マヨネーズ市場レポート：タイプ、最終用途、流通チャネル、地域別、2024年～2032年

世界のマヨネーズ市場規模は2023年に128億米ドルに達しました。IMARC Groupは、2024年から2032年にかけての成長率（CAGR）は4%で、2032年には184億米ドルに達すると予測しています。包装形態における新たな技術革新、消費者が世界各国の料理に接する機会の増加、料理番組やオンライン料理コンテンツの人気の高まりなどが、市場成長の主な要因となっています。

マヨネーズは、クリーミーなテクスチャーとピリッとした風味で知られる人気の調味料です。通常、油、酢またはレモン汁、卵黄、調味料をブレンドして製造されます。この混合物を乳化させて、滑らかで安定したソースを作る。サンドイッチ、ハンバーガー、ラップのスプレッドとして広く使われ、様々なドレッシングやソースのベースとしても役立ちます。その汎用性の高さから、家庭の厨房や業務用食品業界では料理の定番となっています。さらに、料理の味と口当たりを良くし、コクと満足感を与えることでも知られています。今日では、そのクリーミーな性質から、世界中でディップやマリネに取り入れられています。

市場を牽引しているのは、主に外食産業の成長です。さらに、ラップ、サラダ、サンドイッチなど、便利で簡単な食事の代替品としての製品の増加が、市場の成長に影響を与えています。また、消費者の健康意識の高まり、世界の料理オプションにおける製品需要の高まり、可処分所得の増加が市場成長を増大させています。さらに、卵抜き、低脂肪、グルテンフリー、ヴィーガン、オーガニックマヨなどの健康志向の製品バリエーションの導入も、成長を促す大きな要因となっています。これに加えて、消費者のライフスタイルの変化や、飲食品（F&B）部門における製品の広範な統合が市場成長を後押ししています。これとともに、スーパーマーケット、食料品店、オンライン小売プラットフォーム、ハイパーマーケットなど、さまざまな小売店から製品を調達できる利便性が市場成長に寄与しています。さらに、マヨネーズの栄養価の高さと汎用性の認知度が高まっていることも、市場の明るい見通しを生み出しています。

マヨネーズ市場の動向と促進要因：

包装形態における新たなイノベーション

マヨネーズ市場は主に、包装ソリューションによってメーカーと消費者に新たなレベルの利便性、持続可能性、製品の鮮度を提供することによって牽引されています。また、精密なディスペンサーノズルを備えたスクイズボトルなど、使いやすいパッケージデザインへのシフトは、ポーションコントロールを可能にし、散らかりや製品の無駄を最小限に抑え、消費者の体験を向上させるため、市場成長に寄与しています。さらに、1回分ずつの包装形態が人気を集めており、外出の多い消費者に対応し、かさばる容器の必要性を最小限に抑えていることも、成長を促す大きな要因となっています。また、ポーションサイズの小袋やミニカップ入りのマヨネーズは、消費者が食事に適量を加えることを容易にし、食品廃棄のリスクを低減して市場成長を増大させています。このほか、持続可能性への関心の高まりから、製品包装による環境への影響を軽減するために、生分解性、堆肥化可能、リサイクル可能な包装オプションなど、革新的な包装材料の導入が市場成長を後押ししています。これとともに、リシーラブルジッパー付きのパウチ包装が人気を集めており、製品の鮮度を保ち、開封後の保管を容易にしています。これとは別に、拡張現実（AR）ラベルとクイックレスポンス（QR）コードの統合は、インタラクティブなコンテンツ、レシピ、栄養情報で消費者を引き付け、製品体験とブランドエンゲージメントを強化するために採用されており、市場成長を促進しています。

消費者の国際料理への接触の増加

消費者が国際的な料理に接する機会が増えていることは、嗜好、食習慣、消費パターンを形成する一方で、世界の料理市場に大きな変化をもたらしています。加えて、いくつかの食品における製品人気の高まりと国際的な食品の消費の増加が市場成長に影響を与えています。さらに、急速な世界化と旅行機会の増加により、個人は旅行中に新しい味、食材、調理法に出会いながら、数多くの文化や料理を体験することができるようになり、市場の成長を後押ししています。これに加えて、ソーシャル・メディア・プラットフォームや料理テレビ番組の台頭が国際的な料理をさらに露出させ、市場成長を後押ししています。食通は、世界中の料理を紹介する視覚的に魅力的で有益なコンテンツに簡単にアクセスすることができ、新しい味を試したり、さまざまな調理スタイルを試したりすることに興味をかき立てられます。これに加えて、料理の伝統の融合が、消費者の冒険心と実験精神を育むさまざまな料理の要素、ブレンドされた風味、いくつかの技法を組み込んだ刺激的な異文化料理の創造につながり、市場の成長を加速させています。

メーカーによる新しい風味バリエーションのイントロダクション

市場のメーカーは、消費者の進化する嗜好に対応するため、新しい風味のバリエーションを継続的に導入することで、イノベーションを取り入れています。これは複数の味覚プロファイルに対応し、消費者の関心を持続させる。さらに、斬新なフレーバーのイントロダクションは、消費者に幅広い選択肢を提供し、料理体験を向上させることができるため、市場の成長に影響を与えます。こうした風味のバリエーションには、香ばしさ、スパイシーさ、ピリッとした辛さ、甘さなど、さまざまな味が含まれるため、消費者は好みに応じて食事をカスタマイズできます。また、アジア料理、地中海料理、中南米料理など、世界各国の料理にインスパイアされた国際的な味付けが人気を集めており、消費者がさまざまな味付けを試してみる機会を提供することで、市場の成長を後押ししています。さらに、ハーブ入り、スモーキー、グルメ風など、ユニークで型にはまらない風味のイントロダクションは、冒険好きな食通を惹きつけ、個性的でプレミアムな体験を求める消費者を魅了し、これも大きな成長促進要因となっています。さらに、低脂肪、オーガニック、天然素材ベースの選択肢の統合は、風味と栄養価を優先する消費者にアピールし、市場の前向きな見通しを生み出しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のマヨネーズ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：タイプ別
• 市場内訳：最終用途別
• 市場内訳：流通チャネル別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
  • 概要
  • 研究開発
  • 原料調達
  • 製造
  • マーケティング
  • 流通
  • 最終用途
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第6章 市場内訳：タイプ別

• 非フレーバーマヨネーズ
  • 市場動向
  • 市場予測
• フレーバーマヨネーズ
  • 市場動向
  • 市場予測

第7章 市場内訳：最終用途別

• 業務
  • 市場動向
  • 市場予測
• 小売
  • 市場動向
  • 市場予測

第8章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• 専門店
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第10章 マヨネーズの製造工程

• 製品概要
• 原材料要件
• 製造プロセス
• 主な成功要因とリスク要因

第11章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Nestle SA
  • Ajinomoto Co., Inc.
  • McCormick & Company, Inc.
  • Kraft Heinz Company
  • Unilever PLC

List of Figures

• Figure 1: Global: Mayonnaise Market: Major Drivers and Challenges
• Figure 2: Global: Mayonnaise Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Mayonnaise Market: Breakup by Type (in %), 2023
• Figure 4: Global: Mayonnaise Market: Breakup by End Use (in %), 2023
• Figure 5: Global: Mayonnaise Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Mayonnaise Market: Breakup by Region (in %), 2023
• Figure 7: Global: Mayonnaise Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 8: Global: Mayonnaise Industry: SWOT Analysis
• Figure 9: Global: Mayonnaise Industry: Value Chain Analysis
• Figure 10: Global: Mayonnaise Industry: Porter's Five Forces Analysis
• Figure 11: Global: Unflavoured Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Unflavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Flavoured Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Flavoured Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Mayonnaise Market (in Institutional Sector): Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Mayonnaise Market Forecast (in Institutional Sector): Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Mayonnaise Market (in Retail Sector): Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Mayonnaise Market Forecast (in Retail Sector): Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Mayonnaise Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 20: Global: Mayonnaise Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 21: Global: Mayonnaise Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
• Figure 22: Global: Mayonnaise Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
• Figure 23: Global: Mayonnaise Market: Sales through Online Retailers (in Million US$), 2018 & 2023
• Figure 24: Global: Mayonnaise Market Forecast: Sales through Online Retailers (in Million US$), 2024-2032
• Figure 25: Global: Mayonnaise Market: Sales through Specialty Stores (in Million US$), 2018 & 2023
• Figure 26: Global: Mayonnaise Market Forecast: Sales through Specialty Stores (in Million US$), 2024-2032
• Figure 27: Global: Mayonnaise Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 28: Global: Mayonnaise Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 29: North America: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: North America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: United States: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: United States: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Canada: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Canada: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Asia Pacific: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Asia Pacific: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: China: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: China: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Japan: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Japan: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: India: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: India: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: South Korea: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: South Korea: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Australia: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Australia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Indonesia: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Indonesia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: Others: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Europe: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Europe: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Germany: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Germany: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: France: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: France: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: United Kingdom: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: United Kingdom: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Italy: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Italy: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Spain: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Spain: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Russia: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Russia: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Others: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Latin America: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Latin America: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: Brazil: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: Brazil: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Mexico: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Mexico: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Others: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Others: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Middle East and Africa: Mayonnaise Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Middle East and Africa: Mayonnaise Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Mayonnaise Manufacturing: Detailed Process Flow

List of Tables

• Table 1: Global: Mayonnaise Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Mayonnaise Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Mayonnaise Market Forecast: Breakup by End Use (in Million US$), 2024-2032
• Table 4: Global: Mayonnaise Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Mayonnaise Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 6: Mayonnaise Manufacturing: Raw Material Requirements
• Table 7: Global: Mayonnaise Market: Competitive Structure
• Table 8: Global: Mayonnaise Market: Key Players

Abstract

The global mayonnaise market size reached US$ 12.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. The emerging innovations in packaging formats, the growing consumer exposure to international cuisines, and the increasing popularity of cooking shows and online culinary content are some of the major factors contributing to the market growth.

Mayonnaise is a popular condiment known for its creamy texture and tangy flavor. It is typically produced from a blend of oil, vinegar or lemon juice, egg yolks, and seasonings. The mixture is emulsified to create a smooth and stable sauce. It is widely employed as spread for sandwiches, burgers, and wraps, and it serves as a base for various dressings and sauces. Its versatility has made it a staple in culinary applications in home kitchens and in the commercial food industry. Additionally, it is known for its ability to enhance the taste and mouthfeel of dishes, contributing a rich and satisfying element. Nowadays, it is incorporated into dips and marinades due to its creamy nature across the globe.

The market is primarily driven by the growing food service industry. In addition, the increasing product for convenient and easy meal alternatives, including wraps, salads, and sandwiches, is influencing the market growth. Also, the increasing health awareness among consumers, the rising product demand in global culinary options, and the rising disposable incomes are augmenting the market growth. Moreover, the introduction of health-conscious product variations, including eggless, low-fat, gluten-free, vegan, and organic mayo offerings, represents another major growth-inducing factor. Besides this, the shift in consumer lifestyles and the widespread integration of product within the food and beverage (F&B) sector are propelling the market growth. Along with this, the convenience of procuring product from various retail outlets, such as supermarkets, grocery stores, online retail platforms, and hypermarkets, is contributing to the market growth. Furthermore, the growing recognition of mayo's nutritional value and versatility is creating a positive market outlook.

Mayonnaise Market Trends/Drivers:

The emerging innovations in packaging formats

The market is primarily driven by offering manufacturers and consumers new levels of convenience, sustainability, and product freshness with the packaging solution. In addition, the shift toward user-friendly packaging designs, such as squeeze bottles with precision dispensing nozzles that provide portion control and minimize mess and product wastage, enhances the consumer experience, thus contributing to the market growth. Moreover, single-serve packaging formats are gaining popularity, catering to on-the-go consumers and minimizing the need for bulky containers representing another major growth-inducing factor. Also, portion-sized sachets and mini-cups of mayonnaise make it easier for consumers to add the right amount to their meals, reducing the risk of food wastage is augmenting the market growth. Besides this, the introduction of innovative packaging materials such as, biodegradable, compostable, and recyclable packaging options to reduce the environmental impact of product packaging due to the growing sustainability concerns are propelling the market growth. Along with this, pouch packaging with resealable zippers is gaining traction, preserving product freshness and allowing for easy storage after opening. Apart from this, the integration of augmented reality (AR) labels and quick response (QR) codes are being adopted to engage consumers with interactive content, recipes, and nutritional information, enhancing the product experience and brand engagement, thus propelling market growth.

The growing consumer exposure to international cuisines

The growing consumer exposure to international cuisines is significantly transforming the global culinary market while shaping preferences, dietary habits, and consumption patterns. In addition, the growing product popularity in several foods and increasing consumption of international foods are influencing the market growth. Moreover, rapid globalization and increased travel opportunities are allowing individuals to experience numerous cultures and cuisines while encountering new flavors, ingredients, and cooking techniques during their travels augmenting the market growth. Besides this, the rise of social media platforms and culinary television shows is further exposing international cuisines, thus propelling market growth. Food enthusiasts can easily access visually appealing and informative content that showcases dishes from around the world, igniting their interest in trying new flavors and experimenting with different cooking styles. Besides this, the fusion of culinary traditions led to the creation of exciting cross-cultural dishes that incorporate elements from various cuisines, blended flavors, and several techniques that foster a sense of adventure and experimentation among consumers, thus accelerating the market growth.

The introduction of new flavor variations by manufacturers

Manufacturers in the market are embracing innovation by continuously introducing new flavor variations to meet the evolving preferences of consumers. It caters to several taste profiles and sustains consumer interest. In addition, the introduction of novel flavors, provides consumers with a broader range of options that can enhance the culinary experience, thus influencing the market growth. These flavor variations include a spectrum of tastes, including savory, spicy, tangy, and sweet, allowing consumers to customize their meals according to their preferences. Also, international flavors, inspired by global cuisines such as Asian, Mediterranean, and Latin American, are gaining popularity, offering consumers the opportunity to explore and experiment with different taste profiles, thus augmenting the market growth. Moreover, the introduction of unique and unconventional flavors, such as herb-infused, smoky, and gourmet-inspired variants attracts adventurous eaters and entices consumers seeking distinct and premium experiences, representing another major growth-inducing factor. Furthermore, the integration of low-fat, organic, and natural ingredient-based options, appeals to consumers prioritizing flavor and nutritional value, thus creating a positive market outlook.

Mayonnaise Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mayonnaise market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, end use and distribution channel.

Breakup by Type:

Unflavored mayonnaise

Flavored mayonnaise

Unflavored Mayonnaise represents the most popular product type

The report has provided a detailed breakup and analysis of the market based on the type. This includes flavored mayonnaise and unflavored mayonnaise. According to the report, unflavored mayonnaise accounted for the largest market share.

Unflavored mayonnaise appeals to a broader consumer base due to its versatile nature. It is widely employed in various culinary creations, accommodating a several range of flavor profiles and cuisines which resonates with consumers seeking customization and flexibility in their culinary experiences. Moreover, health-conscious consumers are shifting toward unflavored mayonnaise as it often boasts cleaner ingredient lists compared to its flavored counterparts and avoids additives and artificial flavors which is escalating the demand for natural and transparent food choices representing another major growth-inducing factor.

Besides this, the increasing product incorporation into dietary trends such as keto, paleo, and low-carb lifestyles due to its neutral taste and suitability for these diets are further rising its consumer base, thus contributing to the market growth. Furthermore, the rise of home cooking and culinary experimentation during recent times is propelling the market demand. Home cooks are appreciating mayonnaise role as a foundational ingredient, allowing them to craft homemade dressings, sauces, and spreads with ease.

Breakup by End Use:

Institutional

Retail

Institutional sector holds the largest share of the market

A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes institutional, and retail. According to the report, institutional sector accounted for the largest market share.

Institutional buyers include several establishments, including restaurants, hotels, cafeterias, and catering services. The sheer scale of their operations requires substantial quantities of mayonnaise, thereby contributing to the market growth. In addition, the increasing convenience and cost-effectiveness of purchasing products in bulk quantities make it a practical choice for institutions, allowing them to benefit from economies of scale, which further influences market growth.

Along with this, product consistency and quality are essential considerations for institutions striving to maintain a reputable culinary offering. The product is sourced from established suppliers that ensure a standardized product meets the expectations of discerning consumers. Furthermore, the widespread product adoption in restaurants and other institutional settings is influencing individuals' preferences when purchasing for personal use, thus propelling the market growth.

Breakup by Distribution Channel:

Supermarkets and hypermarkets

Convenience stores

Online retailers

Specialty store

Others

Supermarkets and hypermarkets presently account for the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets are driving the global market growth. These large-scale retail establishments offer several brands and variations, providing consumers with convenience and choice under one roof. The easy accessibility and extensive product range available in these stores contribute significantly to their position in the distribution network.

Convenience stores cater to consumers seeking quick purchases aligning with the on-the-go lifestyles of many consumers, making it an essential channel for reaching several customer bases. In addition, the growing e-commerce industry is offering the convenience of ordering from home and doorstep delivery, gaining traction among consumers looking for a hassle-free shopping experience, thus augmenting the market growth.

Specialty stores are focusing on specific product categories, including gourmet and health-conscious offerings for discerning consumers seeking unique and high-quality mayonnaise options catering to customer preferences are propelling the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America market is driven by the well-established food culture and consumption patterns. It is staple condiment in various North American dishes, from sandwiches to salads, and its popularity is deeply ingrained in the culinary preferences of the region's population.

Moreover, North America benefits from the expanding distribution network and an extensive retail presence which enables easy accessibility and availability of products across several ranges of outlets, contributing to higher consumption rates. Additionally, the presence of leading multinational food companies headquartered in North America further improves the market's growth.

Besides this, the inclination toward convenience and packaged foods due to the product's versatile and ready-to-use condiment aligns well with the fast-paced lifestyles of consumers are influencing the market growth. Furthermore, the country's proactive approach to innovation and product diversification is resulting in the introduction of new flavors, formulations, and packaging to cater to evolving consumer preferences, thereby stimulating product demand rate.

Competitive Landscape:

At present, leading companies are actively implementing strategies to fortify their market position. These key players are focusing on several tactics to enhance their standing. They are investing in research and development (R&D) to create innovative mayonnaise variants that cater to changing consumer preferences including healthier, organic, and flavor-infused options. Moreover, companies are expanding their product portfolios to include a broader range of condiments and sauces which allows them to tap into a wider consumer base and strengthen their brand presence. Besides this, they are establishing a global footprint by entering new markets to increase their customer base and revenue streams across domestic and international markets. Furthermore, key players are engaging with consumers through social media, digital marketing, and interactive campaigns that help in understanding consumer preferences, building brand loyalty, and adapting to changing trends.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Nestle SA

Ajinomoto Co.Inc.

McCormick & Company, Inc.

Kraft Heinz

Unilever PLC

Recent Developments:

In April 2021, Nestle SA launched a premium line of organic mayonnaise products, capitalizing on the trend toward organic and natural ingredients.

In February 2022, Kraft Heinz collaborated with TheNotCompany, Inc. and introduced NotMayo, a plant-based mayonnaise that uses chickpea flour, among other ingredients, to deliver a smooth and creamy texture that is similar to traditional egg-based mayonnaise.

In March 2022, Unilever's PLC Hellmann's brand introduced a new gravy mayonnaise, including gravy-flavored Mayo which is a new condiment and a part of a new trio of flavors that also includes Coronation and Chilli Charger.

Key Questions Answered in This Report

• 1. What was the size of the global mayonnaise market in 2023?
• 2. What is the expected growth rate of the global mayonnaise market during 2024-2032?
• 3. What are the key factors driving the global mayonnaise market?
• 4. What has been the impact of COVID-19 on the global mayonnaise market?
• 5. What is the breakup of the global mayonnaise market based on the type?
• 6. What is the breakup of the global mayonnaise market based on the end use?
• 7. What is the breakup of the global mayonnaise market based on the distribution channel?
• 8. What are the key regions in the global mayonnaise market?
• 9. Who are the key players/companies in the global mayonnaise market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mayonnaise Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Type
• 5.5 Market Breakup by End Use
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
  • 5.10.1 Overview
  • 5.10.2 Research and Development
  • 5.10.3 Raw Material Procurement
  • 5.10.4 Manufacturing
  • 5.10.5 Marketing
  • 5.10.6 Distribution
  • 5.10.7 End-Use
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes

6 Market Breakup by Type

• 6.1 Unflavoured Mayonnaise
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Flavoured Mayonnaise
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by End Use

• 7.1 Institutional
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Retail
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online Retailers
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Specialty Stores
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 Mayonnaise Manufacturing Process

• 10.1 Product Overview
• 10.2 Raw Material Requirements
• 10.3 Manufacturing Process
• 10.4 Key Success and Risk Factors

11 Competitive Landscape

• 11.1 Market Structure
• 11.2 Key Players
• 11.3 Profiles of Key Players
  • 11.3.1 Nestle SA
    • 11.3.1.1 Company Overview
    • 11.3.1.2 Description
    • 11.3.1.3 Product Portfolio
    • 11.3.1.4 Financials
    • 11.3.1.5 SWOT Analysis
  • 11.3.2 Ajinomoto Co., Inc.
    • 11.3.2.1 Company Overview
    • 11.3.2.2 Description
    • 11.3.2.3 Product Portfolio
    • 11.3.2.4 Financials
    • 11.3.2.5 SWOT Analysis
  • 11.3.3 McCormick & Company, Inc.
    • 11.3.3.1 Company Overview
    • 11.3.3.2 Description
    • 11.3.3.3 Product Portfolio
    • 11.3.3.4 Financials
    • 11.3.3.5 SWOT Analysis
  • 11.3.4 Kraft Heinz Company
    • 11.3.4.1 Company Overview
    • 11.3.4.2 Description
    • 11.3.4.3 Product Portfolio
    • 11.3.4.4 Financials
    • 11.3.4.5 SWOT Analysis
  • 11.3.5 Unilever PLC
    • 11.3.5.1 Company Overview
    • 11.3.5.2 Description
    • 11.3.5.3 Product Portfolio
    • 11.3.5.4 Financials
    • 11.3.5.5 SWOT Analysis