チョコレート市場レポート：製品タイプ、製品形態、用途、価格、流通、地域別、2024-2032

世界のチョコレート市場規模は、2023年に1,622億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて2.9%の成長率（CAGR）を示し、2032年までに2,134億米ドルに達すると予測しています。消費者の嗜好の変化、健康志向の高まり、急速な世界化、消費者の関心を引くための新製品、フレーバー、パッケージのイントロダクション、持続可能性への関心の高まり、経済状況の変化、健康とウェルネスの動向の高まりなどが、市場を推進している主な要因です。

チョコレートはカカオ豆から作られる菓子であり、収穫、発酵、乾燥、焙煎、粉砕といった複雑な工程を経て、チョコレートの基本成分であるカカオマスが作られます。このカカオマスをさらに加工して、ダークチョコレート、ミルクチョコレート、ホワイトチョコレートなど、さまざまな形のチョコレートを作ることができます。ダークチョコレートは、カカオ固形分とカカオバターの割合が高く、ほのかな苦味のある濃厚な風味が特徴です。一方、ミルク・チョコレートは、固形ミルクまたは粉乳を含み、クリーミーで甘い味を与えます。ホワイト・チョコレートは、ココアバター、砂糖、固形ミルクで構成されているが、ココア固形分が含まれていないため、独特の甘さとクリーミーさがあります。

消費者の嗜好はチョコレート市場の形成に極めて重要な役割を果たしています。プレミアム・チョコレートや職人手作りチョコレート、オーガニック・オプション、エキゾチック・フレーバーへの需要の高まりなど、味覚嗜好の変化が業界内のイノベーションを促進しています。さらに、健康志向の消費者がより健康的なチョコレートを求めるようになり、その結果、健康に良いとされるダークチョコレートが台頭してきました。メーカー各社は、カカオ含有量が高く砂糖が少ないチョコレートを製造することで対応しています。この他にも、チョコレート市場の世界化は、市場プレーヤーに新たな機会をもたらしています。アジアとラテンアメリカの新興市場では、可処分所得の増加と都市化により、チョコレートの消費が増加しています。これに加えて、チョコレート産業は絶え間ない革新が特徴です。メーカー各社は、消費者の関心を引くために新製品、フレーバー、パッケージングを発表しています。さらに、他の飲食品業界とのコラボレーションにより、ユニークなチョコレート・ベースの製品が生まれています。これに伴い、チョコレート業界では倫理的で持続可能な慣行が重要になってきています。消費者は、カカオ生産が環境や倫理に与える影響について、ますます関心を高めています。企業は、持続可能な調達、フェアトレード慣行、透明性のあるサプライチェーンに投資することで対応しています。さらに、チョコレート企業がプレミアム・ブランドとしての地位を確立し、顧客ロイヤルティを高めるためには、効果的なマーケティングとブランド戦略が不可欠です。特にソーシャルメディアは、チョコレート製品をマーケティングするための強力なツールとなっています。

チョコレート市場の動向と促進要因：

消費者の嗜好

近年の顕著な変化のひとつは、プレミアム・チョコレートや職人技を駆使したチョコレートへの需要の高まりです。消費者は独特の風味、高品質の素材、独特の食感を求めています。この動向は、ショコラティエやメーカーに、単一原産カカオ豆、エキゾチックフルーツ、スパイス、さらには風味調味料などのグルメ素材を試すよう促しています。さらに、オーガニック・ナチュラル・チョコレートの需要も高まっています。健康志向の消費者は、添加物や保存料、人工香料の少ない製品を求めています。この変化は、有機カカオ豆から作られ、ステビアのような天然甘味料で甘味をつけたチョコレートの生産につながっています。また、消費者の嗜好の進化は、唐辛子を効かせたチョコレート、シーソルトとキャラメル、さらには花の香りのするチョコレートなど、多様な風味の組み合わせの探求にも及んでいます。その結果、ショコラティエはチョコレート愛好家の舌の肥えた人たちに応えるべく、絶えず革新を続けています。

健康志向の高まり

消費者は健康志向を強めており、食生活に合ったチョコレートを求めています。カカオ含有量の高いダークチョコレートは、抗酸化作用が期待でき、糖分が少ないため、より健康的な選択肢として認識されています。これがダークチョコレートの成長に拍車をかけています。チョコレート・メーカーは、製品の健康上の利点を宣伝することで対応しています。カカオに含まれる抗酸化物質であるフラボノイドの存在を強調しており、心血管系への効果が期待されています。さらに、砂糖の摂取を控えている人々に対応するため、砂糖不使用や砂糖控えめのチョコレート・オプションへの関心が高まっています。製品に含まれるカカオ固形分の割合を明確に伝えるプレミアムチョコレートブランドの台頭は、消費者が透明性とより健康的な選択を望んでいることを示しています。全体として、健康への配慮は、健康志向の消費者の進化する要求に応えるため、チョコレートの処方とマーケティングの革新に拍車をかけています。

急速な世界化と市場拡大

特にアジアとラテンアメリカの新興市場では、チョコレートの消費が急増しています。この成長の背景には、可処分所得の増加、都市化、西洋菓子類に対する評価の高まりがあります。これらの地域では都市化が進むにつれて、消費者の嗜好がパッケージ・チョコレートやブランド・チョコレートにシフトしています。このため、多国籍チョコレート企業は、生産施設の設置や、現地の嗜好に合わせた製品の提供など、これらの市場への投資を増やしています。さらに、eコマースの台頭はチョコレート製品の世界展開を促進し、世界のさまざまな地域の消費者が幅広い選択肢にアクセスできるようにしました。チョコレート市場の世界化は、新たな市場でのプレゼンスを拡大する一方で、企業は多様な文化的嗜好や規制状況を乗り切らなければならないため、チャンスと課題の両方をもたらしています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査目的
• 利害関係者
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界のチョコレート市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• ホワイトチョコレート
  • 市場動向
  • 市場予測
• ミルクチョコレート
  • 市場動向
  • 市場予測
• ダークチョコレート
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第7章 市場内訳：製品形態別

• 成型品
  • 市場動向
  • 市場予測
• カウントライン
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：用途別

• 食品
  • 市場動向
  • 主な種類
    • ベーカリー製品
    • 砂糖菓子類
    • デザート
    • その他
  • 市場予測
• 飲料
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：価格別

• 日常向けチョコレート
  • 市場動向
  • 市場予測
• プレミアムチョコレート
  • 市場動向
  • 市場予測
• 季節限定チョコレート
  • 市場動向
  • 市場予測

第10章 市場内訳：流通別

• 直販（B2B）
  • 市場動向
  • 市場予測
• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• オンラインストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第11章 市場内訳：地域別

• 北米
  • 米国
    • 市場動向
    • 市場予測
  • カナダ
    • 市場動向
    • 市場予測
• アジア太平洋
  • 中国
    • 市場動向
    • 市場予測
  • 日本
    • 市場動向
    • 市場予測
  • インド
    • 市場動向
    • 市場予測
  • 韓国
    • 市場動向
    • 市場予測
  • オーストラリア
    • 市場動向
    • 市場予測
  • インドネシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 欧州
  • ドイツ
    • 市場動向
    • 市場予測
  • フランス
    • 市場動向
    • 市場予測
  • 英国
    • 市場動向
    • 市場予測
  • イタリア
    • 市場動向
    • 市場予測
  • スペイン
    • 市場動向
    • 市場予測
  • ロシア
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• ラテンアメリカ
  • ブラジル
    • 市場動向
    • 市場予測
  • メキシコ
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測
• 中東・アフリカ地域
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第12章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第15章 価格指標

第16章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Arcor
  • Barry Callebaut
  • Chocoladefabriken Lindt & Sprungli AG
  • Chocolaterie Guylian
  • Ferrero International
  • Mars Incorporated
  • Meiji Co. Ltd.
  • Mondelez International Inc.（Kraft Foods）
  • Moonstruck Chocolate Company
  • Nestle S.A.
  • The Hershey Company

List of Figures

• Figure 1: Global: Chocolate Market: Major Drivers and Challenges
• Figure 2: Global: Chocolate Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Chocolate Market: Breakup by Product Type (in %), 2023
• Figure 4: Global: Chocolate Market: Breakup by Product Form (in %), 2023
• Figure 5: Global: Chocolate Market: Breakup by Application (in %), 2023
• Figure 6: Global: Chocolate Market: Breakup by Pricing (in %), 2023
• Figure 7: Global: Chocolate Market: Breakup by Distribution (in %), 2023
• Figure 8: Global: Chocolate Market: Breakup by Region (in %), 2023
• Figure 9: Global: Chocolate Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 10: Global: Chocolate (White Chocolate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Chocolate (White Chocolate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Chocolate (Milk Chocolate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Chocolate (Milk Chocolate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Chocolate (Dark Chocolate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Chocolate (Dark Chocolate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Chocolate (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Chocolate (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Chocolate (Molded) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Chocolate (Molded) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Chocolate (Countlines) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Chocolate (Countlines) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Chocolate (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Chocolate (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Chocolate (Food Products) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Chocolate (Food Products) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Chocolate (Beverages) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Global: Chocolate (Beverages) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: Global: Chocolate (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: Global: Chocolate (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Global: Chocolate (Everyday Chocolate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Global: Chocolate (Everyday Chocolate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Global: Chocolate (Premium Chocolate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Global: Chocolate (Premium Chocolate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Global: Chocolate (Seasonal Chocolate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Global: Chocolate (Seasonal Chocolate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 36: Global: Chocolate (Direct Sales- B2B) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Chocolate (Direct Sales- B2B) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Chocolate (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Chocolate (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Global: Chocolate (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Global: Chocolate (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: Global: Chocolate (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: Global: Chocolate (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Global: Chocolate (Others) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Global: Chocolate (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: North America: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: North America: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: United States: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: United States: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 50: Canada: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 51: Canada: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 52: Asia Pacific: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 53: Asia Pacific: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 54: China: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 55: China: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 56: Japan: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 57: Japan: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 58: India: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 59: India: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 60: South Korea: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 61: South Korea: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 62: Australia: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 63: Australia: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 64: Indonesia: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 65: Indonesia: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 66: Others: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 67: Others: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 68: Europe: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 69: Europe: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Germany: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 71: Germany: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 72: France: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 73: France: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 74: United Kingdom: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 75: United Kingdom: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 76: Italy: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 77: Italy: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 78: Spain: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 79: Spain: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 80: Russia: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 81: Russia: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 82: Others: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 83: Others: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 84: Latin America: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 85: Latin America: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 86: Brazil: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 87: Brazil: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 88: Mexico: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 89: Mexico: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 90: Others: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 91: Others: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 92: Middle East and Africa: Chocolate Market: Sales Value (in Million US$), 2018 & 2023
• Figure 93: Middle East and Africa: Chocolate Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 94: Global: Chocolate Industry: SWOT Analysis
• Figure 95: Global: Chocolate Industry: Value Chain Analysis
• Figure 96: Global: Chocolate Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Chocolate Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Chocolate Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
• Table 3: Global: Chocolate Market Forecast: Breakup by Product Form (in Million US$), 2024-2032
• Table 4: Global: Chocolate Market Forecast: Breakup by Application (in Million US$), 2024-2032
• Table 5: Global: Chocolate Market Forecast: Breakup by Pricing (in Million US$), 2024-2032
• Table 6: Global: Chocolate Market Forecast: Breakup by Distribution (in Million US$), 2024-2032
• Table 7: Global: Chocolate Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 8: Global: Chocolate Market: Competitive Structure
• Table 9: Global: Chocolate Market: Key Players

The global chocolate market size reached US$ 162.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 213.4 Billion by 2032, exhibiting a growth rate (CAGR) of 2.9% during 2024-2032. The changing consumer preferences, rising health considerations, rapid globalization, introduction of new products, flavors, and packaging to capture consumer interest, increasing sustainability concerns, changing economic conditions, and growing health and wellness trends are some of the major factors propelling the market.

Chocolate is a confection that is derived from the cacao bean, which undergoes a complex process of harvesting, fermentation, drying, roasting, and grinding to produce cocoa mass, the fundamental ingredient of chocolate. This mass can then be processed further to create various forms of chocolate, including dark chocolate, milk chocolate, and white chocolate. Dark chocolate contains a high percentage of cocoa solids and cocoa butter, resulting in a rich, intense flavor with subtle bitterness. Milk chocolate, on the other hand, includes milk solids or milk powder, imparting a creamy and sweeter taste. White chocolate consists of cocoa butter, sugar, and milk solids but lacks cocoa solids, resulting in a distinctly sweet and creamy profile.

Consumer preferences play a pivotal role in shaping the chocolate market. Changes in taste preferences, such as a growing demand for premium and artisanal chocolates, organic options, and exotic flavors, have driven innovation within the industry. Additionally, health-conscious consumers are seeking healthier chocolate options, which has led to the rise of dark chocolate due to its perceived health benefits. Manufacturers are responding by producing chocolates with higher cocoa content and less sugar. Other than this, the globalization of the chocolate market has opened up new opportunities for market players. Emerging markets in Asia and Latin America are experiencing increased chocolate consumption due to rising disposable incomes and urbanization. Besides this, the chocolate industry is marked by continuous innovation. Manufacturers are introducing new products, flavors, and packaging to capture consumer interest. Additionally, collaborations with other food and beverage industries have led to unique chocolate-based products. In line with this, ethical and sustainable practices have become critical in the chocolate industry. Consumers are increasingly concerned about the environmental and ethical impact of cocoa production. Companies are responding by investing in sustainable sourcing, fair trade practices, and transparent supply chains. Moreover, effective marketing and branding strategies are essential for chocolate companies to establish themselves as premium brands and create customer loyalty. Social media, in particular, has become a powerful tool for marketing chocolate products.

Chocolates Market Trends/Drivers:

Consumer Preferences and Tastes

One of the notable shifts in recent years is the increasing demand for premium and artisanal chocolates. Consumers are seeking unique flavor profiles, high-quality ingredients, and distinctive textures. This trend has prompted chocolatiers and manufacturers to experiment with gourmet ingredients such as single-origin cocoa beans, exotic fruits, spices, and even savory elements. Additionally, the demand for organic and natural chocolates has been on the rise. Health-conscious consumers are looking for products with fewer additives, preservatives, and artificial flavors. This shift has led to the production of chocolates made from organic cocoa beans and sweetened with natural sweeteners like stevia. The evolving tastes and preferences of consumers also extend to the exploration of diverse flavor combinations, such as chili-infused chocolate, sea salt and caramel, and even chocolate with floral notes. As a result, chocolatiers are continually innovating to cater to the discerning palates of chocolate enthusiasts.

Rising Health Considerations

Consumers are becoming more health-conscious and are seeking chocolate options that align with their dietary choices. Dark chocolate, with its higher cocoa content, is perceived as a healthier choice due to its potential antioxidant properties and lower sugar content. This has fueled the growth of the dark chocolate segment. Chocolate manufacturers are responding by promoting the health benefits of their products. They are emphasizing the presence of flavonoids, which are antioxidants found in cocoa that may have cardiovascular benefits. Moreover, there is a growing interest in sugar-free or reduced-sugar chocolate options to cater to those watching their sugar intake. The rise of premium chocolate brands that clearly communicate the percentage of cocoa solids in their products is indicative of consumers' desire for transparency and healthier choices. Overall, health considerations have spurred innovation in chocolate formulation and marketing to meet the evolving demands of health-conscious consumers.

