デフォルト表紙
市場調査レポート
商品コード
1679573

水泳用スポーツアパレル・アクセサリーの市場規模、シェア、動向分析レポート:カテゴリー別、流通チャネル別、地域別、セグメント予測、2025年~2030年

Swimming Sports Apparel & Accessories Market Size, Share & Trends Analysis Report By Category (Apparel, Accessories), By Distribution Channel (Sporting Goods Retailers, Supermarkets & Hypermarkets), By Region, And Segment Forecasts, 2025 - 2030


出版日
ページ情報
英文 136 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.89円
水泳用スポーツアパレル・アクセサリーの市場規模、シェア、動向分析レポート:カテゴリー別、流通チャネル別、地域別、セグメント予測、2025年~2030年
出版日: 2025年02月19日
発行: Grand View Research
ページ情報: 英文 136 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

水泳用スポーツアパレル・アクセサリー市場の成長と動向

Grand View Research, Inc.の最新レポートによると、世界の水泳用スポーツアパレル・アクセサリー市場規模は、2025~2030年にかけてCAGR 4.4%で拡大し、2030年には352億米ドルに達すると推定されています。

健康とフィットネスの利点に対する認識が高まるにつれ、発展途上国ではより多くの個人が運動の一形態として水泳に取り組んでいます。この動向は、パフォーマンスと快適性を高める高品質のアパレルと用具の需要を促進しています。

水泳は世界中で広く行われているスポーツであり、レクリエーション活動であるため、水着、ゴーグル、帽子、その他の関連用具に対する大規模かつ安定した需要が育まれています。各社は、水着の性能、耐久性、流体力学を向上させるため、新材料、デザイン、技術を継続的に革新しており、競合アスリートとレクリエーション・スイマーの両方を魅了しています。

消費者の間では、体力、精神的な健康、栄養バランスを総合的な健康のコンポーネントとしてとらえ、健康に対するホリスティックなアプローチを採用する傾向が強まっています。このホリスティックな視点が、身体的パフォーマンスや疲労回復など、健康の多面的な側面をサポートすると考えられているクレアチンのようなサプリメントへの関心を高めています。病気を回避し、長寿を促進することを目的とした予防的健康戦略に対する嗜好が高まっています。水泳用スポーツアパレル・アクセサリーは、筋力、持久力、回復力を高めるという潜在的な利点が求められており、これらは活動的なライフスタイルを維持し、加齢による体力の低下を防ぐために不可欠です。

オリンピックのような大きなイベントは、水着の最新技術を披露する世界の舞台となります。このようなイベントで観察されるパフォーマンスの向上は、消費者の嗜好に影響を与え、市場動向を牽引します。また、国際水泳連盟(FINAなど)が定める水着の仕様に関する規制も、市場における新技術の開発と採用を後押ししています。

北米の水泳用スポーツアパレル・アクセサリー市場は、2024~2030年にかけてCAGR 5.8%で成長する見込みです。北米、特に米国とカナダは、レクリエーションレベルでも競合レベルでも水泳への参加率が高いです。水泳は、学校、コミュニティ・プログラム、あらゆる年齢層の個人の間で人気のあるスポーツであり、水着と関連用具の需要を大幅に押し上げています。この地域は、数多くの公共プール、民間水泳用クラブ、アクアティックセンター、競合水泳用リーグなど、水泳のための広範でよく整備されたインフラを誇っています。このようなインフラが、水泳用アパレルと用具の旺盛で持続的な需要を支えています。

水泳用スポーツアパレル・アクセサリー市場レポートハイライト

  • アジア太平洋の水泳用スポーツアパレル・アクセサリー市場は、2025~2030年にかけてCAGR 5.3%で成長すると予測されます。この地域は、水泳を含むスポーツやフィットネス活動への関心が高まっている人口が多いです。中国、日本、オーストラリア、韓国のような国々は、水泳に積極的に参加する人口が多く、関連アパレルと用具の需要を牽引しています。アジア太平洋では、オリンピックやアジア大会などの主要な国際スポーツイベントが開催され、水泳スポーツへの関心と投資がさらに高まっています。このような露出が水泳の知名度を高め、関連製品の需要を増大させています。
  • 水泳用スポーツアパレル・アクセサリー市場は、2024年に大きな収益シェアを占めました。水泳用スポーツアパレルは、抵抗を減らし、流体力学を改善し、サポートを提供することでパフォーマンスを高めるように設計されています。例えば、高機能水着は、圧縮を提供し、浮力を高め、速乾性を確保する先進的材料で構成されています。これらの機能的な利点は、競泳選手にとってもレクリエーションユーザーにとっても重要であり、水泳アパレルはスポーツに欠かせないものとなっています。
  • オンライン小売店による水泳用スポーツアパレル・アクセサリーの販売は、2025~2030年までの予測期間で最も速いCAGRで成長すると予想されます。オンライン小売業者は、包括的な商品説明、仕様、高品質の画像を提供し、消費者が検討中の商品の特徴や利点を理解するのに役立ちます。このような詳細な情報は、より多くの情報に基づいた購入決定を支援します。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 水泳用スポーツアパレル・アクセサリー市場の変数、動向、範囲

  • 市場系統の展望
  • 産業バリューチェーン分析
    • 販売/小売チャネル分析
    • 利益率分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 産業の課題
    • 産業の機会
  • 産業分析-ポーターのファイブフォース分析
  • 市場参入戦略

第4章 消費者購買行動分析

  • 人口統計分析
  • 消費者の購買動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者製品の採用
    • 2024年における国別水泳用アパレルとアクセサリーの年間平均支出額
    • 2024年の国別普及率(%)
  • 観察と推奨事項

第5章 水泳用スポーツアパレル・アクセサリー市場:カテゴリー別、推定・動向分析

  • 水泳用スポーツアパレル・アクセサリー市場、カテゴリー別:主要ポイント
  • カテゴリーの変動分析と市場シェア、2022年と2030年
  • 衣服
    • 水着
    • トップスとウォーターシャツ
  • アクセサリー
    • 水泳用ゴーグル
    • スイムキャップ
    • フィン
    • タオル
    • ウォーターシューズ
    • ビーチサンダル
    • サンダル
    • アクアシューズ
    • アクアラーニング製品
    • サンシェルター

第6章 水泳用スポーツアパレル・アクセサリー市場:流通チャネル別、推定・動向分析

  • 流通チャネル変動分析と市場シェア、2022年と2030年
  • スポーツ用品小売業者
    • スポーツ用品小売業者市場推定・予測、2018~2030年
  • スーパーマーケットとハイパーマーケット
    • スーパーマーケットとハイパーマーケット市場推定・予測、2018~2030年
  • 高級ブランドアウトレット
    • 高級ブランドアウトレット市場推定・予測、2018~2030年
  • オンライン
    • オンラインチャネル市場推定・予測、2018~2030年
  • その他
    • その他市場推定・予測、2018~2030年

第7章 水泳用スポーツアパレル・アクセサリー市場:地域別、推定・動向分析

  • 地域変動分析と市場シェア、2022年と2030年
  • 北米
    • カテゴリー別、2018~2030年
    • 流通チャネル別、2018~2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • カテゴリー別、2018~2030年
    • 流通チャネル別、2018~2030年
    • 英国
    • ドイツ
    • フランス
    • イタリア
    • スペイン
  • アジア太平洋
    • カテゴリー別、2018~2030年
    • 流通チャネル別、2018~2030年
    • 中国
    • 日本
    • インド
    • オーストラリアとニュージーランド
    • 韓国
  • 中南米
    • カテゴリー別、2018~2030年
    • 流通チャネル別、2018~2030年
    • ブラジル
  • 中東・アフリカ
    • カテゴリー別、2018~2030年
    • 流通チャネル別、2018~2030年
    • 南アフリカ

第8章 企業プロファイル

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業概要
    • 収益
    • 売上原価
    • 粗利益率(%)
    • EBIT/EBITDA
    • 地域別収益内訳
    • 事業セグメント収益の内訳(年次報告書による)
  • カテゴリーベンチマーク
  • 企業市場シェア分析、2024年(%)
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Speedo International Ltd
    • TYR Sport Inc.
    • Arena Italia SpA
    • Nike, Inc.
    • Adidas AG
    • Mizuno Corporation
    • Zoggs International Ltd
    • Decathlon SA
    • Aqua Sphere
    • Finis Inc.
図表

