awareness has translated into an increased demand for sanitary napkins as a convenient and effective solution for managing menstrual hygiene. Additionally, cultural taboos surrounding menstruation are gradually breaking down, contributing to a more open discussion about menstrual health and hygiene practices.

Technological advancements in product innovation

The global sanitary napkin market has witnessed significant technological advancements, particularly in terms of product innovation and design. Manufacturers are continually investing in research and development (R&D) to introduce new and improved sanitary napkin products addressing issues such as comfort, absorbency, and discretion, which is strengthening the market growth. In confluence with this, the increasing utilization of advanced materials, such as superabsorbent polymers into sanitary napkin designs to improve absorption capacity and reduce leakage are aiding in market expansion. Moreover, the introduction of thinner and more discreet products has gained popularity among consumers, providing a higher level of comfort and convenience, thereby providing an impetus to the market growth.

Rising focus on sustainability

The escalating concerns about sustainability, as consumers become more conscious of the environmental impact of their purchasing habits, are influencing the growth of the sanitary napkin market. The surging preference and demand for eco-friendly and sustainable menstrual hygiene products, over traditional sanitary napkins, often made with non-biodegradable materials is acting as another significant growth-inducing factor. In line with this, numerous manufacturers are exploring and adopting sustainable alternatives, including the use of organic and biodegradable materials in the production of sanitary napkins, thus creating a positive outlook for market expansion. Furthermore, the development of reusable and washable sanitary napkins as an eco-friendly option, with consumers increasingly seeking products that align with their environmental values is boosting the market growth.

Regional demographics and economic factors

The demand for sanitary napkins is also influenced by regional demographics and economic factors. Consequently, in developing regions with a large population and increasing disposable income, there is a rising demand for affordable and accessible menstrual hygiene products. As more women in these regions become economically empowered, they are prioritizing their health and well-being, contributing to the growth of the sanitary napkin market. Moreover, favorable government initiatives and awareness campaigns in developing countries promoting menstrual hygiene education and making sanitary napkins more affordable and accessible, are impelling the market growth. Apart from this, the rising demand for premium and specialized products catering to specific consumer preferences in developed regions, where awareness and access are already relatively high is fostering market expansion.

Sanitary Napkin Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2024-2032. Our report has categorized the market based on type and distribution channel.

Breakup by Type:

Menstrual Pad

Pantyliner

Menstrual pad accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes menstrual pad and pantyliner. According to the report, menstrual pad represented the largest segment.

The increasing urbanization and fast-paced lifestyles, leading to a preference for convenient and disposable menstrual hygiene solutions represent one of the main factors driving the demand for sanitary pads. Concurrent with this, the growing inclination towards the use of menstrual pads due to their ease of disposal and hygiene maintenance in urban settings, where accessibility to sanitation infrastructure is often higher is fueling the market growth.

Moreover, the increasing emphasis on daily freshness and hygiene among women is boosting the demand for pantyliners as a discreet and lightweight option, providing everyday protection against unexpected discharges and maintaining a sense of cleanliness. In confluence with this, the contemporary focus on personal care and hygiene, especially in urban environments, contributes to the rising popularity of pantyliners as a convenient solution for women seeking continuous freshness and protection throughout their daily routines, thereby aiding in market expansion.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacies

Convenience Stores

Online

Specialty Stores

Others

Pharmacies hold the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. According to the report, pharmacies accounted for the largest market share.

The rising demand for sanitary napkins through pharmacies is mainly driven by the escalating awareness and accessibility of menstrual hygiene products in healthcare-related settings. Pharmacies serve as trusted outlets where consumers can obtain reliable information about different sanitary napkin options, including those addressing specific health needs. In line with this, the convenience of purchasing menstrual hygiene products alongside other health-related items contributes to the growth in demand for sanitary napkins through pharmacies, offering a one-stop solution for women's health and wellness needs.

Additionally, the shifting preference for purchasing sanitary napkins in supermarkets and hypermarkets as they offer the convenience of purchasing these products alongside regular groceries is propelling the market forward.

Concurrent with this, convenience stores also contribute to the expanding demand for sanitary napkins by offering quick and accessible solutions for women on the go, aligning with the fast-paced urban lifestyle.

Furthermore, the surge in online shopping plays a significant role in fueling the demand for sanitary napkins, providing consumers with a discreet and convenient way to purchase these products from the comfort of their homes.

Apart from this, the rising popularity of specialty stores, focusing on health and wellness products is propelling the demand for sanitary napkins by offering a curated selection and a specialized shopping experience for consumers seeking specific attributes.

Other distribution channels, such as institutional sales or direct-to-consumer models, also contribute to the increasing demand for sanitary napkins, providing diverse options for consumers to access these essential hygiene products.

Breakup by Region:

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Asia Pacific leads the market, accounting for the largest sanitary napkin market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia-Pacific region's large and growing population of women, increasing awareness about menstrual hygiene, and rising disposable incomes are positively impacting the sanitary napkin market. Along with this, significant cultural shifts and favorable government initiatives and educational campaigns in many Asian countries, breaking down taboos surrounding menstruation are bolstering the market growth. Moreover, as more women join the workforce and urbanize, the demand for convenient and reliable menstrual hygiene products like sanitary napkins continues to rise, driving market growth in the region.

Besides this, North America's rising focus on premium and sustainable products, with consumers prioritizing comfort, performance, and eco-friendly options is presenting lucrative opportunities for market expansion.

