Product Code: GVR-1-68038-725-4
Complementary And Alternative Medicine Market Growth & Trends
The global complementary and alternative medicine market size is expected to reach USD 404.66 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 22.03% from 2021 to 2028. The market has witnessed a significant expansion in its consumer base in recent years owing to the benefits and philosophies that have the potential to attract customers.
The core philosophies of alternative medicine practices and complementary therapies include high preference to natural products as compared to synthetic ones, avoiding implementation of quick-fix type therapies, ensuring sufficient duration is given for healing, the onset of any illness is attributed to body-imbalance, the body has the ability to heal itself, the whole patient has to be treated and not just a specific diseased body part, and gentle therapies have to be administered before the harsh ones.
The most commonly administered and popular complementary therapies include Alexander technique, acupuncture, herbal medicine, homeopathy, aromatherapy, reiki, naturopathy, and yoga. Profitable business expansion strategies are being adopted by not only market participants but also by medical settings to ensure effective marketing and promotion of alternative medicine therapies.
Yoga, mind, and body-oriented traditional medicines are expected to gain significant traction in the coming years. Expanding applications of yoga and mind healing across chronic ailments, such as cancer, diabetes, COVID-19, and cardiovascular diseases, are set to contribute to the growth of the mind healing intervention segment.
More than half of physicians based in office set-ups in the U.S. have recommended at least one complementary health intervention to their patients, as reported by a survey published in January 2020. Additionally, a large number of female physicians integrate alternative medicine approaches, whereas male physicians most commonly recommend osteopathic manipulation and chiropractic treatment interventions. An increase in the number of such surveys is expected to enable physicians, consumers, and medical schools to gain a better understanding of the potential differences in complementary and alternative medicine use.
Companies are initiating strategic product developments to sustain the market competition. For instance, in July 2019, Colombia Nutritional launched a new process solution having a multi-phase onboarding feature designed for the efficient online launch of the latest products. The key objective of this strategic product development was to maintain minimum order quantity (MOQ) that would further improve the quality of service provided.
Complementary And Alternative Medicine Market Report Highlights
- By intervention, traditional alternative medicine or botanicals dominated the market with a share of 38.48% in 2020. Botanicals are among the prominent forms of alternative treatment practices, inclusive of natural and herbal treatment supplements, coupled with therapeutic interventions, incorporating herbs, oils, and other curative supplements
- In the body healing intervention segment, yoga held the largest share of 36.27% in 2020. In the mind healing segment, hypnotherapy is expected to exhibit the fastest CAGR of 22.44% from 2021 to 2028
- Europe held the largest share of 33.35% in 2020 owing to the extended research efforts targeted toward bringing CAM practices to the mainstream medicine
- The Middle East and Africa is expected to expand at the fastest CAGR of 24.78% from 2021 to 2028
- Based on distribution method, distance correspondence and e-sales are expected to witness significant lucrative opportunities in the near future, particularly attributed to the lockdown and social distancing implications associated with the recent pandemic outbreak of COVID-19 across the globe
Table of Contents
Chapter 1 Research Methodology
- 1.1 Information Procurement
- 1.1.1 Primary Research: Questionnaire
- 1.1.1.1 Key market participants/in-house industry experts
- 1.1.1.2 Key end users
- 1.2 Information or Data Analysis
- 1.3 Market Scope & Segment Definition
- 1.3.1 By intervention
- 1.3.1.1 Traditional Alternative Medicine/Botanicals
- 1.3.1.2 Mind healing
- 1.3.1.3 Body healing
- 1.3.1.4 External energy
- 1.3.1.5 Sensory Healing
- 1.3.2 By distribution method
- 1.3.2.1 Direct sales
- 1.3.2.2 E-sales
- 1.3.2.3 Distance correspondence
- 1.4 Market Analysis
- 1.4.1 Service landscape
- 1.4.1.1 Types of service providers
- 1.4.1.1.1 Key facts about chiropractors & other CAM providers in the U.S.:
- 1.4.1.2 Number of registered practitioners
- 1.4.1.3 Regulatory framework study
- 1.4.1.4 Service mapping, by region
Chapter 2 Executive Summary
Chapter 3 Complementary and Alternative Medicine Market Variables, Trends & Scope
- 3.1 Market Segmentation & Scope
- 3.1.1 Market driver analysis
- 3.1.1.1 Growing awareness of wellness medicine
- 3.1.1.2 Growing recognition and coverage
- 3.1.1.3 Government initiatives and changing regulatory status
- 3.1.1.4 Demographic changes drive demand
- 3.1.2 Market restraint analysis
- 3.1.2.1 Lack of scientific results
- 3.1.2.2 Poor understanding of alternative medicine
- 3.2 Penetration & Growth Prospect Mapping, By Intervention, 2020
- 3.3 Complementary and Alternative Medicine- SWOT Analysis, By Factor (political & legal, economic and technological)
- 3.3.1 Political & Legal
- 3.3.2 Economic
- 3.3.3 Technological
- 3.4 Industry Analysis - Porter's
- 3.5 Complementary And Alternative Medicine Market: COVID-19 Impact Analysis
Chapter 4 Complementary and Alternative Medicine Market: Intervention Estimates & Trend Analysis
- 4.1 Alternative Medicine Market: Intervention Movement Analysis
- 4.2 Traditional Alternative Medicine/Botanicals
- 4.2.1 Traditional alternative medicine/botanicals alternative medicine market, 2017 - 2028 (USD Billion)
- 4.2.2 Ayurveda
- 4.2.2.1 Ayurveda complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.2.3 Apitherapy
- 4.2.3.1 Apitherapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.4 Bach Flower Therapy
- 4.2.4.1 Bach Flower therapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.5 Naturopathic Medicine
- 4.2.5.1 Naturopathic medicine complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.6 Traditional Chinese Medicine
- 4.2.6.1 Traditional Chinese medicine complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.7 Traditional Korean Medicine
- 4.2.7.1 Traditional Korean medicine complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.8 Traditional Japanese Medicine
- 4.2.8.1 Traditional Japanese medicine complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.9 Traditional Mongolian Medicine
- 4.2.9.1 Traditional Mongolian medicine complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.10 Traditional Tibetan Medicine
- 4.2.10.1 Traditional Tibetan medicine complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.2.11 Zang Fu Theory
- 4.2.11.1 Zang Fu Theory complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.3 Body Healing
- 4.3.1 Body healing complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.3.2 Acupressure
- 4.3.2.1 Acupressure complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.3 Acupuncture
- 4.3.3.1 Acupuncture complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.4 Alexander Technique
- 4.3.4.1 Alexander technique complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.5 Auriculotherapy
- 4.3.5.1 Auriculotherapy complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.6 Autogenic Training
- 4.3.6.1 Autogenic training complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.7 Chiropractic Treatment
- 4.3.7.1 Chiropractic treatment complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.8 Cupping Therapy
- 4.3.8.1 Cupping therapy complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.9 Kinesiology
- 4.3.9.1 Kinesiology complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.10 Osteomyology
- 4.3.10.1 Osteomyology complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.11 Osteopathy
- 4.3.11.1 Osteopathy complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.12 Pilates
- 4.3.12.1 Pilates complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.13 Qigong
- 4.3.13.1 Qigong complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.14 Reflexology
- 4.3.14.1 Reflexology complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.3.15 Yoga
- 4.3.15.1 Yoga complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 4.4 Mind healing
- 4.4.1 Mind healing complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.4.2 Autosuggestion
- 4.4.2.1 Autosuggestion complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.4.3 Hypnotherapy
- 4.4.3.1 Hypnotherapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.4.4 Neuro-linguistic Programming
- 4.4.4.1 Neuro-linguistic programming complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.4.5 Self-hypnosis
- 4.4.5.1 Self-hypnosis complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.4.6 Spiritual Mind Treatment
- 4.4.6.1 Spiritual mind treatment complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.4.7 Transcendental Meditation
- 4.4.7.1 Transcendental meditation complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5 External Energy
- 4.5.1 External energy healing complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.2 Magnetic Therapy
- 4.5.2.1 Magnetic therapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.2.2 Bio-magnetic Therapy
- 4.5.2.2.1 Bio-magnetic therapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.2.3 Magnetic Resonance
- 4.5.2.3.1 Magnetic resonance complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.3 Radionics
- 4.5.3.1 Radionics complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.4 Reiki
- 4.5.4.1 Reiki complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.5 Therapeutic Touch
- 4.5.5.1 Therapeutic touch complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.5.6 Chakra Healing
- 4.5.6.1 Chakra healing complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.6 Sensory Healing
- 4.6.1 Sensory healing complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.6.2 Music Therapy
- 4.6.2.1 Music therapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.6.3 Aromatherapy
- 4.6.3.1 Aromatherapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.6.4 Sonopuncture
- 4.6.4.1 Sonopuncture complementary and alternative medicine, 2017 - 2028 (USD Billion)
- 4.6.5 Sound Therapy
- 4.6.5.1 Sound therapy complementary and alternative medicine, 2017 - 2028 (USD Billion)
Chapter 5 Complementary and Alternative Medicine Market: Distribution Method Estimates & Trend Analysis
- 5.1 Complementary and Alternative Medicine Market: Distribution Method Movement Analysis
- 5.2 Direct Sales
- 5.2.1 Direct sales complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 5.3 E-sales
- 5.3.1 E-sales complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 5.4 Distance Correspondence
- 5.4.1 Distance correspondence complementary and alternative medicine market, 2017 - 2028 (USD Billion)
Chapter 6 Complementary and Alternative Medicine Market: Regional Estimates & Trend Analysis, by Intervention and Distribution Method
- 6.1 Alternative Medicine Market Share by Region, 2020 & 2028
- 6.2 North America
- 6.2.1 North America complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 6.2.2 U.S.
- 6.2.2.1 U.S. complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.2.2.2 U.S. complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.2.3 Canada
- 6.2.3.1 Canada complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.2.3.2 Canada complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3 Europe
- 6.3.1 Europe complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 6.3.2 Germany
- 6.3.2.1 Germany complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.2.2 Germany complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.3 France
- 6.3.3.1 France complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.3.2 France complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.4 U.K.
- 6.3.4.1 U.K. complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.4.2 U.K. complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.5 Switzerland
- 6.3.5.1 Switzerland complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.5.2 Switzerland complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.6 Austria
- 6.3.6.1 Austria complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.6.2 Austria complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.7 Spain
- 6.3.7.1 Spain complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.7.2 Spain complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.8 Norway
- 6.3.8.1 Norway complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.8.2 Norway complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.9 Denmark
- 6.3.9.1 Denmark complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.9.2 Denmark complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.10 Sweden
- 6.3.10.1 Sweden complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.10.2 Sweden complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.11 Belgium
- 6.3.11.1 Belgium complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.11.2 Belgium complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.12 Netherlands
- 6.3.12.1 Netherlands complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.12.2 Netherlands complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.3.13 Ireland
- 6.3.13.1 Ireland complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.3.13.2 Ireland complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4 Asia Pacific
- 6.4.1 Asia Pacific complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 6.4.2 China
- 6.4.2.1 China complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.2.2 China complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4.3 India
- 6.4.3.1 India complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.3.2 India complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4.4 Japan
- 6.4.4.1 Japan complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.4.2 Japan complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4.5 Australia
- 6.4.5.1 Australia complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.5.2 Australia complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4.6 New Zealand
- 6.4.6.1 New Zealand complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.6.2 New Zealand complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4.7 Singapore
- 6.4.7.1 Singapore complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.7.2 Singapore complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.4.8 Hong Kong
- 6.4.8.1 Hong Kong complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.4.8.2 Hong Kong complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.5 Latin America
- 6.5.1 Latin America complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 6.5.2 Brazil
- 6.5.2.1 Brazil complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.5.2.2 Brazil complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.5.3 Mexico
- 6.5.3.1 Mexico complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.5.3.2 Mexico complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.5.4 Argentina
- 6.5.4.1 Argentina complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.5.4.2 Argentina complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.6 Middle East and Africa
- 6.6.1 Middle East and Africa complementary and alternative medicine market, 2017 - 2028 (USD Billion)
- 6.6.2 UAE
- 6.6.2.1 UAE complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.6.2.2 UAE complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.6.3 South Africa
- 6.6.3.1 South Africa complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.6.3.2 South Africa complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
- 6.6.4 Israel
- 6.6.4.1 Israel complementary and alternative medicine market, by intervention, 2017 - 2028 (USD Billion)
- 6.6.4.2 Israel complementary and alternative medicine market, by distribution method, 2017 - 2028 (USD Billion)
Chapter 7 Competitive Landscape
- 7.1 Columbia Nutritional
- 7.1.1 Company overview
- 7.1.2 Financial performance
- 7.1.3 Product benchmarking
- 7.1.4 Strategic initiatives
- 7.2 Herb Pharm
- 7.2.1 Company overview
- 7.2.2 Financial performance
- 7.2.3 Product benchmarking
- 7.3 Herbal Hills
- 7.3.1 Company overview
- 7.3.2 Product benchmarking
- 7.4 Ramamani Iyengar Memorial Yoga Institute
- 7.4.1 Company overview
- 7.4.2 Strategic initiatives
- 7.5 John Schumacher Unity Woods Yoga Centre
- 7.6 Yoga Tree Studios, Inc.
- 7.6.1 Company overview
- 7.6.2 Financial performance
- 7.7 Helio USA Inc.
- 7.7.1 Company overview
- 7.7.2 Financial performance
- 7.7.3 Product benchmarking
- 7.8 NatureKue
- 7.8.1 Company overview
- 7.8.2 Product benchmarking
- 7.9 Nordic Nutraceuticals
- 7.9.1 Company overview
- 7.9.2 Financial performance
- 7.9.3 Product benchmarking
- 7.10 Pure encapsulations, LLC.
- 7.10.1 Company overview
- 7.10.2 Financial performance
- 7.10.3 Product benchmarking
- 7.11 The Healing Company Ltd.
- 7.11.1 Company overview
- 7.11.2 Product benchmarking
- 7.12 Quantum-Touch
- 7.12.1 Company overview
- 7.12.2 Product benchmarking
- 7.13 BIOTAILOR
- 7.13.1 Company overview
- 7.13.2 Product benchmarking
- 7.14 Bikram Yoga
- 7.15 True Yoga
- 7.16 Amrita Ayurveda & Yoga
- 7.17 AYUSH Ayurvedic Pte Ltd.
- 7.18 Sheng Chang Pharmaceutical Company
- 7.18.1 Company overview
- 7.18.2 Strategic initiatives
- 7.19 LKK Health Products Group Limited
- 7.19.1 Company overview
- 7.19.2 Product benchmarking
- 7.19.3 Strategic initiatives
- 7.20 Body & Soul Yoga Club
- 7.20.1 Company overview
- 7.20.2 Product benchmarking
- 7.21 Namat Fitness Management (Shanghai) Co., Ltd. (Y+)
- 7.22 ALCES LLP
比較リスト
