米国の長寿・総合ウェルネスサプリメント市場規模、シェア、動向分析レポート：用途別、セグメント別予測、2025年～2033年

市場規模と動向：

米国の長寿・総合ウェルネスサプリメント市場規模は2024年に60億1,000万米ドルと推計され、2025年から2033年にかけてCAGR 6.02％で成長すると予測されています。

この持続的成長の背景には、予防医療に対する消費者の意識の高まり、健康寿命の延伸を求める高齢化、個別化ウェルネスソリューションへの関心の高まりがあります。

処方の革新、科学的裏付けのある成分、eコマースや小売チャネルを通じたサプリメントの入手可能性の拡大が、予測期間中の市場拡大を後押しするとみられます。

進化する消費者人口統計

米国の人口動態の進化は、長寿・総合ウェルネスサプリメントに対する需要拡大の大きなきっかけとなっています。米国国勢調査のデータによると、ベビーブーマー世代が高齢化するにつれて、65歳以上の人口は2060年までにほぼ倍増すると予測されています。この変化は、健康的な加齢、運動機能、認知機能、慢性疾患予防をサポートする製品に対する持続的な需要を生み出します。

さらに、若い世代であるミレニアル世代とZ世代は、予防医療とウェルネスの最適化に重点を置いています。これらのグループは健康に対してより積極的で、免疫力を高め、ストレスを管理し、皮膚の健康を改善し、早い時期から長寿を増進するために、日常生活の一部としてサプリメントを取り入れることが多いです。このような世代を超えた関心が市場の消費者基盤を拡大し、製剤、個別化、供給形態の革新を促しています。高齢化社会と健康志向の若い消費者の複合効果により、市場力学は再構築され、科学的裏付けのあるウェルネス・ソリューションで多様な年齢層に対応するブランドに長期的な成長機会がもたらされています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 関連/付随市場の見通し
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
• 米国の長寿・総合ウェルネスサプリメント市場分析ツール
  • 業界分析- ポーターのファイブフォース分析
  • PESTEL分析
  • COVID-19の影響分析

第4章 米国の長寿・総合ウェルネスサプリメント市場：用途ビジネス分析

• アプリケーションセグメントダッシュボード
• 米国の長寿・総合ウェルネスサプリメント市場における用途変動分析
• 米国の長寿・総合ウェルネスサプリメント市場規模と動向分析（用途別、2021～2033年）
• 長寿サプリメント
• 総合ウェルネスサプリメント

第5章 競合情勢

• 企業分類
• 戦略マッピング
• 企業市況分析、2024年
• 企業プロファイル/上場企業
  • NOW Foods
  • Life Extension
  • Nature's Bounty
  • Jarrow Formulas
  • Nature's Way
  • Thorne
  • Himalaya Wellness（US）
  • Pure Encapsulations
  • Hims &Hers Health, Inc.
  • Ro
  • Elysium Health
  • Niagen Bioscience
  • ProHealth
  • RevGenetics
  • Codeage LLC

List of Tables

• Table 1. U.S. longevity & general wellness supplements market estimates & forecasts
• Table 2. U.S. longevity & general wellness supplements market estimates & forecasts, by application, 2021 - 2033 (USD Million)

List of Figures

• Fig. 1 U.S. longevity & general wellness supplements market segmentation
• Fig. 2 Data analysis models
• Fig. 3 Market formulation and validation
• Fig. 4 Data validating & publishing
• Fig. 5 Market research process
• Fig. 6 Information procurement
• Fig. 7 Primary research
• Fig. 8 Value-chain-based sizing & forecasting
• Fig. 9 QFD modelling for market share assessment
• Fig. 10 Market formulation & validation
• Fig. 11 Market snapshot
• Fig. 12 Segment snapshot
• Fig. 13 Competitive landscape snapshot
• Fig. 14 Market trends & outlook
• Fig. 15 Percentage of adults aged 20 and over who used any dietary supplement: US
• Fig. 16 PESTEL analysis
• Fig. 17 Porter's five forces analysis
• Fig. 18 US longevity & general wellness supplements market: Application outlook key takeaways
• Fig. 19 US longevity & general wellness supplements market: Application movement analysis
• Fig. 20 Longevity supplements market, 2021 - 2033 (USD Million)
• Fig. 21 NMN market, 2021 - 2033 (USD Million)
• Fig. 22 NR market, 2021 - 2033 (USD Million)
• Fig. 23 NAD+ market, 2021 - 2033 (USD Million)
• Fig. 24 NADH market, 2021 - 2033 (USD Million)
• Fig. 25 Resveratrol market, 2021 - 2033 (USD Million)
• Fig. 26 Fisetin market, 2021 - 2033 (USD Million)
• Fig. 27 Quercetin market, 2021 - 2033 (USD Million)
• Fig. 28 Curcumin market, 2021 - 2033 (USD Million)
• Fig. 29 Collagen market, 2021 - 2033 (USD Million)
• Fig. 30 Pterostilbene market, 2021 - 2033 (USD Million)
• Fig. 31 Others market, 2021 - 2033 (USD Million)
• Fig. 32 Online market, 2021 - 2033 (USD Million)
• Fig. 33 Direct to consumer market, 2021 - 2033 (USD Million)
• Fig. 34 Other e-commerce channels market, 2021 - 2033 (USD Million)
• Fig. 35 Offline market, 2021 - 2033 (USD Million)
• Fig. 36 Hypermarkets/supermarkets market, 2021 - 2033 (USD Million)
• Fig. 37 Pharmacies & drug stores market, 2021 - 2033 (USD Million)
• Fig. 38 Others market, 2021 - 2033 (USD Million)
• Fig. 39 General wellness supplements market, 2021 - 2033 (USD Million)
• Fig. 40 Vitamins market, 2021 - 2033 (USD Million)
• Fig. 41 Multivitamin market, 2021 - 2033 (USD Million)
• Fig. 42 Individual vitamin market, 2021 - 2033 (USD Million)
• Fig. 43 Minerals market, 2021 - 2033 (USD Million)
• Fig. 44 Amino acids market, 2021 - 2033 (USD Million)
• Fig. 45 Probiotics market, 2021 - 2033 (USD Million)
• Fig. 46 Collagen market, 2021 - 2033 (USD Million)
• Fig. 47 Fish oils market, 2021 - 2033 (USD Million)
• Fig. 48 Coenzyme Q10 market, 2021 - 2033 (USD Million)
• Fig. 49 Herbal extracts market, 2021 - 2033 (USD Million)
• Fig. 50 Others market, 2021 - 2033 (USD Million)
• Fig. 51 Online market, 2021 - 2033 (USD Million)
• Fig. 52 Direct to consumer market, 2021 - 2033 (USD Million)
• Fig. 53 Other e-commerce channels market, 2021 - 2033 (USD Million)
• Fig. 54 Offline market, 2021 - 2033 (USD Million)
• Fig. 55 Hypermarkets/supermarkets market, 2021 - 2033 (USD Million)
• Fig. 56 Pharmacies & drug stores market, 2021 - 2033 (USD Million)
• Fig. 57 Others market, 2021 - 2033 (USD Million)
• Fig. 58 Market participant categorization
• Fig. 59 Market position analysis, 2024
• Fig. 60 Fig.60 Strategic framework

Market Size & Trends:

The U.S. longevity and general wellness supplements market size was estimated at USD 6.01 billion in 2024 and is projected to grow at a CAGR of 6.02% from 2025 to 2033. This sustained growth is driven by rising consumer awareness around preventive health, aging populations seeking to extend health spans, and increased interest in personalized wellness solutions.

Innovations in formulation, science-backed ingredients, and the expanding availability of supplements through e-commerce and retail channels are expected to fuel market expansion over the forecast period.

Evolving Consumer Demographics

The evolving demographic landscape in the U.S. is a major catalyst for the growing demand for longevity and general wellness supplements. According to U.S. Census data, as the Baby Boomer generation ages, the population of individuals 65 and older is projected to nearly double by 2060. This shift creates sustained demand for products supporting healthy aging, mobility, cognitive function, and chronic disease prevention

Moreover, younger generations, Millennials and Gen Z, focus on preventive health and wellness optimization. These groups are more proactive about their health, often adopting supplements as part of daily routines to boost immunity, manage stress, improve skin health, and enhance longevity from an earlier age. This intergenerational interest is expanding the market's consumer base, driving innovation in formulation, personalization, and delivery formats. The combined effect of an aging population and health-conscious younger consumers is reshaping market dynamics, fostering long-term growth opportunities for brands that cater to diverse age groups with targeted, science-backed wellness solutions.

U.S. Longevity & General Wellness Supplements Market Report Segmentation

This report forecasts revenue growth and provides an analysis on the latest trends in each of the sub-segments from 2021 to 2033. For this report, Grand View Research has segmented the U.S. longevity & general wellness supplements market report based on application:

• Application Outlook (Revenue, USD Million, 2021 - 2033)
• Longevity Supplements
  • Type
  • NMN
  • NR
  • NAD+
  • NADH
  • Resveratrol
  • Fisetin
  • Quercetin
  • Cucurmin
  • Collagen
  • Pterostilbene
  • Others
  • Sales Channel
  • Online
  • Direct to consumer
  • Other e-commerce channels
  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies & Drug Stores
  • Others
• General Wellness Supplements
  • Type
  • Vitamins
  • Multivitamins
  • Individual vitamins
  • Minerals
  • Amino acids
  • Probiotics
  • Collagen
  • Fish oils
  • Coenzyme Q10
  • Herbal extracts
  • Others
  • Sales Channel
  • Online
  • Direct to consumer
  • Other e-commerce channels
  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies & Drug Stores
  • Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Application Segment
• 1.3. Information analysis
• 1.4. Market formulation & data visualization
• 1.5. Data validation & publishing
• 1.6. Information Procurement
  • 1.6.1. Primary Research
• 1.7. Information or Data Analysis
• 1.8. Market Formulation & Validation
• 1.9. Market Model
• 1.10. Objectives

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Related/ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
  • 3.2.2. Market restraint analysis
• 3.3. U.S. Longevity & General Wellness Supplements Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
  • 3.3.2. PESTEL Analysis
  • 3.3.3. COVID-19 Impact Analysis

Chapter 4. U.S. Longevity & General Wellness Supplements Market: Application Business Analysis

• 4.1. Application Segment Dashboard
• 4.2. U.S. Longevity & General Wellness Supplements Market Application Movement Analysis
• 4.3. U.S. Longevity & General Wellness Supplements Market Size & Trend Analysis, by Application, 2021 to 2033 (USD Million)
• 4.4. Longevity Supplements
  • 4.4.1. U.S. Longevity Supplements based Market, 2021 - 2033 (USD Million)
    • 4.4.1.1. Longevity Supplements Type
      • 4.4.1.1.1. Longevity Supplements Type based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.1. NMN
          • 4.4.1.1.1.1.1. NMN based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.2. NR
          • 4.4.1.1.1.2.1. NR based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.3. NAD+
          • 4.4.1.1.1.3.1. NAD+ based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.4. NADH
          • 4.4.1.1.1.4.1. NADH based Market, 2021 - 2033 (USD Million)
          • 4.4.1.1.1.4.2. Resveratrol
          • 4.4.1.1.1.4.3. Resveratrol based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.5. Fisetin
          • 4.4.1.1.1.5.1. Fisetin based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.6. Quercetin
          • 4.4.1.1.1.6.1. Quercetin based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.7. Cucurmin
          • 4.4.1.1.1.7.1. Cucurmin based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.8. Collagen
          • 4.4.1.1.1.8.1. Collagen based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.9. Pterostilbene
          • 4.4.1.1.1.9.1. Pterostilbene based Market, 2021 - 2033 (USD Million)
        • 4.4.1.1.1.10. Others
          • 4.4.1.1.1.10.1. Others based Market, 2021 - 2033 (USD Million)
    • 4.4.1.2. Longevity Supplements Sales Channel
      • 4.4.1.2.1. Longevity Supplements Sales Channel based Market, 2021 - 2033 (USD Million)
        • 4.4.1.2.1.1. Online
          • 4.4.1.2.1.1.1. Online Sales Channel based Market, 2021 - 2033 (USD Million)
          • 4.4.1.2.1.1.2. Direct to consumer

• 4.4.1.2.1.1.3. Other e-commerce channels

• 4.4.1.2.1.2. Offline
  • 4.4.1.2.1.2.1. Offline Sales Channel based Market, 2021 - 2033 (USD Million)
  • 4.4.1.2.1.2.2. Hypermarkets/Supermarkets

• 4.4.1.2.1.2.3. Pharmacies & Drug Stores

• 4.4.1.2.1.2.4. Others

• 4.5. General Wellness Supplements
  • 4.5.1. U.S. General Wellness Supplements Market, 2021 - 2033 (USD Million)
    • 4.5.1.1. General Wellness Supplements Type
      • 4.5.1.1.1. General Wellness Supplements Type based Market, 2021 - 2033 (USD Million)
        • 4.5.1.1.1.1. Vitamins
          • 4.5.1.1.1.1.1. Vitamins based Market, 2021 - 2033 (USD Million)
          • 4.5.1.1.1.1.2. Multivitamins

• 4.5.1.1.1.1.3. Individual vitamins

• 4.5.1.1.1.2. Minerals
  • 4.5.1.1.1.2.1. Minerals based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.3. Amino acids
  • 4.5.1.1.1.3.1. Amino acids-based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.4. Probiotics
  • 4.5.1.1.1.4.1. Probiotics based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.5. Collagen
  • 4.5.1.1.1.5.1. Collagen based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.6. Fish oils
  • 4.5.1.1.1.6.1. Fish oils based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.7. Coenzyme Q10
  • 4.5.1.1.1.7.1. Coenzyme Q10 based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.8. Herbal extracts
  • 4.5.1.1.1.8.1. Herbal extracts based Market, 2021 - 2033 (USD Million)
• 4.5.1.1.1.9. Others
  • 4.5.1.1.1.9.1. Others based Market, 2021 - 2033 (USD Million)
• 4.5.1.2. General Wellness Supplements Sales Channel
  • 4.5.1.2.1. General Wellness Supplements Sales Channel based Market, 2021 - 2033 (USD Million)
    • 4.5.1.2.1.1. Online
      • 4.5.1.2.1.1.1. Online Sales Channel based Market, 2021 - 2033 (USD Million)
      • 4.5.1.2.1.1.2. Direct to consumer

• 4.5.1.2.1.1.3. Other e-commerce channels

• 4.5.1.2.1.2. Offline
  • 4.5.1.2.1.2.1. Offline Sales Channel based Market, 2021 - 2033 (USD Million)
  • 4.5.1.2.1.2.2. Hypermarkets/Supermarkets

• 4.5.1.2.1.2.3. Pharmacies & Drug Stores

• 4.5.1.2.1.2.4. Others

Chapter 5. Competitive Landscape

• 5.1. Company Categorization
• 5.2. Strategy Mapping
• 5.3. Company Market Position Analysis, 2024
• 5.4. Company Profiles/Listing
  • 5.4.1. NOW Foods
    • 5.4.1.1. Overview
    • 5.4.1.2. Financial Performance
    • 5.4.1.3. Product Benchmarking
    • 5.4.1.4. Strategic Initiatives
  • 5.4.2. Life Extension
    • 5.4.2.1. Overview
    • 5.4.2.2. Financial Performance
    • 5.4.2.3. Product Benchmarking
    • 5.4.2.4. Strategic Initiatives
  • 5.4.3. Nature's Bounty
    • 5.4.3.1. Overview
    • 5.4.3.2. Financial Performance
    • 5.4.3.3. Product Benchmarking
    • 5.4.3.4. Strategic Initiatives
  • 5.4.4. Jarrow Formulas
    • 5.4.4.1. Overview
    • 5.4.4.2. Financial Performance
    • 5.4.4.3. Product Benchmarking
    • 5.4.4.4. Strategic Initiatives
  • 5.4.5. Nature's Way
    • 5.4.5.1. Overview
    • 5.4.5.2. Financial Performance
    • 5.4.5.3. Product Benchmarking
    • 5.4.5.4. Strategic Initiatives
  • 5.4.6. Thorne
    • 5.4.6.1. Overview
    • 5.4.6.2. Financial Performance
    • 5.4.6.3. Product Benchmarking
    • 5.4.6.4. Strategic Initiatives
  • 5.4.7. Himalaya Wellness (US)
    • 5.4.7.1. Overview
    • 5.4.7.2. Financial Performance
    • 5.4.7.3. Product Benchmarking
    • 5.4.7.4. Strategic Initiatives
  • 5.4.8. Pure Encapsulations
    • 5.4.8.1. Overview
    • 5.4.8.2. Financial Performance
    • 5.4.8.3. Product Benchmarking
    • 5.4.8.4. Strategic Initiatives
  • 5.4.9. Hims & Hers Health, Inc.
    • 5.4.9.1. Overview
    • 5.4.9.2. Financial Performance
    • 5.4.9.3. Product Benchmarking
    • 5.4.9.4. Strategic Initiatives
  • 5.4.10. Ro
    • 5.4.10.1. Overview
    • 5.4.10.2. Financial Performance
    • 5.4.10.3. Product Benchmarking
    • 5.4.10.4. Strategic Initiatives
  • 5.4.11. Elysium Health
    • 5.4.11.1. Overview
    • 5.4.11.2. Financial Performance
    • 5.4.11.3. Product Benchmarking
    • 5.4.11.4. Strategic Initiatives
  • 5.4.12. Niagen Bioscience
    • 5.4.12.1. Overview
    • 5.4.12.2. Financial Performance
    • 5.4.12.3. Product Benchmarking
    • 5.4.12.4. Strategic Initiatives
  • 5.4.13. ProHealth
    • 5.4.13.1. Overview
    • 5.4.13.2. Financial Performance
    • 5.4.13.3. Product Benchmarking
    • 5.4.13.4. Strategic Initiatives
  • 5.4.14. RevGenetics
    • 5.4.14.1. Overview
    • 5.4.14.2. Financial Performance
    • 5.4.14.3. Product Benchmarking
    • 5.4.14.4. Strategic Initiatives
  • 5.4.15. Codeage LLC
    • 5.4.15.1. Overview
    • 5.4.15.2. Financial Performance
    • 5.4.15.3. Product Benchmarking
    • 5.4.15.4. Strategic Initiatives