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マーケティングテクノロジーアウトソーシングの市場規模、シェア、動向分析レポート：タイプ別、最終用途別、地域別、セグメント予測、2024年～2030年

Marketing Technology Outsourcing Market Size, Share & Trends Analysis Report By Type (Web Content Publishing, Social Media Management), By End-use (IT & Telecommunications, Retail & E-commerce), By Region, And Segment Forecasts, 2024 - 2030

出版日
ページ情報
英文 125 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.72円
マーケティングテクノロジーアウトソーシングの市場規模、シェア、動向分析レポート：タイプ別、最終用途別、地域別、セグメント予測、2024年～2030年
出版日: 2024年10月01日
発行: Grand View Research
ページ情報: 英文 125 Pages
納期: 2～10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

市場規模と動向：

世界のマーケティングテクノロジーアウトソーシング市場規模は2023年に440億9,000万米ドルとなり、2024年から2030年にかけてCAGR 10.2％で成長すると予測されています。

マーケティング技術のアウトソーシングは、マーケティング戦略の最適化を目指す現代企業にとって不可欠な要素となっています。市場の主な動向としては、マーケティング・テクノロジー・スタックの複雑化が挙げられます。企業が顧客エンゲージメント、アナリティクス、CRM、デジタル広告のために複数のツールを採用する中、これらのツールを管理するための専門知識の必要性が高まっています。アウトソーシング・パートナーは、これらのテクノロジーの複雑さを処理するソリューションを提供し、企業が高度な機能を活用しながら中核業務に集中できるようにしています。

もうひとつの動向は、データ主導型マーケティングに対する需要の高まりです。企業は、意思決定とパーソナライズされたマーケティング活動を改善するために、顧客データプラットフォーム、分析ソフトウェア、AI駆動型ツールの管理をアウトソーシングすることが増えています。

ビジネスのデジタル化が進むなか、マーケティングテクノロジーアウトソーシングにおける新たな動向として、予測分析、自動化、顧客セグメンテーションのための人工知能（AI）と機械学習（ML）の統合が挙げられます。AIは、マーケティング自動化ツールの強化、顧客との対話のパーソナライズ、コンテンツ配信の最適化において重要な役割を果たすと予想されます。さらに、オムニチャネル・マーケティング・プラットフォームの成長もあります。アウトソーシング・サービス・プロバイダーは、ソーシャルメディア、モバイル・アプリ、電子メール、ウェブサイトといった複数のチャネルでシームレスな顧客体験をサポートする機能を開発しています。さらに、eコマース・システムと統合するマーケティング・テクノロジー・プラットフォームへの傾向も高まっており、企業はマーケティング業務を合理化し、より効率的なカスタマージャーニーを推進できるようになっています。

マーケティングテクノロジーアウトソーシングにおける自動化ツールやソリューションの急速な応用は、企業のマーケティング活動の管理方法を変えつつあり、このシフトはマーケティングテクノロジーアウトソーシングの重要な促進要因になりつつあります。企業は膨大な量のデータを扱い、パーソナライズされたコンテンツを大規模に配信する必要があるため、自動化ツールは不可欠です。アウトソーシング・パートナーは現在、予測分析、自動キャンペーン管理、リアルタイムの顧客エンゲージメントを可能にする高度なAI駆動型プラットフォームに関するサービスを提供しています。これらのツールは、企業が手作業を減らしながら、顧客の行動を予測し、オーディエンスをより正確にセグメント化し、広告費を最適化するのに役立ちます。

より多くの企業がデジタルトランスフォーメーションを優先する中、マーケティングテクノロジーアウトソーシングの未来には大きなチャンスがあります。そのような機会の1つは、顧客体験管理プラットフォームの拡大にあります。アウトソーシングパートナーは、複数のタッチポイントからのデータを統合して包括的な顧客プロファイルを作成するサービスを提供できます。これにより、企業はよりターゲットを絞った効果的なマーケティング・キャンペーンを実施できるようになります。

さらに、データ・プライバシーとコンプライアンスが重視されるようになり、GDPRやCCPAのような規制遵守を専門とするアウトソーシング企業の需要が高まると予想されます。また、デジタル広告領域における重要な関心事である、広告の透明性と不正防止のためのブロックチェーンベースのソリューションの管理を支援するアウトソーシング・パートナーのニーズも急増すると思われます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 マーケティングテクノロジーアウトソーシング市場の変数、動向、範囲

  • 市場イントロダクション/系統展望
  • 業界バリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の機会
  • マーケティングテクノロジーアウトソーシング市場分析ツール
    • ポーターの分析
    • PESTEL分析

第4章 マーケティングテクノロジーアウトソーシング市場：タイプの推定・動向分析

  • セグメントダッシュボード
  • マーケティングテクノロジーアウトソーシング市場：タイプ変動分析、10億米ドル、2023年および2030年
  • デジタルマーケティング
  • CRM/ロイヤルティプログラム管理
  • ソーシャルメディア管理
  • デザインおよびコンテンツサービス
  • ウェブコンテンツの公開
  • セールスオペレーションサポート
  • その他

第5章 マーケティングテクノロジーアウトソーシング市場：最終用途の推定・動向分析

  • セグメントダッシュボード
  • マーケティングテクノロジーアウトソーシング市場：最終用途変動分析、10億米ドル、2023年および2030年
  • ITおよび通信
  • 小売業とeコマース
  • ヘルスケア
  • メディアとエンターテイメント
  • スポーツとイベント
  • BFSI
  • 不動産
  • その他

第6章 マーケティングテクノロジーアウトソーシング市場：地域の推定・動向分析

  • マーケティングテクノロジーアウトソーシング市場シェア、地域別、2023年および2030年、10億米ドル
  • 北米
    • タイプ別、2018年-2030年
    • 最終用途別、2018年-2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • タイプ別、2018年-2030年
    • 最終用途別、2018年-2030年
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋
    • タイプ別、2018年-2030年
    • 最終用途別、2018年-2030年
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • タイプ別、2018年-2030年
    • 最終用途別、2018年-2030年
    • ブラジル
  • 中東・アフリカ
    • タイプ別、2018年-2030年
    • 最終用途別、2018年-2030年
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第7章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 企業の市場シェア分析
  • 企業ヒートマップ分析
  • 戦略マッピング
    • 拡大
    • 合併と買収
    • パートナーシップとコラボレーション
    • 新製品の発売
    • 研究開発
  • 企業プロファイル
    • Accenture
    • BCM Marketing Industrial SL
    • Cognizant
    • Capgemini
    • HCL Technologies
    • Infosys
    • IBM Corporation
    • Invensis Technologies Pvt Ltd
    • Tata Consultancy Services（TCS）
    • Wipro
図表

List of Tables

  • Table 1 List of Abbreviation
  • Table 2 Global marketing technology outsourcing market, 2018 - 2030 (USD Billion)
  • Table 3 Global marketing technology outsourcing market, by region, 2018 - 2030 (USD Billion)
  • Table 4 Global marketing technology outsourcing market, by type, 2018 - 2030 (USD Billion)
  • Table 5 Global marketing technology outsourcing market, by end use, 2018 - 2030 (USD Billion)
  • Table 6 Global digital marketing market by region, 2018 - 2030 (USD Billion)
  • Table 7 Global CRM / loyalty program management market by region, 2018 - 2030 (USD Billion)
  • Table 8 Global social media management market by region, 2018 - 2030 (USD Billion)
  • Table 9 Global design and content services market by region, 2018 - 2030 (USD Billion)
  • Table 10 Global web content publishing market by region, 2018 - 2030 (USD Billion)
  • Table 11 Global sales operations support market by region, 2018 - 2030 (USD Billion)
  • Table 12 Global others market by region, 2018 - 2030 (USD Billion)
  • Table 13 Global end use market by region, 2018 - 2030 (USD Billion)
  • Table 14 Global IT & telecommunications market by region, 2018 - 2030 (USD Billion)
  • Table 15 Global retail & e-commerce market by region, 2018 - 2030 (USD Billion)
  • Table 16 Global healthcare market by region, 2018 - 2030 (USD Billion)
  • Table 17 Global media & entertainment market by region, 2018 - 2030 (USD Billion)
  • Table 18 Global sports & events market by region, 2018 - 2030 (USD Billion)
  • Table 19 Global BFSI market by region, 2018 - 2030 (USD Billion)
  • Table 20 Global real estate market by region, 2018 - 2030 (USD Billion)
  • Table 21 Global others market by region, 2018 - 2030 (USD Billion)
  • Table 22 North America marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 23 North America marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 24 U.S. marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 25 U.S. marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 26 Canada marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 27 Canada marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 28 Mexico marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 29 Mexico marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 30 Europe marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 31 Europe marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 32 U.K. marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 33 U.K. marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 34 Germany marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 35 Germany marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 36 France marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 37 France marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 38 Asia Pacific marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 39 Asia Pacific marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 40 China marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 41 China marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 42 India marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 43 India marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 44 Japan marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 45 Japan marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 46 Australia marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 47 Australia marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 48 South Korea marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 49 South Korea marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 50 Latin America marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 51 Latin America marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 52 Brazil marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 53 Brazil marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 54 Middle East & Africa marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 55 Middle East & Africa marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 56 UAE marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 57 UAE marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 58 Saudi Arabia marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 59 Saudi Arabia marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)
  • Table 60 South Africa marketing technology outsourcing market, by type 2018 - 2030 (USD Billion)
  • Table 61 South Africa marketing technology outsourcing market, by end use 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Marketing Technology Outsourcing Market Segmentation
  • Fig. 2 Market landscape
  • Fig. 3 Information Procurement
  • Fig. 4 Data Analysis Models
  • Fig. 5 Market Formulation and Validation
  • Fig. 6 Data Validating & Publishing
  • Fig. 7 Market Snapshot
  • Fig. 8 Segment Snapshot (1/2)
  • Fig. 9 Segment Snapshot (2/2)
  • Fig. 10 Competitive Landscape Snapshot
  • Fig. 11 Marketing Technology Outsourcing Market: Industry Value Chain Analysis
  • Fig. 12 Marketing Technology Outsourcing Market: Market Dynamics
  • Fig. 13 Marketing Technology Outsourcing Market: PORTER's Analysis
  • Fig. 14 Marketing Technology Outsourcing Market: PESTEL Analysis
  • Fig. 15 Marketing Technology Outsourcing Market Share by Type, 2023 & 2030 (USD Billion)
  • Fig. 16 Marketing Technology Outsourcing Market, by Type: Market Share, 2023 & 2030
  • Fig. 17 Digital Marketing Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 18 CRM / Loyalty Program Management Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 19 Social Media Management Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 20 Design and Content Services Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 21 Web Content Publishing Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 22 Sales Operations Support Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 23 Others Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 24 Marketing Technology Outsourcing Market Share by End Use, 2023 & 2030 (USD Billion)
  • Fig. 25 Marketing Technology Outsourcing Market, by End Use: Market Share, 2023 & 2030
  • Fig. 26 IT & Telecommunications Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 27 Retail & E-commerce Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 28 Healthcare Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 29 Media & Entertainment Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 30 Sports & Events Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 31 BFSI Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 32 Real Estate Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 33 Others Market Estimates and Forecasts, 2018 - 2030 (Revenue, USD Billion)
  • Fig. 34 Regional Market place: Key Takeaways
  • Fig. 35 North America Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 U.S. Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Canada Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Mexico Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 39 Europe Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 40 U.K. Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 41 Germany Marketing Technology Outsourcing Market Estimates and Forecasts (2018 - 2030 (USD Billion)
  • Fig. 42 France Marketing Technology Outsourcing Market Estimates and Forecasts (2018 - 2030 (USD Billion)
  • Fig. 43 Asia Pacific Marketing Technology Outsourcing Market Estimates and Forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 China Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 45 India Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 46 Japan Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 47 Australia Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 48 South Korea Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 49 Latin America Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 50 Brazil Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 51 MEA Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 52 Saudi Arabia Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 53 UAE Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 54 South Africa Marketing Technology Outsourcing Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • Fig. 55 Key Company Categorization
  • Fig. 56 Company Market Positioning
  • Fig. 57 Key Company Market Share Analysis, 2023
  • Fig. 58 Strategic Framework
目次
Product Code: GVR-4-68040-474-8

Market Size & Trends:

The global marketing technology outsourcing market size was valued at USD 44.09 billion in 2023 and is expected to grow at a CAGR of 10.2% from 2024 to 2030. Marketing technology outsourcing has become an integral part of modern businesses looking to optimize their marketing strategies. The key trends in the market include the increasing complexity of marketing technology stacks. With businesses adopting multiple tools for customer engagement, analytics, CRM, and digital advertising, the need for specialized expertise to manage these tools has grown. Outsourcing partners provide solutions to handle the intricacies of these technologies, ensuring that businesses can focus on core activities while leveraging advanced capabilities.

Another trend is the rising demand for data-driven marketing. Companies are increasingly outsourcing the management of customer data platforms, analytics software, and AI-driven tools to improve decision-making and personalized marketing efforts.

As businesses continue to evolve digitally, some emerging trends in marketing technology outsourcing include the integration of artificial intelligence (AI) and machine learning (ML) for predictive analytics, automation, and customer segmentation. AI is expected to play a significant role in enhancing marketing automation tools, personalizing customer interactions, and optimizing content delivery. Further, the growth of omnichannel marketing platforms. Outsourcing service providers are developing capabilities to support seamless customer experiences across multiple channels like social media, mobile apps, email, and websites. Furthermore, there is a rising trend toward marketing technology platforms that integrate with e-commerce systems, enabling businesses to streamline marketing operations and drive more efficient customer journeys.

The rapid application of automation tools and solutions in marketing technology outsourcing is transforming how businesses manage their marketing efforts, and this shift is becoming a crucial driver of marketing technology outsourcing. With businesses handling vast amounts of data and needing to deliver personalized content at scale, automation tools are essential. Outsourcing partners are now providing services around advanced AI-driven platforms that enable predictive analytics, automated campaign management, and real-time customer engagement. These tools help companies predict customer behavior, segment audiences more accurately, and optimize ad spend, all while reducing manual intervention.

The future of marketing technology outsourcing holds significant opportunities as more businesses prioritize digital transformation. One such opportunity lies in the expansion of customer experience management platforms, where outsourced partners can provide services that unify data from multiple touchpoints to create comprehensive customer profiles. This will allow companies to deliver more targeted and effective marketing campaigns.

Additionally, with the growing emphasis on data privacy and compliance, outsourcing firms specializing in regulatory adherence, like GDPR and CCPA, are expected to see increased demand. There will also be a surge in the need for outsourcing partners to help manage blockchain-based solutions for advertising transparency and fraud prevention, a key concern in the digital advertising space.

Global Marketing Technology Outsourcing Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global marketing technology outsourcing market report based on type, end-use, and region:

  • Type Outlook (Revenue, USD Billion, 2018 - 2030)
  • Digital Marketing
  • CRM / Loyalty Program Management
  • Social Media Management
  • Design and Content Services
  • Web Content Publishing
  • Sales Operations Support
  • Others
  • End-use Outlook (Revenue, USD Billion, 2018 - 2030)
  • IT & Telecommunications
  • Retail & e-commerce
  • Healthcare
  • Media & entertainment
  • Sports & events
  • BFSI
  • Real Estate
  • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa (MEA)
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Methodology segmentation & scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Technology Outsourcing Market Variables, Trends & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Marketing Technology Outsourcing Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Marketing Technology Outsourcing Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Marketing Technology Outsourcing Market: Type Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. Digital Marketing
    • 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. CRM / Loyalty Program Management
    • 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Social Media Management
    • 4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Design and Content Services
    • 4.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Web Content Publishing
    • 4.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.8. Sales Operations Support
    • 4.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.9. Others
    • 4.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Marketing Technology Outsourcing Market: End Use Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Marketing Technology Outsourcing Market: End Use Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. IT & Telecommunications
    • 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Retail & e-commerce
    • 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Healthcare
    • 5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.6. Media & entertainment
    • 5.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.7. Sports & events
    • 5.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.8. BFSI
    • 5.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.9. Real Estate
    • 5.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.10. Others
    • 5.10.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Marketing Technology Outsourcing Market: Regional Estimates & Trend Analysis

  • 6.1. Marketing Technology Outsourcing Market Share, By Region, 2023 & 2030, USD Billion
  • 6.2. North America
    • 6.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.2.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 6.2.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.2.4. U.S.
      • 6.2.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.2.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.2.4.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.2.5. Canada
      • 6.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.2.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.2.5.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.2.6. Mexico
      • 6.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.2.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.2.6.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 6.3. Europe
    • 6.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.3.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 6.3.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.3.4. U.K.
      • 6.3.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.3.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.3.4.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.3.5. Germany
      • 6.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.3.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.3.5.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.3.6. France
      • 6.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.3.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.3.6.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 6.4. Asia Pacific
    • 6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 6.4.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.4.4. China
      • 6.4.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.4.4.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.4.5. India
      • 6.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.4.5.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.4.6. Japan
      • 6.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.4.6.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.4.7. Australia
      • 6.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.4.7.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.4.8. South Korea
      • 6.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.4.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.4.8.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 6.5. Latin America
    • 6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 6.5.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.5.4. Brazil
      • 6.5.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.5.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.5.4.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 6.6. Middle East & Africa
    • 6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 6.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
    • 6.6.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.6.4. UAE
      • 6.6.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.6.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.6.4.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.6.5. Saudi Arabia
      • 6.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.6.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.6.5.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
    • 6.6.6. South Africa
      • 6.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
      • 6.6.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Billion)
      • 6.6.6.3. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis by Key Market Participants
  • 7.2. Company Categorization
  • 7.3. Company Market Share Analysis
  • 7.4. Company Heat Map Analysis
  • 7.5. Strategy Mapping
    • 7.5.1. Expansion
    • 7.5.2. Mergers & Acquisition
    • 7.5.3. Partnerships & Collaborations
    • 7.5.4. New Product Launches
    • 7.5.5. Research And Development
  • 7.6. Company Profiles
    • 7.6.1. Accenture
      • 7.6.1.1. Participant's Overview
      • 7.6.1.2. Financial Performance
      • 7.6.1.3. Product Benchmarking
      • 7.6.1.4. Recent Developments
    • 7.6.2. BCM Marketing Industrial S.L.
      • 7.6.2.1. Participant's Overview
      • 7.6.2.2. Financial Performance
      • 7.6.2.3. Product Benchmarking
      • 7.6.2.4. Recent Developments
    • 7.6.3. Cognizant
      • 7.6.3.1. Participant's Overview
      • 7.6.3.2. Financial Performance
      • 7.6.3.3. Product Benchmarking
      • 7.6.3.4. Recent Developments
    • 7.6.4. Capgemini
      • 7.6.4.1. Participant's Overview
      • 7.6.4.2. Financial Performance
      • 7.6.4.3. Product Benchmarking
      • 7.6.4.4. Recent Developments
    • 7.6.5. HCL Technologies
      • 7.6.5.1. Participant's Overview
      • 7.6.5.2. Financial Performance
      • 7.6.5.3. Product Benchmarking
      • 7.6.5.4. Recent Developments
    • 7.6.6. Infosys
      • 7.6.6.1. Participant's Overview
      • 7.6.6.2. Financial Performance
      • 7.6.6.3. Product Benchmarking
      • 7.6.6.4. Recent Developments
    • 7.6.7. IBM Corporation
      • 7.6.7.1. Participant's Overview
      • 7.6.7.2. Financial Performance
      • 7.6.7.3. Product Benchmarking
      • 7.6.7.4. Recent Developments
    • 7.6.8. Invensis Technologies Pvt Ltd
      • 7.6.8.1. Participant's Overview
      • 7.6.8.2. Financial Performance
      • 7.6.8.3. Product Benchmarking
      • 7.6.8.4. Recent Developments
    • 7.6.9. Tata Consultancy Services (TCS)
      • 7.6.9.1. Participant's Overview
      • 7.6.9.2. Financial Performance
      • 7.6.9.3. Product Benchmarking
      • 7.6.9.4. Recent Developments
    • 7.6.10. Wipro
      • 7.6.10.1. Participant's Overview
      • 7.6.10.2. Financial Performance
      • 7.6.10.3. Product Benchmarking
      • 7.6.10.4. Recent Developments