マッサージセラピーサービスの市場規模、シェア、動向分析レポート：マッサージタイプ別、最終用途別、サービスプロバイダー別、地域別、セグメント別予測、2024年～2030年

マッサージセラピーサービス市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のマッサージセラピーサービス市場規模は2030年までに295億3,000万米ドルに達すると予測され、2024年から2030年までのCAGRは7.2％で成長すると予測されています。

世界市場は過去10年間に大きな成長を遂げており、その原動力となっているのは、治療行為に関連する利益に対する意識の高まりです。ウェルネスとホリスティックな健康が重視されるようになったことで、消費者は従来の医療に代わる治療法を求めるようになり、マッサージセラピーサービスの需要が急増しています。この動向は、ストレス軽減、痛みの緩和、全体的な幸福感の向上など、マッサージの物理的・心理的な利点を強調する調査結果の広がりによってさらに裏付けられています。

ウェルネス施設やフィットネス施設の急増も市場の拡大に寄与しています。スパ、ウェルネスセンター、フィットネススタジオでは、マッサージセラピーをサービス内容に取り入れるところが増えており、総合的な健康ソリューションを求める幅広い客層にアピールしています。さらに、企業のウェルネスプログラムにマッサージセラピーを組み込むことが重要な推進力となっており、雇用主が従業員の健康増進による生産性の向上とヘルスケアコストの削減の価値を認識しているためです。

技術の進歩は、マッサージセラピーサービスの進化において重要な役割を果たしています。革新的なマッサージ技術と機器のイントロダクションは、サービスの質とアクセシビリティを高め、多様な消費者を惹きつけています。さらに、モバイル・アプリケーションやオンライン・プラットフォームの台頭により、予約プロセスが容易になり、消費者は自分の都合に合わせてプロのセラピストに予約を入れることができるようになった。このようなデジタル変革により、セラピストはより多くの人々にサービスを提供できるようになり、市場の成長を後押ししています。

米国マッサージセラピー協会（AMTA）が発表したデータによると、2023年には女性消費者の30％、男性消費者の45％がスパでマッサージサービスを受けています。この統計は、男女を問わずプロのマッサージ療法を利用する傾向が強まっていることを裏付けています。

スパを利用したマッサージサービスへの男女両方の消費者の参加が増加していることは、ウェルネスとセルフケアを優先する社会全体のシフトを反映しています。マッサージの治療効果がより多くの人々に認識されるにつれて、これらのサービスに対する需要は増加し続けると予想されます。このような消費者の関心の高まりは、市場の認知度を高めるだけでなく、スパ運営者がサービスの提供を拡大し、トリートメントオプションを革新することを促し、それによって幅広い顧客を惹きつける。

地理的には、アジア太平洋地域がマッサージセラピーサービスの有力な市場として台頭してくると予想されます。これは主に、ホリスティックな健康とウェルネスを優先する文化的慣習によるものです。タイや日本などの国々にはマッサージの長い伝統があり、それが消費者の嗜好や需要パターンに影響を与え続けています。さらに、この地域の新興経済圏では可処分所得が増加しており、消費者が自分の健康と幸福のために投資することを望んでいるため、マッサージ療法サービスの拡大に有利な環境が醸成されています。

マッサージセラピーサービス市場のレポートハイライト

• マッサージタイプ別では、スウェディッシュマッサージが2023年に30.29%の最大売上シェアで市場をリードしました。この技術は、リラクゼーションと薬効の両方をもたらす基礎的な治療法として定評があり、支持を集めています。消費者がホリスティックな健康法をますます受け入れるようになるにつれ、スウェーデン式マッサージは総合的な健康を求める人々に選ばれる療法となっています。
• 最終用途別では、女性向けが2023年に61.19％の最大売上シェアで市場をリードしました。この急増は、これらの療法が提供する広範な身体的・心理的健康効果に対する意識の高まりに起因しています。さまざまな仕事、プライベート、家庭の義務をこなすことが多い女性は、ストレスを管理し、身体的緊張を緩和し、全体的な健康を促進するためにホリスティックな方法を採用する傾向が強まっています。
• サービス提供者別では、マッサージと理学療法士部門が2023年に43.27％の最大売上シェアで市場をリードしました。消費者は、慢性的な痛みに対処し、ストレスを緩和し、身体の可動性を向上させる上で、定期的なマッサージ療法の利点をより認識するようになっています。健康とウェルネスの分野が成長を続ける中、個人は身体的な不快感を管理し、精神的な幸福をサポートするために、非侵襲的な治療ソリューションを積極的に求めています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 マッサージセラピーサービス市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 関連市場見通し
• 浸透と成長の見通しのマッピング
• 業界バリューチェーン分析
  • 利益率分析（業界レベル）
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 マッサージセラピーサービス市場： 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者向けサービスの採用
• 観察と推奨事項

第5章 マッサージセラピーサービス市場：マッサージタイプの推定・動向分析

• マッサージセラピーサービス市場、マッサージタイプ別：主なポイント
• マッサージタイプの変動分析と市場シェア、2023年と2030年
• マッサージタイプ別市場推計・予測、2018年-2030年

第6章 マッサージセラピーサービス市場：最終用途の推定・動向分析

• マッサージセラピーサービス市場、最終用途別：主なポイント
• 最終用途変動分析と市場シェア、2023年と2030年
• 最終用途別市場推計・予測、2018年-2030年

第7章 マッサージセラピーサービス市場：サービスプロバイダーの推定・動向分析

• マッサージセラピーサービス市場、サービスプロバイダー別：主なポイント
• サービスプロバイダーの変動分析と市場シェア、2023年と2030年
• サービスプロバイダー別市場推計・予測、2018年-2030年

第8章 マッサージセラピーサービス市場：地域の推定・動向分析

• マッサージセラピーサービス市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 マッサージセラピーサービス市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• サービスベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Massage Envy Franchising LLC
  • Hand &Stone Massage and Facial Spa
  • Elements Massage
  • Massage Heights
  • The Woodhouse Day Spa
  • MassageLuXe
  • Soothe Inc.
  • The NOW Massage
  • Spavia Day Spa
  • LaVida Massage

List of Tables

• Table 1 Massage therapy service market: Key market driver analysis
• Table 2 Massage therapy service market: Key market restraint analysis
• Table 3 Massage therapy service market estimates & forecast, by massage type (USD Million)
• Table 4 Swedish massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5 Deep tissue massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6 Sports massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 7 Hot stone massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 8 Thai massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 9 Others massage services market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 10 Massage therapy service market estimates & forecast, by end use (USD Million)
• Table 11 Women's massage therapy service market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 12 Men's massage therapy service market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 13 Massage therapy service market estimates & forecast, by service provider (USD Million)
• Table 14 Massage therapy service market estimates & forecasts, through spas and salons, 2018 - 2030 (USD Billion)
• Table 15 Massage therapy service market estimates & forecasts, through massage and physical therapists, 2018 - 2030 (USD Billion)
• Table 16 Massage therapy service market estimates & forecasts, through hotels and resorts, 2018 - 2030 (USD Billion)
• Table 17 Massage therapy service market estimates & forecasts, through other service providers, 2018 - 2030 (USD Billion)
• Table 18 Massage therapy service market estimates & forecast, 2018 - 2030, by region (USD Million)
• Table 19 North America massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 20 North America massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 21 North America massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 22 North America massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 23 U.S. macro-economic outlay
• Table 24 U.S. massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 25 U.S. massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 26 U.S. massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 27 U.S. massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 28 Canada macro-economic outlay
• Table 29 Canada massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 30 Canada massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 31 Canada massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 32 Canada massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 33 Mexico macro-economic outlay
• Table 34 Mexico massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 35 Mexico massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 36 Mexico massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 37 Mexico massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 38 Europe massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 39 Europe massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 40 Europe massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 41 Europe massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 42 U.K. macro-economic outlay
• Table 43 U.K. massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 44 U.K. massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 45 U.K. massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 46 U.K. massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 47 Germany macro-economic outlay
• Table 48 Germany massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 49 Germany massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 50 Germany massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 51 Germany massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 52 France macro-economic outlay
• Table 53 France massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 54 France massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 55 France massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 56 France massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 57 Italy macro-economic outlay
• Table 58 Italy massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 59 Italy massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 60 Italy massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 61 Italy massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 62 Spain macro-economic outlay
• Table 63 Spain massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 64 Spain massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 65 Spain massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 66 Spain massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 67 Asia Pacific massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 68 Asia Pacific massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 69 Asia Pacific massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 70 Asia Pacific massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 71 China macro-economic outlay
• Table 72 China massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 73 China massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 74 China massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 75 China massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 76 India macro-economic outlay
• Table 77 India massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 78 India massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 79 India massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 80 India massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 81 Japan macro-economic outlay
• Table 82 Japan massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 83 Japan massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 84 Japan massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 85 Japan massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 86 Australia & New Zealand macro-economic outlay
• Table 87 Australia & New Zealand massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 88 Australia & New Zealand massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 89 Australia & New Zealand massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 90 Australia & New Zealand massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 91 South Korea macro-economic outlay
• Table 92 South Korea massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 93 South Korea massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 94 South Korea massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 95 South Korea massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 96 Central & South America massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 97 Central & South America massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 98 Central & South America massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 99 Central & South America massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 100 Brazil macro-economic outlay
• Table 101 Brazil massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 102 Brazil massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 103 Brazil massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 104 Brazil massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 105 Middle East & Africa massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 106 Middle East & Africa massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 107 Middle East & Africa massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 108 Middle East & Africa massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 109 South Africa macro-economic outlay
• Table 110 South Africa massage therapy service market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 111 South Africa massage therapy service market revenue estimates and forecast, by massage type, 2018 - 2030 (USD Billion)
• Table 112 South Africa massage therapy service market revenue estimates and forecast, by end use, 2018 - 2030 (USD Billion)
• Table 113 South Africa massage therapy service market revenue estimates and forecast, by service provider, 2018 - 2030 (USD Billion)
• Table 114 Recent developments & impact analysis, by key market participants
• Table 115 Company market share, 2023 (%)
• Table 116 Company heat map analysis, 2023
• Table 117 Companies implementing key strategies

List of Figures

• Fig. 1 Massage therapy service market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Global parent industry and massage therapy service market size (USD Billion)
• Fig. 11 Global massage therapy service market size, 2018 to 2030 (USD Billion)
• Fig. 12 Massage therapy service market: Penetration & growth prospect mapping
• Fig. 13 Massage therapy service market: Value chain analysis
• Fig. 14 Massage therapy service market: Profit-margin analysis
• Fig. 15 Massage therapy service market: Dynamics
• Fig. 16 Massage therapy service market: Porter's five forces analysis
• Fig. 17 Factors influencing buying decisions for massage therapy services
• Fig. 18 Massage therapy service market estimates & forecast, by massage type (USD Billion)
• Fig. 19 Swedish massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 20 Deep tissue massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 Sports massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Hot stone massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 23 Thai massage market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 24 Others massage services market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 25 Massage therapy service market estimates & forecast, by end use (USD Million)
• Fig. 26 Men's massage therapy service market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 27 Women's massage therapy service market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 28 Massage therapy service market estimates & forecast, by service provider (USD Million)
• Fig. 29 Massage therapy service market estimates & forecasts, through spas and salons, 2018 - 2030 (USD Billion)
• Fig. 30 Massage therapy service market estimates & forecasts, through massage and physical therapists, 2018 - 2030 (USD Billion)
• Fig. 31 Massage therapy service market estimates & forecasts, through hotels and resorts, 2018 - 2030 (USD Billion)
• Fig. 32 Massage therapy service market estimates & forecasts, through other service providers, 2018 - 2030 (USD Billion)
• Fig. 33 Massage therapy service market: Regional outlook, 2023 & 2030 (USD Million)
• Fig. 34 Regional marketplace: Key takeaways
• Fig. 35 North America massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 36 U.S. massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 Canada massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 Mexico massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Europe massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 Germany massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 41 UK massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 42 France massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 43 Italy massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 44 Spain massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 45 Asia Pacific massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 46 China massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 India massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 Japan massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 Australia & New Zealand massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 South Korea massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Central and South America massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Brazil massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 Middle East & Africa massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 54 South Africa massage therapy service market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 55 Key company categorization
• Fig. 56 Company market share analysis, 2023
• Fig. 57 Strategic framework of massage therapy service market

Massage Therapy Service Market Growth & Trends:

The global massage therapy service market size is anticipated to reach USD 29.53 billion by 2030 and is projected to grow at a CAGR of 7.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global market has experienced significant growth over the past decade, driven by an increasing awareness of the benefits associated with therapeutic practices. With a rising emphasis on wellness and holistic health, consumers are increasingly seeking alternatives to traditional medical treatments, leading to a burgeoning demand for massage therapy services. This trend is further supported by an expanding body of research highlighting the physical and psychological benefits of massage, including stress reduction, pain relief, and enhanced overall well-being.

The proliferation of wellness and fitness establishments has also contributed to the expansion of the market. Spas, wellness centers, and fitness studios have increasingly incorporated massage therapy into their service offerings, appealing to a broader clientele seeking comprehensive health solutions. Furthermore, the integration of massage therapy within corporate wellness programs has emerged as a significant driver, as employers recognize the value of promoting employee health to enhance productivity and reduce healthcare costs.

Technological advancements have played a crucial role in the evolution of the massage therapy service landscape. The introduction of innovative massage techniques and equipment has enhanced the quality and accessibility of services, attracting a diverse range of consumers. Moreover, the rise of mobile applications and online platforms has facilitated easier booking processes, allowing consumers to schedule appointments with professional therapists at their convenience. This digital transformation has enabled therapists to reach a wider audience, thus propelling market growth.

According to data released by the American Massage Therapy Association (AMTA), in 2023, 30% of female consumers and 45% of male consumers received massage services at spas. This statistic underscores a growing trend in the utilization of professional massage therapy across genders.

The increasing participation of both male and female consumers in spa-based massage services reflects a broader societal shift toward prioritizing wellness and self-care. As more individuals recognize the therapeutic benefits of massage, the demand for these services is expected to continue to rise. This heightened engagement among consumers not only enhances the market's visibility but also encourages spa operators to expand their service offerings and innovate their treatment options, thereby attracting a wider clientele.

Geographically, the Asia-Pacific region is expected to emerge as a prominent market for massage therapy services, primarily due to cultural practices that prioritize holistic health and wellness. Countries such as Thailand and Japan have long-standing traditions of massage, which continue to influence consumer preferences and demand patterns. In addition, the increasing disposable income in emerging economies within this region has fostered a favorable environment for the expansion of massage therapy services, as consumers are willing to invest in their health and well-being.

Massage Therapy Service Market Report Highlights:

• Based on massage type, the swedish massage segment led the market with the largest revenue share of 30.29% in 2023. This technique has gained traction due to its established reputation as a foundational therapeutic method that delivers both relaxation and medicinal advantages. As consumers increasingly embrace holistic health practices, Swedish massage has become the therapy of choice for those seeking comprehensive well-being
• Based on end use, the women segment led the market with the largest revenue share of 61.19% in 2023. This surge can be attributed to a rising awareness of the extensive physical and psychological health benefits these therapies offer. Women, who often juggle various professional, personal, and familial obligations, are increasingly inclined to adopt holistic methods for managing stress, alleviating physical tension, and fostering overall wellness
• Based on service provider, the massage and physical therapists segment led the market with the largest revenue share of 43.27% in 2023. Consumers have become more cognizant of the advantages of regular massage therapy in addressing chronic pain, mitigating stress, and improving physical mobility. As the health and wellness sector continues to grow, individuals are actively seeking non-invasive therapeutic solutions to manage physical discomfort and support mental well-being

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Massage Therapy Service Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Profit Margin Analysis (Industry-level)
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Massage Therapy Service Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Service Adoption
• 4.5. Observations & Recommendations

Chapter 5. Massage Therapy Service Market: Massage Type Estimates & Trend Analysis

• 5.1. Massage Therapy Service Market, By Massage Type: Key Takeaways
• 5.2. Massage Type Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, By Massage Type, 2018 - 2030 (USD Billion)
  • 5.3.1. Swedish Massage
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Deep Tissue Massage
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Sports Massage
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.4. Hot Stone Massage
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.5. Thai Massage
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.6. Others
    • 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Massage Therapy Service Market: End Use Estimates & Trend Analysis

• 6.1. Massage Therapy Service Market, By End Use: Key Takeaways
• 6.2. End Use Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Billion)
  • 6.3.1. Women
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Men
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Massage Therapy Service Market: Service Provider Estimates & Trend Analysis

• 7.1. Massage Therapy Service Market, By Service Provider: Key Takeaways
• 7.2. Service Provider Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Service Provider, 2018 - 2030 (USD Billion)
  • 7.3.1. Spas and Salons
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Massage and Physical Therapists
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Hotels and Resorts
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Others
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Massage Therapy Service Market: Regional Estimates & Trend Analysis

• 8.1. Massage Therapy Service Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. UK
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Germany
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. Japan
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.5. Australia & New Zealand
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.6. South Korea
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Massage Therapy Service Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Service Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. Massage Envy Franchising LLC
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Service Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Hand & Stone Massage and Facial Spa
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Service Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Elements Massage
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Service Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Massage Heights
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Service Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. The Woodhouse Day Spa
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Service Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. MassageLuXe
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Service Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Soothe Inc.
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Service Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. The NOW Massage
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Service Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Spavia Day Spa
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Service Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. LaVida Massage
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Service Portfolios
    • 9.9.10.4. Strategic Initiatives