List of Tables

  • 1. Swimming sports apparel & accessories market - Key market driver analysis
  • 2. Swimming sports apparel & accessories market - Key market restraint analysis
  • 3. Global apparel market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 4. Global accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 5. Global swimming sports apparel & accessories market estimates and forecast through sporting goods retailers, 2018 - 2030 (USD Billion, Thousand Units)
  • 6. Global swimming sports apparel & accessories market estimates and forecast through supermarkets and hypermarkets, 2018 - 2030 (USD Billion, Thousand Units)
  • 7. Global swimming sports apparel & accessories market estimates and forecast through exclusive brand outlets, 2018 - 2030 (USD Billion, Thousand Units)
  • 8. Global swimming sports apparel & accessories market estimates and forecast through online channels, 2018 - 2030 (USD Billion, Thousand Units)
  • 9. Global swimming sports apparel & accessories market estimates and forecast through other channels, 2018 - 2030 (USD Billion, Thousand Units)
  • 10. North America swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 11. North America swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 12. North America swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 13. U.S. swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 14. U.S. swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 15. U.S. swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 16. Canada swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 17. Canada swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 18. Canada swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 19. Mexico swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 20. Mexico swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 21. Mexico swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 22. Europe swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 23. Europe swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 24. Europe swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 25. U.K. swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 26. U.K. swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 27. U.K. swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 28. Germany swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 29. Germany swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 30. Germany swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 31. France swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 32. France swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 33. France swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 34. Italy swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 35. Italy swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 36. Italy swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 37. Spain swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 38. Spain swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 39. Spain swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 40. Asia Pacific swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 41. Asia Pacific swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 42. Asia Pacific swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 43. China swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 44. China swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 45. China swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 46. Japan swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 47. Japan swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 48. Japan swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 49. India swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 50. India swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 51. India swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 52. Australia & New Zealand swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 53. Australia & New Zealand swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 54. Australia & New Zealand swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 55. South Korea swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 56. South Korea swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 57. South Korea swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 58. Central & South America swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 59. Central & South America swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 60. Central & South America swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 61. Brazil swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 62. Brazil swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 63. Brazil swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 64. Middle East & Africa swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 65. Middle East & Africa swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 66. Middle East & Africa swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 67. South Africa swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
  • 68. South Africa swimming sports apparel & accessories market revenue estimates and forecast by category, 2018 - 2030 (USD Billion, Thousand Units)
  • 69. South Africa swimming sports apparel & accessories market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 70. Company categorization

List of Figures

  • 1. Swimming sports apparel & accessories market segmentation
  • 2. Information procurement
  • 3. Primary research pattern
  • 4. Primary research approaches
  • 5. Primary research process
  • 6. Market snapshot
  • 7. Category snapshot
  • 8. Distribution channel snapshot
  • 9. Regional snapshot
  • 10. Competitive landscape snapshot
  • 11. Global home appliances market size (USD Million)
  • 12. Swimming sports apparel & accessories market size, 2018 to 2030 (USD Million)
  • 13. Swimming sports apparel & accessories market size, 2018 to 2030 (Thousand Units)
  • 14. Swimming sports apparel & accessories market: Penetration & growth prospect mapping
  • 15. Swimming sports apparel & accessories market: Value chain analysis
  • 16. Swimming sports apparel & accessories market: Profit margin analysis
  • 17. Swimming sports apparel & accessories market: Market dynamics
  • 18. Swimming sports apparel & accessories market: Porter's five forces analysis
  • 19. Factors influencing buying decisions for swimming sports apparel & accessories
  • 20. Swimming sports apparel & accessories market, by Category: Key Takeaways
  • 21. Swimming sports apparel & accessories market: Category movement analysis, 2024 & 2030 (%)
  • 22. Apparel market estimates and forecast, 2018 - 2030 (USD Million)
  • 23. Apparel market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 24. Accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 25. Accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 26. Swimming sports apparel & accessories market, by distribution channel: Key Takeaways
  • 27. Swimming sports apparel & accessories market: Distribution channel movement analysis, 2024 & 2030 (%)
  • 28. Swimming sports apparel & accessories market estimates and forecasts through hypermarkets & supermarkets, 2018 - 2030 (USD Million)
  • 29. Swimming sports apparel & accessories market estimates and forecasts through hypermarkets & supermarkets, 2018 - 2030 (Thousand Units)
  • 30. Swimming sports apparel & accessories market estimates and forecasts through electronic stores, 2018 - 2030 (USD Million)
  • 31. Swimming sports apparel & accessories market estimates and forecasts through electronic stores, 2018 - 2030 (Thousand Units)
  • 32. Swimming sports apparel & accessories market estimates and forecasts through exclusive brand outlets, 2018 - 2030 (USD Million)
  • 33. Swimming sports apparel & accessories market estimates and forecasts through exclusive brand outlets, 2018 - 2030 (Thousand Units)
  • 34. Swimming sports apparel & accessories market estimates and forecasts through online, 2018 - 2030 (USD Million)
  • 35. Swimming sports apparel & accessories market estimates and forecasts through online, 2018 - 2030 (Thousand Units)
  • 36. Swimming sports apparel & accessories market estimates and forecasts through other channels, 2018 - 2030 (USD Million)
  • 37. Swimming sports apparel & accessories market estimates and forecasts through other channels, 2018 - 2030 (Thousand Units)
  • 38. Swimming sports apparel & accessories market: Regional outlook, 2024 & 2030 (USD Million; Thousand Units)
  • 39. Regional marketplace: Key takeaways
  • 40. North America swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 41. North America swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 42. U.S. swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 43. U.S. swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 44. Canada swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 45. Canada swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 46. Mexico swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 47. Mexico swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 48. Europe swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 49. Europe swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 50. U.K. swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 51. U.K. swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 52. Germany swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 53. Germany swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 54. France swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 55. France swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 56. Italy swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 57. Italy swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 58. Spain swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 59. Spain swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 60. Asia Pacific swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 61. Asia Pacific swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 62. China swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 63. China swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 64. Japan swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 65. Japan swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 66. India swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 67. India swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 68. Australia & New Zealand swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 69. Australia & New Zealand swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 70. South Korea swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 71. South Korea swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 72. Central & South America swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 73. Central & South America swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units
  • 74. Brazil swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 75. Brazil swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 76. Middle East & Africa swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 77. Middle East & Africa swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 78. South Africa swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (USD Million)
  • 79. South Africa swimming sports apparel & accessories market estimates and forecast, 2018 - 2030 (Thousand Units)
  • 80. Key company categorization
  • 81. Company market share analysis, 2024
  • 82. Strategic framework of swimming sports apparel & accessories market
目次
Product Code: GVR-4-68040-337-1

Swimming Sports Apparel & Accessories Market Growth & Trends:

The global swimming sports apparel & accessories market size is estimated to reach USD 35.20 billion by 2030, expanding at a CAGR of 4.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. With a growing awareness of health and fitness benefits, more individuals in developing countries are engaging in swimming as a form of exercise. This trend drives the demand for high-quality apparel and equipment that enhance performance and comfort.

Swimming is a widely practiced sport and recreational activity worldwide, fostering a large and consistent demand for swimwear, goggles, caps, and other related equipment. Companies continuously innovate with new materials, designs, and technologies to improve swimwear performance, durability, and hydrodynamics, attracting both competitive athletes and recreational swimmers.

Consumers are increasingly adopting a holistic approach to health, viewing physical fitness, mental well-being, and nutritional balance as interconnected components of overall wellness. This holistic perspective drives interest in supplements like creatine, which are perceived to support multiple aspects of health, including physical performance and recovery. There is a rising preference for preventive health strategies aimed at avoiding illness and promoting longevity. Swimming sports apparel & accessories are sought after for their potential benefits in enhancing muscle strength, endurance, and recovery, which are essential for maintaining an active lifestyle and preventing age-related decline in physical fitness.

Major events such as the Olympics serve as global stages for showcasing the latest advancements in swimwear technology. Performance gains observed during these events influence consumer preferences and drive market trends. The regulations set by international governing bodies (e.g., FINA) regarding swimwear specifications also shape the development and adoption of new technologies in the market.

North America swimming sports apparel & accessories market is expected to grow at a CAGR of 5.8% from 2024 to 2030. North America, particularly the United States and Canada, has a high participation rate in swimming, both at recreational and competitive levels. Swimming is a popular sport in schools, community programs, and among individuals of all ages, which drives substantial demand for swimwear and related equipment. The region boasts extensive and well-developed infrastructure for swimming, including numerous public pools, private swimming clubs, aquatic centers, and competitive swimming leagues. This infrastructure supports a strong and sustained demand for swimming apparel and equipment.

Swimming Sports Apparel & Accessories Market Report Highlights:

  • The swimming sports apparel & accessories market in Asia Pacific is expected to grow at a CAGR of 5.3% from 2025 to 2030. The region boasts a significant population with a growing interest in sports and fitness activities, including swimming. Countries like China, Japan, Australia, and South Korea have large populations actively participating in swimming, driving demand for related apparel and equipment. Hosting of major international sporting events, such as the Olympics and Asian Games, in the Asia Pacific region has further spurred interest and investment in swimming sports. This exposure raises the profile of swimming and increases demand for related products.
  • The swimming sports apparel market accounted for a major revenue share in 2024. Swimming sports apparel is designed to enhance performance by reducing drag, improving hydrodynamics, and offering support. High-performance swimsuits, for instance, are constructed from advanced materials that provide compression, increase buoyancy, and ensure quick drying. These functional benefits are crucial for both competitive swimmers and recreational users, making swimming apparel an indispensable part of the sport.
  • Sales of swimming sports apparel & accessories through online retail stores are expected to grow with the fastest CAGR over the forecast period from 2025 to 2030. Online retailers provide comprehensive product descriptions, specifications, and high-quality images, helping consumers understand the features and benefits of the products they are considering. This detailed information aids in making more informed purchase decisions.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Category Outlook
  • 2.3. Distribution Channel Outlook

Chapter 3. Swimming Sports Apparel & Accessories Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Sales/Retail Channel Analysis
    • 3.2.2. Profit Margin Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis - Porter's
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Buyer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Buyer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
    • 4.4.1. Average Annual Spending on Swimming Apparel & Accessories, by Country, 2024 (USD)
    • 4.4.2. Incremental Penetration Rate, by Country, 2024 (in %)
  • 4.5. Observations & Recommendations

Chapter 5. Swimming Sports Apparel & Accessories Market: Category Estimates & Trend Analysis

  • 5.1. Swimming Sports Apparel & Accessories Market, by Category: Key Takeaways
  • 5.2. Category Movement Analysis & Market Share, 2022 & 2030
  • 5.3. Apparel
    • 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.3.2. Swimsuits
      • 5.3.2.1. Swimsuits Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.2.2. Baby
        • 5.3.2.2.1. Market estimates and forecast for babies, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.2.3. Kids
        • 5.3.2.3.1. Market estimates and forecast for kids, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.2.4. Teens
        • 5.3.2.4.1. Market estimates and forecast for teens, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.2.5. Men
        • 5.3.2.5.1. Market estimates and forecast for men, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.2.6. Women
        • 5.3.2.6.1. Market estimates and forecast for women, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.3.3. Tops and Watershirts
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.3.2. Baby
        • 5.3.3.2.1. Market estimates and forecast for babies, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.3.3. Kids
        • 5.3.3.3.1. Market estimates and forecast for kids, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.3.4. Men
        • 5.3.3.4.1. Market estimates and forecast for men, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.3.3.5. Women
        • 5.3.3.5.1. Market estimates and forecast for women, 2018 - 2030 (USD Billion, Thousand Units)
  • 5.4. Accessories
    • 5.4.1. Market estimates and forecast for accessories, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.2. Swim Goggles
      • 5.4.2.1. Swim goggles market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.2.2. Adults
        • 5.4.2.2.1. Market estimates and forecast for adults, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.2.3. Junior
        • 5.4.2.3.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.3. Swim Caps
      • 5.4.3.1. Swim caps market estimates and forecast for others, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.3.2. Adults
        • 5.4.3.2.1. Market estimates and forecast for adults, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.3.3. Junior
        • 5.4.3.3.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.4. Fins
      • 5.4.4.1. Fins market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.4.2. Adults
        • 5.4.4.2.1. Market estimates and forecast for adults, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.4.3. Junior
        • 5.4.4.3.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.5. Towels
      • 5.4.5.1. Towels market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.5.2. Adults
        • 5.4.5.2.1. Market estimates and forecast for adults, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.5.3. Junior
        • 5.4.5.3.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.6. Water Shoes
      • 5.4.6.1. Water shoes market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.7. Flip Flops
      • 5.4.7.1. Market estimates and forecast for others, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.7.2. Men
        • 5.4.7.2.1. Market estimates and forecast for men, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.7.3. Women
        • 5.4.7.3.1. Market estimates and forecast for women, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.7.4. Junior
        • 5.4.7.4.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.8. Sandals
      • 5.4.8.1. Market estimates and forecast for others, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.8.2. Men
        • 5.4.8.2.1. Market estimates and forecast for men, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.8.3. Women
        • 5.4.8.3.1. Market estimates and forecast for women, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.8.4. Junior
        • 5.4.8.4.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.9. Aqua Shoes
      • 5.4.9.1. Market estimates and forecast for others, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.9.2. Men
        • 5.4.9.2.1. Market estimates and forecast for men, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.9.3. Women
        • 5.4.9.3.1. Market estimates and forecast for women, 2018 - 2030 (USD Billion, Thousand Units)
      • 5.4.9.4. Junior
        • 5.4.9.4.1. Market estimates and forecast for junior, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.10. Aqualearning Products
      • 5.4.10.1. Market estimates and forecast for others, 2018 - 2030 (USD Billion, Thousand Units)
    • 5.4.11. Sun Shelters
      • 5.4.11.1. Market estimates and forecast for others, 2018 - 2030 (USD Billion, Thousand Units)

Chapter 6. Swimming Sports Apparel & Accessories Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Sporting Goods Retailers
    • 6.2.1. Market estimates and forecast through sporting goods retailers, 2018 - 2030 (USD Billion, Thousand Units)
  • 6.3. Supermarkets & Hypermarkets
    • 6.3.1. Market estimates and forecast through supermarkets & hypermarkets, 2018 - 2030 (USD Billion, Thousand Units)
  • 6.4. Exclusive Brand Outlets
    • 6.4.1. Market estimates and forecast through exclusive brand outlets, 2018 - 2030 (USD Billion, Thousand Units)
  • 6.5. Online
    • 6.5.1. Market estimates and forecast through online channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 6.6. Others
    • 6.6.1. Market estimates and forecast through other channel, 2018 - 2030 (USD Billion, Thousand Units)

Chapter 7. Swimming Sports Apparel & Accessories Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2022 & 2030
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.2.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.2.4.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.2.5. Canada
      • 7.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.2.5.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.2.5.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.2.6. Mexico
      • 7.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.2.6.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.2.6.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.4.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.5. Germany
      • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.5.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.6. France
      • 7.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.6.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.7. Italy
      • 7.3.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.7.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.7.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.3.8. Spain
      • 7.3.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.8.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.3.8.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.4.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.5. Japan
      • 7.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.5.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.6. India
      • 7.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.6.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.7. Australia & New Zealand
      • 7.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.7.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.7.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.4.8. South Korea
      • 7.4.8.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.8.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.4.8.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.5.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.5.4.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.6.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.6.4.2. Market estimates and forecast, by category, 2018 - 2030 (USD Billion, Thousand Units)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion, Thousand Units)

Chapter 8. Company Profiles

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
    • 8.4.1. Revenue
    • 8.4.2. COGS
    • 8.4.3. Gross Profit Margin (%)
    • 8.4.4. EBIT/EBITDA
    • 8.4.5. Regional Revenue Breakdown
    • 8.4.6. Business Segment Revenue Breakdown (as per annual report)
  • 8.5. Category Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Speedo International Ltd
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Portfolios
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. TYR Sport Inc.
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Portfolios
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Arena Italia S.p.A.
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Portfolios
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Nike, Inc.
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Portfolios
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Adidas AG
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Portfolios
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. Mizuno Corporation
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Portfolios
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Zoggs International Ltd
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Portfolios
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. Decathlon S.A.
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Portfolios
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Aqua Sphere
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Portfolios
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. Finis Inc.
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Portfolios
      • 8.9.10.4. Strategic Initiatives