サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1390892

タグ管理システム市場：世界の産業動向、シェア、規模、成長、機会、2023～2028年予測

Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日: | 発行: IMARC | ページ情報: 英文 148 Pages | 納期: 2～3営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
タグ管理システム市場：世界の産業動向、シェア、規模、成長、機会、2023～2028年予測
出版日: 2023年11月24日
発行: IMARC
ページ情報: 英文 148 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

世界のタグ管理システム市場規模は2022年に9億1,300万米ドルに達しました。今後、IMARC Groupは、市場は2028年までに19億1,200万米ドルに達し、2022年から2028年の間に13.11％の成長率（CAGR）を示すと予測しています。

タグ管理システム（TMS）とは、JavaScriptコードのセグメントを非技術的なマーケティング専門家が管理できるようにするソフトウェアです。デジタルマーケティングで使用されるタグの実装、管理、維持を支援します。これに加えて、クラス最高のマーケティングスタックの構築、キャンペーン時間の短縮、ウェブサイトパフォーマンスの向上、コスト削減とビジネスへの集中、データガバナンスと保護の確保を支援します。また、組織のデータ収集の基盤を提供すると同時に、顧客体験の向上にも役立つため、TMSの需要は世界中で高まっています。

タグ管理システムの市場動向：

娯楽やニュースのために個人がインターネットに費やす時間が増加しているため、世界中でデジタル・マーケティング・ソリューションの利用が増加しています。これは、市場の成長を強化する重要な要因の1つです。TMSはユーザーフレンドリーなソフトウェアで、より良い顧客体験を提供し、ページビュー、イベント、リマーケティングリスト、クロスドメイントラッキング、アプリ内アナリティクスのトラッキングを支援します。また、デジタルマーケティング担当者に柔軟性と制御性を提供し、情報技術（IT）への依存を軽減しながらデジタル体験を実装・最適化できるため、TMSは世界中で採用が進んでいます。これに加えて、新規顧客の獲得と既存顧客の維持に対するニーズが高まっており、これが多くの業界における製品の応用にプラスの影響を与えています。これは、TMSが小売業者のウェブサイト上のさまざまな要素に正確かつ完全なタグ付けを維持するのに役立っていることにも起因しています。さらに、TMSは消費者の要望をより深く理解することができます。このことは、先進技術のイントロダクションや、複数のメーカーによるコスト効率の高いTMSソリューションの開拓と相まって、市場の成長を促進すると予測されます。

本レポートで扱う主な質問

  • 2022年のタグ管理システムの世界市場規模は？
  • 2023年～2028年の世界のタグ管理システム市場の予想成長率は？
  • タグ管理システムの世界市場に対するCOVID-19の影響は？
  • タグ管理システムの世界市場を牽引する主要因は何か？
  • タグ管理システムの世界市場のコンポーネント別区分は？
  • 展開モデル別のタグ管理システムの世界市場の内訳は？
  • 組織規模別のタグ管理システムの世界市場内訳は？
  • 業界別のタグ管理システムの世界市場内訳は？
  • タグ管理システムの世界市場における主要地域は？
  • タグ管理システムの世界市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 タグ管理システムの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ツール
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第7章 市場内訳：展開モデル別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウド
    • 市場動向
    • 市場予測

第8章 市場内訳：組織規模別

  • 中小企業
    • 市場動向
    • 市場予測
  • 大企業
    • 市場動向
    • 市場予測

第9章 市場内訳：業界別

  • ヘルスケア
    • 市場動向
    • 市場予測
  • 小売とeコマース
    • 市場動向
    • 市場予測
  • BFSI
    • 市場動向
    • 市場予測
  • IT・通信
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測
  • 製造業
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adform
    • Adobe Inc.
    • Blue Triangle Technologies Inc.
    • Commanders Act
    • Ensighten Inc.
    • Google LLC（Alphabet Inc.）
    • International Business Machines Corporation
    • Observepoint Inc.
    • Oracle Corporation
    • Relay42 Netherlands B.V.
    • Segment.io Inc.（Twilio）
    • Tealium Inc.
図表

