市場調査レポート
商品コード
1422889
ゴルフレンジファインダーの市場:製品、流通チャネル、用途、地域別 2024-2032Golf Rangefinder Market by Product (Laser, GPS), Distribution Channel (Offline, Online), Application (Professional Players, Amateurs), and Region 2024-2032 |
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ゴルフレンジファインダーの市場:製品、流通チャネル、用途、地域別 2024-2032 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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ゴルフレンジファインダーの世界市場規模は2023年に1億5,180万米ドルに達しました。今後、IMARC Groupは、市場が2024年から2032年の間に6.2%の成長率(CAGR)を示し、2032年までに2億6,510万米ドルに達すると予測しています。同市場は、若年層や新興国を中心とした世界のゴルフ人気の高まり、若年層や新興国を中心とした世界のゴルフ人気の高まり、レンジファインダーの継続的な技術進歩などにより、着実な成長を遂げています。
市場の成長と規模:ゴルフ人気の高まりとレンジファインダーの技術進歩により、世界市場は大幅な成長を遂げています。アマチュアゴルファーとプロゴルファーの両方にとって、これらのデバイスがより不可欠になるにつれて市場は拡大しており、収益と市場規模の面で有望な将来を示しています。
技術の進歩:市場は、GPS統合、レーザー距離計、ハイブリッドモデルなどの技術革新の影響を大きく受けています。高精細ディスプレイ、コースマップ、ショットトラッキングなどの先進機能は、ユーザーエクスペリエンスと精度を高め、市場成長に大きく貢献しています。
産業用途:ゴルフレンジファインダーは、カジュアルなプレーからプロのトーナメントまで、様々なゴルフ関連の用途で使用されるようになってきています。USGAのようなゴルフ当局が規制を緩和したことで、競技環境での利用が拡大している一方、アマチュアゴルファーはゲームの上達や戦略開発に活用しています。
主要市場動向:この市場の主な動向は、レンジファインダーにおけるユーザーフレンドリーで高度な機能に対する需要の高まりです。さらに、パーソナライズされたコース推奨やショット分析のためのAIなどのスマートテクノロジーの統合が重要な動向として浮上しています。
地理的動向:北米と欧州は、ゴルフ文化が根強く、可処分所得が高いため、先進的なゴルフ機器の導入が進んでおり、主要市場となっています。しかし、中国やインドなどの国々でゴルフ人気が高まっていることから、アジア太平洋も重要な市場として浮上しています。
競合情勢:同市場は、既存プレーヤーと複数の新規参入プレーヤーが存在し、競合環境が形成されているのが特徴です。各社は、製品ポートフォリオと地理的プレゼンスを拡大するため、技術革新、合併、買収に注力しています。
課題と機会:市場は、製品コストの高騰や継続的な技術アップグレードの必要性といった課題に直面しています。しかし、このような課題は、市場プレーヤーにとっては、コスト効率の高い製品を革新的に開発するチャンスでもあります。さらに、若者の間でゴルフの普及が進み、ゴルフツーリズムが拡大していることは、市場成長にとって有利な機会となります。
絶え間ない技術の進歩
世界市場は技術革新の影響を大きく受けています。これらの進歩には、GPS技術、レーザー距離計、および両方の技術を組み合わせたハイブリッドモデルの統合が含まれます。さらに、精度の向上、ユーザーフレンドリーなインターフェイス、コースマップ、ハザードまでの距離、ショットトラッキングなどの機能が、それらの魅力を高めています。これに伴い、最新のデバイスは高精細ディスプレイやカスタマイズ可能なオプションを提供し、ゴルフ愛好家の幅広い好みに対応しています。このような技術的強化は、ゴルフ体験を向上させ、戦略や技術開発を支援します。メーカー各社が最先端技術の革新と統合を続けているため、市場は大幅な成長を遂げています。
ゴルフ人気の高まり
ゴルフ人気の復活は市場の主要促進要因です。この復活は、このスポーツがオリンピックに採用されたこと、若い層の参加が増えたことなどの要因によるものです。これに加え、ゴルフ・ツーリズム、中流階級の富裕層の増加、企業の推薦などが、このスポーツの魅力の高まりに寄与しています。このようなゴルフへの関心の高まりは、距離計を含むゴルフ用品の需要増につながっています。さらに、レンジファインダーは、正確な距離測定を提供することにより、ゴルフ体験を向上させ、アマチュアとプロの両方のプレーヤーに特に魅力的です。このスポーツが世界的に新たなプレーヤーを魅了し続けているため、レンジファインダーを含む先進的なゴルフ用品への需要が高まっており、市場の成長を支えています。
規制変更の増加
ゴルフの規則や規制の変更も、市場を牽引する重要な役割を果たしています。競技における距離測定器の使用(規則14-3に基づく)を認めるという競合団体の決定は極めて重要です。この規制の変更によって、プロのトーナメントでの距離計の使用が合法化され、それによってアマチュアゴルファーの間で距離計が受け入れられるようになった。この規則変更により、練習中や競合プレーでの距離計の採用が大幅に増えました。その結果、ゲームの上達とルールの遵守を求めるゴルファーがレンジファインダーを利用するようになり、市場の成長に拍車をかけています。
The global golf rangefinder market size reached US$ 151.8 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 265.1 Million by 2032, exhibiting a growth rate (CAGR) of 6.2% during 2024-2032. The market is experiencing steady growth driven by the increasing popularity of golf worldwide, particularly among younger demographics and emerging economies, the increasing popularity of golf worldwide, particularly among younger demographics and emerging economies, and continuous technological advancements in rangefinders.
Market Growth and Size: The global market is experiencing substantial growth, driven by the increasing popularity of golf and technological advancements in rangefinders. The market is expanding as these devices become more integral to both amateur and professional golfers, indicating a promising future in terms of revenue and market size.
Technological Advancements: The market is heavily influenced by technological innovations, including GPS integration, laser rangefinders, and hybrid models. Advanced features such as high-definition displays, course maps, and shot tracking are enhancing user experience and precision, contributing significantly to market growth.
Industry Applications: Golf rangefinders are increasingly used in various golf-related applications, from casual play to professional tournaments. The relaxation of regulations by golfing authorities like the USGA has expanded their use in competitive settings, while amateur golfers utilize them for game improvement and strategy development.
Key Market Trends: A key trend in this market is the growing demand for user-friendly and advanced features in rangefinders. Additionally, the integration of smart technologies such as AI for personalized course recommendations and shot analysis is emerging as a significant trend.
Geographical Trends: North America and Europe are leading markets due to their strong golfing cultures and higher disposable incomes, facilitating greater adoption of advanced golf equipment. However, Asia-Pacific is also emerging as a significant market, driven by the growing popularity of golf in countries like China and India.
Competitive Landscape: The market is characterized by the presence of established players and several new entrants, creating a competitive environment. Companies are focusing on innovation, mergers, and acquisitions to expand their product portfolios and geographical presence.
Challenges and Opportunities: The market faces challenges such as high product costs and the need for continuous technological upgrades. However, these challenges present opportunities for market players to innovate and develop cost-effective products. Additionally, the increasing adoption of golf among young people and the expansion of golf tourism offer lucrative opportunities for market growth.
Continuous technological advancements
The global market is significantly influenced by technological innovations. These advancements include the integration of GPS technology, laser rangefinders, and hybrid models that combine both technologies. Additionally, improved accuracy, user-friendly interfaces, and features such as course maps, distance to hazards, and shot tracking have enhanced the appeal of them. Along with this, modern devices offer high-definition displays and customizable options, catering to a wide range of preferences among golf enthusiasts. These technological enhancements improve the golfing experience and assist in strategy and skill development. As manufacturers continue to innovate and integrate cutting-edge technology, the market is witnessing substantial growth.
Growing popularity of golf
The resurgence in golf's popularity is a key driver for the market. This resurgence is due to factors such as the sport's inclusion in the Olympics and increased participation by younger demographics. Along with this, golf tourism, rising middle-class affluence, and corporate endorsements are contributing to the sport's growing appeal. This increased interest in golf has led to higher demand for golf equipment, including rangefinders. In addition to this, rangefinders enhance the golfing experience by providing precise distance measurements, which is particularly appealing to both amateur and professional players. As the sport continues to attract new players globally, the demand for advanced golf equipment, including rangefinders, is rising, supporting market growth.
Increasing regulatory changes
Changes in the rules and regulations of golf have also played a crucial role in driving the market. The decision by the associations to permit the use of distance-measuring devices in competition (under Rule 14-3) has been pivotal. This regulatory shift has legitimized the use of rangefinders in professional tournaments, thereby increasing their acceptance among amateur golfers. The rule change has led to a significant increase in the adoption of rangefinders during practice and in competitive play. As a result, golfers seeking to improve their game and comply with the rules are increasingly turning to rangefinders, thus fueling market growth.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product, distribution channel, and application.
Laser
GPS
Laser accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the golf rangefinder market based on the product. This includes laser and GPS. According to the report, laser represented the largest market segment.
Laser rangefinders constitute the largest segment in the market, primarily due to their high accuracy and reliability. These devices work by emitting a laser beam towards a target, and the time taken for the beam to reflect back is used to calculate the distance. Additionally, the precision offered by laser rangefinders is unparalleled, making them the preferred choice for professional golfers and serious amateurs. They are particularly useful in courses with uneven terrain and blind spots where GPS data might be less accurate. Moreover, the demand for laser rangefinders continues to grow, driven by technological advancements that include improved battery life, enhanced portability, and added features such as slope calculations and vibration feedback.
On the other hand, GPS rangefinders represent a significant segment of the market, appealing to golfers who prefer a more holistic view of the course. These devices use satellite data to provide distances to the front, middle, and back of the green, as well as hazards and other course features. GPS rangefinders are particularly user-friendly, offering pre-loaded course data that can be easily accessed through wearable devices, handheld units, or smartphone apps. They are ideal for golfers who play on multiple courses and those who value convenience and quick distance readings. The segment is expected to grow as technology improves, making these devices more accurate and offering more course details and analytics capabilities.
Offline
Online
Offline holds the largest share in the industry
A detailed breakup and analysis of the golf rangefinder market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the majority of the market share.
The offline distribution channel, encompassing brick-and-mortar stores such as sports equipment outlets, specialty golf stores, and pro shops at golf courses, remains the largest segment for sales. This dominance is attributed to the tangible experience it offers, allowing customers to physically handle and test different rangefinder models before making a purchase. This hands-on approach is particularly appealing to consumers who prefer personal assistance and immediate product availability. Moreover, purchasing from a physical store ensures instant gratification without the wait associated with shipping, and it often provides the added benefit of professional advice and in-store promotions. These stores also cater to a segment of consumers who are not as comfortable with online purchases.
On the contrary, the online distribution channel, while smaller compared to offline, is rapidly growing in the market. This growth is driven by the convenience of shopping from home, the availability of a wide range of products, and often competitive pricing. Online platforms, including e-commerce websites and online sports equipment retailers, offer extensive product information, customer reviews, and comparison options, aiding consumers in making informed decisions. This channel is particularly popular among tech-savvy consumers and those who prefer the ease of home delivery. Along with this, the online segment benefits from exclusive online discounts and a broader geographical reach, appealing to customers who do not have easy access to physical stores. As more consumers become comfortable with online purchases and as digital platforms continue to improve their user experience and logistical efficiency, the online segment is growing, gradually closing the gap with the offline segment.
Professional Players
Amateurs
Amateurs exhibits a clear dominance in the market
The report has provided a detailed breakup and analysis of the golf rangefinder market based on the application. This includes professional and amateurs. According to the report, amateurs represented the largest segment.
The amateur segment holds the largest share of the market, driven by the increasing number of recreational golfers worldwide. Amateurs, including casual players and golf enthusiasts, are drawn to rangefinders as tools to enhance their playing experience and improve their skills. This group values devices that are user-friendly, reasonably priced, and equipped with features that aid in learning and game improvement, such as distance measurements, hazard identification, and shot tracking. Additionally, the growth in this segment is also fueled by the general rise in golf's popularity, facilitated by factors like the sport's return to the Olympics and increased accessibility through public courses and driving ranges. Manufacturers cater to this segment by offering a range of products that balance functionality with affordability, meeting the diverse needs of amateur players. As golf continues to attract new participants of varying skill levels, the demand from amateurs for is remaining, driving market growth in this segment.
On the contrary, the professional segment, while smaller than the amateur segment, is a crucial part of the market. This segment includes professional golfers, coaches, and serious golf enthusiasts who seek the highest level of accuracy and advanced features in rangefinders. Professionals often prefer high-end laser rangefinders due to their precision and reliability, especially in competitive environments. The needs of this segment are centered around devices that offer advanced technological features such as slope adjustments, wind speed calculations, and detailed course maps. The market for professional golfers is also influenced by endorsements and sponsorships from leading rangefinder brands. Although this segment is smaller in volume compared to the amateur market, it plays a significant role in driving technological advancements and brand prestige in the overall market. As professional golf continues to evolve and attract global attention, the demand from this segment for cutting-edge rangefinder technology is growing, influencing market trends and product development.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest golf rangefinder market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
North America represents the largest segment in the market, a status attributed to the region's strong golfing culture and high disposable incomes. The United States and Canada are key contributors, with a large number of golf courses and a significant population of golf enthusiasts. The presence of major manufacturers and technological advancements in the region is bolstering market growth. The widespread acceptance of golf as a leisure and professional sport, combined with the availability of advanced golfing infrastructure, ensures sustained demand for rangefinders in this region.
Along with this, the Asia Pacific region is experiencing rapid growth in the market, driven by the increasing popularity of golf in countries such as China, Japan, South Korea, and India. Economic growth, rising middle-class affluence, and a growing interest in leisure activities contribute to this surge. The region's growing golf tourism industry and the construction of new golf courses are additional factors propelling market expansion.
In addition, Europe's market is significant, supported by a strong golfing tradition, particularly in countries such as the United Kingdom, Germany, and France. The market benefits from the presence of avid golfers, high levels of disposable income, and well-established golfing infrastructure. European golfers' preference for technologically advanced and high-quality golf equipment drives demand for premium rangefinders in this region.
In Latin America, the market is growing, though it remains relatively small compared to other regions. The market's growth is primarily driven by the increasing popularity of golf in countries such as Brazil, Argentina, and Mexico. Despite challenges such as economic variability and fewer golf facilities compared to North America or Europe, rising interest in golf among the middle and upper classes presents opportunities for market expansion in this region.
Furthermore, the Middle East and Africa (MEA) region, while currently a smaller segment in the global market, is gradually gaining traction. This growth is partly due to the development of golf tourism and luxury golf resorts, particularly in Middle East countries such as the United Arab Emirates and Saudi Arabia. Although golf is not as widely played in Africa, countries such as South Africa show potential for market growth. The increasing number of golf tournaments and events in the MEA region also contributes to the rising demand.
Key players in the market are actively engaging in a range of strategic activities to strengthen their market position and address the evolving needs of golfers. These companies are heavily investing in research and development to introduce innovative features, such as enhanced GPS functionality, advanced laser technology, and integration of artificial intelligence for personalized course advice and performance tracking. Collaborations, mergers, and acquisitions are also prevalent strategies, enabling companies to expand their product portfolios and geographical reach. Furthermore, these players are focusing on digital marketing and online sales channels to capture the growing e-commerce market, while also maintaining a strong presence in traditional retail outlets. Brand endorsements and sponsorships with professional golfers and tournaments remain key marketing tactics to enhance brand visibility and credibility.
Bushnell Corporation (Vista Outdoor Inc.)
Garmin Ltd.
Laser Link Golf
Leica Camera AG
Leupold & Stevens Inc.
Nikon Corporation
Precision Pro Golf
SkyHawke Technologies LLC (SkyGolf)
Topgolf Callaway Brands Corp.
Wosports
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
November 22, 2023: Bushnell Corporation (Vista Outdoor Inc.) announced that it has obtained an unsolicited proposal from Colt CZ Group SE ("Colt CZ"), which calls for the combination of Colt CZ and Vista Outdoor in a deal that would be attributed to Colt CZ in the form of cash and stock.
October 31, 2023: Leica Camera AG introduced the M11-P, the world's first camera with integrated Content Credentials.
July 26, 2023: Garmin Ltd. announced the opening of the Firstbeat Analytics Lab in Jyvaskyla, Finland. This brand-new, cutting-edge research and testing facility is stocked with specially made exercise equipment, instrumentation systems, and exclusive monitoring technology, all of which will be used by data scientists and Garmin physiologists to develop even more cutting-edge features for cycling computers, smartwatches, and advanced wellness products.