Rapid Globalization and Market Expansion

Emerging markets, particularly in Asia and Latin America, have witnessed a surge in chocolate consumption. This growth is attributed to rising disposable incomes, urbanization, and a growing appreciation for Western confectionery. As these regions become more urbanized, there is a shift in consumer preferences towards packaged and branded chocolates. This has led to increased investments by multinational chocolate companies in these markets, including setting up production facilities and adapting product offerings to suit local tastes. Additionally, the rise of e-commerce has facilitated the global reach of chocolate products, allowing consumers from different parts of the world to access a wide range of options. The globalization of the chocolate market presents both opportunities and challenges, as companies must navigate diverse cultural preferences and regulatory landscapes while expanding their presence in new markets.

Chocolate Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global chocolate market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the product type, product form, application, pricing, and distribution.

Breakup by Product Type:

White Chocolate

Milk Chocolate

Dark Chocolate

Others

Milk chocolate dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes white chocolate, milk chocolate, dark chocolate, and others. According to the report, milk chocolate represented the largest segment.

Milk chocolate has a widespread appeal due to its inherently sweeter and creamier taste profile compared to other types of chocolate. This sweetness, attributed to the addition of milk solids and sugar, resonates with a broad consumer base, including children and individuals with a penchant for milder flavors. Additionally, it serves as a versatile ingredient in various culinary applications, such as baking, confectionery, and dessert production. The creamy texture of milk chocolate lends itself well to creating a wide range of chocolate-based products, including chocolate bars, truffles, and chocolate-covered snacks. Moreover, milk chocolate often serves as an introductory chocolate type for individuals who may be transitioning from more bitter or intense varieties like dark chocolate. This ease of entry into the world of chocolate consumption contributes to its consistent popularity.

Breakup by Product Form:

Molded

Countlines

Others

Countlines hold the largest share in the market

A detailed breakup and analysis of the market based on the product form has also been provided in the report. This includes molded, countlines, and others. According to the report, countlines accounted for the largest market share.

Countlines offer a convenient and portable way to enjoy chocolate. Their individual packaging makes them easy to carry, store, and consume on-the-go. This convenience aligns with modern lifestyles, where consumers often seek quick and accessible snack options. Besides this, countlines encompass a vast array of flavor combinations and fillings, catering to diverse taste preferences. Whether it's classic milk chocolate with caramel and nuts or innovative combinations like fruit-infused dark chocolate, countlines provide a broad spectrum of choices, appealing to a wide audience. Additionally, effective marketing and branding strategies by chocolate manufacturers have contributed to the popularity of countlines. Recognizable and iconic brands have built consumer trust and loyalty, driving consistent sales. Furthermore, countlines are often associated with impulse purchases at checkout counters, making them readily available and tempting to consumers. Their affordability and occasional promotional offers also make them an attractive choice for consumers seeking an indulgent treat.

Breakup by Application:

Food products

Bakery products

Sugar confectionary

Desserts

Others

Beverages

Others

Food products hold the largest share in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes food products (bakery products, sugar confectionary, desserts, and others), beverages, and others. According to the report, food products accounted for the largest market share.

Chocolate is a versatile ingredient that complements a wide range of food products. It can be found in baked goods like cookies, cakes, and brownies, where it adds a rich and indulgent flavor. It's also a common ingredient in breakfast cereals, enhancing taste and texture. Moreover, chocolate is used in the production of ice cream, creating popular flavors like chocolate chip and fudge ripple. Additionally, the demand for chocolate-flavored beverages, such as hot chocolate and chocolate milk, contributes significantly to the "food products" segment. These beverages are enjoyed worldwide, especially during colder seasons, and chocolate is a key ingredient in their preparation. Other than this, chocolate is used in savory dishes as well, particularly in mole sauces in Mexican cuisine. This versatility allows chocolate to permeate both sweet and savory culinary traditions. Moreover, the appeal of chocolate as a dessert or confectionery ingredient remains strong, with products like chocolate bars, truffles, and pralines continuing to be highly sought after.

Breakup by Pricing:

Everyday Chocolate

Premium Chocolate

Seasonal Chocolate

Everyday chocolate holds the largest share in the market

A detailed breakup and analysis of the market based on the pricing form has also been provided in the report. This includes everyday chocolate, premium chocolate, and seasonal chocolate. According to the report, everyday chocolate accounted for the largest market share.

Everyday chocolate products are typically positioned at a lower price point compared to premium or luxury chocolate options. This affordability makes them accessible to a broader consumer base, appealing to individuals from various income levels. It aligns with the idea that chocolate is a daily indulgence, accessible to the masses. Additionally, the consistency in demand for everyday chocolate is a key factor. Unlike premium chocolates that may be purchased for special occasions, everyday chocolate products are sought after for daily consumption. They are often available in larger quantities, such as chocolate bars and multipacks, reinforcing their role as an everyday treat. Besides this, , effective marketing and branding strategies by major chocolate manufacturers have played a pivotal role in establishing everyday chocolate brands as trusted and reliable choices. These brands have built consumer loyalty through consistent quality and affordability. Furthermore, the versatility of everyday chocolate in various applications, from baking to snacking, further cements its position as the largest segment. Consumers are accustomed to incorporating everyday chocolate into their daily lives, making it a staple in many households.

Breakup by Distribution:

Direct Sales (B2B)

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution has also been provided in the report. This includes direct sales (B2B), supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

These retail outlets offer a one-stop shopping experience for consumers, and they often stock a wide variety of products, including chocolates. The convenience of finding chocolate products alongside other groceries and household items makes supermarkets and hypermarkets a preferred choice for many shoppers. Besides this, the extensive shelf space and product visibility in supermarkets and hypermarkets allow chocolate brands to showcase their offerings effectively. This visibility leads to increased consumer awareness and impulse purchases, especially during checkout. In line with this, supermarkets and hypermarkets often run promotions and discounts on chocolate products, attracting budget-conscious consumers. These stores have the capacity to offer competitive pricing due to their economies of scale, making them an attractive destination for chocolate purchases. Additionally, these retail giants typically have multiple branches in various locations, enhancing their accessibility to a broad consumer base. This widespread presence ensures that chocolate products are readily available to a large and diverse audience.

Breakup by Region:

North America

United States

Canada

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

North America has a well-established and deeply ingrained chocolate consumption culture. Chocolate is a beloved treat in the region, with a long history of consumption dating back centuries. It is an integral part of holidays, celebrations, and everyday indulgences. Additionally, the North American market benefits from a substantial consumer base with diverse tastes and preferences. It includes a wide demographic, from children to adults, who consume chocolate in various forms, from chocolate bars to truffles. Other than this, North America has a robust market for premium and specialty chocolates. Consumers are increasingly seeking high-quality, artisanal, and unique chocolate products, driving growth in this segment. Besides this, North America is home to some of the world's largest chocolate manufacturers and confectionery companies. These companies invest in extensive marketing and product innovation, ensuring a constant supply of new and enticing chocolate products.

Competitive Landscape:

Leading chocolate manufacturers consistently introduce new products and flavors to cater to evolving consumer preferences. They invest in research and development to create unique and innovative chocolate variations, often collaborating with renowned chefs and pastry experts to develop premium and artisanal offerings. Additionally, to align with growing health-conscious consumer trends, major chocolate companies have introduced healthier chocolate options. These include chocolates with higher cocoa content, reduced sugar, and even functional ingredients like probiotics, vitamins, and minerals to appeal to health-conscious consumers. Other than this, numerous key players are actively addressing sustainability concerns in cocoa sourcing. They engage in sustainable and ethical sourcing practices, focusing on fair trade, supporting local communities, and reducing their environmental footprint. Such efforts resonate with consumers who value responsible sourcing. Besides this, effective marketing and branding strategies remain crucial. Leading chocolate brands invest heavily in advertising campaigns, social media engagement, and endorsements by celebrities and influencers to maintain and expand their consumer base. Moreover, to tap into emerging markets and diversify their customer base, major chocolate companies are expanding their presence globally. They establish production facilities and distribution networks in regions with rising chocolate consumption, such as Asia and Latin America.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Arcor

Barry Callebaut

Chocoladefabriken Lindt & Sprungli AG

Chocolaterie Guylian

Ferrero International

Mars Incorporated

Meiji Co. Ltd.

Mondelez International Inc. (Kraft Foods)

Moonstruck Chocolate Company

Nestle S.A.

The Hershey Company

Recent Developments:

The Hershey Company recently introduced a special limited edition chocolate bar, aptly named "Celebrate SHE" bars. This unique creation was crafted to commemorate and honor all women and girls. The distinguishing feature of this chocolate bar is the prominent placement of the word 'SHE' right at the center of the creamy milk chocolate. This initiative by Hershey's aligns with the growing global recognition of the importance of women's and girls' contributions across various spheres of life.

Ferrero International has recently introduced an exciting addition to its product lineup: the "Ferrero Rocher Tablets." These delectable treats have made their debut in the travel-retail channel, thanks to a strategic partnership with Lagardere. The introduction of "Ferrero Rocher Tablets" marks a significant development for Ferrero and the travel-retail industry. This collaboration with Lagardere, a leading player in the travel-retail sector, reflects Ferrero's commitment to expanding its reach and offering its premium confections to travelers worldwide.

Mars Wrigley India has made an exciting announcement regarding the expansion of its chocolate offerings with the launch and local production of GALAXY FUSIONS Dark chocolate, featuring an impressive 70% cocoa content. This strategic move is aimed at reinforcing Mars Wrigley India's presence in the molded chocolates category while simultaneously enhancing the GALAXY brand portfolio by introducing a delightful dark chocolate variant.

Key Questions Answered in This Report

• 1. What was the size of the global chocolate market in 2023?
• 2. What is the expected growth rate of the global chocolate market during 2024-2032?
• 3. What are the key factors driving the global chocolate market?
• 4. What has been the impact of COVID-19 on the global chocolate market?
• 5. What is the breakup of the global chocolate market based on the product type?
• 6. What is the breakup of the global chocolate market based on the product form?
• 7. What is the breakup of the global chocolate market based on the application?
• 8. What is the breakup of the global chocolate market based on the pricing?
• 9. What is the breakup of the global chocolate market based on the distribution?
• 10. What are the key regions in the global chocolate market?
• 11. Who are the key players/companies in the global chocolate market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Chocolate Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 White Chocolate
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Milk Chocolate
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Dark Chocolate
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Product Form

• 7.1 Molded
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Countlines
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Application

• 8.1 Food Products
  • 8.1.1 Market Trends
  • 8.1.2 Major Types
    • 8.1.2.1 Bakery Products
    • 8.1.2.2 Sugar Confectionery
    • 8.1.2.3 Desserts
    • 8.1.2.4 Others
  • 8.1.3 Market Forecast
• 8.2 Beverages
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Pricing

• 9.1 Everyday Chocolate
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Premium Chocolate
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Seasonal Chocolate
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Distribution

• 10.1 Direct Sales (B2B)
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Supermarkets and Hypermarkets
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Convenience Stores
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Online Stores
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Others
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Indicators

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Arcor
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
  • 16.3.2 Barry Callebaut
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
  • 16.3.3 Chocoladefabriken Lindt & Sprungli AG
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
    • 16.3.3.3 Financials
  • 16.3.4 Chocolaterie Guylian
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
    • 16.3.4.3 Financials
  • 16.3.5 Ferrero International
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
    • 16.3.5.3 Financials
  • 16.3.6 Mars Incorporated
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
    • 16.3.6.3 SWOT Analysis
  • 16.3.7 Meiji Co. Ltd.
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 Financials
    • 16.3.7.4 SWOT Analysis
  • 16.3.8 Mondelez International Inc. (Kraft Foods)
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 Financials
    • 16.3.8.4 SWOT Analysis
  • 16.3.9 Moonstruck Chocolate Company
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
  • 16.3.10 Nestle S.A.
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 Financials
    • 16.3.10.4 SWOT Analysis
  • 16.3.11 The Hershey Company
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio
    • 16.3.11.3 Financials
    • 16.3.11.4 SWOT Analysis