Product Code: GVR-2-68038-493-2
Herbal Supplements Market Growth & Trends:
The global herbal supplements market size is expected to reach USD 90.24 billion by 2033, according to a new report by Grand View Research, Inc. It is projected to expand at a CAGR of 8.89% from 2025 to 2033. Growing geriatric population and awareness regarding preventive healthcare are expected to be the key factors driving the market. Rising healthcare expenditure is also likely to augment the market growth. Easy availability of herbal supplements owing to various strategies, such as direct selling and bundled offerings, adopted by companies will also support market growth.
Increasing awareness regarding the benefits associated with the consumption of herbal supplements is also likely to have a positive impact on the product demand. Manufacturers are focusing on product placement strategies to increase their sale across all consumer groups. For instance, the advertisements targeting children segment are focused on endorsing the use of supplements for nutritional values for healthy growth. According to the article cited by NCBI in 2013, nearly 80% of the global population relies on herbal supplements as part of primary healthcare. Thus, increasing acceptance of natural therapies and products is also propelling the market growth.
Herbal Supplements Market Report Highlights:
- The turmeric segment in the herbal supplements market dominated the global industry in 2024, accounting for 23.95% of total revenue.
- Capsules secured the dominant market share in 2024 pertaining to the wide availability of herbal supplements in capsule form that offers convenience and ease of consumption in pre-measured doses.
- The adult segment dominated the market in 2024 with a share of 64.38% owing to the rising health-consciousness. With a growing awareness of the benefits of preventive healthcare, many adults have turned to herbal supplements to maintain and improve their health.
- The offline segment dominated the market in 2024. The easier availability of various herbal supplement products in offline retail and wholesale stores aids the market growth of this segment.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Product Segment
- 1.2.2. Formulation Segment
- 1.2.3. Consumer Segment
- 1.2.4. Distribution Channel Segment
- 1.3. Information analysis
- 1.4. Market formulation & data visualization
- 1.5. Data validation & publishing
- 1.6. Information Procurement
- 1.7. Information or Data Analysis
- 1.8. Market Formulation & Validation
- 1.9. Market Model
- 1.10. Objectives
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Snapshot
- 2.3. Competitive Insights Landscape
Chapter 3. Global Herbal Supplements Market Variables & Trends
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook.
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.2. Market restraint analysis
- 3.3. Herbal Supplements Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.2. PESTEL Analysis
- 3.3.3. COVID-19 Impact Analysis
Chapter 4. Global Herbal Supplements Market: Product Estimates & Trend Analysis
- 4.1. Product Segment Dashboard
- 4.2. Global Herbal Supplements Market Product Movement Analysis
- 4.3. Global Herbal Supplements Market Size & Trend Analysis, by Product, 2021 to 2033 (USD Million)
- 4.4. Turmeric
- 4.4.1. Turmeric market estimates and forecasts, 2021 to 2033 (USD Million)
- 4.5. Ginger
- 4.5.1. Ginger market estimates and forecasts, 2021 to 2033 (USD Million)
- 4.6. Ginseng
- 4.6.1. Ginseng market estimates and forecasts, 2021 to 2033 (USD Million)
- 4.7. Echinacea
- 4.7.1. Echinacea market estimates and forecasts, 2021 to 2033 (USD Million)
- 4.8. Flaxseeds
- 4.8.1. Flaxseeds market estimates and forecasts, 2021 to 2033 (USD Million)
- 4.9. Moringa
- 4.9.1. Moringa market estimates and forecasts, 2021 to 2033 (USD Million)
- 4.10. Others
- 4.10.1. Other market estimates and forecasts 2021 to 2033 (USD Million)
Chapter 5. Global Herbal Supplements Market: Formulation Estimates & Trend Analysis
- 5.1. Formulation Segment Dashboard
- 5.2. Global Herbal Supplements Market Formulation Movement Analysis
- 5.3. Global Herbal Supplements Market Size & Trend Analysis, by Formulation, 2021 to 2033 (USD Million)
- 5.4. Capsules
- 5.4.1. Capsules market estimates and forecasts 2021 to 2033 (USD Million)
- 5.5. Powder
- 5.5.1. Powder market estimates and forecasts 2021 to 2033 (USD Million)
- 5.6. Tablets
- 5.6.1. Tablets market estimates and forecasts 2021 to 2033 (USD Million)
- 5.7. Soft Gels
- 5.7.1. Soft Gels market estimates and forecasts 2021 to 2033 (USD Million)
- 5.8. Liquid
- 5.8.1. Liquid market estimates and forecasts 2021 to 2033 (USD Million)
- 5.9. Others
- 5.9.1. Other market estimates and forecasts 2021 to 2033 (USD Million)
Chapter 6. Global Herbal Supplements Market: Consumer Estimates & Trend Analysis
- 6.1. Consumer Segment Dashboard
- 6.2. Global Herbal Supplements Market: Consumer Movement Analysis
- 6.3. Global Herbal Supplements Market Size & Trend Analysis, by Consumer, 2021 to 2033 (USD Million)
- 6.4. Adults
- 6.4.1. Adults market estimates and forecasts 2021 to 2033 (USD Million)
- 6.5. Pregnant Women
- 6.5.1. Pregnant Women market estimates and forecasts 2021 to 2033 (USD Million)
- 6.6. Geriatric
- 6.6.1. Geriatric market estimates and forecasts 2021 to 2033 (USD Million)
- 6.7. Pediatric
- 6.7.1. Pediatric market estimates and forecasts 2021 to 2033 (USD Million)
Chapter 7. Global Herbal Supplements Market: Sales Channel Estimates & Trend Analysis
- 7.1. Sales Channel Segment Dashboard
- 7.2. Global Herbal Supplements Market: Sales Channel Movement Analysis
- 7.3. Global Herbal Supplements Market Size & Trend Analysis, by Sales Channel, 2021 to 2033 (USD Million)
- 7.4. Offline
- 7.4.1. Offline market estimates and forecasts 2021 to 2033 (USD Million)
- 7.4.2. Pharmacies & Drug Stores
- 7.4.2.1. Pharmacies & drug stores market estimates and forecasts 2021 to 2033 (USD Million)
- 7.4.3. Hypermarkets/Supermarkets
- 7.4.3.1. Hypermarkets/supermarkets market estimates and forecasts 2021 to 2033 (USD Million)
- 7.4.4. Others
- 7.4.4.1. Other market estimates and forecasts 2021 to 2033 (USD Million)
- 7.5. Online
- 7.5.1. Online market estimates and forecasts 2021 to 2033 (USD Million)
Chapter 8. Herbal Supplements Market: Regional Estimates & Trend Analysis
- 8.1. Regional Dashboard
- 8.2. Market Size & Forecasts and Trend Analysis, 2021 to 2033
- 8.3. North America
- 8.3.1. North America herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.3.2. U.S.
- 8.3.2.1. Key country dynamics
- 8.3.2.2. Competitive scenario
- 8.3.2.3. Regulatory framework
- 8.3.2.4. U.S. herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.3.3. Canada
- 8.3.3.1. Key country dynamics
- 8.3.3.2. Competitive scenario
- 8.3.3.3. Regulatory framework
- 8.3.3.4. Canada herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.3.4. Mexico
- 8.3.4.1. Key country dynamics
- 8.3.4.2. Competitive scenario
- 8.3.4.3. Regulatory framework
- 8.3.4.4. Mexico herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4. Europe
- 8.4.1. Europe herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.2. UK
- 8.4.2.1. Key country dynamics
- 8.4.2.2. Competitive scenario
- 8.4.2.3. Regulatory framework
- 8.4.2.4. UK herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.3. Germany
- 8.4.3.1. Key country dynamics
- 8.4.3.2. Competitive scenario
- 8.4.3.3. Regulatory framework
- 8.4.3.4. Germany herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.4. France
- 8.4.4.1. Key country dynamics
- 8.4.4.2. Competitive scenario
- 8.4.4.3. Regulatory framework
- 8.4.4.4. France herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.5. Italy
- 8.4.5.1. Key country dynamics
- 8.4.5.2. Competitive scenario
- 8.4.5.3. Regulatory framework
- 8.4.5.4. Italy herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.6. Spain
- 8.4.6.1. Key country dynamics
- 8.4.6.2. Competitive scenario
- 8.4.6.3. Regulatory framework
- 8.4.6.4. Spain herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.7. Denmark
- 8.4.7.1. Key country dynamics
- 8.4.7.2. Competitive scenario
- 8.4.7.3. Regulatory framework
- 8.4.7.4. Denmark herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.8. Sweden
- 8.4.8.1. Key country dynamics
- 8.4.8.2. Competitive scenario
- 8.4.8.3. Regulatory framework
- 8.4.8.4. Sweden herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.4.9. Norway
- 8.4.9.1. Key country dynamics
- 8.4.9.2. Competitive scenario
- 8.4.9.3. Regulatory framework
- 8.4.9.4. Norway herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5. Asia Pacific
- 8.5.1. Asia Pacific herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.2. Japan
- 8.5.2.1. Key country dynamics
- 8.5.2.2. Competitive scenario
- 8.5.2.3. Regulatory framework
- 8.5.2.4. Japan herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.3. China
- 8.5.3.1. Key country dynamics
- 8.5.3.2. Competitive scenario
- 8.5.3.3. Regulatory framework
- 8.5.3.4. China herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.4. India
- 8.5.4.1. Key country dynamics
- 8.5.4.2. Competitive scenario
- 8.5.4.3. Regulatory framework
- 8.5.4.4. India herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.5. Australia
- 8.5.5.1. Key country dynamics
- 8.5.5.2. Competitive scenario
- 8.5.5.3. Regulatory framework
- 8.5.5.4. Australia herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.6. Thailand
- 8.5.6.1. Key country dynamics
- 8.5.6.2. Competitive scenario
- 8.5.6.3. Regulatory framework
- 8.5.6.4. Thailand herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.5.7. South Korea
- 8.5.7.1. Key country dynamics
- 8.5.7.2. Competitive scenario
- 8.5.7.3. Regulatory framework
- 8.5.7.4. South Korea herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.6. Latin America
- 8.6.1. Latin America herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.6.2. Brazil
- 8.6.2.1. Key country dynamics
- 8.6.2.2. Competitive scenario
- 8.6.2.3. Regulatory framework
- 8.6.2.4. Brazil herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.6.3. Argentina
- 8.6.3.1. Key country dynamics
- 8.6.3.2. Competitive scenario
- 8.6.3.3. Regulatory framework
- 8.6.3.4. Argentina herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7. MEA
- 8.7.1. MEA herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.2. South Africa
- 8.7.2.1. Key country dynamics
- 8.7.2.2. Competitive scenario
- 8.7.2.3. Regulatory framework
- 8.7.2.4. South Africa herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.3. Saudi Arabia
- 8.7.3.1. Key country dynamics
- 8.7.3.2. Competitive scenario
- 8.7.3.3. Regulatory framework
- 8.7.3.4. Saudi Arabia herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.4. UAE
- 8.7.4.1. Key country dynamics
- 8.7.4.2. Competitive scenario
- 8.7.4.3. Regulatory framework
- 8.7.4.4. UAE herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
- 8.7.5. Kuwait
- 8.7.5.1. Key country dynamics
- 8.7.5.2. Competitive scenario
- 8.7.5.3. Regulatory framework
- 8.7.5.4. Kuwait herbal supplements market estimates and forecasts, 2021 - 2033 (USD Million)
Chapter 9. Competitive Landscape
- 9.1. Company/Competition Categorization
- 9.2. Strategy Mapping
- 9.3. Company Market Position Analysis, 2024
- 9.4. Company Profiles/Listing
- 9.4.1. Jarrow Formulas, Inc.
- 9.4.1.1. Company overview
- 9.4.1.2. Financial performance
- 9.4.1.3. Product benchmarking
- 9.4.1.4. Strategic initiatives
- 9.4.2. Solgar, Inc.
- 9.4.2.1. Company overview
- 9.4.2.2. Financial performance
- 9.4.2.3. Product benchmarking
- 9.4.2.4. Strategic initiatives
- 9.4.3. Nature's Bounty
- 9.4.3.1. Company overview
- 9.4.3.2. Financial performance
- 9.4.3.3. Product benchmarking
- 9.4.3.4. Strategic initiatives
- 9.4.4. Ancient GreenFields PVT LTD
- 9.4.4.1. Company overview
- 9.4.4.2. Financial performance
- 9.4.4.3. Product benchmarking
- 9.4.4.4. Strategic initiatives
- 9.4.5. Gaia Herbs
- 9.4.5.1. Company overview
- 9.4.5.2. Financial performance
- 9.4.5.3. Product benchmarking
- 9.4.5.4. Strategic initiatives
- 9.4.6. NOW Foods
- 9.4.6.1. Company overview
- 9.4.6.2. Financial performance
- 9.4.6.3. Product benchmarking
- 9.4.6.4. Strategic initiatives
- 9.4.7. Herbalife
- 9.4.7.1. Company overview
- 9.4.7.2. Financial performance
- 9.4.7.3. Product benchmarking
- 9.4.7.4. Strategic initiatives
- 9.4.8. Swanson
- 9.4.8.1. Company overview
- 9.4.8.2. Financial performance
- 9.4.8.3. Product benchmarking
- 9.4.8.4. Strategic initiatives
- 9.4.9. Nature's Way
- 9.4.9.1. Company overview
- 9.4.9.2. Financial performance
- 9.4.9.3. Product benchmarking
- 9.4.9.4. Strategic initiatives
- 9.4.10. Amway
- 9.4.10.1. Company overview
- 9.4.10.2. Financial performance
- 9.4.10.3. Product benchmarking
- 9.4.10.4. Strategic initiatives