市場調査レポート
商品コード
1298771
リキュール市場:タイプ、包装タイプ、流通チャネル、地域別2023-2028年Liqueurs Market by Type (Neutrals/Bitters, Creams, Fruit Flavored, and Others), Packaging Type (Glass, PET Bottle, Metal Can, and Others), Distribution Channel (On-Trade, Off-Trade), and Region 2023-2028 |
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リキュール市場:タイプ、包装タイプ、流通チャネル、地域別2023-2028年 |
出版日: 2023年06月14日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のリキュール市場規模は2022年に1,234億米ドルに達しました。今後、IMARC Groupは、2023年から2028年にかけて3.70%の成長率(CAGR)を示し、2028年には1,516億米ドルに達すると予測しています。高品質のリキュール飲料に対する需要の高まり、テキーラベースのカクテルにおけるフレーバーリキュールの採用の増加、斬新な製品バリエーションの継続的な発売は、市場を牽引する主な要因のいくつかです。
リキュールはコーディアルとも呼ばれ、アルコール度数15~30%の甘味のある、風味付けされた希釈酒を指します。ウォッカ、ラム、ブランデーなどのベーススピリッツにフルーツやハーブを混ぜ、砂糖やシロップを加えて甘くします。熟成させることも、即座に瓶詰めすることもでき、ハーブ、フルーツ、オイルなどの追加原料を使って風味をつけることもできます。果実酒、植物酒、一般的なリキュール、フレーバー・リキュールなど、さまざまな種類があります。リキュールはストレートで飲むことも、氷を注いで飲むことも、リキュール、ブランデー、クリームなどを混ぜて飲むこともできます。リキュールは、食後酒としてストレートやロックで飲まれることが多く、また、その甘い味わいから、様々なデザート料理の調味料としても使われます。このほか、カクテルの調味料や香料の役割をしたり、コーヒーに加えたりすることもあります。その結果、リキュールはそのアルコール度数の高さから娯楽飲料として絶大な人気を博しています。
支出能力の増大、急速な都市化、生活水準の向上などを背景に、消費者の高級アルコール飲料への志向が変化していることが、市場の成長を促す主な要因となっています。さらに、特に拡大する若年層の間で、高品質のリキュール飲料の消費が大幅に増加しています。これとともに、風味が強いことからテキーラベースのカクテルにフレーバー・リキュールが使用されるようになり、製品需要が増加しています。このほか、オレンジ、チェリー、プラム、リンゴ、洋ナシ、メロンなど、エキゾチックな風味の革新的なフルーツベースのリキュール・カクテルの消費が増加しており、市場成長にプラスの影響を与えています。さらに、さまざまな社会、特に新興諸国におけるアルコール受容の高まりが、社交の場、パーティー、結婚式、卒業式などにおけるアルコール飲料やリキュールの人気急上昇に寄与しています。これに伴い、アルコールを提供するホテル、パブ、バー、レストランの設立が増加しており、市場の成長を促進しています。さらに、大手メーカーは製品ポートフォリオの拡充に注力し、持続可能で美観に優れたリキュール用ガラス包装を採用し、幅広い顧客層を惹きつけるために積極的なマーケティング戦略に投資しています。このことは、ベーカリーや菓子類での製品用途の増加、前菜としてのリキュールの利用急増、斬新な製品バリエーションの継続的な発売と相まって、市場の成長を促進するものと予想されます。
The global liqueurs market size reached US$ 123.4 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 151.6 Billion by 2028, exhibiting a growth rate (CAGR) of 3.70% during 2023-2028. The growing demand for high-quality liqueur beverages, rising adoption of flavored liqueurs in tequila-based cocktails, and continuous launch of novel product variants represent some of the key factors driving the market.
Liqueurs, also known as cordials, refer to flavored and diluted forms of liquors with a sweet taste and an alcohol content ranging from 15 to 30 percent by volume. They are prepared by mixing a base spirit, such as vodka, rum, or brandy, with fruits or herbs, which is then sweetened by adding sugar or syrup. They can be aged or bottled instantly and flavored using additional ingredients, including herbs, fruits, and oils. They are commonly available in different types, such as fruit, plant, and generic or flavored liqueurs. They can be either served straight, poured over ice, or mixed in numerous combinations comprising liquors, brandies, and cream. Liqueurs are often consumed neat or on rocks as an after-dinner drink and also used as flavorings in various dessert dishes due to their sweet taste. Besides this, they serve as the modifier or perfume of a cocktail and are added to coffee. As a result, liqueurs have gained immense popularity as recreational beverages owing to their alcohol content.
The shifting consumer inclination toward premium alcoholic drinks on account of inflating expenditure capacities, rapid urbanization, and elevating living standards represents the primary factor driving the market growth. Moreover, there has been a significant rise in the consumption of high-quality liqueur beverages, especially among the expanding young-adult population. Along with this, the growing usage of flavored liqueurs in tequila-based cocktails due to their strong flavor profile has augmented the product demand. Besides this, the rising consumption of innovative fruit-based liqueur cocktails in exotic flavors, such as orange, cherries, plum, apple, pear, and melons, is positively influencing the market growth. Additionally, the increasing acceptance of alcohol in various societies, particularly across emerging nations, is contributing to the surging popularity of alcoholic drinks and liqueurs in social gatherings, parties, weddings, and graduation ceremonies. In line with this, the rising establishment of hotels, pubs, bars, and restaurants serving alcohol has catalyzed market growth. Furthermore, the leading manufacturers are focusing on expanding their product portfolios, adopting sustainable and aesthetically pleasing glass packaging for liqueurs, and investing in aggressive marketing strategies to attract a broader customer base. This, coupled with the increasing product applications in bakery and confectionery items, surging utilization of liqueurs as an appetizer, and continuous launch of novel product variants, is also anticipated to propel the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global liqueurs market, along with forecasts at the global, regional, and country levels from 2023-2028. Our report has categorized the market based on type, packaging type, and distribution channel.
Neutrals/Bitters
Creams
Fruit Flavored
Others
The report has provided a detailed breakup and analysis of the liqueurs market based on the type. This includes neutrals/bitters, creams, fruit flavored, and others. According to the report, neutrals/bitters represented the largest segment.
Glass
PET Bottle
Metal Can
Others
A detailed breakup and analysis of the liqueurs market based on the packaging type has also been provided in the report. This includes glass, PET bottle, metal can, and others. According to the report, glass accounted for the largest market share.
On-Trade
Off-Trade
Hypermarkets and Supermarkets
Grocery Stores
Convenience Stores
Others
The report has provided a detailed breakup and analysis of the liqueurs market based on the distribution channel. This includes on-trade and off-trade (hypermarkets and supermarkets, grocery stores, convenience stores, and others. According to the report, off-trade represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
The report has also provided a comprehensive analysis of the competitive landscape in the global liqueurs market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Amarula Cream, Beam Suntory Inc., Brown-Forman Corporation, Davide Campari-Milano N.V, Diageo Plc, Girolamo Luxardo S.p.A, Koninklijke De Kuyper B.V., Lucas Bols B.V., Mast-Jagermeister SE, Pernod Ricard SA, Remy Cointreau, Sazerac Company, Stock Spirits Group, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.