|
市場調査レポート
商品コード
1422870
加熱式タバコ(HNB)市場:製品・流通チャネル・地域別2024-2032Heat Not Burn (HNB) Tobacco Market by Product (Devices, Consumables), Distribution Channel (Offline Stores, Online Stores), and Region 2024-2032 |
||||||
● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。 詳細はお問い合わせください。 |
加熱式タバコ(HNB)市場:製品・流通チャネル・地域別2024-2032 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
|
世界の加熱式タバコ(HNB)市場規模は2023年に215億米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に24.44%の成長率(CAGR)を示し、2032年までに市場は1,628億米ドルに達すると予測しています。製品の費用対効果、オフラインおよびオンライン流通チャネルを通じた幅広い入手可能性、噛みタバコやタバコによる疾病の蔓延の増加が、市場を牽引する主な要因のいくつかです。
加熱式タバコは、タバコを含む電子機器です。タバコを燃やさずに加熱し、エアロゾルを発生させて吸引します。ガラス繊維に包まれたカーボン・チップで構成され、灰を発生させたりサイズを小さくしたりすることはないです。電子タバコに比べ、フレーバー付きのリキッドニコチンではなく、本物のタバコを使用します。そのため、ユーザーは燃焼したタバコを吸い込むことなく、通常のタバコを吸う感覚を味わうことができます。加熱式タバコは、燃焼式タバコから切り替えた成人喫煙者のタバコ関連害のリスクを軽減するのに役立ちます。加熱式タバコは、通常のタバコと比較して、毒性を低減し、有害化学物質のレベルを下げ、肺や心臓の健康への影響を最小限に抑えます。酸化ストレス、炎症、デオキシリボ核酸(DNA)損傷を減少させるため、加熱式タバコの需要は世界中で高まっています。
現在、低価格で効果的な価格設定による加熱式タバコ製品に対する需要の増加は、市場の成長を支える重要な要因の一つです。これに加えて、喫煙者の間でニコチン含有量の少ないタバコ製品の消費が増加しているため、加熱式タバコに対する需要が増加しています。これは、従来のタバコを吸うことによる有害な影響に対する大衆の意識の高まりとともに、業界の投資家に有利な成長機会を提供しています。さらに、主な市場プレーヤーは、自社製品の売上を増加させ、加熱式タバコ製品を使用する様々な利点を強調するための新しいマーケティング戦略に注力しています。また、タバコに依存したタバコを吸う習慣を制限するよう促す広告キャンペーンも実施しています。さらに、タバコを燃やすことによる危険な副作用を最小限に抑えるためのリスク低減製品(RRP)への需要が増加しています。これは、噛みタバコやタバコによる疾病の蔓延の増加と相まって、市場にプラスの影響を与えています。これとは別に、オフラインおよびオンラインの流通チャネルを通じて加熱式タバコ製品を幅広く入手できることと、世界中で急成長しているeコマース産業が市場の成長を促進しています。さらに、各国の政府機関が加熱式タバコ製品の販売を承認しており、これが市場の成長を強化しています。
The global heat not burn (HNB) tobacco market size reached US$ 21.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 162.8 Billion by 2032, exhibiting a growth rate (CAGR) of 24.44% during 2024-2032. The cost-effectiveness of the product, wide availability through offline and online distribution channels, and the growing prevalence of diseases due to chewing tobacco and cigarettes represent some of the key factors driving the market.
Heat not burn (HNB) tobacco is an electronic device that contains tobacco. It heats tobacco without burning and creates an aerosol that the user inhales. It comprises a carbon tip wrapped in glass fibers that do not cause the product to create ash or burn down in size. It uses real tobacco, not flavored liquid nicotine, as compared to e-cigarettes. It allows users to experience the sensation of smoking a regular cigarette without inhaling combusted tobacco. HNB tobacco can help reduce the risk of tobacco-related harm for adult smokers who switch from combusted cigarettes. It delivers reduced toxicity, lowers levels of harmful chemicals, and causes minimal impact on lung or heart health as compared to regular cigarettes. As they assist in reducing oxidative stress, inflammation, and deoxyribonucleic acid (DNA) damage, the demand for HNB tobacco is rising across the globe.
At present, the increasing demand for HNB tobacco products due to their low and effective pricing represents one of the key factors supporting the growth of the market. Besides this, there is a rise in the demand for HNB products on account of the growing consumption of tobacco products with minimal nicotine content among smokers. This, along with the increasing awareness among the masses about the harmful impacts of smoking traditional cigarettes, is offering lucrative growth opportunities to industry investors. In addition, key market players are focusing on new marketing strategies to increase the sales of their products and highlight various benefits of using HNB tobacco products. They are also organizing advertising campaigns that encourage people to limit the habit of smoking cigarettes that rely on tobacco. Moreover, there is an increase in the demand for reduced risk products (RRPs) to minimize the dangerous side effects of burning tobacco. This, coupled with the growing prevalence of diseases due to chewing tobacco and cigarettes, is positively influencing the market. Apart from this, the wide availability of HNB tobacco products through offline and online distribution channels, along with the burgeoning e-commerce industry around the world, is propelling the growth of the market. Additionally, governing agencies of various countries are approving the sale of HNB tobacco products, which is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global heat not burn (HNB) tobacco market, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on product and distribution channel.
Devices
Direct/Indirect Heating
Hybrid/Infused
Consumables
Tobacco Capsules and Cartridges
Tobacco Sticks
The report has provided a detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the product. This includes devices (direct/indirect heating and hybrid/infused) and consumables (tobacco capsules and cartridges and tobacco sticks). According to the report, devices (direct/indirect heating and hybrid/infused) represented the largest segment.
Offline Stores
Convenience Stores
Tobacco Shops
Grocery Shops
Drug Shops
Others
Online Stores
A detailed breakup and analysis of the heat not burn (HNB) tobacco market based on the distribution channel has also been provided in the report. This includes offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) and online stores. According to the report, offline stores (convenience stores, tobacco shops, grocery shops, drug shops, and others) accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for heat not burn (HNB) tobacco. Some of the factors driving the Asia Pacific heat not burn (HNB) tobacco market included the growing consumption of IQOS brand heat-not-burn devices, rising number of smokers, inflating income levels of individuals, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global heat not burn (HNB) tobacco market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include British American Tobacco plc, HiTaste, Imperial Brands PLC, Japan Tobacco Inc., Philip Morris International Inc., Shenzhen Royal Tobacco Industrial Limited, etc.