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RTDプロテイン飲料市場：原料、タイプ、包装タイプ、流通チャネル、地域別、2024年～2032年

Ready-to-Drink Protein Beverages Market by Source, Type, Packaging Type, Distribution Channel, and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
RTDプロテイン飲料市場：原料、タイプ、包装タイプ、流通チャネル、地域別、2024年～2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のRTDプロテイン飲料市場規模は、2023年に16億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて6.22%の成長率（CAGR）を示し、2032年には28億米ドルに達すると予測しています。健康意識の高まり、大衆の間でのフィットネス動向の上昇、消費者の嗜好とライフスタイルの変化、革新的なRTDプロテイン飲料のイントロダクション、製品メーカーによる積極的なマーケティングと販促キャンペーンなどが市場を推進している主な要因です。

RTD（Ready-to-Drink）プロテイン飲料は、便利に飲めるように設計された液体の栄養補助食品を指します。ホエイ、カゼイン、大豆、植物由来のビタミン、ミネラル、炭水化物、タンパク質で構成されています。RTDプロテイン飲料は、運動後のリカバリー、食事代替、体重管理、栄養サポート、外出先での間食など、幅広い用途があります。RTDプロテイン飲料は、バランスの取れた栄養素を含み、筋肉を強化し、エネルギーレベルを高め、総合的な健康を促進する、費用対効果の高い便利な製品です。また、消化しやすく、時間の節約、満腹感の向上、1日のタンパク質摂取量の充足に役立ちます。

ビーガン、グルテンフリー、低糖質オプションなど、特定の食事ニーズや嗜好に対応する革新的なRTDプロテイン飲料のイントロダクションが、市場の成長を促進しています。さらに、消費者にとってより魅力的で満足度の高い飲料となる新しいフレーバーやユニークな配合の継続的開拓が、市場成長にプラスの影響を与えています。これとは別に、スーパーマーケット、健康食品店、コンビニエンスストアなど、さまざまな小売チャネルで広く製品を入手できるため、利便性が向上し、多数のブランド・オプションを利用できるようになることも、市場成長に寄与しています。さらに、有名人の推薦、テレビ（TVCM）、ソーシャルメディアを通じた製品メーカーによる積極的なマーケティングや販促キャンペーンが、ブランドの認知度を向上させ、製品提供に関する認知度を高めることで、市場の成長を強化しています。急速な都市化、広範な研究開発（R&D）活動、カスタマイズ製品に対する需要の高まりなど、その他の要因も市場成長を促進すると予想されます。

RTDプロテイン飲料市場の動向と促進要因：

世界中で高まる健康意識

個人の健康と幸福を優先する方向への著しいシフトは、RTDプロテイン飲料市場を牽引する主な要因の1つです。さまざまな層の人々が、食生活と全体的な健康との関連性をより強く認識するようになっています。彼らは、ウェルネス目標をサポートし、栄養価を提供できる製品を積極的に求めています。必須タンパク質、ビタミン、ミネラル、その他の栄養素を豊富に含むRTDプロテイン飲料は、こうした健康志向のアプローチに適しています。さらに、栄養意識、肥満の危険性、バランスの取れた食生活の重要性に関する教育キャンペーンの増加が、市場の成長をさらに後押ししています。さらに、健康的なライフスタイルを推進する政府のさまざまな取り組みも市場の成長に寄与しています。さらに、RTDプロテイン飲料がタンパク質の必要量を満たす上で提供する利便性が、もう一つの成長促進要因として作用しています。

大衆の間で高まるフィットネス動向

大衆の間でフィットネス文化が急成長していることも、市場成長を後押しする重要な要因です。ジムでのトレーニング、スポーツ、フィットネス・ルーティンなどの身体活動に従事する個人が増えるにつれ、筋肉の回復と成長をサポートする適切な栄養に対する需要が急増しています。筋肉発達の主な構成要素であるタンパク質は、フィットネス愛好家にとって重要な栄養素となっています。これに伴い、RTDプロテイン飲料は、運動後のルーチンやアスレチック・トレーニング・レジームにシームレスにフィットする、迅速で入手しやすいタンパク質源を提供しています。さらに、ポピュラーカルチャーにおいて、肉体美、筋力、持久力が重視されるようになったことで、フィットネスとタンパク質摂取の間に強い結びつきが生まれました。ソーシャルメディアのインフルエンサー、フィットネストレーナー、そして幅広いフィットネス・コミュニティは、しばしばタンパク質の補給を提唱しており、RTDプロテイン飲料のような手軽なタンパク源への需要をさらに加速させています。

消費者の嗜好とライフスタイルの変化

現代の消費者のライフスタイルは、ペースの速いスケジュール、マルチタスク、時間節約ソリューションへの需要の高まりによって特徴付けられています。このため、RTDプロテイン飲料市場の成功には、利便性と携帯性が大きな役割を果たしています。これらの飲料は、準備や調理の必要なしに必須栄養素を摂取する楽な方法を提供します。持ち運び可能な容器に包装されているため、通勤途中や運動後、手軽な昼休みなど、日常生活に簡単に取り入れることができます。栄養バランスの取れた食事を1本で摂れるという利便性は、社会人にも多忙な個人にも響く。さらに、1回分のボトルから大容量のファミリー・パックまで、多様なパッケージ・オプションが用意されているため、個々のニーズに合わせて選択することができます。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のRTDプロテイン飲料市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：ソース別

  • ホエー
    • 市場動向
    • 市場予測
  • カゼイン
    • 市場動向
    • 市場予測
  • 大豆
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：タイプ別

  • 体重管理飲料
    • 市場動向
    • 市場予測
  • 栄養強化飲料（クリニカルドリンク）
    • 市場動向
    • 市場予測
  • エナジードリンク
    • 市場動向
    • 市場予測
  • ジュース飲料
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：包装タイプ別

  • ボトル
    • 市場動向
    • 市場予測
  • 缶
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳：流通チャネル別

  • スーパーマーケット、ハイパーマーケット
    • 市場動向
    • 市場予測
  • 薬局・ドラッグストア
    • 市場動向
    • 市場予測
  • 専門店
    • 市場動向
    • 市場予測
  • オンラインストア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 促進要因、抑制要因、機会

  • 市場概要
  • 促進要因
  • 抑制要因
  • 機会

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Abbott Laboratories
    • Arla Foods amba
    • Glanbia PLC
    • GNC Holdings LLC
    • Grenade（UK）Ltd（Mondelez International Inc.）
    • Kellogg Company
    • Koia
    • Labrada Nutrition
    • Nestle S.A.
    • PepsiCo Inc.
    • The Coca-Cola Company
図表