Concurrently, the growing demand for sanitary napkins in Europe influenced by health-conscious consumer preferences, technological innovations, and a growing emphasis on sustainable and organic menstrual hygiene solutions is propelling the market forward.

In confluence with this, rapid urbanization, increasing awareness campaigns, and economic development in Latin America are strengthening the market growth with women seeking affordable and accessible menstrual hygiene solutions.

Additionally, evolving societal norms, improving access to education, and women's empowerment in the Middle East and Africa, contributing to a growing awareness and acceptance of menstrual hygiene products are boosting the demand for sanitary napkins in the region.

Leading Key Players in the Sanitary Napkin Industry:

The global sanitary napkin market features a competitive landscape characterized by the presence of key players striving for market dominance through strategies such as product innovation, strategic partnerships, and geographical expansion. Established multinational companies maintain a significant market share, leveraging their brand recognition and extensive distribution networks. These industry leaders continually invest in research and development (R&D) to introduce advanced technologies and materials, enhancing product performance and meeting evolving consumer preferences. Additionally, the market is witnessing the emergence of smaller, niche players and local manufacturers who focus on specific market segments, offering innovative and sustainable alternatives to cater to diverse consumer needs.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Procter & Gamble

Kimberly-Clark Corporation

Hengan International Group Company Limited

Edgewell Personal Care Company

Kao Corporation

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

In 2023, Procter & Gamble unveiled the Always Discreet Boutique sanitary napkins, offering enhanced comfort and style with a soft, silky cover and a thin, flexible design that mimics the feel of underwear.

In 2022, Johnson & Johnson announced the launch of the Stayfree Secure One sanitary napkins, designed for up to 12 hours of protection, incorporating a leak-proof design to prevent leaks during movement.

In 2022, Playtex, a subsidiary of Edgewell Personal Care Company, introduced Clean Comfort, an industry-leading tampon featuring a plastic tip and cardboard plunger, providing an eco-friendlier option without compromising comfort.

Key Questions Answered in This Report

• 1. What was the global sanitary napkin market size in 2023?
• 2. What will be the global sanitary napkin market outlook during the forecast period (2024-2032)?
• 3. What are the global sanitary napkin market drivers?
• 4. What are the major trends in the global sanitary napkin market?
• 5. What is the impact of COVID-19 on the global sanitary napkin market?
• 6. What is the global sanitary napkin market breakup by type?
• 7. What is the global sanitary napkin market breakup by distribution channel?
• 8. What are the major regions in the global sanitary napkin market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Sanitary Napkin Market

• 5.1 Market Overview
• 5.2 Market Performance
  • 5.2.1 Volume Trends
  • 5.2.2 Value Trends
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Type
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Region
• 5.7 Market Forecast
• 5.8 SWOT Analysis
  • 5.8.1 Overview
  • 5.8.2 Strengths
  • 5.8.3 Weaknesses
  • 5.8.4 Opportunities
  • 5.8.5 Threats
• 5.9 Value Chain Analysis
  • 5.9.1 Overview
  • 5.9.2 Research and Development
  • 5.9.3 Raw Material Procurement
  • 5.9.4 Manufacturing
  • 5.9.5 Marketing
  • 5.9.6 Distribution
  • 5.9.7 End-Use
• 5.10 Porters Five Forces Analysis
  • 5.10.1 Overview
  • 5.10.2 Bargaining Power of Buyers
  • 5.10.3 Bargaining Power of Suppliers
  • 5.10.4 Degree of Competition
  • 5.10.5 Threat of New Entrants
  • 5.10.6 Threat of Substitutes
• 5.11 Price Analysis
  • 5.11.1 Price Trends
  • 5.11.2 Price Indicators
  • 5.11.3 Price Structure and Margins

6 Market Breakup by Type

• 6.1 Menstrual Pad
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Pantyliner
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Pharmacies
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convenience Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Specialty Stores
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Others
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Europe
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Asia Pacific
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Sanitary Napkin Manufacturing Process

• 9.1 Product Overview
• 9.2 Raw Material Requirements
• 9.3 Manufacturing Process
• 9.4 Key Success and Risk Factors

10 Competitive Landscape

• 10.1 Market Structure
• 10.2 Key Players
• 10.3 Profiles of Key Players
  • 10.3.1 Procter & Gamble
    • 10.3.1.1 Company Overview
    • 10.3.1.2 Description
    • 10.3.1.3 Product Portfolio
    • 10.3.1.4 Financials
    • 10.3.1.5 SWOT Analysis
  • 10.3.2 Kimberly-Clark Corporation
    • 10.3.2.1 Company Overview
    • 10.3.2.2 Description
    • 10.3.2.3 Product Portfolio
    • 10.3.2.4 Financials
    • 10.3.2.5 SWOT Analysis
  • 10.3.3 Hengan International Group Company Limited
    • 10.3.3.1 Company Overview
    • 10.3.3.2 Description
    • 10.3.3.3 Product Portfolio
  • 10.3.4 Edgewell Personal Care Company
    • 10.3.4.1 Company Overview
    • 10.3.4.2 Description
    • 10.3.4.3 Product Portfolio
    • 10.3.4.4 Financials
  • 10.3.5 Kao Corporation
    • 10.3.5.1 Company Overview
    • 10.3.5.2 Description
    • 10.3.5.3 Product Portfolio
    • 10.3.5.4 Financials
    • 10.3.5.5 SWOT Analysis