プロバイオティクス飲料市場レポート：製品・流通チャネル・地域別、2024～2032年

世界のプロバイオティクス飲料市場規模は2023年に167億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに260億米ドルに達し、2024～2032年の間に4.9％の成長率（CAGR）を示すと予測しています。

プロバイオティクス飲料とは、人間の健康に有益な特定の微生物からなる機能性飲料を指します。プロバイオティクス飲料は、細菌や酵母のプロバイオティクス培養物に水、砂糖、ハーブや果物の抽出物を加え、生物発酵によって処理することによって製造されます。プロバイオティクスは添加された糖を吸収することで増殖し、増殖のピークに達すると停止します。これらの微生物は、腸内の生物の自然なバランスを維持することで腸全体の健康を促進し、免疫力の向上にも役立ちます。これとは別に、プロバイオティクス飲料を定期的に摂取することで、効果的な栄養吸収が促進され、下痢、便秘、過敏性腸症候群（IBS）などの胃腸障害（GI）の予防や治療にもつながります。

胃腸障害の有病率の増加は、大衆の健康意識の高まりとともに、市場の成長を促進する重要な要因の一つとなっています。炭酸飲料は栄養価が高く低カロリーであるため、消費者の嗜好は炭酸飲料からRTD（レディトゥドリンク）機能性飲料やプロバイオティクス飲料へとシフトしています。これに伴い、コロナウイルス感染症（COVID-19）の発症により、免疫力を高め、プロバイオティクスを強化した栄養補助食品や機能性食品の需要が増加していることも、市場の成長に寄与しています。さらに、エキゾチックな風味や魅力的なパッケージのプロバイオティクス飲料の発売など、さまざまな製品イノベーションも成長を促す要因となっています。製品メーカーはまた、オンライン小売やeコマース・プラットフォームを通じた積極的な販促活動を採用しており、これが市場成長を後押ししています。その他の要因としては、消費者の医療支出の増加、広範な研究開発（R&D）活動などがあり、市場をさらに牽引すると予想されます。

本レポートで扱う主要質問

• 世界のプロバイオティクス飲料市場はこれまでどのように推移し、今後どのように推移していくのか？
• COVID-19は世界のプロバイオティクス飲料市場にどのような影響を与えたか？
• 主要地域市場とは？
• 製品別の市場内訳は？
• 流通チャネル別の市場内訳は？
• 業界のバリューチェーンにおける様々なステージとは？
• 業界の主要な促進要因と課題は何か？
• 世界のプロバイオティクス飲料市場の構造と主要参入企業は？
• 業界における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のプロバイオティクス飲料市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品別

• 乳製品ベース
• 植物由来

第7章 市場内訳：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• 薬局
• オンラインストア
• その他

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第9章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Amul（GCMMF）
  • Bio-K Plus International Inc.
  • Chobani LLC
  • Danone S.A.
  • Fonterra Co-operative Group
  • Harmless Harvest Inc.
  • Kevita Inc.（Pepsico Inc.）
  • Lifeway Foods Inc.
  • Nestle SA
  • NextFoods
  • Yakult Honsha Co. Ltd.

List of Figures

• Figure 1: Global: Probiotic Drinks Market: Major Drivers and Challenges
• Figure 2: Global: Probiotic Drinks Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Probiotic Drinks Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Probiotic Drinks Market: Breakup by Product (in %), 2023
• Figure 5: Global: Probiotic Drinks Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Probiotic Drinks Market: Breakup by Region (in %), 2023
• Figure 7: Global: Probiotic Drinks (Dairy-based) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 8: Global: Probiotic Drinks (Dairy-based) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 9: Global: Probiotic Drinks (Plant-based) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Probiotic Drinks (Plant-based) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Probiotic Drinks (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Probiotic Drinks (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Probiotic Drinks (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Probiotic Drinks (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Probiotic Drinks (Pharmacy Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Probiotic Drinks (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Probiotic Drinks (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Probiotic Drinks (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Probiotic Drinks (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Probiotic Drinks (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: North America: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: North America: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: United States: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: United States: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Canada: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Canada: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Asia-Pacific: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Asia-Pacific: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: China: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: China: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Japan: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Japan: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: India: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: India: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: South Korea: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: South Korea: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Australia: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Australia: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Indonesia: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Indonesia: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: Others: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: Others: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: Europe: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: Europe: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Germany: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Germany: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: France: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: France: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: United Kingdom: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: United Kingdom: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Italy: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Italy: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: Spain: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: Spain: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: Russia: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: Russia: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Others: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Others: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Latin America: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Latin America: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Brazil: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Brazil: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Mexico: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Mexico: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Others: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Others: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: Middle East and Africa: Probiotic Drinks Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: Middle East and Africa: Probiotic Drinks Market: Breakup by Country (in %), 2023
• Figure 69: Middle East and Africa: Probiotic Drinks Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 70: Global: Probiotic Drinks Industry: SWOT Analysis
• Figure 71: Global: Probiotic Drinks Industry: Value Chain Analysis
• Figure 72: Global: Probiotic Drinks Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Probiotic Drinks Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Probiotic Drinks Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Probiotic Drinks Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Probiotic Drinks Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Global: Probiotic Drinks Market: Competitive Structure
• Table 6: Global: Probiotic Drinks Market: Key Players

The global probiotic drinks market size reached US$ 16.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.0 Billion by 2032, exhibiting a growth rate (CAGR) of 4.9% during 2024-2032.

Probiotic drinks refer to a functional beverage consisting of specific microorganisms, which are beneficial for human health. They are manufactured by adding water, sugar, herbal or fruit extracts to the probiotic culture of bacteria and yeast and processing it through bio-fermentation. The probiotics multiply by absorbing the added sugar and stop when they reach the multiplication peak. These microorganisms promote the overall gut health by maintaining the natural balance of organisms in the intestines and also aid in improving immunity. Apart from this, regular consumption of probiotic drinks also facilitates effective nutrient absorption and preventing and treating gastrointestinal issues (GI), including diarrhea, constipation and irritable bowel syndrome (IBS).

The increasing prevalence of gastrointestinal disorders, along with the rising health consciousness among the masses, represents one of the key factors driving the growth of the market. There is a shift in the consumer preference from carbonated drinks to ready-to-drink (RTD) functional beverages and probiotic drinks as they have a high nutritional and low-calorie content. In line with this, the increasing demand for immunity boosting and probiotic fortified dietary supplements and functional food products due to the onset of coronavirus disease (COVID 19) is also contributing to the growth of the market. Additionally, various product innovations, such as the launch of probiotic drinks in exotic flavors and attractive packaging, are acting as other growth-inducing factors. Product manufacturers are also adopting aggressive promotional activities through the online retail and e-commerce platforms, thereby favoring the market growth. Other factors, including rising healthcare expenditures of the consumers, along with extensive research and development (R&D) activities, are anticipated to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global probiotic drinks market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

Dairy-based

Plant-based

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Pharmacy Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amul (GCMMF), Bio-K Plus International Inc., Chobani LLC, Danone S.A., Fonterra Co-operative Group, Harmless Harvest Inc., Kevita Inc. (Pepsico Inc.), Lifeway Foods Inc., Nestle SA, NextFoods and Yakult Honsha Co. Ltd.

Key Questions Answered in This Report:

• How has the global probiotic drinks market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global probiotic drinks market?
• What are the key regional markets?
• What is the breakup of the market based on the product?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global probiotic drinks market and who are the key players?
• What is the degree of competition in the industry

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Probiotic Drinks Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Dairy-based
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Plant-based
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Pharmacy Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Amul (GCMMF)
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 Bio-K Plus International Inc.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Chobani LLC
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Danone S.A.
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Fonterra Co-operative Group
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 Harmless Harvest Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Kevita Inc. (Pepsico Inc.)
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Lifeway Foods Inc.
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 SWOT Analysis
  • 13.3.9 Nestle SA
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials
    • 13.3.9.4 SWOT Analysis
  • 13.3.10 NextFoods
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
  • 13.3.11 Yakult Honsha Co. Ltd.
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
    • 13.3.11.3 Financials
    • 13.3.11.4 SWOT Analysis