List of Figures

  • Figure 1: Global: Ready-to-Drink Protein Beverages Market: Major Drivers and Challenges
  • Figure 2: Global: Ready-to-Drink Protein Beverages Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Ready-to-Drink Protein Beverages Market: Breakup by Source (in %), 2023
  • Figure 5: Global: Ready-to-Drink Protein Beverages Market: Breakup by Type (in %), 2023
  • Figure 6: Global: Ready-to-Drink Protein Beverages Market: Breakup by Packaging Type (in %), 2023
  • Figure 7: Global: Ready-to-Drink Protein Beverages Market: Breakup by Distribution Channel (in %), 2023
  • Figure 8: Global: Ready-to-Drink Protein Beverages Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Ready-to-Drink Protein Beverages (Whey) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Ready-to-Drink Protein Beverages (Whey) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Ready-to-Drink Protein Beverages (Casein) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Ready-to-Drink Protein Beverages (Casein) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Ready-to-Drink Protein Beverages (Soy) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Ready-to-Drink Protein Beverages (Soy) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Ready-to-Drink Protein Beverages (Other Sources) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Ready-to-Drink Protein Beverages (Other Sources) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Ready-to-Drink Protein Beverages (Weight Management Drinks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Ready-to-Drink Protein Beverages (Weight Management Drinks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Ready-to-Drink Protein Beverages (Clinical Drinks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Ready-to-Drink Protein Beverages (Clinical Drinks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Ready-to-Drink Protein Beverages (Energy Drinks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Ready-to-Drink Protein Beverages (Energy Drinks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Ready-to-Drink Protein Beverages (Juice Drinks) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Ready-to-Drink Protein Beverages (Juice Drinks) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Ready-to-Drink Protein Beverages (Other Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Ready-to-Drink Protein Beverages (Other Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Ready-to-Drink Protein Beverages (Bottles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Ready-to-Drink Protein Beverages (Bottles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Ready-to-Drink Protein Beverages (Cans) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Ready-to-Drink Protein Beverages (Cans) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Ready-to-Drink Protein Beverages (Other Packaging Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Ready-to-Drink Protein Beverages (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Ready-to-Drink Protein Beverages (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Ready-to-Drink Protein Beverages (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Ready-to-Drink Protein Beverages (Pharmacies/Drugstores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Ready-to-Drink Protein Beverages (Pharmacies/Drugstores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Ready-to-Drink Protein Beverages (Specialist Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Ready-to-Drink Protein Beverages (Specialist Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Ready-to-Drink Protein Beverages (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Ready-to-Drink Protein Beverages (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Ready-to-Drink Protein Beverages (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Ready-to-Drink Protein Beverages (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: North America: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: North America: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: United States: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: United States: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Canada: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Canada: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Asia-Pacific: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Asia-Pacific: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: China: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: China: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Japan: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Japan: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: India: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: India: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: South Korea: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: South Korea: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Australia: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Australia: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Indonesia: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Indonesia: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Others: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Others: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Europe: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Europe: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Germany: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Germany: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: France: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: France: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: United Kingdom: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: United Kingdom: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Italy: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Italy: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Spain: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Spain: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Russia: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Russia: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Latin America: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Latin America: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Brazil: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Brazil: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Mexico: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Mexico: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Others: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Others: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Middle East and Africa: Ready-to-Drink Protein Beverages Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Middle East and Africa: Ready-to-Drink Protein Beverages Market: Breakup by Country (in %), 2023
  • Figure 91: Middle East and Africa: Ready-to-Drink Protein Beverages Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Global: Ready-to-Drink Protein Beverages Industry: Drivers, Restraints, and Opportunities
  • Figure 93: Global: Ready-to-Drink Protein Beverages Industry: Value Chain Analysis
  • Figure 94: Global: Ready-to-Drink Protein Beverages Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Ready-to-Drink Protein Beverages Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Ready-to-Drink Protein Beverages Market Forecast: Breakup by Source (in Million US$), 2024-2032
  • Table 3: Global: Ready-to-Drink Protein Beverages Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 4: Global: Ready-to-Drink Protein Beverages Market Forecast: Breakup by Packaging Type (in Million US$), 2024-2032
  • Table 5: Global: Ready-to-Drink Protein Beverages Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 6: Global: Ready-to-Drink Protein Beverages Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Ready-to-Drink Protein Beverages Market: Competitive Structure
  • Table 8: Global: Ready-to-Drink Protein Beverages Market: Key Players
目次
Product Code: SR112024A7240

Abstract

The global ready-to-drink protein beverages market size reached US$ 1.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 2.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.22% during 2024-2032. The increasing health awareness, rising fitness trends among the masses, changing consumer preferences and lifestyles, the introduction of innovative RTD protein beverages, and aggressive marketing and promotional campaign by product manufacturers are some of the major factors propelling the market.

Ready-to-drink (RTD) protein beverages refer to liquid nutritional supplements designed for convenient consumption. It is comprised of vitamins, minerals, carbohydrates, and proteins derived from whey, casein, soy, or plant-based sources. RTD protein beverages find extensive applications in post-workout recovery, meal replacement, weight management, nutritional support, and on-the-go snacking. It is a cost-effective and highly convenient product that provides a balanced nutrient profile, strengthens muscles, increases energy levels, and promotes overall health. It is also easily digestible and aids in saving time, increasing satiety, and meeting daily protein intake.

The introduction of innovative RTD protein beverages that caters to specific dietary needs and preferences, such as vegan, gluten-free, or low-sugar options, is propelling the market growth. Furthermore, the continuous development of new flavors and unique formulations, which makes beverages more appealing and satisfying to consumers, is positively influencing the market growth. Apart from this, the widespread product availability across various retail channels, such as supermarkets, health stores, and convenience stores, which enhances convenience and provides access to numerous branded options, is contributing to the market growth. Additionally, aggressive marketing and promotional campaigns by product manufacturers through celebrity endorsements, television (TV) commercials, and social media to improve brand visibility and increase awareness about the product offerings are strengthening the market growth. Other factors, including rapid urbanization, extensive research and development (R&D) activities, and growing demand for customized products, are anticipated to drive the market growth.

Ready-to-Drink Protein Beverages Market Trends/Drivers:

The increasing health awareness across the globe

The significant shift towards prioritizing personal health and well-being is one of the primary factors driving the RTD protein beverages market. People across various demographics are becoming more cognizant of the connection between diet and overall health. They are actively seeking products that can support their wellness goals and provide nutritional value. RTD protein beverages, being rich in essential proteins, vitamins, minerals, and other nutrients, align well with this health-conscious approach. Furthermore, the rise in educational campaigns about nutritional awareness, the dangers of obesity, and the importance of a balanced diet are further fueling the market growth. Additionally, the implementation of various government initiatives promoting healthy lifestyles is also contributing to the market growth. Moreover, the convenience that RTD protein beverages offer in meeting protein requirements is acting as another growth-inducing factor.

The rising fitness trend among the masses

The burgeoning fitness culture among the masses is a vital factor propelling the market growth. As more individuals engage in physical activities, including gym workouts, sports, and fitness routines, the demand for proper nutrition to support muscle recovery and growth has soared. Protein, being a key component in muscle development, has become a focal nutrient for fitness enthusiasts. In line with this, RTD protein beverages offer a quick and accessible source of protein that fits seamlessly into post-workout routines and athletic training regimes. Furthermore, the emphasis on physical appearance, strength, and endurance in popular culture has created a robust connection between fitness and protein intake. Social media influencers, fitness trainers, and the broader fitness community often advocate for protein supplementation, which is further accelerating the demand for convenient protein sources, such as RTD protein beverages.

The changing consumer preferences and lifestyles

The modern consumer's lifestyle is characterized by fast-paced schedules, multitasking, and an ever-increasing demand for time-saving solutions. This has led to the significant role of convenience and portability in the success of the RTD protein beverages market. These beverages provide an effortless way to consume essential nutrients without the need for preparation or cooking. Packaged in portable containers, they fit easily into daily routines, whether consumed on the way to work, after a workout, or during a quick lunch break. The convenience of having a nutritious, balanced meal in a single bottle resonates with both working professionals and busy individuals alike. Moreover, the diversity in packaging options ranging from single-serving bottles to larger family packs, allows for tailored choices based on individual needs.

Ready-to-Drink Protein Beverages Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global ready-to-drink protein beverages market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on source, type, packaging type, and distribution channel.

Breakup by Source:

Whey

Casein

Soy

Others

Whey dominates the market.

The report has provided a detailed breakup and analysis of the ready-to-drink protein beverages market based on the source. This includes whey, casein, soy, and others. According to the report, whey represented the largest market segment.

Whey is dominating the market as it contains all nine important amino acids, which makes it a complete protein source. This high-quality protein profile aids muscle growth and repair and is highly valued by athletes, bodybuilders, and health-conscious individuals. Furthermore, whey is quickly and easily digested and absorbed into the body, which makes it a preferred choice for post-workout recovery, as it supplies the muscles with essential nutrients promptly. Additionally, it offers a pleasant texture, neutral flavor, and smooth texture, which contributes to the palatability of RTD protein beverages.

Breakup by Type:

Weight Management Drinks

Clinical Drinks

Energy Drinks

Juice Drinks

Others

Energy drinks dominate the market.

The report has provided a detailed breakup and analysis of the ready-to-drink protein beverages market based on the type. This includes weight management drinks, clinical drinks, energy drinks, juice drinks, and others. According to the report, energy drinks represent the largest market segment.

Energy drinks are dominating the market as they offer a quick boost of energy and alertness due to various stimulants, such as caffeine and taurine. Furthermore, they are widely popular among active and health-conscious consumers who are seeking immediate energy enhancements. Additionally, the emerging fitness culture and on-the-go lifestyle are facilitating product demand to maintain energy levels and enhance user convenience. Moreover, the aggressive marketing strategies by product manufacturers through digital marketing and celebrity endorsements to attract more fitness enthusiast customers are positively influencing the market growth.

Breakup by Packaging Type:

Bottles

Cans

Others

Bottles dominate the market.

The report has provided a detailed breakup and analysis of the ready-to-drink protein beverages market based on the packaging type. This includes bottles, cans, and others. According to the report, bottles represented the largest market segment.

Bottles are dominating the market as they offer user-friendly, resealable packaging that's suitable for on-the-go consumption. Furthermore, the portable nature of bottles makes them a preferred choice for consumers leading active lifestyles, as they can be easily carried to the gym, office, or other outdoor activities. Additionally, they are available in various sizes, allowing manufacturers to cater to different consumer needs, from single servings to family-sized packages. Moreover, bottles are made of transparent materials, which allows consumers to see the product, thus contributing to its visual appeal.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacies/Drugstores

Specialist Stores

Online Stores

Others

Supermarkets and hypermarkets dominate the market.

The report has provided a detailed breakup and analysis of the ready-to-drink protein beverages market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacies/drugstores, specialist stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest market segment.

Supermarkets and hypermarkets are dominating the market as they are ubiquitous in urban and suburban areas, thus providing a wide geographical reach. Furthermore, they offer a diverse selection of brands, flavors, and types of RTD protein beverages, which aids in attracting consumers with different preferences and dietary needs. Moreover, supermarkets and hypermarkets provide a one-stop shopping experience, which aids in enhancing consumer convenience. Additionally, they allow in-store promotions, special displays, and strategic product placements, which significantly influence purchasing decisions and provide an opportunity for brands to promote their products.

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market, accounting for the largest ready-to-drink protein beverages market share

The report has also provided a comprehensive analysis of all the major regional markets, which includes North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represented the largest market segment.

North America is witnessing significant demand for RTD protein beverages due to the escalating awareness regarding the importance of protein and health-conscious eating among the masses. Furthermore, the growing expenditure capacities, which allow consumers to invest in premium health and wellness products, are boosting the market growth. Additionally, the presence of well-developed retail infrastructure in the region, including supermarkets, hypermarkets, and online platforms, which facilitates easy access and distribution of these beverages, is positively influencing the market growth. Moreover, rapid developments and product innovations in North America due to the presence of leading market players are contributing to the market growth. Along with this, the implementation of supportive policies by the regional government to encourage transparent labeling and responsible marketing is boosting the market growth.

Competitive Landscape:

The leading RTD protein beverages companies are continuously innovating to create new flavors, formulations, and specialized products catering to various dietary preferences and needs, such as vegan, keto-friendly, or low-sugar options. Furthermore, they are investing in strategic marketing and branding campaigns, including influencer partnerships, social media engagement, and targeted advertisements to create brand awareness and loyalty. Additionally, leading market players are implementing eco-friendly practices in packaging, sourcing, and manufacturing to promote sustainability and attract environmentally conscious consumers. Moreover, several key players are collaborating with various retail channels, including online platforms, supermarkets, fitness centers, and specialized health stores, to enhance their accessibility and reach. Besides this, leading companies are utilizing feedback, surveys, and interactive campaigns to engage with customers and develop tailored products.

The report has provided a comprehensive analysis of the competitive landscape in the global ready-to-drink protein beverages market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Abbott Laboratories

Arla Foods amba

Glanbia PLC

GNC Holdings LLC

Grenade (UK) Ltd (Mondelez International Inc.)

Kellogg Company

Koia

Labrada Nutrition

Nestle S.A.

PepsiCo Inc.

The Coca-Cola Company

Recent Developments

In April 2023, Grenade (UK) Ltd (Mondelez International Inc.) launched its new chocolate salted caramel protein shake.

In November 2022, Arla Foods Amba launched its fermented protein drink as RTD beverage demand proliferates.

In June 2023, Optimum Nutrition "ON", a part of the Glanbia PLC launched its new gold standard RTD protein shake.

Key Questions Answered in This Report

  • 1. How big is the global ready-to-drink protein beverages market?
  • 2. What is the expected growth rate of the global ready-to-drink protein beverages market during 2024-2032?
  • 3. What are the key factors driving the global ready-to-drink protein beverages market?
  • 4. What has been the impact of COVID-19 on the global ready-to-drink protein beverages market?
  • 5. What is the breakup of the global ready-to-drink protein beverages market based on the source?
  • 6. What is the breakup of the global ready-to-drink protein beverages market based on the type?
  • 7. What is the breakup of the global ready-to-drink protein beverages market based on the packaging type?
  • 8. What is the breakup of the global ready-to-drink protein beverages market based on the distribution channel?
  • 9. What are the key regions in the global ready-to-drink protein beverages market?
  • 10. Who are the key players/companies in the global ready-to-drink protein beverages market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Ready-to-Drink Protein Beverages Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Source

  • 6.1 Whey
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Casein
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Soy
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Type

  • 7.1 Weight Management Drinks
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Clinical Drinks
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Energy Drinks
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Juice Drinks
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Bottles
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Cans
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Others
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Pharmacies/Drugstores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Specialist Stores
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Stores
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 Drivers, Restraints, and Opportunities

  • 11.1 Overview
  • 11.2 Drivers
  • 11.3 Restraints
  • 11.4 Opportunities

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Abbott Laboratories
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Arla Foods amba
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Glanbia PLC
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 GNC Holdings LLC
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Grenade (UK) Ltd (Mondelez International Inc.)
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Kellogg Company
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Koia
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Labrada Nutrition
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Nestle S.A.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 PepsiCo Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 The Coca-Cola Company
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis