Product Code: GVR-4-68040-541-9
Messaging Application API Market Trends:
The global messaging application API market size was estimated at USD 46.75 billion in 2024 and is projected to grow at a CAGR of 18.9% from 2025 to 2030. The increasing adoption of digital communication platforms and the growing demand for personalized customer interactions drive market expansion. Messaging APIs are widely used across e-commerce, banking, and healthcare industries for notifications, two-factor authentication, and marketing campaigns, fueling their demand. In addition, integrating messaging APIs with various communication channels, such as SMS and Over-the-Top (OTT) messaging platforms, enhances their utility.
In addition, the rapid advancements in AI technologies, such as machine learning and natural language processing, are enhancing the capabilities of messaging APIs. This technological progress will likely improve customer experience and operational efficiency by enabling more personalized and automated communication. Furthermore, the increasing focus on real-time communication through asynchronous APIs and adopting technologies such as GraphQL are anticipated to propel market growth. For instance, GitHub utilizes GraphQL to offer a flexible and unified API that enables developers to query data across multiple services, including repositories, issues, and pull requests. This approach allows developers to access and manipulate specific data efficiently, streamlining the process of building integrations and applications on GitHub's platform.
Moreover, broader economic trends, including the recovery of key sectors such as e-commerce and digital services, support market growth. As businesses continue investing in digital transformation and innovation, the demand for messaging APIs will likely increase. This trend aligns with the overall shift toward cloud-based automation and the integration of advanced technologies such as edge computing and GraphQL, which enhance APIs' flexibility and real-time capabilities.
Global Messaging Application API Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global messaging application API market report based on type, function, application, enterprise size, end use, and region:
- Type Outlook (Revenue, USD Million, 2017 - 2030)
- Open APIs
- Private APIs
- Function Outlook (Revenue, USD Million, 2017 - 2030)
- Messaging APIs
- Authentication & Identity APIs
- Voice & Video Call APIs
- Others
- Application Outlook (Revenue, USD Million, 2017 - 2030)
- Customer Engagement
- Collaboration Tools
- Marketing and Notifications
- IoT & Automation
- Others
- Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)
- Small & Medium Enterprises (SMEs)
- Large Enterprises
- End Use Outlook (Revenue, USD Million, 2017 - 2030)
- E-commerce & Retail
- Banking & Financial Services
- Healthcare
- Travel & Hospitality
- IT & Telecom
- Others
- Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- China
- Japan
- India
- Thailand
- Australia
- South Korea
- Latin America
- Middle East and Africa (MEA)
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources and Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation and Data Visualization
- 1.6. Data Validation and Publishing
Chapter 2. Executive Summary
- 2.1. Market Snapshot
- 2.2. Segment Snapshot
- 2.3. Competitive Landscape Snapshot
Chapter 3. Messaging Application API Market Variables, Trends and Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Dynamics
- 3.2.1. Market Driver Analysis
- 3.2.2. Market Restraint Analysis
- 3.2.3. Industry Challenge
- 3.3. Industry Analysis Tools
- 3.3.1. PORTER's Analysis
- 3.3.1.1. Bargaining power of the suppliers
- 3.3.1.2. Bargaining power of the buyers
- 3.3.1.3. Threats of substitution
- 3.3.1.4. Threats from new entrants
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Economic landscape
- 3.3.2.3. Social landscape
- 3.3.2.4. Technological landscape
- 3.3.2.5. Environmental landscape
- 3.3.2.6. Legal landscape
Chapter 4. Messaging Application API Market: Type Estimates and Trend Analysis
- 4.1. Messaging Application API Market, By Type: Key Takeaways
- 4.2. Type Movement Analysis and Market Share, 2024 and 2030
- 4.3. Market Estimates and Forecasts, By Type, 2017 - 2030 (USD Million)
- 4.3.1. Open APIs
- 4.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 4.3.2. Private APIs
- 4.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 5. Messaging Application API Market: Function Estimates and Trend Analysis
- 5.1. Messaging Application API Market, By Function: Key Takeaways
- 5.2. Function Movement Analysis and Market Share, 2024 and 2030
- 5.3. Market Estimates and Forecasts, By Function, 2017 - 2030 (USD Million)
- 5.3.1. Messaging APIs
- 5.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.2. Authentication & Identity APIs
- 5.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.3. Voice & Video Call APIs
- 5.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 6. Messaging Application API Market: Application Estimates and Trend Analysis
- 6.1. Messaging Application API Market, By Application: Key Takeaways
- 6.2. Application Movement Analysis and Market Share, 2024 and 2030
- 6.3. Market Estimates and Forecasts, By Application, 2017 - 2030 (USD Million)
- 6.3.1. Customer Engagement
- 6.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.2. Collaboration Tools
- 6.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.3. Marketing and Notifications
- 6.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.4. IoT and Automation
- 6.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 6.3.5. Others
- 6.3.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 7. Messaging Application API Market: Enterprise Size Estimates and Trend Analysis
- 7.1. Messaging Application API Market, By Enterprise Size: Key Takeaways
- 7.2. Enterprise Size Movement Analysis and Market Share, 2024 and 2030
- 7.3. Market Estimates and Forecasts, By Enterprise Size, 2017 - 2030 (USD Million)
- 7.3.1. Small and Medium Enterprises (SMEs)
- 7.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 7.3.2. Large Enterprises
- 7.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 8. Messaging Application API Market: End Use Estimates and Trend Analysis
- 8.1. Messaging Application API Market, By End Use: Key Takeaways
- 8.2. End Use Movement Analysis and Market Share, 2024 and 2030
- 8.3. Market Estimates and Forecasts, By End Use, 2017 - 2030 (USD Million)
- 8.3.1. E-commerce & Retail
- 8.3.1.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.2. Banking & Financial Services
- 8.3.2.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.3. Healthcare
- 8.3.3.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.4. Travel & Hospitality
- 8.3.4.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.5. IT & Telecom
- 8.3.5.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
- 8.3.6. Others
- 8.3.6.1. Market Revenue Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 9. Messaging Application API Market: Regional Estimates and Trend Analysis
- 9.1. Messaging Application API Market: Regional Outlook
- 9.2. Regional Marketplaces: Key Takeaways
- 9.3. Market Estimates and Forecasts, by Region, 2017 - 2030 (USD Million)
- 9.4. North America
- 9.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.4.2. U.S.
- 9.4.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.4.3. Canada
- 9.4.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.4.4. Mexico
- 9.4.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5. Europe
- 9.5.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5.2. UK
- 9.5.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5.3. Germany
- 9.5.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.5.4. France
- 9.5.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6. Asia Pacific
- 9.6.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.2. China
- 9.6.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.3. Japan
- 9.6.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.4. India
- 9.6.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.5. Thailand
- 9.6.5.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.6. Australia
- 9.6.6.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.6.7. South Korea
- 9.6.7.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.7. Latin America
- 9.7.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.7.2. Brazil
- 9.7.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8. Middle East and Africa
- 9.8.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8.2. UAE
- 9.8.2.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8.3. KSA
- 9.8.3.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
- 9.8.4. South Africa
- 9.8.4.1. Market Estimates and Forecasts, 2017 - 2030 (USD Million)
Chapter 10. Competitive Landscape
- 10.1. Company Categorization
- 10.2. Company Market Positioning
- 10.3. Company Heat Map Analysis
- 10.4. Company Profiles/Listing
- 10.4.1. Alphabet Inc. (Google LLC)
- 10.4.1.1. Company Overview
- 10.4.1.2. Financial Performance
- 10.4.1.3. Type Portfolio
- 10.4.1.4. Recent Developments/ Strategic Initiatives
- 10.4.2. Cisco Systems, Inc.
- 10.4.2.1. Company Overview
- 10.4.2.2. Financial Performance
- 10.4.2.3. Type Portfolio
- 10.4.2.4. Recent Developments/ Strategic Initiatives
- 10.4.3. CM.com
- 10.4.3.1. Company Overview
- 10.4.3.2. Financial Performance
- 10.4.3.3. Type Portfolio
- 10.4.3.4. Recent Developments/ Strategic Initiatives
- 10.4.4. Gupshup
- 10.4.4.1. Company Overview
- 10.4.4.2. Financial Performance
- 10.4.4.3. Type Portfolio
- 10.4.4.4. Recent Developments/ Strategic Initiatives
- 10.4.5. HubSpot, Inc.
- 10.4.5.1. Company Overview
- 10.4.5.2. Financial Performance
- 10.4.5.3. Type Portfolio
- 10.4.5.4. Recent Developments/ Strategic Initiatives
- 10.4.6. Kakao Corp
- 10.4.6.1. Company Overview
- 10.4.6.2. Financial Performance
- 10.4.6.3. Type Portfolio
- 10.4.6.4. Recent Developments/ Strategic Initiatives
- 10.4.7. Karix Mobile Pvt. Ltd.
- 10.4.7.1. Company Overview
- 10.4.7.2. Financial Performance
- 10.4.7.3. Type Portfolio
- 10.4.7.4. Recent Developments/ Strategic Initiatives
- 10.4.8. MessageBird B.V.
- 10.4.8.1. Company Overview
- 10.4.8.2. Financial Performance
- 10.4.8.3. Type Portfolio
- 10.4.8.4. Recent Developments/ Strategic Initiatives
- 10.4.9. Meta
- 10.4.9.1. Company Overview
- 10.4.9.2. Financial Performance
- 10.4.9.3. Type Portfolio
- 10.4.9.4. Recent Developments/ Strategic Initiatives
- 10.4.10. Microsoft
- 10.4.10.1. Company Overview
- 10.4.10.2. Financial Performance
- 10.4.10.3. Type Portfolio
- 10.4.10.4. Recent Developments/ Strategic Initiatives
- 10.4.11. Salesforce, Inc.
- 10.4.11.1. Company Overview
- 10.4.11.2. Financial Performance
- 10.4.11.3. Type Portfolio
- 10.4.11.4. Recent Developments/ Strategic Initiatives
- 10.4.12. Sinch AB
- 10.4.12.1. Company Overview
- 10.4.12.2. Financial Performance
- 10.4.12.3. Type Portfolio
- 10.4.12.4. Recent Developments/ Strategic Initiatives
- 10.4.13. Telegram FZ-LLC
- 10.4.13.1. Company Overview
- 10.4.13.2. Financial Performance
- 10.4.13.3. Type Portfolio
- 10.4.13.4. Recent Developments/ Strategic Initiatives
- 10.4.14. Tenpay (WeChat)
- 10.4.14.1. Company Overview
- 10.4.14.2. Financial Performance
- 10.4.14.3. Type Portfolio
- 10.4.14.4. Recent Developments/ Strategic Initiatives
- 10.4.15. Twilio Inc.
- 10.4.15.1. Company Overview
- 10.4.15.2. Financial Performance
- 10.4.15.3. Type Portfolio
- 10.4.15.4. Recent Developments/ Strategic Initiatives
- 10.4.16. Vonage Holdings Corp.
- 10.4.16.1. Company Overview
- 10.4.16.2. Financial Performance
- 10.4.16.3. Type Portfolio
- 10.4.16.4. Recent Developments/ Strategic Initiatives
- 10.4.17. Zendesk
- 10.4.17.1. Company Overview
- 10.4.17.2. Financial Performance
- 10.4.17.3. Type Portfolio
- 10.4.17.4. Recent Developments/ Strategic Initiatives