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天然ホームフレグランス製品の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント別予測、2024年～2030年

Natural Home Fragrance Products Market Size, Share & Trends Analysis Report By Product (Scented Candles, Wax Melts, Essential Oils, Incense Sticks), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030
出版日: | 発行: Grand View Research | ページ情報: 英文 130 Pages | 納期: 2～10営業日

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天然ホームフレグランス製品の市場規模、シェア、動向分析レポート：製品別、流通チャネル別、地域別、セグメント別予測、2024年～2030年
出版日: 2024年02月27日
発行: Grand View Research
ページ情報: 英文 130 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

天然ホームフレグランス製品市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の天然ホームフレグランス製品市場規模は2030年までに73億2,000万米ドルに達すると予測され、2024年から2030年までのCAGRは9.5%で成長すると予測されています。

家庭用装飾品への投資の増加は、市場に有望な見通しを示しています。特定の香りが精神衛生に及ぼす治療効果に関する認識が高まるにつれ、消費者は不安や抑うつなどの問題を緩和するために天然ホームフレグランス製品アイテムにますます目を向けるようになっています。この動向は、ホリスティックなウェルネスソリューションの需要に応えることで、市場の成長を大きく後押ししています。

さらに、パンデミックは人々が購入する香りの種類にも影響を与えました。レモン、ユーカリ、ラベンダーなど、衛生を促進するとされる香りの需要が増加しました。さらに、バニラやサンダルウッドのようなリラックスを連想させる香りも需要があった。

アロマセラピーは、天然のエッセンシャルオイルを使用することで、身体的・心理的な健康を促進するもので、消費者が家庭のインテリアに天然オイルを好む主な要因となっています。多くの消費者は、リラックス効果を高め、気分を改善するために、アロマセラピーを日常生活に取り入れています。2021年にJournal of Alternative and Complementary Medicine誌に掲載された研究によると、参加者の64％がリラクゼーションやストレス解消の目的でエッセンシャルオイルを使用し、58％が睡眠の質を向上させるために使用したと報告しています。

ミレニアル世代の人口増加と消費支出の増加が、ワックスメルトの需要を促進している主な要因です。さらに、主要企業はブランドとキャンドルの使用法に関する認知を広めるため、新たな場所や製品ポートフォリオを拡大しています。例えば、2022年1月、Diptyqueはキャンドルとワックスメルトのコレクションを発売しました。同社は、人口増加やファッションやインテリアに関する消費者の嗜好の変化により、中国全土の消費者から需要を集めるため、推薦やKOL（Key Opinion Leader）を通じて製品を過度に宣伝しています。

インスタグラムやピンタレストのようなソーシャルメディアプラットフォームは、家庭装飾における天然エッセンシャルオイルを普及させる強力なツールとなり、天然ホームフレグランス市場の上昇に貢献しています。インフルエンサーやウェルネスブロガーは、これらのプラットフォームを活用して、天然オイルを使ったDIYレシピ、ディフューザーブレンド、インテリアのインスピレーションを共有しています。視覚的に魅力的なコンテンツや個人的な推奨を通じて、彼らは消費者を教育し、自宅に天然フレグランスを取り入れるよう促し、天然ホームフレグランス製品の認知度と需要を高めています。

小売業者は、天然エッセンシャルオイルに対する消費者の需要に応え、商品ラインナップを拡大しています。例えば、アマゾン、ウォルマート、ターゲットなどの大手小売店では、エッセンシャルオイルディフューザーや天然ホームフレグランス製品の売上が増加しています。

天然ホームフレグランス製品市場レポートハイライト：

  • 製品別では、エッセンシャルオイルや天然ワックスなどの高級原料を使用した高級アロマキャンドルや、形状に関するさまざまなカスタマイズオプションの開拓により、アロマキャンドルセグメントが2023年に38.45%の最大収益シェアで市場をリードしました。
  • 流通チャネル別では、オンラインセグメントが予測期間中に最も速いCAGRで成長すると予想されます。eコマースプラットフォームでは、さまざまなブランドの幅広い製品が入手しやすくなっていること、配送料が無料であること、季節ごとの割引があることなどが、このチャネルを牽引する主な理由です。
  • 2023年の天然ホームフレグランス製品の世界市場は欧州が支配的でした。欧州地域では、アロマセラピーや装飾を目的としたエッセンシャルオイルなどの天然ホームフレグランスの需要が市場の成長を加速させています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 天然ホームフレグランス製品の市場変数、動向および範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
    • 販売/小売チャネル分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 業界の課題
    • 業界の機会
  • 業界分析ツール
    • ポーターのファイブフォース分析
  • 市場参入戦略

