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カプセルコーヒーマシンの市場規模、シェア、動向分析レポート：用途別、地域別、セグメント予測、2025年～2030年

Capsule Coffee Machine Market Size, Share & Trends Analysis Report By Application (Commercial, Household), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 70 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
カプセルコーヒーマシンの市場規模、シェア、動向分析レポート：用途別、地域別、セグメント予測、2025年～2030年
出版日: 2024年10月30日
発行: Grand View Research
ページ情報: 英文 70 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

カプセルコーヒーマシン市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界のカプセルコーヒーマシン市場規模は2025～2030年にかけてCAGR 3.3％を記録し、2030年には22億3,000万米ドルに達すると予測されています。

市場の需要は、特に米国、英国、ドイツ、スイスなどの西側諸国におけるシングルサーブコーヒーの顕著な使用によって大きく牽引されています。この飲料用のカプセルマシンは、操作が簡単で、容量が軽く、従来のものと比べて安価に入手できるように設計されています。

アメリカ人だけでも毎年約1,360億杯のコーヒーを消費しており、平均的な消費者は毎日約3杯を飲み、年間約1,100ドルを費やしています。米国は欧州に次ぐコーヒー豆の輸入国です。これらの地域におけるこの飲料の高い消費量が市場を牽引すると予想されます。

カプセルコーヒーマシンの家庭用途は、予測期間中最も高いCAGR 5.0％で拡大すると予想されます。異なるフレーバーや産地で誘導されたプレミアム飲料やスペシャルティ飲料を採用する傾向が高まっており、人気を集めています。この動向は、家庭部門におけるこうしたカプセル・マシンの需要を促進すると予想されます。

米国、ドイツ、スイス、日本などの高い消費率を持つ国は、世界市場で大きなシェアを占めると予想されます。西側諸国の消費者は家庭で淹れたコーヒーを好むため、市場の成長を促進すると予想されています。全米コーヒー協会の動向によると、2017年には米国の世帯の29％がシングルサーブブリューワーを購入しています。

アジア太平洋のカプセルコーヒーマシン市場は、2019～2025年にかけて12.7%という最高のCAGRで拡大すると予想されています。技術的に先進的な製品に関する消費者の意識の高まりが、この地域での大規模なこれらの製品の販売を開始しました。インドや中国などの新興諸国は、文化動向の高まりとコーヒー消費への傾倒の高まりにより、この地域の市場成長に貢献すると期待されています。

さらに、この地域ではカフェやコーヒーショップの設立が増加しており、これがこの市場のすそ野を広げると予想されます。加えて、中国の高齢化と多忙なライフスタイルは、手軽なリフレッシュメントの傾向を普及させると予想されます。その結果、家庭で消費されるシングル・サーブやクイック・メニューが好まれるようになり、近い将来の市場成長に拍車をかけています。

さらに、中国のミレニアル世代はコーヒー消費に大きく貢献しており、約20％の成長をもたらしています。スターバックスが中国で最初にコーヒー文化に触れたことや、上海や北京などの都市にある独立系飲料店がこの文化を牽引しています。その結果、シングルサーブ傾向が強まり、この飲料用のカプセル式コーヒーマシンの販売が促進されると予想されます。

カプセルコーヒーマシン市場レポートハイライト

  • 世界のカプセルコーヒーマシン市場は、2025～2030年にかけてCAGR 3.3％で拡大する見込み。
  • 2024年のシェアは業務用セグメントが54.2％で市場を独占しているが、予測期間中は家庭用セクターが最も急成長が見込まれます。
  • アジア太平洋のカプセルコーヒーマシン市場は、2024年の世界収益シェアの23.3％を占めました。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 カプセルコーヒーマシン市場の変数、動向、範囲

  • 市場系統の展望
    • 親市場の展望
    • 関連市場展望
  • 産業バリューチェーン分析
    • 利益率分析（産業レベル）
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場課題
  • 産業分析ツール
    • ポーターのファイブフォース分析
    • 市場参入戦略

第4章 カプセルコーヒーマシン市場：用途別、推定・動向分析

  • カプセルコーヒーマシン市場、用途別：主要ポイント
  • 用途変動分析と市場シェア、2024年と2030年
  • 用途別、2018～2030年
    • 商用
    • 家庭用

第5章 カプセルコーヒーマシン市場：地域別、推定・動向分析

  • カプセルコーヒーマシン市場：地域別展望
  • 地域市場：主要ポイント
  • 地域別、2018～2030年
    • 北米
    • 欧州
    • アジア太平洋
    • ラテンアメリカ
    • 中東・アフリカ

第6章 カプセルコーヒーマシン市場：競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
  • 企業市場シェア分析、2024年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Keurig Dr Pepper
    • Nestle
    • Dualit
    • JACOBS DOUWE EGBERTS
    • Philips NV
    • Dunkin'Brands
    • Luigi Lavazza SPA and its Affiliates
    • illycaffe SpA
図表

List of Tables

  • Table 1 Global capsule coffee machine market: Key market driver analysis
  • Table 2 Global capsule coffee machine market: Key market restraint analysis
  • Table 3 Global capsule coffee machine market estimates & forecast, by application (USD Million)
  • Table 4 North America capsule coffee machine market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 5 North America capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 6 U.S. macro-economic outlay
  • Table 7 U.S. capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 8 U.S. capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 9 Canada macro-economic outlay
  • Table 10 Canada capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 11 Canada capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 12 Mexico macro-economic outlay
  • Table 13 Mexico capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 14 Mexico capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 15 Europe capsule coffee machine market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 16 Europe capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 17 UK macro-economic outlay
  • Table 18 UK capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 19 UK capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 20 Germany macro-economic outlay
  • Table 21 Germany capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 22 Germany Capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 23 France macro-economic outlay
  • Table 24 France capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 25 France capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 26 Italy macro-economic outlay
  • Table 27 Italy capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 28 Italy capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 29 Spain macro-economic outlay
  • Table 30 Spain Capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 31 Spain capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 32 Asia Pacific capsule coffee machine market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 33 Asia Pacific capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 34 China macro-economic outlay
  • Table 35 China capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 36 China capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 37 India macro-economic outlay
  • Table 38 India capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 39 India capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 40 Japan macro-economic outlay
  • Table 41 Japan Capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 42 Japan capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 43 Australia macro-economic outlay
  • Table 44 Australia capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 45 Australia capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 46 Latin America capsule coffee machine market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 47 Latin America capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 48 Brazil macro-economic outlay
  • Table 49 Brazil capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 50 Brazil capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 51 Middle East & Africa capsule coffee machine market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 52 Middle East & Africa capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 53 South Africa macro-economic outlay
  • Table 54 South Africa capsule coffee machine market estimates and forecast, 2018 - 2030 (USD Million)
  • Table 55 South Africa capsule coffee machine market estimates and forecast, by application, 2018 - 2030 (USD Million)
  • Table 56 Recent developments & impact analysis, by key market participants
  • Table 57 Company market share, 2024 (%)
  • Table 58 Company heat map analysis, 2024
  • Table 59 Companies implementing key strategies

List of Figures

  • Fig. 1 Capsule coffee machine market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape Snapshot
  • Fig. 10 Global parent industry and capsule coffee machine size (USD Million)
  • Fig. 11 Global capsule coffee machine size, 2018 to 2030 (USD Million)
  • Fig. 12 Capsule coffee machine market: Penetration & growth prospect mapping
  • Fig. 13 Capsule coffee machine market: Value chain analysis
  • Fig. 14 Capsule coffee machine market: Dynamics
  • Fig. 15 Capsule coffee machine market: Porter's five forces analysis
  • Fig. 16 Capsule coffee machine market estimates & forecast, by application (USD Million)
  • Fig. 17 Commercial market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Household market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Regional marketplace: Key takeaways
  • Fig. 20 North America capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 21 U.S. capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 22 Canada capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 23 Mexico capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 24 Europe capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Germany capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 26 UK capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 27 France capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 28 Italy capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 Spain capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Asia Pacific capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 China capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 India capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Japan capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Australia capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Latin America capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Brazil capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 Middle East & Africa capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 South Africa capsule coffee machine market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Key company categorization
  • Fig. 40 Company market share analysis, 2024
  • Fig. 41 Strategic framework of capsule coffee machine
目次
Product Code: GVR-3-68038-604-2

Capsule Coffee Machine Market Growth & Trends:

The global capsule coffee machine market size is expected to reach USD 2.23 billion by 2030, registering a CAGR of 3.3% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market demand is majorly driven by the prominent use of single serve coffee, especially in the western countries such as U.S., U.K., Germany, and Switzerland. Capsule machines for this beverage are designed with easy operational features, lighter volume, and are available at a cheaper rate as compared to the traditional ones.

Americans alone consume about 136 billion cups of coffee every year, with an average consumers drinking approximately 3 cups each day, and spending on around $1100 annually. Consumers drink up to 500 billion cups of this beverage annually at the global level, with U.S. ranking as the second largest importer of coffee beans, after Europe. High consumption of this beverage in these regions is expected to drive the market.

Household application of capsule coffee machines is expected to expand at the highest CAGR of 5.0% over the forecast period. Growing trend of adoption of premium and specialty beverages induced with different flavors and origin is gaining popularity. This trend is expected to drive the demand for such capsule machines in the household sector.

Countries having high consumption rate such as U.S., Germany, Switzerland, and Japan are expected to account for a significant share in the global market. Consumers in the western countries prefer home brewed coffee and hence it is anticipated to fuel the market growth. According to the National Coffee Association trends, 29% of the U.S. households purchased single serve brewers in 2017.

The capsule coffee machine market in Asia Pacific is expected to expand at the highest CAGR of 12.7% from 2019 to 2025. Rising consumer awareness regarding technologically advanced products have initiated the sales of these products on a large scale in the region. Developing countries such as India and China are expected to contribute to the regional market growth owing to growing cultural trends and rising inclination towards consumption of coffee.

Moreover, this region is witnessing increasing establishment of cafes and coffee shops, which is anticipated to widen the scope of this market. In addition, China's aging demographics and busy lifestyles are expected to popularize the trend of quick refreshment. This, in turn, has inclined them towards single-serve and quick offerings for household consumption, thereby fueling the market growth in the near future.

Moreover, Chinese millennials are significantly contributing to coffee consumption, resulting in about 20% growth. Starbucks' initial exposure to coffee culture in China and independent beverage shops in cities such as Shanghai and Beijing are driving the culture. This, in turn, is expected to increase the single serve trend, thereby propelling the sales of capsule machines for this beverage.

Capsule Coffee Machine Market Report Highlights:

  • The global capsule coffee machine market is expected to expand at a CAGR of 3.3% from 2025 to 2030
  • The commercial segment dominated the market with a 54.2% share in 2024, whereas the household sector is expected to witness the fastest growth during the forecast period
  • The Asia Pacific capsule coffee machine market held 23.3% of the global revenue share in 2024.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Capsule Coffee Machine Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Profit Margin Analysis (Industry-level)
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
    • 3.4.2. Market Entry Strategies

Chapter 4. Capsule Coffee Machine Market: Application Estimates & Trend Analysis

  • 4.1. Capsule Coffee Machine Market, By Application: Key Takeaways
  • 4.2. Application Movement Analysis & Market Share, 2024 & 2030
  • 4.3. Market Estimates & Forecasts, By Application, 2018 - 2030 (USD Million)
    • 4.3.1. Commercial
      • 4.3.1.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Household
      • 4.3.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Capsule Coffee Machine Market: Regional Estimates & Trend Analysis

  • 5.1. Capsule Coffee Machine market: Regional outlook
  • 5.2. Regional Marketplaces: Key takeaways
  • 5.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
    • 5.3.1. North America
      • 5.3.1.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.1.2. U.S.
        • 5.3.1.2.1. Key Country Dynamics
        • 5.3.1.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.1.3. Canada
        • 5.3.1.3.1. Key Country Dynamics
        • 5.3.1.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.1.4. Mexico
        • 5.3.1.4.1. Key Country Dynamics
        • 5.3.1.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
    • 5.3.2. Europe
      • 5.3.2.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.2.2. UK
        • 5.3.2.2.1. Key Country Dynamics
        • 5.3.2.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.2.3. France
        • 5.3.2.3.1. Key Country Dynamics
        • 5.3.2.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.2.4. Italy
        • 5.3.2.4.1. Key Country Dynamics
        • 5.3.2.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.2.5. Spain
        • 5.3.2.5.1. Key Country Dynamics
        • 5.3.2.5.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
    • 5.3.3. Asia Pacific
      • 5.3.3.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.3.2. China
        • 5.3.3.2.1. Key Country Dynamics
        • 5.3.3.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.3.3. India
        • 5.3.3.3.1. Key Country Dynamics
        • 5.3.3.3.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.3.4. Japan
        • 5.3.3.4.1. Key Country Dynamics
        • 5.3.3.4.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.3.5. Australia & New Zealand
        • 5.3.3.5.1. Key Country Dynamics
        • 5.3.3.5.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.3.6. South Korea
        • 5.3.3.6.1. Key Country Dynamics
        • 5.3.3.6.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
    • 5.3.4. Latin America
      • 5.3.4.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.4.2. Brazil
        • 5.3.4.2.1. Key Country Dynamics
        • 5.3.4.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)
    • 5.3.5. Middle East & Africa
      • 5.3.5.1. Estimates And Forecasts, 2018 - 2030 (USD Million)
      • 5.3.5.2. South Africa
        • 5.3.5.2.1. Key Country Dynamics
        • 5.3.5.2.2. Market Estimates And Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Capsule Coffee Machine Market: Competitive Analysis

  • 6.1. Recent Developments & Impact Analysis by Key Market Participants
  • 6.2. Company Categorization
  • 6.3. Participant's Overview
  • 6.4. Financial Performance
  • 6.5. Product Benchmarking
  • 6.6. Company Market Share Analysis, 2024 (%)
  • 6.7. Company Heat Map Analysis
  • 6.8. Strategy Mapping
  • 6.9. Company Profiles
    • 6.9.1. Keurig Dr Pepper
      • 6.9.1.1. Company Overview
      • 6.9.1.2. Financial Performance
      • 6.9.1.3. Product Portfolios
      • 6.9.1.4. Strategic Initiatives
    • 6.9.2. Nestle
      • 6.9.2.1. Company Overview
      • 6.9.2.2. Financial Performance
      • 6.9.2.3. Product Portfolios
      • 6.9.2.4. Strategic Initiatives
    • 6.9.3. Dualit
      • 6.9.3.1. Company Overview
      • 6.9.3.2. Financial Performance
      • 6.9.3.3. Product Portfolios
      • 6.9.3.4. Strategic Initiatives
    • 6.9.4. JACOBS DOUWE EGBERTS
      • 6.9.4.1. Company Overview
      • 6.9.4.2. Financial Performance
      • 6.9.4.3. Product Portfolios
      • 6.9.4.4. Strategic Initiatives
    • 6.9.5. Philips N.V.
      • 6.9.5.1. Company Overview
      • 6.9.5.2. Financial Performance
      • 6.9.5.3. Product Portfolios
      • 6.9.5.4. Strategic Initiatives
    • 6.9.6. Dunkin' Brands
      • 6.9.6.1. Company Overview
      • 6.9.6.2. Financial Performance
      • 6.9.6.3. Product Portfolios
      • 6.9.6.4. Strategic Initiatives
    • 6.9.7. Luigi Lavazza SPA and its Affiliates
      • 6.9.7.1. Company Overview
      • 6.9.7.2. Financial Performance
      • 6.9.7.3. Product Portfolios
      • 6.9.7.4. Strategic Initiatives
    • 6.9.8. illycaffe S.p.A.
      • 6.9.8.1. Company Overview
      • 6.9.8.2. Financial Performance
      • 6.9.8.3. Product Portfolios
      • 6.9.8.4. Strategic Initiatives