オンライン旅行代理店の市場規模、シェア、動向分析レポート：サービスタイプ別、予約プラットフォーム別、年齢層別、旅行者タイプ別、地域別、セグメント別予測、2025年～2030年

オンライン旅行代理店市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のオンライン旅行代理店市場規模は2030年までに1兆31億3,000万米ドルに達し、2025～2030年のCAGRは8.6％で成長すると予測されています。

旅行者は利便性、価格の透明性、パーソナライズされた体験を求めるが、オンライン旅行会社（OTA）はAIを活用したレコメンデーション、リアルタイムの在庫更新、柔軟な予約オプションを通じて、これらのすべてを提供できるようになってきています。人工知能（AI）、機械学習、予測分析などの先進技術の統合により、OTAは消費者の行動をよりよく理解し、それに応じてサービスを調整できるようになっています。こうしたデジタルイノベーションは、ユーザー体験を向上させるだけでなく、サービスプロバイダの業務効率を改善し、市場のさらなる成長に拍車をかけています。

技術に加え、消費者のライフスタイルの変化や世界のモビリティの向上も、OTA市場の拡大に大きく寄与しています。国連観光局によると、パンデミック後の国内旅行と国際旅行の回復は力強く、国際観光は2024年にはパンデミック前の99％までほぼ回復するといいます。レジャー旅行が勢いを増し、旅行者がセルフサービスのプラットフォームを選ぶようになるにつれ、OTAは航空券、宿泊施設、ツアー、レンタカーの予約に好まれるチャネルになりつつあります。さらに、新興国における中流階級の人口増加や、短期間の突発的な旅行の頻度増加が、迅速かつ柔軟なオンライン予約オプションの需要を後押ししています。

消費者が外出先からのアクセスやシームレスなアプリ体験を好むようになり、モバイルベースの旅行予約の人気が高まっていることも、成長に影響を与える大きな動向となっています。OTAは、アプリの機能強化、モバイル限定プランの提供、ロイヤルティプログラムの統合などにより、このシフトに乗じています。さらに、エクスペディアのインフルエンサーとのコラボレーションやブッキング・ドットコムのGenAIを活用した機能など、戦略的パートナーシップはOTAのユーザーベースとエンゲージメントレベルの拡大に貢献しています。産業が進化するにつれ、持続可能性、カスタマイズ可能な旅行包装、ローカライズされたコンテンツへの注目が新たな成長の原動力として浮上し、OTAは経験を重視する現代の旅行者の期待に応えることができるようになると考えられます。

オンライン旅行会社（OTAs）市場レポートハイライト

• サービスタイプ別では、柔軟でリアルタイムの旅行ソリューションに対する需要の高まりから、2024年には輸送予約サービスのOTAが市場を席巻。フライト、鉄道、レンタカー予約の動向は、ユーザーフレンドリーなプラットフォームと競合価格設定と相まって、この動向を牽引しました。OTAはAIとモバイル統合を活用して予約体験を合理化し、技術に精通した幅広い消費者層を世界的に引き付けた。
• 予約プラットフォーム別では、2024年にはモバイル機器を通じたオンライン旅行予約（アプリベース）が市場を独占しました。旅行者は、その利便性、リアルタイムの最新情報、パーソナライズされたお得な情報、シームレスなユーザー体験からアプリを好みました。ワンクリック決済、ロイヤルティプログラム、旅程管理などの機能により、モバイルプラットフォームはデスクトップ型よりも魅力的なものとなりました。さらに、旅行アプリはAIや位置情報サービスを統合し、オーダーメイドの推奨や即時サポートを提供しています。技術に精通した若い消費者が柔軟性とスピードを優先し続ける中、モバイルアプリは旅行の計画と予約に好ましい選択肢として浮上し、デジタル旅行のエコシステムにおける優位性を強化しました。
• 年齢層別に見ると、29歳までの消費者向けのOTAは、この層の高いデジタルリテラシー、恒常的なスマートフォンの利用、利便性と即時アクセスへの嗜好から、大幅な成長が見込まれています。若年層の旅行者は、パーソナライズされた、軟質で予算に合った旅行オプションを求める傾向が強く、OTAはそれを効果的に提供しています。また、ソーシャルメディアやインフルエンサー主導の旅行動向にも積極的に関与しており、モバイルアプリを通じた自発的な予約につながることも多いです。さらに、所得水準の上昇、一人旅やグループ旅行の増加、ユニークな体験への強い欲求が、この年齢層のオンライン予約プラットフォームの採用率向上に寄与し、市場の成長を促進しています。
• 旅行者タイプ別では、レジャー旅行者向けのOTAが大きなシェアを占めています。これは、パンデミック後の旅行回復、可処分所得の増加、パーソナライズされた体験重視のバケーションへの欲求の高まりによるものです。レジャー旅行者は、利便性、バンドルプラン、軟質な旅程、多様な宿泊施設やアクティビティオプションへのアクセスを理由に、OTAへの依存度を高めています。モバイルアプリ、ロイヤリティプログラム、AI主導のレコメンデーションはユーザー体験を向上させ、旅行計画をより簡単で魅力的なものにしました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 オンライン旅行代理店市場の変数、動向、範囲

• 市場系統の展望
  • 親市場の展望
  • 関連市場展望
• 浸透と成長の展望マッピング
• 産業バリューチェーン分析
  • 予約モード分析
  • 利益率分析（産業レベル）
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場課題
• 産業分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 オンライン旅行代理店市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者向けサービスの採用
• 観察と推奨事項

第5章 オンライン旅行代理店市場：サービスタイプ別、推定・動向分析

• オンライン旅行代理店市場、サービスタイプ別：主要ポイント
• サービスタイプ別変動分析と市場シェア、2024年と2030年
• サービスタイプ別
  • 宿泊予約
  • 交通予約
  • ツアーと小旅行
  • その他

第6章 オンライン旅行代理店市場：予約プラットフォーム別、推定・動向分析

• オンライン旅行代理店市場、予約プラットフォーム別：主要ポイント
• 予約プラットフォーム別変動分析と市場シェア、2024年と2030年
• 予約プラットフォーム別
  • モバイルデバイス（アプリベース）
  • デスクトップ/ラップトップ（Webベース）

第7章 オンライン旅行代理店市場：年齢層別、推定・動向分析

• オンライン旅行代理店市場、年齢層別：主要ポイント
• 年齢層別変動分析と市場シェア、2024年と2030年
• 年齢層別
  • 最長29年
  • 30～44歳
  • 45～59歳
  • 60歳以上

第8章 オンライン旅行代理店市場：旅行者タイプ別、推定・動向分析

• オンライン旅行代理店市場、旅行者タイプ別：主要ポイント
• 旅行者タイプ別変動分析と市場シェア、2024年と2030年
• 旅行者タイプ別
  • レジャー旅行者
  • ビジネス旅行者
  • エンターテイメント、スポーツ、イベント旅行者
  • 教育旅行者
  • その他

第9章 オンライン旅行代理店市場：地域別、推定・動向分析

• オンライン旅行代理店市場：地域別展望
• 地域市場：主要ポイント
• 地域別、2018～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第10章 オンライン旅行代理店市場：競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業概要
• サービスベンチマーク
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析、2024年
• 戦略マッピング
• 企業プロファイル

List of Tables

• 1. Online travel agencies market: Key market driver analysis
• 2. Online travel agencies market: Key market restraint analysis
• 3. Online travel agencies market estimates & forecast, by service type (USD Billion)
• 4. Accommodation booking services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 5. Transportation booking services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 6. Tours and excursion booking services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 7. Other services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 8. Online travel agencies market estimates & forecast, by booking platform (USD Billion)
• 9. Online travel agencies market estimates & forecast, through mobile devices (app-based), 2018 - 2030 (USD Billion)
• 10. Online travel agencies market estimates & forecast, through desktop/laptop (web-based), 2018 - 2030 (USD Billion)
• 11. Online travel agencies market estimates & forecast, by age group (USD Billion)
• 12. Online travel agencies market estimates & forecast, for consumers aged up to 29 years, 2018 - 2030 (USD Billion)
• 13. Online travel agencies market estimates & forecast, for consumers aged between 30 to 44 years, 2018 - 2030 (USD Billion)
• 14. Online travel agencies market estimates & forecast, for consumers aged between 45 to 59 years, 2018 - 2030 (USD Billion)
• 15. Online travel agencies market estimates & forecast, for consumers aged 60 years and above, 2018 - 2030 (USD Billion)
• 16. Online travel agencies market estimates & forecast, by traveler type (USD Billion)
• 17. Online travel agencies market estimates & forecast, for leisure travelers, 2018 - 2030 (USD Billion)
• 18. Online travel agencies market estimates & forecast for business travelers, 2018 - 2030 (USD Billion)
• 19. Online travel agencies market estimates & forecast, for entertainment, sports, and event travelers, 2018 - 2030 (USD Billion)
• 20. Online travel agencies market estimates & forecast, for educational travelers, 2018 - 2030 (USD Billion)
• 21. Online travel agencies market estimates & forecast, for other types of travelers, 2018 - 2030 (USD Billion)
• 22. North America online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 23. North America online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 24. North America online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 25. U.S. macro-economic outlay
• 26. U.S. online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 27. U.S. online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 28. U.S. online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 29. U.S. online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 30. U.S. online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 31. Canada macro-economic outlay
• 32. Canada online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 33. Canada online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 34. Canada online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 35. Canada online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 36. Canada online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 37. Mexico macro-economic outlay
• 38. Mexico online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 39. Mexico online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 40. Mexico online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 41. Mexico online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 42. Mexico online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 43. Europe online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 44. Europe online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 45. Europe online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 46. Europe online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 47. Europe online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 48. Germany macro-economic outlay
• 49. Germany online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 50. Germany online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 51. Germany online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 52. Germany online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 53. Germany online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 54. UK macro-economic outlay
• 55. UK online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 56. UK online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 57. U.K online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 58. U.K online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 59. UK online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 60. France macro-economic outlay
• 61. France online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 62. France online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 63. France online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 64. France online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 65. France online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 66. Italy macro-economic outlay
• 67. Italy online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 68. Italy online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 69. Italy online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 70. Italy online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 71. Italy online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 72. Spain macro-economic outlay
• 73. Spain online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 74. Spain online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 75. Spain online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 76. Spain online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 77. Spain online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 78. Asia Pacific online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 79. Asia Pacific online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 80. Asia Pacific online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 81. Asia Pacific online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 82. Asia Pacific online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 83. China macro-economic outlay
• 84. China online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 85. China online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 86. China online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 87. China online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 88. China online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 89. India macro-economic outlay
• 90. India online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 91. India online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 92. India online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 93. India online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 94. India online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 95. Japan macro-economic outlay
• 96. Japan online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 97. Japan online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 98. Japan online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 99. Japan online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 100. Japan online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 101. South Korea macro-economic outlay
• 102. South Korea online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 103. South Korea online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 104. South Korea online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 105. South Korea online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 106. South Korea online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 107. Central & South America online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 108. Central & South America online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 109. Central & South America online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 110. Central & South America online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 111. Central & South America online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 112. Brazil macro-economic outlay
• 113. Brazil online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 114. Brazil online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 115. Brazil online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 116. Brazil online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 117. Brazil online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 118. Argentina macro-economic outlay
• 119. Argentina online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 120. Argentina online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 121. Argentina online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 122. Argentina online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 123. Argentina online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 124. Middle East & Africa online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 125. Middle East & Africa online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 126. Middle East & Africa online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 127. Middle East & Africa online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 128. Middle East & Africa online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 129. South Africa macro-economic outlay
• 130. South Africa online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 131. South Africa online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 132. South Africa online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 133. South Africa online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 134. South Africa online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 135. UAE macro-economic outlay
• 136. UAE online travel agencies market estimates and forecast, 2018 - 2030 (USD Billion)
• 137. UAE online travel agencies market revenue estimates and forecast by service type, 2018 - 2030 (USD Billion)
• 138. UAE online travel agencies market revenue estimates and forecast by booking platform, 2018 - 2030 (USD Billion)
• 139. UAE online travel agencies market revenue estimates and forecast by age group, 2018 - 2030 (USD Billion)
• 140. UAE online travel agencies market revenue estimates and forecast by traveler type, 2018 - 2030 (USD Billion)
• 141. Recent developments & impact analysis, by key market participants
• 142. Company market share, 2024 (%)
• 143. Company heat map analysis
• 144. Companies undergoing key strategies

List of Figures

• 1. Online travel agencies market segmentation
• 2. Information procurement
• 3. Primary research pattern
• 4. Primary research approaches
• 5. Primary research process
• 6. Market Snapshot
• 7. Segment Snapshot
• 8. Regional Snapshot
• 9. Competitive Landscape Snapshot
• 10. Global parent industry and online travel agencies market size (USD Billion)
• 11. Global online travel agencies market size, 2018 to 2030 (USD Billion)
• 12. Online travel agencies market: Penetration & growth prospect mapping
• 13. Online travel agencies market - Industry value chain analysis
• 14. Online travel agencies market dynamics
• 15. Online travel agencies market: Porter's five forces analysis
• 16. Factors influencing buying decisions for online travel agencies
• 17. Online travel agencies market, by service type: Key takeaways
• 18. Online travel agencies market: Service type movement analysis, 2024 & 2030 (%)
• 19. Accommodation booking services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 20. Transportation booking services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 21. Tours and excursion booking services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 22. Other services in online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 23. Online travel agencies market, by booking platform: Key takeaways
• 24. Online travel agencies market: Booking platform movement analysis, 2024 & 2030 (%)
• 25. Online travel agencies market estimates & forecast, through mobile devices (app-based), 2018 - 2030 (USD Billion)
• 26. Online travel agencies market estimates & forecast, through desktop/laptop (web-based), 2018 - 2030 (USD Billion)
• 27. Online travel agencies market, by age group: Key takeaways
• 28. Online travel agencies market: Age group movement analysis, 2024 & 2030 (%)
• 29. Online travel agencies market estimates & forecast, for consumers aged up to 29 years, 2018 - 2030 (USD Billion)
• 30. Online travel agencies market estimates & forecast, for consumers aged between 30 to 44 years, 2018 - 2030 (USD Billion)
• 31. Online travel agencies market estimates & forecast, for consumers aged between 45 to 59 years, 2018 - 2030 (USD Billion)
• 32. Online travel agencies market estimates & forecast, for consumers aged 60 years and above, 2018 - 2030 (USD Billion)
• 33. Online travel agencies market, by traveler type: Key takeaways
• 34. Online travel agencies market: Traveler type movement analysis, 2024 & 2030 (%)
• 35. Online travel agencies market estimates & forecast, for leisure travelers, 2018 - 2030 (USD Billion)
• 36. Online travel agencies market estimates & forecast for business travelers, 2018 - 2030 (USD Billion)
• 37. Online travel agencies market estimates & forecast, for entertainment, sports, and event travelers, 2018 - 2030 (USD Billion)
• 38. Online travel agencies market estimates & forecast, for educational travelers, 2018 - 2030 (USD Billion)
• 39. Online travel agencies market estimates & forecast, for other types of travelers, 2018 - 2030 (USD Billion)
• 40. Online travel agencies market: Regional outlook, 2024 & 2030 (USD Billion)
• 41. Regional marketplace: Key takeaways
• 42. North America online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 43. U.S. online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 44. Canada online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 45. Mexico online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 46. Europe online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 47. UK online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 48. Germany online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 49. France online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 50. Italy online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 51. Spain online travel agencies market estimates & forecasts, 2018 - 2030 (USD Billion)
• 52. Asia Pacific online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 53. China online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 54. India online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 55. Japan online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 56. South Korea online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 57. Central & South America online travel agencies market estimates & forecast, 2018- 2030 (USD Billion)
• 58. Brazil online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 59. Argentina online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 60. Middle East & Africa online travel agencies estimates & forecast, 2018 - 2030 (USD Billion)
• 61. South Africa online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 62. UAE online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
• 63. Key company categorization
• 64. Company market share analysis, 2024 (Value % Share)
• 65. Strategic framework

Online Travel Agencies Market Growth & Trends:

The global online travel agencies market size is expected to reach USD 1,003.13 billion by 2030, growing at a CAGR of 8.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. Travelers seek convenience, price transparency, and personalized experiences, all of which online travel agencies (OTAs) are increasingly able to offer through AI-powered recommendations, real-time inventory updates, and flexible booking options. The integration of advanced technologies like Artificial Intelligence (AI), machine learning, and predictive analytics is enabling OTAs to better understand consumer behavior and tailor services accordingly. These digital innovations not only enhance the user experience but also improve operational efficiency for service providers, fueling further market growth.

In addition to technology, changing consumer lifestyles and increased global mobility are contributing significantly to the OTA market expansion. The post-pandemic rebound in both domestic and international travel has been strong, with international tourism nearly recovering to 99% of pre-pandemic levels in 2024, according to UN Tourism. As leisure travel gains momentum and travelers increasingly opt for self-service platforms, OTAs are becoming the preferred channel for booking flights, accommodations, tours, and car rentals. Additionally, a growing middle-class population in emerging economies and the increasing frequency of short, spontaneous trips are propelling demand for quick and flexible online booking options.

Another major trend influencing growth is the rising popularity of mobile-based travel bookings, as consumers favor on-the-go access and seamless app experiences. OTAs are capitalizing on this shift by enhancing app functionalities, offering exclusive mobile deals, and integrating loyalty programs. Furthermore, strategic partnerships-such as Expedia's collaborations with influencers and Booking.com's GenAI-powered features-are helping OTAs expand their user base and engagement levels. As the industry evolves, a focus on sustainability, customizable travel packages, and localized content will likely emerge as new growth drivers, enabling OTAs to meet the expectations of modern, experience-driven travelers.

Online Travel Agencies (OTAs) Market Report Highlights:

• Based on service type, OTAs for transportation booking services dominated the market in 2024, due to rising demand for flexible, real-time travel solutions. Growth in flight, train, and car rental bookings, combined with user-friendly platforms and competitive pricing, drove this trend. OTAs leveraged AI and mobile integration to streamline booking experiences, attracting a broad, tech-savvy consumer base globally.
• Based on the booking platform, online travel booking through mobile devices (app-based) dominated the market in 2024. Travelers favored apps for their convenience, real-time updates, personalized deals, and seamless user experiences. Features like one-click payments, loyalty programs, and itinerary management made mobile platforms more attractive than desktop alternatives. Additionally, travel apps integrated AI and location-based services to offer tailored recommendations and instant support. As younger, tech-savvy consumers continued to prioritize flexibility and speed, mobile apps emerged as the preferred choice for planning and booking travel, reinforcing their dominance in the digital travel ecosystem.
• Based on age group, OTAs for consumers aged up to 29 years are expected to grow significantly due to this demographic's high digital literacy, constant smartphone usage, and preference for convenience and instant access. Younger travelers are more likely to seek personalized, flexible, and budget-friendly travel options, which OTAs effectively provide. They also engage heavily with social media and influencer-driven travel trends, often translating into spontaneous bookings via mobile apps. Additionally, rising income levels, increased solo and group travel, and a strong desire for unique experiences contribute to higher adoption of online booking platforms among this age group, fueling market growth.
• Based on traveler type, OTAs for leisure travelers accounted for a significant share due to the post-pandemic travel rebound, growing disposable incomes, and a rising desire for personalized, experience-driven vacations. Leisure travelers increasingly relied on OTAs for their convenience, bundled deals, flexible itineraries, and access to diverse accommodation and activity options. Mobile apps, loyalty programs, and AI-driven recommendations enhanced the user experience, making trip planning easier and more appealing.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Online Travel Agencies Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Booking Mode Analysis
  • 3.3.2. Profit Margin Analysis (Industry-level)
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Online Travel Agencies Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Service Adoption
• 4.5. Observations & Recommendations

Chapter 5. Online Travel Agencies Market: Service Type Estimates & Trend Analysis

• 5.1. Online Travel Agencies Market, By Service Type: Key Takeaways
• 5.2. Service Type Movement Analysis & Market Share, 2024 & 2030
• 5.3. Online Travel Agencies Market Estimates & Forecast, By Service Type (USD Billion)
  • 5.3.1. Accommodation Booking
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Transportation Booking
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Tour & Excursions
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. Others
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Online Travel Agencies Market: Booking Platform Estimates & Trend Analysis

• 6.1. Online Travel Agencies Market, By Booking Platform: Key Takeaways
• 6.2. Booking Platform Movement Analysis & Market Share, 2024 & 2030
• 6.3. Online Travel Agencies Market Estimates & Forecast, By Booking Platform (USD Billion)
  • 6.3.1. Mobile Devices (App-based)
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Desktop/Laptop (Web-based)
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Online Travel Agencies Market: Age Group Estimates & Trend Analysis

• 7.1. Online Travel Agencies Market, By Age Group: Key Takeaways
• 7.2. Age Group Movement Analysis & Market Share, 2024 & 2030
• 7.3. Online Travel Agencies Market Estimates & Forecast, By Age Group (USD Billion)
  • 7.3.1. Up to 29 Years
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. 30 to 44 Years
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. 45 to 59 Years
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. 60 Years & Above
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Online Travel Agencies Market: Traveler Type Estimates & Trend Analysis

• 8.1. Online Travel Agencies Market, By Traveler Type: Key Takeaways
• 8.2. Traveler Type Movement Analysis & Market Share, 2024 & 2030
• 8.3. Online Travel Agencies Market Estimates & Forecast, By Traveler Type (USD Billion)
  • 8.3.1. Leisure Traveler
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Business Traveler
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Entertainment, Sports, and Event Travelers
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Educational Traveler
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Others
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Online Travel Agencies Market: Regional Estimates & Trend Analysis

• 9.1. Online Travel Agencies Market: Regional Outlook
• 9.2. Regional Marketplaces: Key Takeaways
• 9.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 9.3.1. North America
    • 9.3.1.1. North America online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.2. U.S.
      • 9.3.1.2.1. Key country dynamics
      • 9.3.1.2.2. U.S. online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.3. Canada
      • 9.3.1.3.1. Key country dynamics
      • 9.3.1.3.2. Canada online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.1.4. Mexico
      • 9.3.1.4.1. Key country dynamics
      • 9.3.1.4.2. Mexico online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
  • 9.3.2. Europe
    • 9.3.2.1. Europe online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.2. UK
      • 9.3.2.2.1. Key country dynamics
      • 9.3.2.2.2. UK online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.3. Germany
      • 9.3.2.3.1. Key country dynamics
      • 9.3.2.3.2. Germany online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.4. France
      • 9.3.2.4.1. Key country dynamics
      • 9.3.2.4.2. France online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.5. Italy
      • 9.3.2.5.1. Key country dynamics
      • 9.3.2.5.2. Italy online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.2.6. Spain
      • 9.3.2.6.1. Key country dynamics
      • 9.3.2.6.2. Spain online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
  • 9.3.3. Asia Pacific
    • 9.3.3.1. Asia Pacific online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.2. China
      • 9.3.3.2.1. Key country dynamics
      • 9.3.3.2.2. China online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.3. India
      • 9.3.3.3.1. Key country dynamics
      • 9.3.3.3.2. India online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.4. Japan
      • 9.3.3.4.1. Key country dynamics
      • 9.3.3.4.2. Japan online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.3.5. South Korea
      • 9.3.3.5.1. Key country dynamics
      • 9.3.3.5.2. South Korea online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
  • 9.3.4. Central & South America
    • 9.3.4.1. Central & South America online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.4.2. Brazil
      • 9.3.4.2.1. Key country dynamics
      • 9.3.4.2.2. Brazil online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.4.3. Argentina
      • 9.3.4.3.1. Key country dynamics
      • 9.3.4.3.2. Argentina online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
  • 9.3.5. Middle East & Africa
    • 9.3.5.1. Middle East & Africa online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.5.2. South Africa
      • 9.3.5.2.1. Key country dynamics
      • 9.3.5.2.2. South Africa online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)
    • 9.3.5.3. UAE
      • 9.3.5.3.1. Key country dynamics
      • 9.3.5.3.2. UAE online travel agencies market estimates & forecast, 2018 - 2030 (USD Billion)

Chapter 10. Online Travel Agencies Market: Competitive Landscape

• 10.1. Recent developments & impact analysis, by key market participants
• 10.2. Company Categorization
• 10.3. Participant's Overview
• 10.4. Financial Performance
• 10.5. Service Benchmarking
• 10.6. Company Market Share Analysis, 2024 (%)
• 10.7. Company Heat Map Analysis, 2024
• 10.8. Strategy Mapping
• 10.9. Company Profiles
  • 10.9.1. Expedia, Inc
    • 10.9.1.1. Company Overview
    • 10.9.1.2. Financial Performance
    • 10.9.1.3. Service Portfolios
    • 10.9.1.4. Strategic Initiatives
  • 10.9.2. Booking Holdings Inc.
    • 10.9.2.1. Company Overview
    • 10.9.2.2. Financial Performance
    • 10.9.2.3. Service Portfolios
    • 10.9.2.4. Strategic Initiatives
  • 10.9.3. MAKEMYTRIP PVT. LTD.
    • 10.9.3.1. Company Overview
    • 10.9.3.2. Financial Performance
    • 10.9.3.3. Service Portfolios
    • 10.9.3.4. Strategic Initiatives
  • 10.9.4. Airbnb, Inc.
    • 10.9.4.1. Company Overview
    • 10.9.4.2. Financial Performance
    • 10.9.4.3. Service Portfolios
    • 10.9.4.4. Strategic Initiatives
  • 10.9.5. Trip.com
    • 10.9.5.1. Company Overview
    • 10.9.5.2. Financial Performance
    • 10.9.5.3. Service Portfolios
    • 10.9.5.4. Strategic Initiatives
  • 10.9.6. Tongcheng Travel
    • 10.9.6.1. Company Overview
    • 10.9.6.2. Financial Performance
    • 10.9.6.3. Service Portfolios
    • 10.9.6.4. Strategic Initiatives
  • 10.9.7. Tripadvisor LLC
    • 10.9.7.1. Company Overview
    • 10.9.7.2. Financial Performance
    • 10.9.7.3. Service Portfolios
    • 10.9.7.4. Strategic Initiatives
  • 10.9.8. Webjet.
    • 10.9.8.1. Company Overview
    • 10.9.8.2. Financial Performance
    • 10.9.8.3. Service Portfolios
    • 10.9.8.4. Strategic Initiatives
  • 10.9.9. eDreams ODIGEO
    • 10.9.9.1. Company Overview
    • 10.9.9.2. Financial Performance
    • 10.9.9.3. Service Portfolios
    • 10.9.9.4. Strategic Initiatives
  • 10.9.10. Despegar
    • 10.9.10.1. Company Overview
    • 10.9.10.2. Financial Performance
    • 10.9.10.3. Service Portfolios
    • 10.9.10.4. Strategic Initiatives