市場調査レポート
商品コード
1423038
おむつ市場レポート:ベビー用おむつタイプ別、大人用おむつタイプ別、流通チャネル別、地域別、2024年~2032年Diaper Market Report by Baby Diaper Type, Adult Diaper Type, Distribution Channel, and Region 2024-2032 |
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おむつ市場レポート:ベビー用おむつタイプ別、大人用おむつタイプ別、流通チャネル別、地域別、2024年~2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界のおむつ市場規模は2023年に852億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて7%の成長率(CAGR)を示し、2032年までに1,593億米ドルに達すると予測しています。乳幼児が適切な衛生状態を維持することの重要性に対する意識の高まり、老人人口の増加、機能障害や認知障害の有病率の増加は、市場を推進している主な要因の一部です。
おむつは、膀胱や排便のコントロールができない人や運動能力に問題のある人が着用するように設計された吸収性の衣服の一種です。布地、発泡スチロール、紙などの層で作られており、排泄物を吸収・収容し、漏れや外衣の汚れを防ぐことができます。衛生を保つために不可欠で、様々な場面で広く使用されています。幼児用、乳児用、子供用、大人用など、さまざまなサイズがあります。
乳幼児の適切な衛生状態を維持することの重要性に対する保護者の意識の高まりが、世界中でおむつ需要を喚起しています。加えて、機能障害や認知障害、便秘、尿路感染症(UTI)、尿失禁の有病率が特に高齢者の間で急増していることも、市場の成長を後押ししています。これとは別に、皮膚の保護と衛生のために特定のタイプのおむつの使用を推奨する小児科医やヘルスケア専門家の数が増加していることも、市場にプラスの影響を与えています。さらに、従来のおむつに含まれる化学物質の有害な影響に関する知識の増加は、環境に優しく高級品質のおむつに対する世界の需要に影響を与えています。
出生率の増加
おむつ需要を促進する主な要因の一つは、特に発展途上国における出生率の上昇です。人口の増加は当然、乳幼児の数の増加につながり、おむつを含むベビーケア製品のニーズを高める。政府やヘルスケア機関も、乳幼児の衛生習慣の改善を推進しており、これが全体的な売上に拍車をかけています。利便性や衛生面の向上など、従来の布おむつよりもおむつを使用する方が優れているという認識が広まっていることも、大きな役割を果たしています。
健康とウェルネスに対する意識の高まり
乳幼児の健康とウェルネスへの注目が高まっています。インターネットで簡単にアクセスできる情報やヘルスケアプロバイダーからのアドバイスにより、今日の親はおむつかぶれの潜在的リスクや衛生管理の重要性についてよりよく学んでいます。その結果、低刺激性素材やオーガニック素材など、敏感肌に優しい素材を使ったおむつへの需要が高まっています。これは、ニッチではあるが急速に成長している市場セグメントを生み出し、おむつ全体の需要をさらに押し上げています。
eコマース産業の成長
オンライン・ショッピングの急増により、消費者がおむつを購入しやすくなった。eコマース・プラットフォームは、宅配という利便性、幅広い製品オプション、そして多くの場合、実店舗よりも競争力のある価格を提供しています。こうした要素は、親がおむつを買いだめすることを促し、需要を促進します。また、製品のレビューや推薦文をオンラインで簡単に入手できることも、消費者の選択の指針となり、信頼が高まり、結果として製品需要が高まる。
The global diaper market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 159.3 Billion by 2032, exhibiting a growth rate (CAGR) of 7% during 2024-2032. The increasing awareness about the importance of maintaining proper hygiene among infants, rising geriatric population, and the growing prevalence of functional and cognitive impairment are some of the major factors propelling the market.
A diaper is a type of absorbent garment designed to be worn by individuals who are unable to control their bladder or bowel movements or have mobility issues. It is made from layers of fabric, foam, or paper that can absorb and contain waste and prevent leaks and soiling of outer clothing. It is essential for maintaining hygiene and widely used in various settings. It is widely available in different sizes for or toddlers, infants, children, and adult.
The increasing awareness among parents about the importance of maintaining proper hygiene for infants and toddlers is catalyzing the demand for diapers around the world. In addition, the surging prevalence of functional and cognitive impairment, constipation, urinary tract infection (UTI), and urinary incontinence, especially among the elderly population, is favoring the growth of the market. Apart from this, the growing number of pediatricians and healthcare professionals who are recommending the use of specific types of diapers for skin protection and hygiene is influencing the market positively. Furthermore, the increasing knowledge about the harmful impact of chemicals present in conventional diapers is influencing the demand for environment friendly and premium quality diapers worldwide.
Increase in birth rates
One of the primary factors driving the demand for diapers is an increase in birth rates, especially in developing countries. A rising population naturally translates to a higher number of infants, thereby boosting the need for baby care products, including diapers. Governments and healthcare organizations are also promoting better hygiene practices for infants, which adds to the overall sales. The growing awareness about the advantages of using disposable diapers over traditional cloth variants, such as convenience and improved hygiene, also plays a significant role.
Rise in health and wellness awareness
There has been a growing focus on infant health and wellness. Parents today are more educated about the potential risks of diaper rash and the importance of good hygiene, due to the easily accessible information on the internet and advice from healthcare providers. As a result, there is an increased demand for diapers that are made from hypoallergenic, organic, or otherwise sensitive-skin-friendly materials. This has given rise to a niche but rapidly growing market segment, further driving overall demand for diapers.
Growing e-commerce industry
The surge in online shopping has made it easier for consumers to purchase diapers. E-commerce platforms offer the convenience of home delivery, a wide range of product options, and often, more competitive prices than brick-and-mortar stores. These factors encourage parents to stock up on diapers, thereby driving demand. The easy availability of product reviews and recommendations online also guides consumer choices, which enhances trust and consequently demand for these products.
IMARC Group provides an analysis of the key trends in each segment of the global diaper market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.
Disposable Diapers
Training Diapers
Cloth Diapers
Swim Pants
Biodegradable Diapers
Disposable diapers dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type (baby diaper). This includes disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers. According to the report, disposable diapers represented the largest segment. Disposable diapers are convenient and widely used option for parents and caregivers. These diapers are made from layers of synthetic materials that are highly absorbent, designed to draw moisture away from the skin of the babies. They are easy to put on and take off and can be simply discarded after use. This makes them particularly useful for outings or situations where washing a cloth diaper would be inconvenient.
Cloth diapers are the reusable alternative to disposable diapers, typically made from natural fibers like cotton, bamboo, or hemp. These diapers consist of a cloth layer that can either be washed and reused or replaced with a new cloth insert. Cloth diapers often have a waterproof outer shell made from materials like polyester or wool.
Pad Type
Flat Type
Pant Type
Pad type dominates the market
The report has provided a detailed breakup and analysis of the market based on the product type (adult diaper). This includes pad type, flat type, and pant type. According to the report, pad type represented the largest segment. Pad type adult diapers are designed for individuals with moderate to light incontinence issues. They can be inserted into regular underwear to absorb leaks. They are made from layers of absorbent materials and are usually disposable and meant for one-time use. These pads are relatively discreet and are ideal for people who are mobile and can manage their incontinence with a less intrusive form of protection.
Pant type adult diapers offer a higher level of protection and are suitable for individuals with moderate to severe incontinence. These diapers are shaped like regular underwear but come with built-in absorbent and waterproof layers. They are typically made from a blend of synthetic materials designed to draw moisture away from the skin, which prevents irritation and discomfort.
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others
Pharmacies hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. According to the report, pharmacies accounted for the largest market share. Pharmacies represent another significant distribution channel for diapers, particularly for specialized or medical-grade products. Adult diapers and certain types of baby diapers formulated for sensitive skin or specific medical conditions are commonly found in pharmacies. The staff at pharmacies are usually trained to offer expert advice, which can be particularly helpful for first-time parents or adults dealing with incontinence issues for the first time.
Supermarkets and hypermarkets serve as major distribution channels for diapers, both for babies and adults. These large retail establishments offer a wide variety of brands and types of diapers, providing consumers with numerous options to choose from. This distribution channel benefits from high footfall, enabling greater product visibility and, often, competitive pricing due to the high sales volume.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest diaper market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The increasing awareness about hygiene and high birth rates represent one of the primary factors driving the demand for diapers in the Asia Pacific region. Moreover, the rising prevalence of urinary incontinence among the elderly population is favoring the growth of the market in the region. Besides this, the growing preference for the use of biodegradable diapers is influencing the market positively.
The leading companies are using super absorbent polymers (SAP) materials that can absorb and hold liquid many times their own weight, providing superior absorbency and dryness. This technology reduces the risk of leaks and helps keep the skin dry, thereby minimizing the chance of rashes or discomfort. They are also developing diapers with wetness indicators, a feature that signals when it is time for a diaper change. These indicators usually involve a strip that changes color when wet, which makes it easier for caregivers or parents to know when the diaper is soiled. Moreover, product manufacturers are launching smart diapers that can send notifications to a smartphone app when a diaper is wet or soiled.
Kao Corporation
Kimberly-Clark Corporation
Procter & Gamble Company
Svenska Cellulosa Aktiebolaget (SCA)
Unicharm Corporation
In 2023, Kimberly-Clark Corporation recently relaunched its iconic diaper brand, Huggies, with the new 'Huggies Complete Comfort' range in India.
In 2023, Kao Corporation collaborated with Kyoto University to conduct verification testing of a Used Disposable Diaper Carbonization Recycling System in cooperation with Saito City, Ehime Prefecture in Japan.
In March 2023, Procter & Gamble Company introduced a new P864-million Pamper diapers manufacturing line in Cabuyao, Laguna.