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モバイルアプリケーションの世界市場:ストアタイプ別(Googleストア、Appleストア)、アプリケーション別(ゲーム、音楽・エンターテインメント、ヘルス&フィットネス)、地域別の市場規模、シェアおよび動向分析、セグメント別予測(2020年~2027年)

Mobile Application Market Size, Share & Trends Analysis Report By Store Type (Google Store, Apple Store), By Application (Gaming, Music & Entertainment, Health & Fitness), By Region, And Segment Forecasts, 2020 - 2027

出版日: | 発行: Grand View Research, Inc. | ページ情報: 英文 95 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=109.37円
モバイルアプリケーションの世界市場:ストアタイプ別(Googleストア、Appleストア)、アプリケーション別(ゲーム、音楽・エンターテインメント、ヘルス&フィットネス)、地域別の市場規模、シェアおよび動向分析、セグメント別予測(2020年~2027年)
出版日: 2020年09月15日
発行: Grand View Research, Inc.
ページ情報: 英文 95 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のモバイルアプリケーションの市場規模は、2020年から2027年にかけて11.5%のCAGRで拡大し、2027年までに3,663億4,000万米ドルに達すると予測されています。より健康的なライフスタイルを維持することへの関心の高まり、健康管理、トレーニング、栄養と食事、およびその他の形態の身体活動でユーザーを支援するために健康データへのリアルタイムアクセスを取得することに対する需要の増加が、市場成長を促進する主な要因となっています。さらに、インターネットコストの低下、スマートフォンの急増、裁量収入の増加、およびその結果としてのアプリ内購入の増加などの要因が、特にゲームアプリに関して、全体的に成長を促進しています。

さらに、オンデマンドのライブビデオコンサルテーションアプリは、COVID-19パンデミックの間に世界中でダウンロードが増加しました。遠隔相談サービスは過去数年間で成長しましたが、広まっている封鎖の中でオンデマンドのライブビデオ相談が急増しています。さらに、COVID-19パンデミックによる、人の動きの制限と、来店による感染への恐れが原因の個人の精神的健康と不安レベルへの悪影響によって、オンライン相談サービスの成長への道が開かれました。簡単なユーザーインターフェイスと遠隔医療モニタリングの形でモバイルアプリケーションによって提供されるメリットにより、医療相談のための医療アプリケーションのダウンロードが増加しました。

当レポートでは、世界のモバイルアプリケーション市場について調査分析し、市場および業界の見通し、セグメント別・地域別の見通しのほか、競合情勢について、体系的な情報を提供しています。

目次

第1章 調査方法と範囲

第2章 エグゼクティブサマリー

第3章 市場変数、動向、範囲

  • モバイルアプリケーション市場の動向
  • モバイルアプリケーション市場力学
  • 浸透と成長の見通しのマッピング
  • バリューチェーン分析
  • 業界分析-ポーターのファイブフォース分析
  • 業界分析-PEST分析
  • 主要な取引と戦略的提携の分析

第4章 モバイルアプリケーション市場:ストアタイプ別市場の推計・動向分析

  • ストアタイプ別市場の分析
    • Googleストア
    • Appleストア
    • その他

第5章 アプリケーション別市場の推計・動向分析

  • アプリケーション別市場の分析
    • ゲーム
    • 音楽・エンターテインメント
    • ヘルス&フィットネス
    • ソーシャルネットワーキング
    • 小売およびeコマース
    • その他

第6章 地域別市場の推計・動向分析

  • 地域別の市場シェア、2019年および2027年
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • ロシア
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • 韓国
    • シンガポール
  • 中南米
    • ブラジル
    • メキシコ
  • 中東・アフリカ

第7章 競合分析

  • 主要な市場参加企業別最新動向と影響分析
  • 企業/競合の分類(主要なイノベーター、市場リーダー、新興企業)
  • ベンダー情勢
  • 企業分析
    • 企業の市況分析
    • 競合のダッシュボード分析

第8章 競合情勢

  • Apple Inc.,
  • Google LLC
  • Microsoft Corporation
  • Amazon Inc.
  • Gameloft SE
  • Netflix Inc.
  • Ubisoft Entertainment
  • Practo
  • Cure.fit
  • Xiaomi Corp.
図表

List of Tables

  • Table 1 Mobile Application Market market, 2016 - 2027 (USD Million)
  • Table 2 Mobile Application Market market, by store type, 2016 - 2027 (USD Million)
  • Table 3 Mobile Application Market market, by application, 2016 - 2027 (USD Million)
  • Table 4 Mobile Application Market market, by region, 2016 - 2027 (USD Million)
  • Table 5 Mobile Application Market market - Key market driver impact
  • Table 6 Mobile Application Market market - Key market opportunity impact
  • Table 7 Mobile Application Market market - Key market challenge impact
  • Table 8 Google store market, by region, 2016 - 2027 (USD Million)
  • Table 9 Apple store market, by region, 2016 - 2027 (USD Million)
  • Table 10 Others market, by region, 2016 - 2027 (USD Million)
  • Table 11 Gaming application market, by region, 2016 - 2027 (USD Million)
  • Table 12 Music & entertainment application market, by region, 2016 - 2027 (USD Million)
  • Table 13 Health & fitness application market, by region, 2016 - 2027 (USD Million)
  • Table 14 Social networking application market, by region, 2016 - 2027 (USD Million)
  • Table 15 Retail & e-commerce application market, by region, 2016 - 2027 (USD Million)
  • Table 16 Other application market, by region, 2016 - 2027 (USD Million)
  • Table 17 North America mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 18 North America mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 20 The U.S. mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 21 The U.S. mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 22 Canada mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 23 Canada mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 24 Mexico mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 25 Mexico mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 26 Europe mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 27 Europe mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 28 The U.K. mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 29 The U.K. mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 30 Germany mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 31 Germany mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 32 France mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 33 France mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 34 Russia mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 35 Russia mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 36 Asia Pacific mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 37 Asia Pacific mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 38 China mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 39 China mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 40 India mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 41 India mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 42 Japan mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 43 Japan mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 44 South Korea mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 45 South Korea mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 46 Singapore mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 47 Singapore mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 48 Latin America mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 49 Latin America Mobile Application Market market, by application, 2016 - 2027 (USD Million)
  • Table 50 Brazil mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 51 Brazil mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 52 Mexico mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 53 Mexico mobile application market, by application, 2016 - 2027 (USD Million)
  • Table 54 MEA mobile application market, by store type, 2016 - 2027 (USD Million)
  • Table 55 MEA mobile application market, by application, 2016 - 2027 (USD Million)

List of Figures

  • Fig. 1 Mobile application market segmentation
  • Fig. 2 Mobile application market report scope
  • Fig. 3 Mobile application market size (revenue in USD million) 2016 - 2027
  • Fig. 4 Mobile application market analysis - Market dynamics
  • Fig. 5 Mobile application market - Penetration & growth prospects
  • Fig. 6 Mobile application market analysis - Porter's
  • Fig. 7 Mobile application market analysis - PEST
  • Fig. 8 Mobile application market - Value chain analysis
  • Fig. 9 Mobile application market - Store type movement analysis
  • Fig. 10 Mobile application market - Application movement analysis
  • Fig. 11 Regional marketplace: Key takeaways
  • Fig. 12 Mobile application market - Regional movement analysis
  • Fig. 13 Mobile application market - Company market position analysis
  • Fig. 14 Mobile application market - Competitive dashboard
目次
Product Code: GVR-4-68039-038-0

Mobile Application Market Growth & Trends

The global mobile application market size is anticipated to reach USD 366.34 billion by 2027, expanding at a CAGR of 11.5% from 2020 to 2027, according to a new report by Grand View Research, Inc. Increasing focus on maintaining a healthier lifestyle and demand for gaining real-time access to health data to assist users with health management, workout, nutrition and diet, and other forms of physical activities are the major factors driving the market growth. In addition, factors including lowering internet cost, smartphone proliferation, rise in discretionary income, and the resulting increase in in-app purchases, especially with respect to gaming apps, are collectively driving the growth.

Moreover, on-demand live video consultation apps have witnessed increased downloads during the COVID-19 pandemic across the globe. Although remote consultation services showed growth over the past years, there has been a sudden increase in the on-demand live video consultations amidst the prevailing lockdowns. In addition, the negative impact of the COVID-19 pandemic on individuals' mental health and anxiety levels due to restrictions imposed on the human movement and the fear of getting infected on-premise visit has paved the way for growth in online consultation services. The benefits offered by mobile applications in form of easy user-interface and remote health monitoring have increased healthcare application downloads for health consultations.

In addition to the gaming and healthcare apps, music and entertainment apps also hold lucrative opportunities to generate business revenues. Escalating demand for live streaming apps is expected to be one of the key factors boosting the music & entertainment apps market growth. Live streaming apps such as Netflix, YouTube, and Instagram enable users to broadcast live videos to a broader audience. Also, these apps have become popular among content creators and social media influencers, engaging audiences on a daily basis, and improving the ranking of their channels and accounts. Furthermore, lockdowns imposed worldwide in the wake of the COVID-19 outbreak have positively impacted the growth of OTT applications as people continue to engage in leisure activities. As a result, the average amount of time spent on OTT applications has increased drastically during the pandemic. Therefore, entertainment applications have witnessed a sudden boost in demand. However, the re-opening of economies by governments post the

pandemic containment is expected to bring the year-on-year growth in the entertainment app segment to normal levels.

Mobile Application Market Report Highlights

The market is anticipated to witness substantial growth during the forecast period due to smartphone proliferation, internet penetration, and the growing usage of machine learning and artificial intelligence technologies in mobile applications (apps)

The Apple store segment accounted for the largest revenue share in 2019, owing to a higher monetization rate of iOS apps for revenue gained from premium apps and in-app purchases

The music and entertainment application segment is projected to exhibit significant growth during the forecast period from 2020 to 2027, owing to an increase in demand for live streaming apps such as Netflix, YouTube, and Instagram

North America dominated the market and accounted for over 30% revenue share in 2019, owing to rising in-app consumer spending, high smartphone penetration, and the presence of numerous players in the region, such as Apple Inc.; Google LLC; Hewlett Packard Enterprise; Netflix Inc.; and Microsoft Corporation

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook

Chapter 3. Market Variable, Trends & Scope

  • 3.1. Mobile Application Market Trends
    • 3.1.1. Technology Trends
    • 3.1.2. Buyer Trends
    • 3.1.3. Supplier Trends
    • 3.1.4. Regulatory Trends
  • 3.2. Mobile Application Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Opportunity Analysis
    • 3.2.3. Market Challenge Analysis
  • 3.3. Penetration & Growth Prospect Mapping
  • 3.4. Mobile Application Market - Value Chain Analysis
  • 3.5. Mobile Application Market Industry Analysis - Porter's
    • 3.5.1. Supplier Power
    • 3.5.2. Buyer Power
    • 3.5.3. Substitution Threat
    • 3.5.4. Threat of New Entrants
    • 3.5.5. Competitive Rivalry
  • 3.6. Mobile Application Market Industry Analysis - PEST
    • 3.6.1. Political & Legal Landscape
    • 3.6.2. Environmental Landscape
    • 3.6.3. Social Landscape
    • 3.6.4. Technology Landscape
  • 3.7. Major Deals & Strategic Alliances Analysis
    • 3.7.1. Joint Ventures
    • 3.7.2. Mergers & Acquisitions
    • 3.7.3. Licensing & Partnership
    • 3.7.4. Technology Collaborations

Chapter 4. Mobile Application Market: Store Type Estimates & Trend Analysis

  • 4.1. Mobile Application Market: Store Type Analysis
    • 4.1.1. Google Store
    • 4.1.2. Apple Store
    • 4.1.3. Others

Chapter 5. Mobile Application Market: Application Estimates & Trend Analysis

  • 5.1. Mobile Application Market: Application Analysis
    • 5.1.1. Gaming
    • 5.1.2. Music & Entertainment
    • 5.1.3. Health & Fitness
    • 5.1.4. Social Networking
    • 5.1.5. Retail & e-Commerce
    • 5.1.6. Others

Chapter 6. Mobile Application Market: Regional Estimates & Trend Analysis

  • 6.1. Mobile Application Market Share By Region, 2019 & 2027
  • 6.2. North America
    • 6.2.1. The U.S.
    • 6.2.2. Canada
  • 6.3. Europe
    • 6.3.1. The U.K.
    • 6.3.2. Germany
    • 6.3.3. France
    • 6.3.4. Russia
  • 6.4. Asia Pacific
    • 6.4.1. China
    • 6.4.2. India
    • 6.4.3. Japan
    • 6.4.4. South Korea
    • 6.4.5. Singapore
  • 6.5. Latin America
    • 6.5.1. Brazil
    • 6.5.2. Mexico
  • 6.6. The Middle East & Africa

Chapter 7. Competitive Analysis

  • 7.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 7.2. Company/ Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 7.3. Vendor Landscape
    • 7.3.1. Key Company Analysis, 2019
  • 7.4. Company Analysis
    • 7.4.1. Company Market Position Analysis
    • 7.4.2. Competitive Dashboard Analysis

Chapter 8. Competitive Landscape

  • 8.1. Apple Inc.,
    • 8.1.1. Company Overview
    • 8.1.2. Financial Performance
    • 8.1.3. Product Benchmarking
    • 8.1.4. Recent Developments
  • 8.2. Google LLC
    • 8.2.1. Company Overview
    • 8.2.2. Financial Performance
    • 8.2.3. Product Benchmarking
    • 8.2.4. Recent Developments
  • 8.3. Microsoft Corporation
    • 8.3.1. Company Overview
    • 8.3.2. Financial Performance
    • 8.3.3. Product Benchmarking
    • 8.3.4. Recent Developments
  • 8.4. Amazon Inc.
    • 8.4.1. Company Overview
    • 8.4.2. Financial Performance
    • 8.4.3. Product Benchmarking
    • 8.4.4. Recent Developments
  • 8.5. Gameloft SE
    • 8.5.1. Company Overview
    • 8.5.2. Financial Performance
    • 8.5.3. Product Benchmarking
    • 8.5.4. Recent Developments
  • 8.6. Netflix Inc.
    • 8.6.1. Company Overview
    • 8.6.2. Financial Performance
    • 8.6.3. Product Benchmarking
    • 8.6.4. Recent Developments
  • 8.7. Ubisoft Entertainment
    • 8.7.1. Company Overview
    • 8.7.2. Financial Performance
    • 8.7.3. Product Benchmarking
    • 8.7.4. Recent Developments
  • 8.8. Practo
    • 8.8.1. Company Overview
    • 8.8.2. Financial Performance
    • 8.8.3. Product Benchmarking
    • 8.8.4. Recent Developments
  • 8.9. Cure.fit
    • 8.9.1. Company Overview
    • 8.9.2. Financial Performance
    • 8.9.3. Product Benchmarking
    • 8.9.4. Recent Developments
  • 8.10. Xiaomi Corp.
    • 8.10.1. Company Overview
    • 8.10.2. Financial Performance
    • 8.10.3. Product Benchmarking
    • 8.10.4. Recent Developments
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