音楽観光の世界市場：市場規模・シェア・動向分析 (イベント別・年齢層別・予約モード別・地域別)、セグメント別予測 (2025年～2030年)

音楽観光市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の音楽観光の市場規模は2030年までに2,678億5,000万米ドルに達し、2025年から2030年までのCAGRは18.8％で成長すると予測されています。

近年、旅行者、特にミレニアル世代とZ世代は、従来の観光旅行からユニークで没入感のある体験を優先するようになりました。このシフトは、地元の文化に深く関わりたいという願望によるところが大きいです。旅行者は単にランドマークを訪れるのではなく、個人的なつながりや感情的な関与、文化的な豊かさを育むアクティビティを求めています。音楽観光はこの動向の代表例です。ライブ音楽体験、フェスティバル、パフォーマンスなどは、観光客に音楽を通じて地域文化とつながる機会を提供し、多くの場合、本物の思い出に残る環境で行われます。これにより、観光地と観光客の間に深い感情的な結びつきが生まれ、リピート訪問が促されます。

例えば、英国のグラストンベリー・フェスティバルは、世界最大かつ最も象徴的な音楽フェスティバルの1つで、毎年20万人以上を魅了しています。音楽だけでなく、アート・インスタレーションや世界・フード・マーケット、エコ・コンシャスなアクティビティなど、幅広い文化体験ができるイベントです。世界中から人々が訪れるため、グラストンベリーは世界の観光現象となり、音楽観光が地域経済と文化的アイデンティティの両方に大きく貢献している代表的な例となっています。

音楽フェスティバルが絶大な人気を博すにつれ、成功したイベントの多くが他の地域や国でも再現され、その範囲と影響力を広げています。既成のフェスティバルの国際的なフランチャイズの台頭は、音楽観光を通年で世界的に移動可能な産業へと変貌させました。この拡大は、フェスティバルのブランドにとっても、開催都市にとっても、世界の観光市場を開拓するチャンスとなります。現在、主要なフェスティバルは、世界中で複数回開催されています。これらのフランチャイズは、オリジナルのイベントの核となる要素を保持しながらも、現地の事情に合わせてアレンジしていることが多いです。複数の国際的なエディションを開催する能力は、国境を越えた訪問者を引き付ける世界な音楽観光回路を作成します。

マイアミを拠点とするウルトラ・ミュージック・フェスティバルは、現在、韓国、クロアチア、ブラジル、南アフリカ、オーストラリアで国際版を開催しています。複数の地域でフェスティバルを開催することで、ウルトラは世界のフットプリントを拡大し、より多くの観光客がイベントに参加できるようになりました。これはフェスティバルのブランドを強化するだけでなく、これらの場所に大きな観光収入をもたらします。例えば韓国では、このイベントは何千人もの外国人観光客を呼び込む一大観光アトラクションとして売り出され、音楽と文化の中心地としての国のイメージアップに貢献しています。

Spotify、Apple Music、YouTubeといったデジタル・ストリーミング・プラットフォームの台頭は、人々が音楽にアクセスし、消費する方法を根本的に変えました。世界中のアーティストが世界中の聴衆にリーチできるようになり、消費者はジャンル、国境、言語を越えて音楽を発見できるようになりました。この変化は音楽観光の成長にも直結しています。ファンがフォローするアーティストの幅が広がり、お気に入りのアーティストをライブで体験するためにコンサートやイベントに足を運ぶようになったからです。世界のK-POPセンセーションであるBTSは、デジタル・プラットフォームが牽引する音楽観光の最も顕著な例のひとつとなっています。ロサンゼルス、ロンドン、パリといった都市で開催される彼らのコンサートには、開催都市だけでなく、日本、ブラジル、インドといった遠方からもファンが集まる。これらのファンは、彼らの公演に参加するためだけに何千マイルも移動することも多く、音楽観光の世界な性質が浮き彫りになっています。こうしたコンサートの需要は、YouTubeやVライブのようなプラットフォームを通じたデジタル・エンゲージメントが、いかに海外旅行の増加に直結するかを証明しています。

音楽観光市場：分析概要

• 消費者行動が感情的な充足とリアルタイムのエンゲージメントを追求する方向にシフトする中、コンサートはデジタルストリーミングや録画コンテンツでは再現できないユニークで共有された雰囲気を提供します。観客は、アーティストやファン仲間との直感的なつながりを体験できる、ライブ演奏の信憑性、自発性、エネルギーに惹かれています。この動向は、特にミレニアル世代とZ世代に顕著で、彼らはライフスタイルや社会的アイデンティティの一部としてコンサートを優先し、ライブに参加するために都市や国を越えて旅行することも多いです。その結果、コンサートはもはや孤立したイベントではなく、大規模な旅行や文化的旅程の一部として位置づけられるようになり、観光局や市政府によって支援されることも多いです。
• 18～34歳の個人における音楽観光への需要の高まりは、この年齢層の価値観やライフスタイルの嗜好と密接に一致する、人口統計学的、行動学的、体験的要因の組み合わせに起因しています。この年齢層はミレニアル世代とZ世代を中心に構成されており、文化的、感情的、社会的な体験が物質的な所有物よりも優先される、体験主導型の消費への強い傾向を示しています。
• コンサートや音楽祭、音楽遺産を巡る旅行を含む音楽観光は、このような体験型エンゲージメントの強力な手段となっています。これらの消費者は、ライブ音楽イベントを単なるエンターテインメントとしてではなく、自己表現、アイデンティティ形成、有意義な社会的つながりを可能にする多次元的な体験として捉えており、多くの場合、デジタルプラットフォームを通じて共有され、増幅されます。

目次

第1章 分析方法・範囲

第2章 エグゼクティブサマリー

第3章 音楽観光市場：変動要因・傾向

• 市場連関の見通し
• 業界バリューチェーン分析
  • 予約動向分析
  • 利益率分析
• 市場力学
  • 市場促進要因の分析
  • 市場抑制要因の分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 音楽観光市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 予約決定に影響を与える要因
• 消費者向けサービスの採用

第5章 音楽観光市場：イベント別の推定・動向分析

• 音楽観光市場：主なポイント、イベント別
• 変動分析と市場シェア：イベント別 (2024年・2030年)
• イベント別 (2018～2030年)
  • コンサート
  • フェスティバル
  • その他

第6章 音楽観光市場：年齢層別の推定・動向分析

• 音楽観光市場：主なポイント、年齢層別
• 変動分析と市場シェア：年齢層別 (2024年・2030年)
• 年齢層別 (2018～2030年)
  • 18歳以下
  • 18～34歳
  • 34～54歳
  • 55歳以上

第7章 音楽観光市場：予約モード別の推定・動向分析

• 音楽観光市場：主なポイント、予約モード別
• 変動分析と市場シェア：予約モード別 (2024年・2030年)
• 予約モード別 (2018～2030年)
  • 直接予約
  • 旅行代理店
  • オンライン旅行代理店
  • その他

第8章 音楽観光市場：地域別の推定・動向分析

• 音楽観光市場：地域別の展望
• 地域別市場：重要なポイント
• 地域別 (2018～2030年)
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 音楽観光市場：競合分析

• 最新動向と影響分析：主な市場参入企業別
• 企業分類
• 参入企業の概要
• 財務実績
• 製品のベンチマーク
• 企業市場シェア分析 (%、2024年)
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Coachella Valley Music and Arts Festival
  • Glastonbury Festival
  • Tomorrowland
  • Lollapalooza
  • AEG Presents
  • Ticketmaster
  • Live Nation Entertainment
  • Royal Albert Hall
  • Madison Square Garden
  • Fuji Rock Festival

List of Tables

• Table 1 Music tourism market: Key market driver analysis
• Table 2 Music tourism market: Key market restraint analysis
• Table 3 Music tourism market estimates & forecast, 2018 - 2030, by event (USD Billion)
• Table 4 Concert tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5 Festival tourism market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6 Other music events market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 7 Music tourism market estimates & forecast, 2018 - 2030, by age group (USD Billion)
• Table 8 Music tourism market, for 18 years and less, estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 9 Music tourism market, for 18 - 34 years, estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 10 Music tourism market, for 34 - 54 years, estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 11 Music tourism market, for 55+ years, estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 12 Music tourism market estimates & forecasts, by booking mode 2018 - 2030 (USD Billion)
• Table 13 Music tourism market estimates & forecast, 2018 - 2030, through direct booking (USD Billion)
• Table 14 Music tourism market estimates & forecast, 2018 - 2030, through travel agents (USD Billion)
• Table 15 Music tourism market estimates & forecast, 2018 - 2030, through online travel agents (USD Billion)
• Table 16 Music tourism market estimates & forecast, 2018 - 2030, by region (USD Billion)
• Table 17 North America music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 18 North America music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 19 North America music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 20 North America music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 21 U.S. macro-economic outlay
• Table 22 U.S. music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 23 U.S. music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 24 U.S. music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 25 U.S. music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 26 Canada macro-economic outlay
• Table 27 Canada music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 28 Canada music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 29 Canada music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 30 Canada music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 31 Mexico macro-economic outlay
• Table 32 Mexico music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 33 Mexico music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 34 Mexico music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 35 Mexico music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 36 Europe music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 37 Europe music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 38 Europe music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 39 Europe music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 40 UK macro-economic outlay
• Table 41 UK music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 42 UK music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 43 UK music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 44 UK music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 45 Germany macro-economic outlay
• Table 46 Germany music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 47 Germany music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 48 Germany music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 49 Germany music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 50 France macro-economic outlay
• Table 51 France music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 52 France music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 53 France music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 54 France music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 55 Italy macro-economic outlay
• Table 56 Italy music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 57 Italy music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 58 Italy music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 59 Italy music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 60 Spain macro-economic outlay
• Table 61 Spain music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 62 Spain music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 63 Spain music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 64 Spain music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 65 Asia Pacific music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 66 Asia Pacific music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 67 Asia Pacific music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 68 Asia Pacific music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 69 China macro-economic outlay
• Table 70 China music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 71 China music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 72 China music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 73 China music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 74 India macro-economic outlay
• Table 75 India music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 76 India music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 77 India music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 78 India music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 79 Japan macro-economic outlay
• Table 80 Japan music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 81 Japan music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 82 Japan music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 83 Japan music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 84 South Korea macro-economic outlay
• Table 85 South Korea music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 86 South Korea music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 87 South Korea music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 88 Australia & New Zealand macro-economic outlay
• Table 89 Australia & New Zealand music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 90 Australia & New Zealand music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 91 Australia & New Zealand music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 92 Central & South America music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 93 Central & South America music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 94 Central & South America music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 95 Central & South America music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 96 Brazil macro-economic outlay
• Table 97 Brazil music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 98 Brazil music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 99 Brazil music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 100 Brazil music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 101 Argentina macro-economic outlay
• Table 102 Argentina music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 103 Argentina music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 104 Argentina music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 105 Argentina music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 106 Middle East & Africa music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 107 Middle East & Africa music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 108 Middle East & Africa music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 109 Middle East & Africa music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 110 South Africa macro-economic outlay
• Table 111 South Africa music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 112 South Africa music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 113 South Africa music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 114 South Africa music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 115 UAE macro-economic outlay
• Table 116 UAE music tourism market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 117 UAE music tourism market revenue estimates and forecast, by event, 2018 - 2030 (USD Billion)
• Table 118 UAE music tourism market revenue estimates and forecast, by age group, 2018 - 2030 (USD Billion)
• Table 119 UAE music tourism market revenue estimates and forecast, by booking mode, 2018 - 2030 (USD Billion)
• Table 120 Recent developments & impact analysis, by key market participants
• Table 121 Company market share, 2024 (%)
• Table 122 Company heat map analysis, 2024
• Table 123 Companies implementing key strategies

List of Figures

• Fig. 1 Music tourism market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Parent industry and music tourism market size, 2024 (USD Billion)
• Fig. 11 Music tourism market: Value chain analysis
• Fig. 12 Music tourism market: Dynamics
• Fig. 13 Music tourism market: Porter's five forces analysis
• Fig. 14 Music tourism market, by event: Key takeaways
• Fig. 15 Music tourism market: Event movement analysis, 2024 & 2030 (%)
• Fig. 16 Concert tourism market estimates & forecasts, (USD Billion)
• Fig. 17 Festival tourism market estimates & forecasts, (USD Billion)
• Fig. 18 Other music events market estimates & forecasts, (USD Billion)
• Fig. 19 Music tourism market, by age group: Key takeaways
• Fig. 20 Music tourism market: Age group movement analysis, 2024 & 2030 (%)
• Fig. 21 Music tourism market, for 18 years and less, estimates & forecasts, (USD Billion)
• Fig. 22 Music tourism market, for 18 - 34 years, estimates & forecasts, (USD Billion)
• Fig. 23 Music tourism market, for 34 - 54 years, estimates & forecasts, (USD Billion)
• Fig. 24 Music tourism market, for 55+ years, estimates & forecasts, (USD Billion)
• Fig. 25 Music tourism market, by booking mode: Key takeaways
• Fig. 26 Music tourism market: Booking mode movement analysis, 2024 & 2030 (%)
• Fig. 27 Music tourism market estimates & forecast, 2018 - 2030, through direct booking (USD Billion)
• Fig. 28 Music tourism market estimates & forecast, 2018 - 2030, through travel agents (USD Billion)
• Fig. 29 Music tourism market estimates & forecast, 2018 - 2030, through online travel agents (USD Billion)
• Fig. 30 Regional marketplace: Key takeaways
• Fig. 31 North America music tourism market estimates & forecast, (USD Billion)
• Fig. 32 US music tourism market estimates & forecast, (USD Billion)
• Fig. 33 Canada music tourism market estimates & forecast, (USD Billion)
• Fig. 34 Mexico music tourism market estimates & forecast, (USD Billion)
• Fig. 35 Europe music tourism market estimates & forecast, (USD Billion)
• Fig. 36 UK music tourism market estimates & forecast, (USD Billion)
• Fig. 37 Germany music tourism market estimates & forecast, (USD Billion)
• Fig. 38 France music tourism market estimates & forecast, (USD Billion)
• Fig. 39 Italy music tourism market estimates & forecast, (USD Billion)
• Fig. 40 Spain music tourism market estimates & forecast, (USD Billion)
• Fig. 41 Asia Pacific music tourism market estimates & forecast, (USD Billion)
• Fig. 42 China music tourism market estimates & forecast, (USD Billion)
• Fig. 43 Japan music tourism market estimates & forecast, (USD Billion)
• Fig. 44 India music tourism market estimates & forecast, (USD Billion)
• Fig. 45 Australia & New Zealand music tourism market estimates & forecast, (USD Billion)
• Fig. 46 South Korea music tourism market estimates & forecast, (USD Billion)
• Fig. 47 Central and South America music tourism market estimates & forecast, (USD Billion)
• Fig. 48 Brazil music tourism market estimates & forecast, (USD Billion)
• Fig. 49 Argentina music tourism market estimates & forecast, (USD Billion)
• Fig. 50 Middle East and Africa music tourism market estimates & forecast, (USD Billion)
• Fig. 51 South Africa music tourism market estimates & forecast, (USD Billion)
• Fig. 52 UAE music tourism market estimates & forecast, (USD Billion)
• Fig. 53 Key company categorization
• Fig. 54 Company market share analysis, 2024
• Fig. 55 Strategic framework of music tourism market

Music Tourism Market Growth & Trends:

The global music tourism market size is expected to reach USD 267.85 billion by 2030, growing at a CAGR of 18.8% from 2025 to 2030, according to a new report by Grand View Research, Inc. In recent years, travelers, especially Millennials and Gen Z, have moved away from traditional sightseeing tourism to prioritizing unique, immersive experiences. This shift is largely driven by a desire to engage with local culture in deeper ways. Rather than merely visiting landmarks, travelers seek activities that foster personal connections, emotional engagement, and cultural enrichment. Music tourism is a prime example of this trend. Live music experiences, festivals, and performances offer tourists a chance to connect with local culture through music, often in authentic and memorable settings. This fosters a deeper emotional bond between the destination and the tourist, encouraging repeat visits.

For instance, the Glastonbury Festival in the UK, one of the world's largest and most iconic music festivals, attracts over 200,000 people each year. Along with music, this event encompasses art installations, global food markets, and eco-conscious activities that immerse visitors in a broader cultural experience. People travel from around the world, making Glastonbury a global tourism phenomenon and a prime example of the significant contribution of music tourism to both local economies and cultural identity.

As music festivals gain immense popularity, many successful events are being replicated in other regions or countries, broadening their reach and impact. The rise of international franchises for established festivals has transformed music tourism into a year-round, globally mobile industry. This expansion provides an opportunity for both the festival brands and host cities to tap into the global tourism market. Major festivals are now operating multiple editions around the world. These franchises often retain core elements from the original event but adapt them to local contexts. The ability to host multiple international editions creates a global music tourism circuit, which attracts cross-border visitors.

Ultra Music Festival, originally based in Miami, now hosts international editions in South Korea, Croatia, Brazil, South Africa, and Australia. By holding festivals in multiple regions, Ultra expands its global footprint and enables more tourists to participate in the event. This not only strengthens the festival brand but also brings significant tourism revenue to these locations. For example, in South Korea, the event is marketed as a major tourism attraction that brings in thousands of international visitors, contributing to the country's image as a music and cultural hub.

The rise of digital streaming platforms such as Spotify, Apple Music, and YouTube has fundamentally changed how people access and consume music. Artists from all over the world can now reach global audiences, and consumers can discover music across genres, national boundaries, and languages. This transformation is directly linked to the growth of music tourism, as fans now have a wider array of artists to follow, leading to travel to concerts and events to experience their favorite artists live. BTS, the global K-pop sensation, has become one of the most notable examples of music tourism driven by digital platforms. Their concerts in cities like Los Angeles, London, and Paris are attended by fans not only from the host cities but also from distant countries like Japan, Brazil, and India. These fans often travel thousands of miles just to attend their performances, underscoring the global nature of music tourism. The demand for these concerts is a testament to how digital engagement through platforms like YouTube and V Live can directly lead to increased international travel.

Music Tourism Market Report Highlights:

• As consumer behavior shifts toward the pursuit of emotional fulfillment and real-time engagement, concerts provide a unique, shared atmosphere that cannot be replicated through digital streaming or recorded content. Audiences are drawn to the authenticity, spontaneity, and energy of live music performances, where they can experience a visceral connection with the artists and fellow fans. This trend has been particularly evident among Millennials and Gen Z, who prioritize concerts as part of their lifestyle and social identity, often traveling across cities or even countries to attend live shows. As a result, concerts are no longer isolated events but are positioned as part of larger travel and cultural itineraries, often supported by tourism boards and city governments.
• The growing demand for music tourism among individuals aged 18-34 can be attributed to a combination of demographic, behavioral, and experiential factors that align closely with the values and lifestyle preferences of this cohort. This age group, which predominantly comprises Millennials and Gen Z, exhibits a strong inclination toward experience-driven consumption, wherein cultural, emotional, and social experiences are prioritized over material possessions.
• Music tourism, encompassing travel to attend concerts, music festivals, or heritage music sites, serves as a powerful vehicle for this form of experiential engagement. These consumers view live music events not merely as entertainment, but as multi-dimensional experiences that enable self-expression, identity formation, and meaningful social connection, often shared and amplified through digital platforms.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Event Outlook
• 2.3. Age Group Outlook
• 2.4. Booking Mode Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Music Tourism Market Variables and Trends

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Booking Trends Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Music Tourism Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
  • 4.1.1. Age
  • 4.1.2. Income
  • 4.1.3. Gender
• 4.2. Consumer Trends & Preferences
  • 4.2.1. Use Of Technology
  • 4.2.2. Sustainable Practices
  • 4.2.3. Festival Tourism
  • 4.2.4. Others
• 4.3. Factors Affecting Booking Decisions
  • 4.3.1. Budget
  • 4.3.2. Artist and Event Popularity
  • 4.3.3. Location
  • 4.3.4. Recommendations
  • 4.3.5. Others
• 4.4. Consumer Service Adoption

Chapter 5. Music Tourism Market: Event Estimates & Trend Analysis

• 5.1. Music Tourism Market, By Event: Key Takeaways
• 5.2. Event Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, by Event, 2018 - 2030 (USD Billion)
  • 5.3.1. Concert
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Festivals
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Others
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Music Tourism Market: Age Group Estimates & Trend Analysis

• 6.1. Music Tourism Market, By Age Group: Key Takeaways
• 6.2. Age Group Movement Analysis & Market Share, 2024 & 2030
• 6.3. Market Estimates & Forecasts, by Age Group, 2018 - 2030 (USD Billion)
  • 6.3.1. 18 and Less
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. 18 - 34 Years
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.3. 34 - 54 Years
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.4. 55+ Years
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Music Tourism Market: Booking Mode Estimates & Trend Analysis

• 7.1. Music Tourism Market, By Booking Mode: Key Takeaways
• 7.2. Booking Mode Movement Analysis & Market Share, 2024 & 2030
• 7.3. Market Estimates & Forecasts, by Booking Mode, 2018 - 2030 (USD Billion)
  • 7.3.1. Direct Booking
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Travel Agents
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Online Travel Agencies
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Others
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Music Tourism Market: Regional Estimates & Trend Analysis

• 8.1. Music Tourism Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics (similar factors to be presented for other countries)
        • 8.3.1.2.1.1. Domestic Travelers
        • 8.3.1.2.1.2. International Travelers
        • 8.3.1.2.1.3. Occupancy Rates (%)
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. UK
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Germany
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. India
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. South Korea
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.6. Australia & New Zealand
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion).
    • 8.3.4.3. Argentina
      • 8.3.4.3.1. Key country dynamics
      • 8.3.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion).
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.3. UAE
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Music Tourism Market: Competitive Analysis

• 9.1. Recent Developments & Impact Analysis, by Key Market Participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis, 2024
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Coachella Valley Music and Arts Festival
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Service Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Glastonbury Festival
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Service Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Tomorrowland
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Service Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Lollapalooza
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Service Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. AEG Presents
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Service Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Ticketmaster
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Service Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Live Nation Entertainment
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Service Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Royal Albert Hall
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Service Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Madison Square Garden
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Service Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Fuji Rock Festival
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Service Portfolios
    • 9.9.10.4. Strategic Initiatives