List of Figures

  • Figure 1: Global: Tag Management System Market: Major Drivers and Challenges
  • Figure 2: Global: Tag Management System Market: Sales Value (in Million US$), 2017-2022
  • Figure 3: Global: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 4: Global: Tag Management System Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2022
  • Figure 6: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2022
  • Figure 7: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2022
  • Figure 8: Global: Tag Management System Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: North America: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: United States: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Canada: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: China: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Japan: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: India: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: South Korea: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Australia: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: Others: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Europe: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Germany: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: France: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Italy: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Spain: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Russia: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Others: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Latin America: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Brazil: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 77: Mexico: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 78: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 79: Others: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 80: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 81: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 82: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2022
  • Figure 83: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Global: Tag Management System Industry: SWOT Analysis
  • Figure 85: Global: Tag Management System Industry: Value Chain Analysis
  • Figure 86: Global: Tag Management System Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Tag Management System Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2023-2028
  • Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2023-2028
  • Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2023-2028
  • Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Tag Management System Market: Competitive Structure
  • Table 8: Global: Tag Management System Market: Key Players
目次
Product Code: SR112023A4787

Abstract

The global tag management system market size reached US$ 913 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,912 Million by 2028, exhibiting a growth rate (CAGR) of 13.11% during 2022-2028.

A tag management system (TMS) is software that enables non-technical marketing professionals to maintain segments of JavaScript code. It assists in implementing, managing, and maintaining tags used in digital marketing. Besides this, it aids in building a best-in-class marketing stack, accelerating campaign time, improving website performance, reducing costs and focusing on businesses, and ensuring data governance and protection. As it also provides a foundation for an organization's data collection while helping in improving customer experiences, the demand for TMS is escalating around the world.

Tag Management System Market Trends:

Due to the growing time individuals spend on the Internet for entertainment and news, there is a rise in the utilization of digital marketing solutions worldwide. This represents one of the key factors strengthening the growth of the market. TMS is a user-friendly software that offers a better customer experience and helps track page views, events, remarketing lists, cross-domain tracking, and in-app analytics. As it also provides digital marketers flexibility and control to implement and optimize digital experiences while reducing information and technology (IT) dependence, TMS is increasingly being adopted across the globe. Besides this, there is a rise in the need for acquiring new and retaining existing customers, which is positively influencing the product application in numerous industry verticals. This can also be attributed to the ability of TMS to aid retailers in maintaining accurate and complete tagging for various elements on their websites. In addition, TMS provides a valuable and more in-depth understanding of the consumer's requirements. This, coupled with the introduction of advanced technologies and the development of cost-effective TMS solutions by several manufacturers, is projected to fuel the market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global tag management system market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment model, organizational size and industry vertical.

Breakup by Component:

Tools

Service

Breakup by Deployment Model:

On-premises

Cloud-based

Breakup by Organizational Size:

Small and Medium-sized Enterprises

Large Enterprises

Breakup by Industry Vertical:

Healthcare

Retail and e-commerce

BFSI

IT and Telecommunication

Media and Entertainment

Manufacturing

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio) and Tealium Inc.

Key Questions Answered in This Report

  • 1. What was the size of the global tag management system market in 2022?
  • 2. What is the expected growth rate of the global tag management system market during 2023-2028?
  • 3. What has been the impact of COVID-19 on the global tag management system market?
  • 4. What are the key factors driving the global tag management system market?
  • 5. What is the breakup of the global tag management system market based on the component?
  • 6. What is the breakup of the global tag management system market based on the deployment model?
  • 7. What is the breakup of the global tag management system market based on the organizational size?
  • 8. What is the breakup of the global tag management system market based on the industry vertical?
  • 9. What are the key regions in the global tag management system market?
  • 10. Who are the key players/companies in the global tag management system market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Tag Management System Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Service
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Model

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organizational Size

  • 8.1 Small and Medium-sized Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 Healthcare
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail and e-commerce
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 BFSI
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 IT and Telecommunication
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Media and Entertainment
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Manufacturing
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Others
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adform
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Adobe Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Blue Triangle Technologies Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Commanders Act
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Ensighten Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Google LLC (Alphabet Inc.)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 SWOT Analysis
    • 15.3.7 International Business Machines Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Observepoint Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Relay42 Netherlands B.V.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Segment.io Inc. (Twilio)
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Tealium Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio