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市場調査レポート
商品コード
1379101

ウィンドウフィルム市場レポート:製品・用途・地域別、2023-2028年

Window Film Market Report by Product (Sun Control, Decorative, Security and Safety, Privacy, and Others), Application (Automotive, Residential, Commercial, Marine, and Others), and Region 2023-2028

出版日: | 発行: IMARC | ページ情報: 英文 145 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.92円
ウィンドウフィルム市場レポート:製品・用途・地域別、2023-2028年
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

概要

ウィンドウフィルムの世界市場規模は2022年に113億米ドルに達しました。今後、IMARC Groupは、市場は2028年までに155億2,000万米ドルに達し、2022年から2028年にかけて5.4%の成長率(CAGR)を示すと予測しています。省エネに対する意識の高まり、紫外線(UV)暴露に対する懸念の高まり、プライバシーとセキュリティの強化に対する需要の高まり、厳しい政府規制の賦課、材料科学の急速な進歩、建築動向の台頭などが市場を後押しする主な要因です。

ウィンドウフィルムは、ガラス表面に貼られる薄いラミネートフィルムを指します。日射調整フィルム、安全・防犯フィルム、装飾フィルム、プライバシーフィルムなどがあります。自動車の窓、住宅、商業オフィスのファサード、天窓、船舶、航空機、列車、小売店の店頭など、幅広い用途があります。紫外線(UV)からの保護、断熱、まぶしさの軽減、セキュリティの強化、美観の向上、エネルギー消費の削減、プライバシーの保護など、さまざまな効果があります。さらに、ウィンドウ・フィルムには、施工の容易さ、費用対効果、デザインの多様性など、数多くの利点があります。

ウィンドウフィルムのようなエネルギー効率の高い製品の採用を奨励する厳しい政府規制の賦課が、市場の成長を促進しています。加えて、材料科学の急速な進歩により、より高い耐久性と多機能性を備えたフィルムが開発されたことも、市場の成長に寄与しています。さらに、都市化と建設活動の活発化により、住宅や商業スペースに広く製品が設置されていることも、市場成長にプラスの影響を与えています。これに加えて、ガラス面が広がるデザインに傾きつつある新たな建築動向は、まぶしさの軽減や熱的快適性といった様々な実用的用途に対する製品需要を促進しています。さらに、温度を制御し、美観を向上させるために自動車で広く製品が利用されていることが、市場成長の触媒となっています。これとともに、小売店やホスピタリティスペースにおける装飾的でテーマ性のあるウィンドウフィルムへの需要の高まりが市場の成長を支えています。

ウィンドウフィルム市場の動向と促進要因:

省エネ意識の高まり

省エネ意識の高まりは、ウィンドウフィルム市場を促進する重要な要因です。住宅および商業ビルの所有者は、エネルギー消費を削減する持続可能なソリューションを求めています。窓用フィルムは、熱の移動を調整することでエネルギー効率を向上させ、冷暖房システムの必要性を減少させることで、この目的を効果的に果たします。さらに、このエネルギー効率は住宅所有者に長期的な節約をもたらし、ウィンドウフィルムの設置に必要な初期投資を相殺することができます。さらに、持続可能性の目標を達成しようとする組織は、ウィンドウフィルムが二酸化炭素排出量を削減する比較的簡単で効果的な方法であることに気づく。その結果、ウィンドウフィルムのようなエネルギー効率の高い製品の役割は、世界中の組織や政府によって認識され、推進されています。

紫外線(UV)暴露に対する懸念の高まり

紫外線(UV)暴露と、皮膚がんや早期老化を含む健康への有害な影響に対する懸念の高まりは、市場成長を促進する重要な要因です。窓用フィルムはUVカット機能を強化し、保護層を増やす役割を果たします。さらに、これらのフィルムの重要性は、さまざまな健康状態に対する予防措置としてUV保護を積極的に推進する世界中の健康団体の支持によってさらに強調されています。さらに、ウィンドウフィルムは人の健康を守るだけでなく、紫外線による色あせや劣化の影響を受けやすい家具や内装材の寿命を延ばす効果もあります。このほか、ヘルスケアやウェルネス分野では、健康と福祉に対する総合的なアプローチの一環として、ウィンドウフィルムを積極的に提唱しています。

プライバシーとセキュリティの強化に対する需要の高まり

特に人口密度の高い都市部におけるプライバシーとセキュリティに対する需要の高まりは、ウィンドウフィルム市場を刺激する重要な要因です。都市はますます混雑しており、個人のスペースとセキュリティに対するニーズが高まっています。これに伴い、様々な不透明度を提供するウィンドウフィルムは、自然光を犠牲にすることなくプライバシーを大幅に向上させることができます。さらに、粉々になったガラスを固定するように設計されているため、不法侵入や破壊行為、さらにはハリケーンなどの自然災害からも保護することができます。さらに、機密情報や高額商品を扱う組織では、費用対効果が高く、目立たないセキュリティ対策としてウィンドウ・フィルムを採用しています。さらに、これらのフィルムは審美的な魅力と機能的な実用性という2つの利点を提供するため、最新の建物や車両に求められる選択肢となっています。

本レポートで扱う主な質問

  • 2022年のウィンドウフィルムの世界市場規模は?
  • 2023年から2028年にかけてのウィンドウフィルムの世界市場成長率予測は?
  • ウィンドウフィルムの世界市場を牽引する主要因は何か
  • COVID-19がウィンドウフィルムの世界市場に与えた影響は?
  • ウィンドウフィルムの世界市場における製品別の区分は?
  • ウィンドウフィルムの世界市場の用途別区分は?
  • ウィンドウフィルムの世界市場における主要地域は?
  • ウィンドウフィルムの世界市場における主要プレイヤー/企業は?

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 ウィンドウフィルムの世界市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:製品別

  • サンコントロール
    • 市場動向
    • 市場予測
  • 装飾
    • 市場動向
    • 市場予測
  • セキュリティとセーフティ
    • 市場動向
    • 市場予測
  • プライバシー
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳:用途別

  • 自動車
    • 市場動向
    • 市場予測
  • 住宅
    • 市場動向
    • 市場予測
  • 商業施設
    • 市場動向
    • 市場予測
  • 船舶
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳:地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • 3M Company
    • American Standard Window Films
    • Armolan
    • Avery Dennison Corporation
    • Eastman Chemical Company
    • Johnson Window Films Inc.
    • LINTEC Corporation
    • Nexfil Co. Ltd.
    • Saint-Gobain Performance Plastics Corporation(Compagnie de Saint-Gobain S.A.)
    • Toray Plastics(America)Inc.(Toray Industries Inc.)
図表

List of Figures

  • Figure 1: Global: Window Film Market: Major Drivers and Challenges
  • Figure 2: Global: Window Film Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Window Film Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Window Film Market: Breakup by Product (in %), 2022
  • Figure 5: Global: Window Film Market: Breakup by Application (in %), 2022
  • Figure 6: Global: Window Film Market: Breakup by Region (in %), 2022
  • Figure 7: Global: Window Film (Sun Control) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 8: Global: Window Film (Sun Control) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 9: Global: Window Film (Decorative) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Window Film (Decorative) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Window Film (Security and Safety) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Window Film (Security and Safety) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Window Film (Privacy) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Window Film (Privacy) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Window Film (Other Products) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Window Film (Other Products) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Window Film (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Window Film (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Window Film (Residential) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Window Film (Residential) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Window Film (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Window Film (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Window Film (Marine) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Window Film (Marine) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Window Film (Other Applications) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Window Film (Other Applications) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: North America: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: North America: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: United States: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: United States: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: Canada: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: Canada: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Asia-Pacific: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Asia-Pacific: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: China: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: China: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: Japan: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: Japan: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: India: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: India: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: South Korea: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: South Korea: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: Australia: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: Australia: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Indonesia: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Indonesia: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Others: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Others: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Europe: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Europe: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Germany: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Germany: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: France: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: France: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: United Kingdom: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: United Kingdom: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: Italy: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: Italy: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Spain: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Spain: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Russia: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Russia: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Others: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Others: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Latin America: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Latin America: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Brazil: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Brazil: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Mexico: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Mexico: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Others: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Others: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Middle East and Africa: Window Film Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Middle East and Africa: Window Film Market: Breakup by Country (in %), 2022
  • Figure 75: Middle East and Africa: Window Film Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Global: Window Film Industry: SWOT Analysis
  • Figure 77: Global: Window Film Industry: Value Chain Analysis
  • Figure 78: Global: Window Film Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Window Film Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Window Film Market Forecast: Breakup by Product (in Million US$), 2023-2028
  • Table 3: Global: Window Film Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 4: Global: Window Film Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 5: Global: Window Film Market: Competitive Structure
  • Table 6: Global: Window Film Market: Key Players
目次
Product Code: SR112023A4017

Abstract

The global window film market size reached US$ 11.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 15.52 Billion by 2028, exhibiting a growth rate (CAGR) of 5.4% during 2022-2028. The increasing awareness of energy savings, escalating concern about ultraviolet (UV) exposure, rising demand for enhanced privacy and security, imposition of stringent government regulations, rapid advancements in material science, and the emerging architectural trends are some of the major factors propelling the market.

Window film refers to a thin laminate film applied to the glass surface. It includes solar control, safety and security, decorative, and privacy films. They find extensive applications in automotive windows, residential buildings, commercial office facades, skylights, marine vessels, airplanes, trains, and retail storefronts. They offer protection from ultraviolet (UV) radiation, provide thermal insulation, reduce glare, enhance security, improve aesthetics, decrease energy consumption, and increase privacy. In addition, window film offers numerous advantages, such as ease of installation, cost-effectiveness, and versatility in design.

The imposition of stringent government regulations encouraging the adoption of energy-efficient products, such as window films, is propelling the market growth. Additionally, the rapid advancements in material science, which have resulted in films with greater durability and multiple functionalities, are contributing to the market growth. Furthermore, the widespread product installation in residential buildings and commercial spaces, owing to the escalating urbanization and construction activity, is positively influencing the market growth. Besides this, the emerging architectural trends that are leaning towards designs with expansive glass surfaces are facilitating product demand for various practical applications, such as glare reduction and thermal comfort. Moreover, the widespread product utilization in vehicles to control temperature and enhance aesthetics is catalyzing the market growth. Along with this, the growing demand for decorative and themed window films in retail and hospitality spaces is supporting the market growth.

Window Film Market Trends/Drivers:

The increasing awareness of energy savings

The growing awareness of energy savings is a significant driver propelling the window film market. Residential and commercial building owners are looking for sustainable solutions to reduce their energy consumption. Window films serve this purpose effectively by regulating the transfer of heat, thereby improving energy efficiency and decreasing the requirement for heating and cooling systems. Furthermore, this energy efficiency provides long-term savings to homeowners, which can offset the initial investment required for the installation of window films. Moreover, organizations seeking to meet sustainability goals find that window films offer a relatively simple yet effective way to reduce their carbon footprint. As a result, the role of energy-efficient products, such as window films, is being recognized and promoted by organizations and governments across the globe.

The escalating concerns about ultraviolet (UV) exposure

The growing concern over ultraviolet (UV) exposure and its detrimental effects on health, including skin cancer and premature aging, is an important factor driving the market growth. Window films provide enhanced UV-blocking capabilities, which act as an extra layer of protection. In addition, the importance of these films is further underscored by the endorsements from health organizations across the globe that actively promote UV protection as a preventive measure against various health conditions. Moreover, window films not only protect human health but also extend the lifespan of furnishings and interior materials that are often susceptible to UV-induced fading and degradation. Besides this, the healthcare and wellness sectors are actively advocating for window films as part of a holistic approach to health and well-being.

The rising demand for enhanced privacy and security

The increasing demand for privacy and security, especially in densely populated urban areas, is a key factor stimulating the window film market. Cities are becoming more crowded, and the need for personal space and security has intensified. In line with this, window films that provide varying degrees of opacity can significantly increase privacy without sacrificing natural light. Additionally, they are designed to hold shattered glass in place, offering an extra layer of protection against break-ins, vandalism, and even natural disasters, such as hurricanes. Furthermore, organizations that handle sensitive information and high-value items are adopting window films as a cost-effective and unobtrusive security measure. Moreover, these films offer a dual benefit of aesthetic appeal and functional utility, making them a sought-after choice for modern buildings and vehicles.

Window Film Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global window film market report, along with forecasts at the global, regional, and country levels for 2023-2028. Our report has categorized the market based on product and application.

Breakup by Product:

Sun Control

Decorative

Security and Safety

Privacy

Others

Sun control dominates the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes sun control, decorative, security and safety, privacy, and others. According to the report, sun control represented the largest segment.

Sun control window films significantly reduce heat gain, thereby decreasing the reliance on air conditioning systems and resulting in energy cost savings. Furthermore, they block harmful ultraviolet (UV) rays, which can fade furniture, harm skin, and degrade interior materials over time. Additionally, the escalating awareness about climate change is facilitating the demand for energy-efficient solutions, including sun control window films. Besides this, the imposition of various policies by governments across the globe encouraging or mandating the use of energy-efficient products is acting as another growth-inducing factor. Apart from this, sun control window films reduce glare and improve comfort, making them a popular choice for residential and commercial buildings, as well as automotive applications. Moreover, aggressive marketing and educational campaigns about the benefits of sun control films to raise public awareness and drive sales are fueling the market growth.

Breakup by Application:

Automotive

Residential

Commercial

Marine

Others

Automotive hold the largest share in the market

A detailed breakup and analysis of the market based on application has also been provided in the report. This includes automotive, residential, commercial, marine, and others. According to the report, automotive represented the largest segment.

Window films are widely used in the automotive industry to protect cars and passengers from harmful ultraviolet (UV) radiation. Additionally, they can significantly reduce heat gain inside a car, leading to less reliance on air conditioning and, consequently, better fuel efficiency. Furthermore, driving with reduced glare improves driver comfort and safety, making window films a popular choice among vehicle owners. Besides this, customized window films also add to the visual appeal of cars, which is facilitating the product demand. They also provide an extra layer of security by holding shattered glass in place during accidents or attempted break-ins. Moreover, the implementation of strict regulatory guidelines mandating the installation of window films on personal vehicles and public transportation to enhance safety is contributing to the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest window film market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America has a strong economy, which provides consumers and businesses with the financial capacity to invest in window films for aesthetic, security, and energy-saving purposes. Additionally, the escalating awareness among the regional population regarding the benefits of window film, such as ultraviolet (UV) protection, glare reduction, and energy savings, is positively influencing the market growth. Besides this, the presence of established manufacturers in North America that are continuously investing in research and innovation to develop high-quality products is acting as another growth-inducing factor. Apart from this, the imposition of supporting government policies encouraging the adoption of energy-efficient materials is catalyzing the market growth. Furthermore, North America has a robust automotive sector, leading to a strong product demand for both original equipment manufacturers (OEM) and aftermarket applications.

Competitive Landscape:

Top players are launching innovative and new types of window films that offer better ultraviolet (UV) protection, energy efficiency, and enhanced aesthetic appeal. Besides this, they are diversifying their product portfolios to cater to different sectors, such as automotive, residential, and commercial buildings. Additionally, several market players are focusing on expanding their geographic footprint by penetrating emerging markets or strengthening their presence in developed markets. Furthermore, companies are developing eco-friendly products and adopting sustainable manufacturing processes to meet consumer demand and differentiate themselves from competitors. Apart from this, top manufacturers are providing exceptional after-sales services, do-it-yourself (DIY) installation kits, and robust warranties to enhance customer experience and loyalty. Moreover, they are forming strategic partnerships and alliances with other industry players, including suppliers and distribution networks, to widen market reach and enhance product offerings.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

3M Company

American Standard Window Films

Armolan

Avery Dennison Corporation

Eastman Chemical Company

Johnson Window Films Inc.

LINTEC Corporation

Nexfil Co. Ltd.

Saint-Gobain Performance Plastics Corporation (Compagnie de Saint-Gobain S.A.)

Toray Plastics (America) Inc. (Toray Industries Inc.)

Recent Developments:

In February 2023, Eastman Chemical Company announced the acquisition of Ai-Red Technology (Dalian) Co., Ltd., a leading manufacturer and supplier of paint protection and window film for architectural and auto markets.

In January 2021, 3M Company collaborated with American Window Film to install 3M safety and security film on windows and doors of school districts.

In April 2022, Avery Dennison Corporation introduced its new Dusted Crystal decorative architectural window film.

Key Questions Answered in This Report

  • 1. What was the size of the global window film market in 2022?
  • 2. What is the expected growth rate of the global window film market during 2023-2028?
  • 3. What are the key factors driving the global window film market?
  • 4. What has been the impact of COVID-19 on the global window film market?
  • 5. What is the breakup of the global window film market based on the product?
  • 6. What is the breakup of the global window film market based on the application?
  • 7. What are the key regions in the global window film market?
  • 8. Who are the key players/companies in the global window film market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Window Film Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product

  • 6.1 Sun Control
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Decorative
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Security and Safety
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Privacy
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Automotive
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Residential
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Commercial
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Marine
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 3M Company
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 American Standard Window Films
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 Armolan
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Avery Dennison Corporation
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Eastman Chemical Company
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
      • 13.3.5.4 SWOT Analysis
    • 13.3.6 Johnson Window Films Inc.
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 LINTEC Corporation
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
    • 13.3.8 Nexfil Co. Ltd.
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Saint-Gobain Performance Plastics Corporation (Compagnie de Saint-Gobain S.A.)
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 Toray Plastics (America) Inc. (Toray Industries Inc.)
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio