オンラインギャンブル市場レポート：ゲームタイプ、デバイス、地域別、2024年～2032年

世界のオンラインギャンブル市場規模は2023年に866億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は7.4％を示し、2032年には1,682億米ドルに達すると予測しています。市場は、技術の進歩、規制の変更、多様なゲームの提供、効果的なマーケティング戦略、世界の経済・人口動向の変化などを背景に力強い成長を遂げており、より広く多様な利用者にアピールしています。

オンラインギャンブル市場分析：

市場の成長と規模オンライン・ギャンブル市場は、世界のインターネットとモバイル機器の利用拡大が主な要因となって、大きな成長を遂げています。市場にはスポーツベッティング、カジノゲーム、ポーカーなど様々な分野が含まれ、技術の進歩や消費者の嗜好の変化により急速に拡大しています。

主な市場促進要因：主な促進要因としては、費用対効果の高いモバイルアプリケーションの利用可能性の拡大、インターネット普及率の上昇、消費者のギャンブル習慣の変化などが挙げられます。また、さまざまな地域でオンラインギャンブルが合法化されたことで、新たな顧客層が獲得され、この分野への投資が促進され、市場が大きく活性化しています。

技術の進歩：AI、VR、ブロックチェーンなどの技術の進歩は、オンラインギャンブルの体験に革命をもたらしています。AIや機械学習は、ゲーム体験のパーソナライズや顧客サービスの強化に活用され、ブロックチェーン技術は取引の透明性と安全性を確保しています。

業界の応用：オンラインギャンブルには、スポーツベッティング、カジノゲーム、宝くじ、ポーカーなど幅広い用途があります。この業界は、カジュアルなプレイヤーから本格的なギャンブラーまで幅広い層に対応し、魅力的なゲームを提供しています。

主な市場動向：業界ではモバイルギャンブルが急増しており、スマートフォンやタブレット端末でのギャンブルを好むユーザーが増加しています。また、オンラインギャンブルプラットフォームにソーシャルメディア要素が統合され、よりインタラクティブで魅力的なユーザー体験が可能になったことも大きな動向です。

地理的動向：オンラインギャンブル市場は世界的に成長しており、欧州、アジア太平洋、北米などの地域で顕著な拡大を見せています。欧州は規制の枠組みが確立されているため、現在市場をリードしています。一方、アジア太平洋地域は、インターネット普及率の上昇と、日本やインドなどの国におけるギャンブル規制の変更により、急成長を遂げています。

競合情勢：市場競争は激しく、主要プレーヤーは技術革新、戦略的提携、地理的拡大に注力し、市場シェアを拡大しています。各社はまた、新規ユーザーの獲得と既存ユーザーの維持のため、マーケティングやプロモーション活動にも投資しています。

課題と機会：課題としては、多様な規制環境への対応、ギャンブル依存症やサイバーセキュリティに関する懸念への対処などが挙げられます。しかし、このような課題は、責任あるギャンブルへの取り組みを革新し、さまざまな規制要件に対応できる安全で透明性の高いプラットフォームを開発する上で、市場プレーヤーにとってチャンスとなります。

オンラインギャンブル市場の動向：

技術の進歩

テクノロジーの急速な進歩は、オンライン・ギャンブル業界の主な原動力です。モバイルゲーミングプラットフォーム、洗練されたゲーミングソフトウェア、セキュリティ対策の改善などの革新により、ユーザー体験が大幅に向上しています。仮想現実（VR）および拡張現実（AR）技術の統合は、没入型かつインタラクティブなゲーム体験を生み出し、より幅広い視聴者を惹きつけています。さらに、ブロックチェーン技術と暗号通貨の採用により、取引における新たなレベルのセキュリティと透明性が導入され、オンラインギャンブルプラットフォームに対する消費者の信頼がさらに高まっています。このようなテクノロジーの進化は、オンラインギャンブルをより身近なものにしただけでなく、より魅力的なものにし、業界の成長に貢献しています。

アクセスの容易さと利便性

オンラインギャンブルプラットフォームは比類のない利便性を提供し、ユーザーはいつでもどこからでも様々なゲームにアクセスすることができます。このアクセスのしやすさは、インターネットサービスの普及とスマートデバイスの普及によって促進され、多様な顧客を惹きつける上で極めて重要となっています。実店舗のカジノに行かなくても、自宅や外出先からプレイできる利便性は、これまでギャンブルに参加しなかった層も含め、幅広い層にアピールしています。このような要因が、利便性を求める現代的な消費者層のニーズに応えるオンラインギャンブル市場の成長を後押ししています。

規制の変化と合法化

世界のさまざまな地域でオンライン・ギャンブルが徐々に合法化され、規制されるようになったことが、市場の成長を大きく後押ししています。各国政府は、雇用創出や税収など、規制されたオンラインギャンブル産業がもたらす潜在的な経済効果を認識しつつあります。その結果、多くの地域で合法的なオンラインギャンブルを認めるよう法改正が進んでおり、市場の拡大を後押ししています。明確な法的枠組みのイントロダクションは、プレーヤーとオペレーターの双方に安全で公正な環境を提供し、市場参入企業を増やしています。規制の改正は業界を合法化するだけでなく、違法なギャンブル行為の抑制にも役立っており、市場の成長をさらに後押ししています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 オンラインギャンブルの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ゲームタイプ別

• スポーツベッティング
  • 市場動向
  • 主なタイプ
    • サッカー
    • 競馬
    • eスポーツ
    • その他
  • 市場予測
• カジノ
  • 市場動向
  • 主なタイプ
    • ライブカジノ
    • バカラ
    • ブラックジャック
    • ポーカー
    • スロット
    • その他
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：デバイス別

• デスクトップ
  • 市場動向
  • 市場予測
• モバイル
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格指標

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • 888 Holdings Plc
  • Bet365 Group Ltd.
  • Betsson AB
  • Cherry Spelgladje AB
  • Flutter Entertainment Plc
  • Galaxy Entertainment Group
  • GVC Holdings Plc
  • Intralot S.A.
  • Kindred Group Plc
  • LeoVegas Mobile Gaming Group
  • MGM Resorts International

List of Figures

• Figure 1: Global: Online Gambling Market: Major Drivers and Challenges
• Figure 2: Global: Online Gambling Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Online Gambling Market: Breakup by Game Type (in %), 2023
• Figure 4: Global: Online Gambling Market: Breakup by Device (in %), 2023
• Figure 5: Global: Online Gambling Market: Breakup by Region (in %), 2023
• Figure 6: Global: Online Gambling Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 7: Global: Online Gambling (Sports Betting) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 8: Global: Online Gambling (Sports Betting) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 9: Global: Online Gambling (Casino) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Online Gambling (Casino) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Online Gambling (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Online Gambling (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Online Gambling (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Online Gambling (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Online Gambling (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Online Gambling (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Online Gambling (Other Devices) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Online Gambling (Other Devices) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: North America: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: North America: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: United States: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: United States: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Canada: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Canada: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Asia Pacific: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Asia Pacific: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: China: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: China: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Japan: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Japan: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: India: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: India: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: South Korea: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: South Korea: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Australia: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Australia: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Indonesia: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Indonesia: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Others: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Others: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Europe: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Europe: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Germany: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Germany: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: France: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: France: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: United Kingdom: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: United Kingdom: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Italy: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Italy: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Spain: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Spain: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Russia: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Russia: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Others: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Others: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Latin America: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Latin America: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Brazil: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Brazil: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Mexico: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Mexico: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Others: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Others: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Middle East and Africa: Online Gambling Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Middle East and Africa: Online Gambling Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Global: Online Gambling Industry: SWOT Analysis
• Figure 68: Global: Online Gambling Industry: Value Chain Analysis
• Figure 69: Global: Online Gambling Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Online Gambling Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Online Gambling Market Forecast: Breakup by Game Type (in Million US$), 2024-2032
• Table 3: Global: Online Gambling Market Forecast: Breakup by Devices (in Million US$), 2024-2032
• Table 4: Global: Online Gambling Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Global: Online Gambling Market Structure
• Table 6: Global: Online Gambling Market: Key Players

Abstract

The global online gambling market size reached US$ 86.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 168.2 Billion by 2032, exhibiting a growth rate (CAGR) of 7.4% during 2024-2032. The market is experiencing robust growth driven by technological advancements, regulatory changes, diverse game offerings, effective marketing strategies, and shifts in global economic and demographic trends, appealing to a wider, more diverse audience.

Online Gambling Market Analysis:

Market Growth and Size: The online gambling market is experiencing significant growth, largely driven by the increasing use of the internet and mobile devices worldwide. The market encompasses various segments, including sports betting, casino games, and poker, and is expanding rapidly due to technological advancements and changing consumer preferences.

Major Market Drivers: Key drivers include the growing availability of cost-effective mobile applications, increased internet penetration, and changing gambling habits among consumers. Additionally, the legalization of online gambling in various regions has provided a substantial boost to the market, attracting a new customer base and encouraging investment in the sector.

Technological Advancements: Advancements in technology, such as AI, VR, and blockchain, are revolutionizing the online gambling experience. AI and machine learning are being used for personalizing gaming experiences and enhancing customer service, while blockchain technology is ensuring transparency and security in transactions.

Industry Applications: Online gambling has a wide range of applications, including sports betting, casino games, lotteries, and poker. The industry caters to a diverse audience, offering games that appeal to both casual players and serious gamblers, and is continuously expanding its offerings to include new and innovative game types.

Key Market Trends: The industry is witnessing a surge in mobile gambling, with more users preferring to gamble on smartphones and tablets. Another significant trend is the integration of social media elements into online gambling platforms, allowing for a more interactive and engaging user experience.

Geographical Trends: The online gambling market is growing globally, with notable expansions in regions like Europe, Asia-Pacific, and North America. Europe currently leads the market, thanks to a well-established regulatory framework, while Asia-Pacific is experiencing rapid growth due to increasing internet penetration and changing gambling regulations in countries like Japan and India.

Competitive Landscape: The market is highly competitive, with key players focusing on technological innovation, strategic partnerships, and geographic expansion to gain market share. Companies are also investing in marketing and promotional activities to attract new users and retain existing ones.

Challenges and Opportunities: Challenges include dealing with diverse regulatory environments and addressing concerns related to gambling addiction and cybersecurity. However, these challenges present opportunities for market players to innovate in responsible gambling initiatives and to develop secure, transparent platforms that can adapt to different regulatory requirements.

Online Gambling Market Trends:

Technological advancements

The rapid advancement in technology is a primary driving force in the online gambling industry. Innovations such as mobile gaming platforms, sophisticated gaming software, and improved security measures have significantly enhanced the user experience. The integration of virtual reality (VR) and augmented reality (AR) technologies is creating immersive and interactive gaming experiences, attracting a wider audience. Additionally, the adoption of blockchain technology and cryptocurrencies has introduced new levels of security and transparency in transactions, further boosting consumer confidence in online gambling platforms. This technological evolution has not only made online gambling more accessible but also more engaging, contributing to the industry's growth.

Ease of access and convenience

Online gambling platforms offer unparalleled convenience, allowing users to access a wide array of games from any location at any time. This ease of access, facilitated by the widespread availability of internet services and the proliferation of smart devices, has been crucial in attracting a diverse range of customers. The convenience of playing from home or on the go, without the need to visit a physical casino, appeals to a broad demographic, including those who may not have otherwise participated in gambling activities. This factor has been instrumental in driving the growth of the online gambling market, as it caters to the needs of a modern, convenience-seeking consumer base.

Regulatory changes and legalization

The gradual legalization and regulation of online gambling in various regions worldwide have significantly propelled the market's growth. Governments are increasingly recognizing the potential economic benefits of a regulated online gambling industry, including job creation and tax revenues. As a result, many regions are amending their laws to allow legal online gambling, which in turn is boosting market expansion. The introduction of clear legal frameworks provides a safe and fair environment for both players and operators, thereby attracting more participants to the market. Regulatory changes are not only legitimizing the industry but also helping in curtailing illegal gambling activities, thereby furthering market growth.

Online Gambling Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on game type and device.

Breakup by Game Type:

Sports Betting

Football

Horse Racing

E-Sports

Others

Casino

Live Casino

Baccarat

Blackjack

Poker

Slots

Others

Others

Sports betting accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the game type. This includes sports betting (football, horse racing, e-sports, and others), casino (live casino, baccarat, blackjack, poker, slots, and others), and others. According to the report, sports betting represented the largest segment.

The sports betting segment constitutes a significant portion of the online gambling market, driven by a global passion for sports. It involves wagering on the outcomes of various sports events, including football, basketball, baseball, horse racing, and more. The growth of this segment is spurred by major sporting events like the FIFA World Cup, the Olympics, and national leagues. Online sports betting platforms offer live betting options, comprehensive coverage of events, and competitive odds. The integration of live streaming and real-time data analytics enhances the betting experience. Additionally, regulatory changes in various countries legalizing sports betting are significantly contributing to the expansion of this market segment.

On the contrary, the online casino segment includes a wide range of games such as slots, poker, blackjack, roulette, and baccarat. This segment appeals to both serious and casual gamblers, offering games that range from simple slots to strategy-based games like poker. Online casinos replicate the experience of a physical casino, often including live dealer games that stream a real dealer in real-time. The segment is known for its innovation, with game developers continually introducing new games and features, including themed and branded games. The casino segment also benefits from high jackpot offerings and a variety of bonuses and loyalty programs, which are key strategies for customer attraction and retention.

Breakup by Device:

Desktop

Mobile

Others

Desktop holds the largest share in the industry

A detailed breakup and analysis of the market based on the device have also been provided in the report. This includes desktop, mobile, and others. According to the report, desktop accounted for the largest market share.

The desktop segment of the market caters to users who prefer gambling on personal computers and laptops. This segment traditionally dominated the market due to the early proliferation of online gambling websites accessible through desktop browsers. Desktop platforms offer the advantage of larger screens and more stable internet connections, providing an immersive experience, especially for complex games like poker and virtual casinos. Companies in this segment focus on sophisticated graphics, robust software, and comprehensive game offerings to attract users. However, with the shift towards mobile usage, the desktop segment is evolving to remain competitive, often by offering seamless integration with mobile platforms.

On the other hand, the mobile segment is rapidly growing and is projected to surpass the desktop segment in the online gambling market. This growth is fueled by the increasing use of smartphones and tablets, along with improvements in mobile technology. Mobile gambling apps and mobile-optimized websites offer the convenience of playing anytime and anywhere, appealing particularly to younger demographics and casual gamblers. The mobile segment focuses on user-friendly interfaces, quick loading times, and optimized gameplay for smaller screens. The integration of mobile payment systems and push notifications for promotions and updates also contributes to the popularity and growth of this segment.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Europe leads the market, accounting for the largest online gambling market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.

Europe holds a significant share in the global online gambling market, with mature markets like the UK, Germany, and Scandinavia leading in terms of user base and revenue. The European market is known for its strict regulatory framework, which provides a safe environment for players. Online casinos and sports betting are the most popular segments, with a strong emphasis on mobile gaming. The European market is also at the forefront in terms of adopting new technologies like virtual reality in gaming.

The North American online gambling market, particularly in the United States and Canada, is characterized by a growing acceptance of online gambling, reflected in the gradual legalization and regulation of online sports betting and casinos. The region is witnessing technological innovations, increased investment in mobile platforms, and strategic partnerships between domestic and international gambling companies.

The Asia Pacific region is one of the fastest-growing markets for online gambling, driven by increasing internet penetration and mobile usage. Countries like Japan, India, and the Philippines are emerging as significant markets. The market is characterized by a preference for mobile gaming and a strong inclination towards sports betting, particularly on cricket and football.

Latin America's online gambling market is in a phase of growth, with countries like Brazil, Argentina, and Mexico showing increased activity. The market is benefiting from the easing of regulatory constraints and an increase in mobile internet users. Sports betting, particularly on football, is a significant segment, but there is also a growing interest in online casino games.

The online gambling market in the Middle East and Africa is relatively nascent and complex, largely due to strict regulatory environments in many countries. However, there is potential for growth, especially in countries like South Africa and some parts of the Middle East where regulations are more favorable. The market is primarily driven by sports betting, with a significant interest in football betting. Mobile gaming is also gaining traction due to the increasing penetration of smartphones and internet services in the region.

Leading Key Players in the Online Gambling Industry:

Companies are heavily investing in advanced technologies like artificial intelligence (AI), blockchain, and virtual reality (VR) to enhance user experience. AI is used for personalized gaming experiences and predictive analytics, while blockchain ensures transparency and security in transactions. VR and AR technologies are being explored to create immersive gaming environments. To attract a broader customer base, these companies are diversifying their product offerings. This includes adding new game varieties, integrating sports betting options, and offering live dealer games to replicate the experience of physical casinos. Key players are also forming partnerships with software developers, content creators, and other tech firms to improve their gaming platforms. To ensure sustainable growth, these companies are further focusing on complying with regulatory requirements in different jurisdictions.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

888 Holdings PLC

Bet365 Group Ltd.

Betsson AB

Cherry Spelgladje AB

Flutter Entertainment Plc

Galaxy Entertainment Group

GVC Holdings Plc

Intralot S.A.

Kindred Group Plc

LeoVegas Mobile Gaming Group

MGM Resorts International

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

August 01, 2023: 888AFRICA, a joint venture of 888 Holdings operating the 888bet brand, has acquired BetLion, a licensed operator in Kenya and Zambia since 2019, expanding its presence in Africa and bringing in new talent and a localized product platform. This acquisition, including a new license in the Democratic Republic of Congo, positions 888AFRICA for further growth and customer expansion, with BetLion's Nairobi headquarters complementing the existing hub in Dar es Salaam, Tanzania.

June 26, 2023: Inspired Entertainment, Inc. announced today that it has signed a long-term contract extension as the provider of Virtual Sports to leading online gambling operator and Inspired's long-time partner bet365. Under the agreement, Inspired will continue to provide bet365 with their latest products including licensed games giving bet365 the advantage of leading content for their Virtual Sports offerings.

September 05, 2023: Betsson AB has obtained a license for the regulated Serbian market, allowing the launch of its renowned online casino, Rizk, thereby marking a key step in its strategic expansion. This move enhances Betsson's presence in the Central and Eastern Europe and Central Asia (CEECA) region, which contributed to 43% of the Group's revenue in Q2 2023.

Key Questions Answered in This Report

• 1. What was the size of the global online gambling market in 2023?
• 2. What is the expected growth rate of the global online gambling market during 2024-2032?
• 3. What are the key factors driving the global online gambling market?
• 4. What has been the impact of COVID-19 on the global online gambling market?
• 5. What is the breakup of the global online gambling market based on the game type?
• 6. What is the breakup of the global online gambling market based on the device?
• 7. What are the key regions in the global online gambling market?
• 8. Who are the key players/companies in the global online gambling market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Gambling Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Game Type

• 6.1 Sports Betting
  • 6.1.1 Market Trends
  • 6.1.2 Major Types
    • 6.1.2.1 Football
    • 6.1.2.2 Horse Racing
    • 6.1.2.3 E-Sports
    • 6.1.2.4 Others
  • 6.1.3 Market Forecast
• 6.2 Casino
  • 6.2.1 Market Trends
  • 6.2.2 Major Types
    • 6.2.2.1 Live Casino
    • 6.2.2.2 Baccarat
    • 6.2.2.3 Blackjack
    • 6.2.2.4 Poker
    • 6.2.2.5 Slots
    • 6.2.2.6 Others
  • 6.2.3 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Device

• 7.1 Desktop
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Mobile
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Indicators

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 888 Holdings Plc
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
  • 13.3.2 Bet365 Group Ltd.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
  • 13.3.3 Betsson AB
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Cherry Spelgladje AB
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Flutter Entertainment Plc
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
  • 13.3.6 Galaxy Entertainment Group
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 Financials
  • 13.3.7 GVC Holdings Plc
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
  • 13.3.8 Intralot S.A.
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 Kindred Group Plc
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
  • 13.3.10 LeoVegas Mobile Gaming Group
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
    • 13.3.10.3 Financials
  • 13.3.11 MGM Resorts International
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
    • 13.3.11.3 Financials
    • 13.3.11.4 SWOT Analysis