男性用トイレタリー製品市場レポート：製品、タイプ、流通チャネル、地域別、2024年～2032年

男性用トイレタリーの世界市場規模は2023年に267億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて2.6%の成長率（CAGR）を示し、2032年までに337億米ドルに達すると予測しています。特に新興国市場における男性の可処分所得と消費力の増加、便利で時間の節約になるグルーミング・ソリューションへの需要の高まり、持続可能性と倫理的消費者主義の重視の高まりが、市場を推進している主な要因の一部です。

男性用トイレタリー製品とは、男性のグルーミング・ニーズのために特別にデザインされ、販売されている一連のパーソナル・ケア製品を指します。これらの製品は、男性の衛生、グルーミング、セルフケアのルーチンのさまざまな側面に対応しています。シェービングクリーム、アフターシェーブローション、ひげ用オイル、洗顔料、ボディソープ、デオドラント、ヘアスタイリング製品、コロンや香水などがあります。シェービングクリームとアフターシェーブローションは、滑らかで刺激のない髭剃りを実現するために重要であり、髭オイルは顔の毛を維持し、栄養を与えるのに役立ちます。洗顔料は肌を清潔にし、若返らせるために処方され、ボディソープは全身を効果的に洗浄するためのものです。デオドラントは一日中爽やかで臭いを防ぐ効果があり、ジェル、ワックス、ポマードなどのヘアスタイリング剤は希望のヘアスタイルを作るのに役立ちます。コロンや香水は、全体の香りを引き立てる仕上げとして使われます。

男性の可処分所得と消費力の伸びが、世界市場を大きく牽引しています。経済が繁栄し、家計所得が増加するにつれて、男性はパーソナル・ケア製品に費やす財源が増えます。購買力が高まれば、優れた品質、性能、効能を提供するプレミアム製品に投資する余裕が生まれます。これに伴い、急速な都市化、多忙な仕事スケジュール、めまぐるしいライフスタイルが、便利で時間を節約できるグルーミング・ソリューションに対する需要の高まりにつながっています。さらに、持続可能性と倫理的消費者主義の重視の高まりも市場に影響を与えています。持続可能な包装を優先し、天然成分やオーガニック成分を使用し、環境に配慮した製造方法を採用するブランドは、男性消費者の間で支持を集めています。リサイクル可能な包装、詰め替え可能な容器、有害な化学物質を含まない製品など、持続可能な製品に対する需要が、もう一つの成長促進要因として作用しています。さらに、eコマースやオンライン小売チャネルの急速な拡大が、市場の前向きな見通しを生み出しています。

男性用トイレタリー製品の市場動向と促進要因：

社会規範の変化

市場促進要因のひとつは、社会規範の変化と男性らしさの概念の進化です。これにより、男性の身だしなみに対する意識が顕著に変化し、男性は自分の外見に気を配るようになり、パーソナルケア製品に投資するようになった。この文化的変化は、セルフケア重視の高まり、性別役割分担の変化、メディアや有名人の影響といった要因によってもたらされています。その結果、スキンケア、ヘアケア、グルーミング製品への需要が高まり、各企業はこの動向を利用するため、特に男性個人の欲求や嗜好に合った商品を発売し、有利な成長を遂げています。

デジタル・メディアの影響力の高まり

デジタルおよびソーシャル・メディア・プラットフォームの影響力の増大も、市場促進要因のひとつです。ソーシャルメディアの出現により、男性は、男性らしさの理想化されたバージョンを宣伝する画像やメッセージの絶え間ない流れにさらされています。これは男性の身だしなみ習慣に大きな影響を与え、男性はネット上で描かれる完璧なルックスや身だしなみの基準を達成しようと努力します。ユーチューブやインスタグラムのようなプラットフォームは、身だしなみのヒント、製品レビュー、スキンケアのルーチンを共有する男性美容インフルエンサーやコンテンツクリエイターを生み出しました。このような露出は、男性に身だしなみに気を配るよう教育し、力を与え、製品需要の拡大につながっています。ブランドはまた、男性消費者にリーチするソーシャルメディアの力を認識し、こうしたプラットフォームを活用してターゲットを絞ったマーケティング・キャンペーンを展開し、売上を伸ばしています。

新興の男性用パーソナルケア産業

男性用パーソナルケア業界の急成長が、製品需要の起爆剤となっています。男性の身だしなみが主流になるにつれ、男性消費者に特化したブランドや製品の数が増加しています。また、シェービングクリーム、ヒゲケア製品、ヘアスタイリングジェル、フレグランスなど、男性の好みに合わせた幅広い専門製品を提供するようになった。この要因が消費者の選択肢を広げ、競争を煽り、製品の革新と処方の改良につながっています。さらに、オンライン・プラットフォームや実店舗など、さまざまな流通チャネルを通じてこれらの製品を簡単に入手できるようになったことで、男性も簡単に入手できるようになり、市場の拡大にさらに貢献しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 男性用トイレタリーの世界市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品別
• 市場内訳：タイプ別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 研究開発
  • 原料調達
  • 製造
  • マーケティング
  • 流通
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 価格分析
  • 主要価格指標
  • マージン分析

第6章 市場内訳：製品別

• 消臭剤
  • 市場動向
  • 市場予測
• ヘアケア製品
  • 市場動向
  • 市場予測
• スキンケア製品
  • 市場動向
  • 市場予測
• シャワー製品
  • 市場動向
  • 市場予測

第7章 市場内訳：タイプ別

• マスプロダクト
  • 市場動向
  • 市場予測
• プレミアム製品
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• 薬局
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• 百貨店
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測

第10章 男性用トイレタリー製品の製造工程

• 製品概要
• 原材料の要件
• 製造プロセス
• 主な成功要因とリスク要因

第11章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Beiersdorf AG
  • L'Oreal SA
  • Procter & Gamble Company（P&G）
  • Shiseido Company
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • Molton Brown Limited

List of Figures

• Figure 1: Global: Male Toiletries Market: Major Drivers and Challenges
• Figure 2: Global: Male Toiletries Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Male Toiletries Market: Breakup by Product (in %), 2023
• Figure 4: Global: Male Toiletries Market: Breakup by Type (in %), 2023
• Figure 5: Global: Male Toiletries Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Male Toiletries Market: Breakup by Region (in %), 2023
• Figure 7: Global: Male Toiletries Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Male Toiletries Industry: SWOT Analysis
• Figure 9: Global: Male Toiletries Industry: Value Chain Analysis
• Figure 10: Global: Male Toiletries Industry: Porter's Five Forces Analysis
• Figure 11: Male Toiletries Market: Price Structure (in %)
• Figure 12: Male Toiletries Industry: Profit Margins at Various Levels of the Supply Chain
• Figure 13: Global: Male Toiletries (Deodorants) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Male Toiletries (Deodorants) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Male Toiletries (Hair Care Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Male Toiletries (Hair Care Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Male Toiletries (Skin Care Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Male Toiletries (Skin Care Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Male Toiletries (Shower Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Male Toiletries (Shower Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Male Toiletries (Mass Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Male Toiletries (Mass Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Male Toiletries (Premium Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Male Toiletries (Premium Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Male Toiletries Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 26: Global: Male Toiletries Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 27: Global: Male Toiletries Market: Sales through Pharmacies (in Million US$), 2018 & 2023
• Figure 28: Global: Male Toiletries Market Forecast: Sales through Pharmacies (in Million US$), 2024-2032
• Figure 29: Global: Male Toiletries Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
• Figure 30: Global: Male Toiletries Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
• Figure 31: Global: Male Toiletries Market: Sales through Departmental Stores (in Million US$), 2018 & 2023
• Figure 32: Global: Male Toiletries Market Forecast: Sales through Departmental Stores (in Million US$), 2024-2032
• Figure 33: Global: Male Toiletries Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 34: Global: Male Toiletries Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 35: North America: Male Toiletries Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: North America: Male Toiletries Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Europe: Male Toiletries Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Europe: Male Toiletries Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Asia Pacific: Male Toiletries Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Asia Pacific: Male Toiletries Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Latin America: Male Toiletries Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Latin America: Male Toiletries Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Middle East and Africa: Male Toiletries Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Middle East and Africa: Male Toiletries Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Male Toiletries Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Male Toiletries Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Male Toiletries Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Male Toiletries Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 4: Global: Male Toiletries Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Male Toiletries Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Male Toiletries Manufacturing: Raw Material Requirements
• Table 7: Global: Male Toiletries Market: Competitive Structure
• Table 8: Global: Male Toiletries Market: Key Players

The global male toiletries market size reached US$ 26.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.7 Billion by 2032, exhibiting a growth rate (CAGR) of 2.6% during 2024-2032. The growing disposable income and spending power among men, especially in developing regions, the growing demand for convenient and time-saving grooming solutions, and the rising emphasis on sustainability and ethical consumerism are some of the major factors propelling the market.

Male toiletries refer to a range of personal care products specifically designed and marketed for men's grooming needs. These products cater to various aspects of men's hygiene, grooming, and self-care routines. They include shaving cream, aftershave lotions, beard oils, facial cleansers, body washes, deodorants, hair styling products, and colognes or perfumes. Shaving cream and aftershave lotions are crucial for achieving a smooth and irritation-free shave, while beard oils help maintain and nourish facial hair. Facial cleansers are formulated to cleanse and rejuvenate the skin, and body washes are meant to cleanse the entire body effectively. Deodorants provide all-day freshness and odor protection, while hair styling products like gels, waxes, or pomades help achieve desired hairstyles. Colognes or perfumes are used as a finishing touch to enhance one's overall scent.

The growth in disposable income and spending power among men majorly drives the global market. As economies prosper and household incomes rise, men have more financial resources to spend on personal care products. With higher purchasing power, they can afford to invest in premium products that offer superior quality, performance, and efficacy. Along with this, rapid urbanization, hectic work schedules, and a fast-paced lifestyle have led to a higher demand for convenient and time-saving grooming solutions. In addition, the growing emphasis on sustainability and ethical consumerism is influencing the market. Brands that prioritize sustainable packaging, use natural and organic ingredients, and adopt eco-conscious manufacturing practices are gaining traction among male consumers. The demand for sustainable products, such as recyclable packaging, refillable containers, and products free from harmful chemicals, is acting as another growth-inducing factor. Furthermore, the rapid expansion of e-commerce and online retail channels is creating a positive market outlook.

Male Toiletries Market Trends/Drivers:

Shifting Social Norms

One significant market driver is the shifting social norms and evolving concept of masculinity. This is creating a noticeable change in attitudes towards male grooming as men are now more conscious about their appearance and invest in personal care products. This cultural shift is driven by factors, such as growing emphasis on self-care, changing gender roles, and the influence of media and celebrities. As a result, the demand for skincare, hair care, and grooming products and companies are introducing goods that are especially suited to men's individual wants and tastes in order to capitalize on this trend, thereby experiencing lucrative growth.

Rising Influence of Digital and Social Media

The growing influence of digital and social media platforms is another significant market driver. With the advent of social media, men are exposed to a constant stream of images and messages promoting an idealized version of masculinity. This has had a profound impact on male grooming habits, as men strive to achieve the flawless looks and grooming standards portrayed online. Platforms, such as YouTube and Instagram have given rise to male beauty influencers and content creators who share grooming tips, product reviews, and skincare routines. This exposure has educated and empowered men to take better care of their appearance, leading to a growing product demand. Brands have also recognized the power of social media in reaching male consumers and are leveraging these platforms for targeted marketing campaigns to drive sales.

Emerging Men's Personal Care Industry

The rapid growth of the men's personal care industry is catalyzing the product demand. As men's grooming becomes more mainstream, there has been a rise in the number of brands and products specifically catering to male consumers. Also, the industry has evolved to offer a wide range of specialized products, including shaving creams, beard care products, hair styling gels, and fragrances tailored to men's preferences. This factor has expanded consumer choices and fueled competition, leading to product innovation and improved formulations. Furthermore, the easy availability of these products through various distribution channels, including online platforms and brick-and-mortar stores, has made them easily accessible to men, further contributing to the market.

Male Toiletries Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global male toiletries market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, type and distribution channel.

Breakup by Product:

Deodorants

Haircare Products

Skincare Products

Shower Products

Deodorants dominate the market

The report has provided a detailed breakup and analysis of the market based on the product. This includes deodorants, haircare products, skincare products, and shower products. According to the report, deodorants represented the largest segment.

The industry is experiencing significant growth, and one of the key market drivers for deodorant products in this sector. This the due to the increasing focus on personal grooming and hygiene among men. In recent years, there has been a cultural shift with men becoming more conscious of their appearance and investing in self-care products. Deodorants, specifically designed for men, cater to their unique needs, providing long-lasting freshness and odor protection. Additionally, the introduction of innovative and diverse product offerings, including different fragrances, formulations, and packaging, also contributes to the market growth, as men seek personalized and tailored options.

In addition, the growing emphasis on men's grooming and personal style, leading to increased awareness of haircare is positively influencing the market. Men are becoming more conscious of their hair health, styling options, and the importance of using specialized products. The influence of social media and celebrities has played a significant role in promoting different hairstyles and trends among men, further fueling the demand for haircare products.

Breakup by Type:

Mass Products

Premium Products

Mass products dominate the market

A detailed breakup and analysis of the wireless power transmission market based on the type has also been provided in the report. This includes mass products and premium products. According to the report, mass products accounted for the largest market share.

Affordability and accessibility are key factors driving the demand for mass products in this industry. Men are opting cost-effective options that offer good quality and functionality due to their lower price points, which help to cater to a wider consumer base and attract those who prioritize value for money. Along with this, the convenience factor plays a significant role in the popularity of mass products. Men often prefer to purchase their toiletries from easily accessible retail outlets, such as supermarkets and drugstores, where mass products are readily available. The wide distribution network and extensive shelf presence of mass brands make them easily accessible to consumers, further driving their market demand.

Apart from this, the increasing focus on personal grooming and self-care among men is catalyzing demand for high-end, luxurious products that offer an elevated experience. Premium products are often associated with superior quality, unique formulations, and indulgent ingredients that cater to the discerning preferences of male consumers. In confluence with this, the desire for exclusivity and prestige plays a significant role in driving the demand for premium products. .

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Pharmacies

Specialty Stores

Departmental Stores

Others

Supermarkets and hypermarkets dominate the market

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacies, specialty stores, departmental stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.

Supermarkets and hypermarkets play a crucial role as distribution channels in the industry, driven by the convenience and one-stop shopping experience offered by supermarkets and hypermarkets. These retail outlets provide a comprehensive selection of including deodorants, haircare, skincare, and grooming products, making it easier for men to find and purchase their preferred items. Additionally, the competitive pricing and promotional offers available in supermarkets and hypermarkets make them an attractive choice for cost-conscious male consumers. These outlets often provide competitive prices and discounts, making the products more affordable and appealing.

On the other hand, pharmacies serve as a significant distribution channel in the industry, driven by several market drivers. Pharmacies offer a range of products that cater to specific male needs, such as dermatologically tested skincare solutions or specialized haircare for specific concerns. In addition, the expertise and guidance provided by pharmacists contribute to the popularity of pharmacies as distribution channels. Moreover, pharmacies are often conveniently located within communities and offer extended operating hours, making them easily accessible to male consumers.

Regional Insights:

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Europe exhibits a clear dominance, accounting for the largest the male toiletries market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America; Europe; Asia Pacific; Latin America; and the Middle East and Africa.

The industry in Europe is being driven by the growing trend among men to pay more attention to personal grooming and appearance. This shift in mindset has led to an increased demand for male-specific toiletry products such as skincare, haircare, and grooming items. Additionally, changing social norms and a growing focus on wellness and self-care have further propelled the market. Moreover, the influence of media and advertising campaigns targeted specifically at men has played a crucial role in driving the market forward. With the rise of e-commerce and the convenience it offers, consumers now have easy access to a wide range of male toiletry products, contributing to the industry's growth.

On the contrary, Asia Pacific is estimated to expand further in this domain due to the changing cultural norms and attitudes towards personal grooming among men. Additionally, rising disposable incomes and an expanding middle class in countries, such as China, India, and Southeast Asian nations have contributed to the expansion of the market. With higher purchasing power, men in the region are increasingly willing to invest in grooming and personal care products.

Competitive Landscape:

The market is experiencing significant growth due to the development of new product lines, such as skincare, haircare, beard care, and grooming products tailored to men's needs. Companies are also investing in research and development to innovate and introduce novel formulations and ingredients that address specific concerns of male consumers. Along with this, top manufacturers are focusing on marketing and advertising efforts to create brand awareness and capture the attention of their target audience. They are using various channels, including traditional media, social media platforms, influencer marketing, and celebrity endorsements, to promote their products effectively. In addition, the increasing investments in sustainable and eco-friendly practices to meet the growing consumer demand for environmentally conscious products is significantly supporting the market. They are incorporating recyclable packaging materials, reducing waste, and adopting more sustainable sourcing and manufacturing processes. Apart from this, the widespread adoption of e-commerce platforms and digital marketing strategies to reach a wider customer base and provide a convenient shopping experience is contributing to the market. Furthermore, the integration of data analytics to gain insights into consumer preferences and behaviors is creating a positive market outlook.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Beiersdorf AG

L'Oreal SA

Procter & Gamble Company (P&G)

Shiseido Company

Unilever PLC

The Estee Lauder Companies Inc.

Coty Inc.

Molton Brown Limited

Recent Developments:

In January 2022, L'Oreal SA acquired American superfood skin care expert is in a move intended to expand the ethical options available in the highly competitive market for male toiletries products.

In April 2022, Beiersdorf AG brand Nivea Men released a moisturizer for skin manufactured of regenerated carbon dioxide. The carbon capture and utilization (CCU) technique were used to produce the final product. The climate care moisturizer gives a revitalizing moisture boost and has a calming effect on the skin.

In May 2020, Gillet subsidiary of Procter & Gamble Company (P&G) created King C. Gillette, a new brand providing a full selection of products and accessories for facial hair styling and home grooming routines. Argan oil, avocado oil, coconut water, aloe vera, white tea extract, and cocoa butter are just a few of the plant-based components used in the creation of the King C. Gillette beard & face wash, beard oil, beard balm, and beard gel.

Key Questions Answered in This Report

• 1. How big is the global male toiletries market?
• 2. What is the expected growth rate of the global male toiletries market during 2024-2032?
• 3. What are the key factors driving the global male toiletries market?
• 4. What has been the impact of COVID-19 on the global male toiletries market?
• 5. What is the breakup of the global male toiletries market based on the product?
• 6. What is the breakup of the global male toiletries market based on the type?
• 7. What is the breakup of the global male toiletries market based on the distribution channel?
• 8. What are the key regions in the global male toiletries market?
• 9. Who are the key players/companies in the global male toiletries market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Male Toiletries Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Type
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
  • 5.10.1 Overview
  • 5.10.2 Research and Development
  • 5.10.3 Raw Material Procurement
  • 5.10.4 Manufacturing
  • 5.10.5 Marketing
  • 5.10.6 Distribution
  • 5.10.7 End-Use
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes
• 5.12 Price Analysis
  • 5.12.1 Key Price Indicators
  • 5.12.2 Margin Analysis

6 Market Breakup by Product

• 6.1 Deodorants
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hair Care Products
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Skin Care Products
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Shower Products
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Type

• 7.1 Mass Products
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Premium Products
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Pharmacies
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Specialty Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Departmental Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Europe
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Forecast

10 Male Toiletries Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Beiersdorf AG
  • 11.3.2 L'Oreal SA
  • 11.3.3 Procter & Gamble Company (P&G)
  • 11.3.4 Shiseido Company
  • 11.3.5 Unilever PLC
  • 11.3.6 The Estee Lauder Companies Inc.
  • 11.3.7 Coty Inc.
  • 11.3.8 Molton Brown Limited