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患者エンゲージメントソリューション市場レポート:治療分野、用途、エンドユーザー、コンポーネント、展開タイプ、地域別、2023-2028年Patient Engagement Solutions Market Report by Therapeutic Area, Application, End User, Component, Delivery Type, and Region 2023-2028 |
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患者エンゲージメントソリューション市場レポート:治療分野、用途、エンドユーザー、コンポーネント、展開タイプ、地域別、2023-2028年 |
出版日: 2023年11月02日
発行: IMARC
ページ情報: 英文 143 Pages
納期: 2~3営業日
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世界の患者エンゲージメントソリューション市場規模は、2022年に303億米ドルに達しました。今後、IMARC Groupは、2022年から2028年にかけて17.4%の成長率(CAGR)を示し、2028年までに795億米ドルに達すると予測しています。患者中心のケアへの注目が高まっていること、患者エンゲージメントを促進するためのさまざまな取り組みや規制が実施されていること、デジタル医療技術の採用が拡大していることなどが、市場を推進している主な要因の1つです。
患者エンゲージメントソリューションとは、患者を自身のヘルスケアに参加させ、患者と医療提供者間のコミュニケーションを改善し、健康と幸福の管理への積極的な参加を促進することを目的とした一連の技術、戦略、ツールを指します。これらのソリューションは、様々なデジタルプラットフォームやテクノロジーを活用し、患者の経験、教育、エンパワーメント、ケアコーディネーションを強化します。これらのソリューションには通常、患者とヘルスケアプロバイダー間の交流を促進するさまざまな機能や特徴が含まれています。また、患者が自分の健康記録、検査結果、予約スケジュール、投薬リストへのアクセス、ヘルスケアプロバイダーとのコミュニケーションを可能にする安全なオンラインプラットフォームも含まれます。患者ポータルによって、患者は自分の健康管理に積極的な役割を果たし、健康情報の閲覧や更新、処方箋の再処方依頼、ケアチームへの安全なメッセージの送信が可能になります。
同市場は、患者中心のケアへの注目が高まることで大きな成長を遂げています。さらに、糖尿病、心臓病、がんなどの慢性疾患の有病率が上昇していることも、成長を促す大きな要因となっています。患者エンゲージメントソリューションは、患者に病状を管理するためのリソースを提供し、合併症や入院の発生率を低下させる。また、老年人口は増加傾向にあり、継続的な管理が必要な慢性疾患を抱える傾向があるため、市場の大きな支えとなっています。さらに、健康情報へのアクセス、予約、ヘルスケアプロバイダーとのコミュニケーションを目的としたスマートフォンの採用が増加していることも、市場の成長に寄与しています。さらに、EHRと統合し、患者の健康記録へのアクセスを提供する患者エンゲージメントソリューションの統合が市場を後押ししています。
患者中心のケアへの注目の高まり
患者中心のケアが重視されるようになったことで、患者エンゲージメントソリューションに対する需要が高まっています。ヘルスケアプロバイダーは、医療に関する意思決定や治療計画に患者を積極的に関与させることの重要性を認識しています。患者エンゲージメントソリューションは、患者に力を与え、医療への積極的な参加を促すツールやテクノロジーを提供することで、ヘルスケア組織がこのニーズを満たすことを可能にします。さらに、患者中心のケアでは、医療提供者、患者、介護者間の効果的なコミュニケーションとケアコーディネーションが重視されます。これらのソリューションは、セキュア・メッセージングや遠隔医療機能などのシームレスなコミュニケーション・チャネルを促進し、患者がヘルスケア・プロバイダーと便利につながることを可能にします。これらのソリューションは、すべての利害関係者が同じページにいることを保証することでケア調整を改善し、より良いケア結果につながります。
デジタルヘルス技術の採用拡大
スマートフォン、ウェアラブル端末、コネクテッド・ヘルス端末などのデジタル・ヘルス・テクノロジーは、患者がヘルスケア・サービスにアクセスし、医療従事者と関わるためのチャネルを拡大します。患者エンゲージメントソリューションは、これらの技術を活用して、患者がケアチームと交流し、健康情報にアクセスし、健康を管理するための便利で使いやすいプラットフォームを提供します。デジタルヘルス技術の採用が増加しているため、これらの技術を効果的に統合して活用できる患者エンゲージメントソリューションに対する需要が高まっています。さらに、この統合により、ヘルスケアプロバイダーは患者の健康状態を遠隔監視し、タイムリーな介入を提供し、慢性疾患のケアマネジメントを改善することができます。遠隔医療機能をサポートするこれらのソリューションは、特に遠隔地やサービスが行き届いていない地域の患者のケアへのアクセスも強化します。
さまざまな技術の進歩
人工知能(AI)と機械学習の技術的進歩は、患者エンゲージメントソリューションに革命をもたらしています。これらの技術は、高度な分析、予測モデリング、患者データに基づく個別化介入を可能にします。AIを搭載したチャットボットやバーチャルアシスタントは、パーソナライズされた健康勧告を提供し、患者の問い合わせに答え、リアルタイムのサポートを提供することができます。機械学習アルゴリズムは、膨大な量の患者データを分析してパターン、動向、リスク要因を特定し、パーソナライズされたケア計画と早期介入を支援することができます。さらに、自然言語処理技術により、患者エンゲージメントソリューションは人間の言葉を分析・理解することができます。自然言語処理により、患者エンゲージメントソリューションは、患者ポータル、医療記録、ソーシャルメディアなどのソースからの非構造化データを解釈することができます。この機能により、患者とヘルスケアプロバイダー間のより効果的なコミュニケーションが可能になり、患者からのフィードバックに対する感情分析が強化され、パーソナライズされた対話と介入が促進されます。
The global patient engagement solutions market size reached US$ 30.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 79.5 Billion by 2028, exhibiting a growth rate (CAGR) of 17.4% during 2022-2028. The increasing focus on patient-centered care, the implementation of various initiatives and regulations to promote patient engagement, and the growing adoption of digital health technologies are some of the major factors propelling the market.
Patient engagement solutions refer to a set of technologies, strategies, and tools that aim to involve patients in their own healthcare, improve communication between patients and healthcare providers, and promote active participation in the management of their health and well-being. These solutions leverage various digital platforms and technologies to enhance patient experience, education, empowerment, and care coordination. They typically encompass a range of features and functionalities that facilitate interactions between patients and healthcare providers. They also include secure online platforms that allow patients to access their health records, lab results, appointment scheduling, medication lists, and communicate with healthcare providers. Patient portals enable patients to take an active role in managing their health, view and update their health information, request prescription refills, and securely message their care team.
The market is experiencing significant growth by increasing focus on patient-centered care. In addition, the rising prevalence of chronic diseases, such as diabetes, heart disease, and cancer represents another major growth-inducing factor. Patient engagement solutions provide patients with the resources to manage their conditions and decrease the incidence of complications and hospitalizations. Besides, the growing geriatric population is significantly supporting the market as they tend to have more chronic conditions that require ongoing management. Moreover, the increasing adoption of smartphones to access health information, schedule appointments, and communicate with healthcare providers is contributing to market growth. Additionally, the market is propelled by the integration of patient engagement solutions that integrate with EHRs and provide patients with access to their health records.
The increasing focus on patient-centered care
The emphasis on patient-centered care has created a higher demand for patient engagement solutions. Healthcare providers are recognizing the importance of actively involving patients in their healthcare decisions and treatment plans. Patient engagement solutions enable healthcare organizations to fulfill this need by providing tools and technologies that empower patients and promote their active participation in their healthcare. Moreover, patient-centered care emphasizes effective communication and care coordination among healthcare providers, patients, and caregivers. These solutions facilitate seamless communication channels, such as secure messaging and telehealth capabilities, enabling patients to connect with their healthcare providers conveniently. These solutions improve care coordination by ensuring that all stakeholders are on the same page, leading to better care outcomes.
The growing adoption of digital health technologies
Digital health technologies, such as smartphones, wearable devices, and connected health devices, provide patients with expanded channels for accessing healthcare services and engaging with their healthcare providers. Patient engagement solutions leverage these technologies to provide convenient and user-friendly platforms for patients to interact with their care team, access health information, and manage their health. The increased adoption of digital health technologies drives the demand for patient engagement solutions that can effectively integrate and leverage these technologies. Moreover, this integration allows healthcare providers to remotely monitor patients' health conditions, provide timely interventions, and improve care management for chronic diseases. These solutions that support telehealth capabilities also enhance patient access to care, particularly for those in remote or underserved areas.
Various technological advancements
Technological advancements in artificial intelligence (AI) and machine learning are revolutionizing patient engagement solutions. These technologies enable advanced analytics, predictive modeling, and personalized interventions based on patient data. AI-powered chatbots and virtual assistants can provide personalized health recommendations, answer patient queries, and offer real-time support. Machine learning algorithms can analyze vast amounts of patient data to identify patterns, trends, and risk factors, aiding in personalized care planning and early intervention. Moreover, natural language processing technologies enable patient engagement solutions to analyze and understand human language. NLP allows patient engagement solutions to interpret unstructured data from sources like patient portals, medical records, and social media. This capability enables more effective communication between patients and healthcare providers, enhances sentiment analysis for patient feedback, and facilitates personalized interactions and interventions.
IMARC Group provides an analysis of the key trends in each segment of the global patient engagement solutions market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on therapeutic area, application, component, delivery type and end user.
Chronic Diseases
Obesity
Diabetes
Cardiovascular
Others
Fitness
Women's Health
Mental Health
Others
Chronic diseases represents the leading segment
The report has provided a detailed breakup and analysis of the market based on the therapeutic area. This includes chronic diseases (obesity, diabetes, cardiovascular, and others), fitness, women's health, mental health, and others. According to the report, chronic diseases represented the largest segment.
Chronic diseases, such as diabetes, cardiovascular diseases, respiratory disorders, and cancer, are prevalent worldwide and have been on the rise in recent years. These conditions require long-term management, monitoring, and lifestyle modifications. Patient engagement solutions play a crucial role in supporting patients with chronic diseases by providing tools and resources for self-management, medication adherence, symptom tracking, and remote monitoring. Moreover, these diseases often require ongoing care and support beyond the traditional healthcare setting. Patient engagement solutions address this need by offering remote monitoring capabilities, enabling patients to track their health metrics and share the data with healthcare providers.
Social Management
Health Management
Home Healthcare Management
Financial Health Management
Health management represents the leading segment
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes social management, health management, home healthcare management, and financial health management. According to the report, health management exhibits a clear dominance in the market.
Health management is a crucial component of patient engagement solutions and is closely intertwined with chronic disease management. Patient engagement solutions encompass a wide range of functionalities that support various aspects of health management, including preventive care, wellness programs, medication management, lifestyle modifications, and general health monitoring. Moreover, by leveraging patient engagement solutions for health management, individuals can access educational resources, set health goals, track their progress, receive personalized recommendations, and communicate with healthcare providers for guidance and support. These solutions empower patients to take an active role in managing their health, prevent future health issues, and optimize their overall well-being.
Payers
Providers
Others
Providers exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the end user. This includes payers, providers, and others. According to the report, providers hold the leading position in the market.
Healthcare providers have direct access to patients and are responsible for delivering care and managing their health. They play a crucial role in engaging patients and promoting their active participation in their healthcare journey. Providers have the opportunity to leverage patient engagement solutions to facilitate communication, share health information, and empower patients in their care management. Moreover, healthcare providers are subject to various regulations and standards, such as HIPAA (Health Insurance Portability and Accountability Act) in the United States, that govern patient data privacy and security. Providers are responsible for ensuring compliance with these regulations when implementing patient engagement solutions. Their knowledge and expertise in regulatory requirements give them an advantage in selecting and implementing solutions that meet these standards.
Software
Services
Hardware
Software accounts for the majority of market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes software, services, and hardware. According to the report, software represented the largest segment.
Software-based patient engagement solutions offer versatility and flexibility in terms of functionality, customization, and integration capabilities. They can be tailored to specific healthcare settings, patient populations, and care requirements. Software solutions can be adapted and scaled to meet the evolving needs of healthcare organizations, making them a preferred choice for addressing diverse patient engagement challenges. Moreover, software solutions provide a wide range of features and functionalities that cater to various aspects of patient engagement. These features include patient portals, secure messaging, appointment scheduling, health education resources, remote monitoring, personalized interventions, data analytics, and more. Software solutions can encompass multiple features within a single platform, offering comprehensive patient engagement capabilities.
Web-based/Cloud-based
On-premises
Web-based/cloud-based method represented the largest segment
A detailed breakup and analysis of the market based on the delivery type have also been provided in the report. This includes web-based/cloud-based and on-premises. According to the report, web-based/cloud-based represented the largest segment.
Web-based/cloud-based patient engagement solutions offer high accessibility and convenience to both healthcare providers and patients. These solutions can be accessed through web browsers or mobile applications, allowing users to connect and engage from anywhere with an internet connection. Healthcare providers can easily access and manage patient data, while patients can conveniently engage with their healthcare providers and access health information. Moreover, these solutions offer scalability and flexibility to healthcare organizations. These solutions can be easily scaled to accommodate the needs of different-sized healthcare practices, from small clinics to large hospital systems. They also provide flexibility in terms of customization and feature expansion, allowing healthcare providers to tailor the solution to their specific requirements and adapt as their patient engagement needs evolve.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America accounts for the majority of market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others); Latin America (Brazil, Mexico, Others); and the Middle East and Africa. According to the report, North America was the largest market for the patient engagement solutions.
North America has a well-developed healthcare infrastructure that includes advanced technology adoption, robust healthcare systems, and widespread use of electronic health records (EHRs). This infrastructure provides a solid foundation for implementing and integrating patient engagement solutions within healthcare organizations. Moreover, North American healthcare systems have placed a strong emphasis on patient-centered care, recognizing the importance of actively involving patients in their healthcare decisions and treatment plans. This focus on patient engagement creates a favorable environment for the adoption of patient engagement solutions, leading to higher market penetration.
The competitive landscape of the market is dynamic and characterized by the presence of several key players, including established healthcare IT vendors, technology companies, and emerging startups. Nowadays, key players are investing in continuous product innovation and development to stay ahead in the market. They are focusing on enhancing existing features, introducing new functionalities, and leveraging emerging technologies such as AI, machine learning, and IoT. They are also forming strategic partnerships and collaborations with other healthcare organizations, technology companies, and industry stakeholders. These partnerships help expand their market reach, access new customer segments, and leverage complementary technologies or expertise. Moreover, various players are engaging in acquisitions and mergers to strengthen their market position and expand their product portfolio.
AdvancedMD (Global Payments Inc.)
Allscripts Healthcare Solutions Inc.
Athenahealth Inc.
Cerner Corporation
EMMI Solutions LLC (Wolters Kluwer N.V.)
Epic Systems Corporation
GetWellNetwork Inc.
Lincor Solutions Limited
McKesson Corporation
Medecision Inc. (Health Care Service Corporation)
Orion Health Ltd.
Phytel Inc. (International Business Machines Corporation)
Cerner partnered with Well Health, a patient communication platform, to enhance patient engagement and communication capabilities within its Cerner EHR system. The collaboration aimed to provide seamless and convenient communication between healthcare providers and patients through secure messaging and other digital channels.
Epic Systems Corporation introduced the Share Everywhere feature in its patient engagement platform, allowing patients to securely share their medical information with any healthcare provider, even if they don't use Epic's EHR system. This development aimed to promote interoperability and improve care coordination across different healthcare settings.
Allscripts Healthcare Solutions, Inc. launched the Allscripts Virtual Triage, a telehealth solution designed to enable remote triage and patient engagement. The platform integrated virtual care capabilities, appointment scheduling, and patient communication tools to enhance access to care and improve patient engagement.