第4章 消費者行動分析

  • 人口統計分析
  • 消費者の動向と好み
  • 購入決定に影響を与える要因
  • 消費者向け製品の採用動向
  • 所見と推奨事項

第5章 天然ホームフレグランス製品市場：製品の推定・動向分析

  • 製品の変動分析と市場シェア、2023年と2030年
  • 製品別、2018年～2030年

第6章 天然ホームフレグランス製品市場：流通チャネルの推定・動向分析

  • 流通チャネルの変動分析と市場シェア、2023年と2030年
  • 流通チャネル別、2018年～2030年

第7章 天然ホームフレグランス製品市場：地域の推定・動向分析

  • 地域の変動分析と市場シェア、2023年と2030年
  • 北米
    • 市場の推定・予測、2018年～2030年
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 市場の推定・予測、2018年～2030年
    • ドイツ
    • 英国
    • フランス
    • スペイン
    • イタリア
  • アジア太平洋地域
    • 市場の推定・予測、2018年～2030年
    • 中国
    • インド
    • オーストラリア
  • 中南米
    • 市場の推定・予測、2018年～2030年
    • ブラジル
    • アルゼンチン
  • 中東とアフリカ
    • 市場の推定・予測、2018年～2030年
    • 南アフリカ
    • サウジアラビア

第8章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業の分類
  • 参入企業の概要
  • 財務実績
  • 製品のベンチマーク
  • 企業の市場シェア分析、2023年（%）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Diptique
    • Jo Malone London
    • Yankee Candle
    • Byredo
    • Scentsy. Inc.
    • Voluspa
    • Bridgewater Candle Company
    • NEST Fragrances
    • Bramble Bay Candle Co.
    • SC Johnson &Sons, Inc.
図表

List of Tables

  • Table 1 Natural home fragrance market estimates and forecast, by product, 2018 - 2030 (USD Billion)
  • Table 2 Scented candles market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 3 Wax Melts market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 4 Essential oils market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 5 Incense sticks market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 6 Other natural home fragrance products market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7 Natural home fragrance market estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 8 Natural home fragrance products market estimates & forecast, through supermarkets and hypermarkets, 2018 - 2030 (USD Billion)
  • Table 9 Natural home fragrance products market estimates & forecast, through specialty stores, 2018 - 2030 (USD Billion)
  • Table 10 Natural home fragrance products market estimates & forecast, through online, 2018 - 2030 (USD Billion)
  • Table 11 Natural home fragrance products market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Billion)
  • Table 12 North America natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 13 North America natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 14 North America natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 15 US macro-economic outlay
  • Table 16 US natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 17 US natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 18 US natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 19 Canada macro-economic outlay
  • Table 20 Canada natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 21 Canada natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 22 Canada natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 23 Mexico macro-economic outlay
  • Table 24 Mexico natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 25 Mexico natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 26 Mexico natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 27 Europe natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 28 Europe natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 29 Europe natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 30 Germany macro-economic outlay
  • Table 31 Germany natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 32 Germany natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 33 Germany natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 34 UK macro-economic outlay
  • Table 35 UK natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 36 UK natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 37 UK natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 38 France macro-economic outlay
  • Table 39 France natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 40 France natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 41 France natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 42 Italy macro-economic outlay
  • Table 43 Italy natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 44 Italy natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 45 Italy natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 46 Spain macro-economic outlay
  • Table 47 Spain natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 48 Spain natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 49 Spain natural home fragrance products market revenue, by type, 2018 - 2030 (USD Billion)
  • Table 50 Spain natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 51 Asia Pacific natural home fragrance products market estimates and forecasts, 2015- 2025 (USD Billion)
  • Table 52 Asia Pacific natural home fragrance products market revenue, by product, 2015- 2025 (USD Billion)
  • Table 53 Asia Pacific natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 54 China macro-economic outlay
  • Table 55 China natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 56 China natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 57 China natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 58 India macro-economic outlay
  • Table 59 India natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 60 India natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 61 India natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 62 Australia macro-economic outlay
  • Table 63 Australia natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 64 Australia natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 65 Australia natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 66 Central & South America natural home fragrance products market revenue, by product, 2015- 2025 (USD Billion)
  • Table 67 Central & South America natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 68 Brazil macro-economic outlay
  • Table 69 Brazil natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 70 Brazil natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 71 Brazil natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 72 Argentina macro-economic outlay
  • Table 73 Argentina natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 74 Argentina natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 75 Argentina natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 76 Middle East & Africa natural home fragrance products market estimates and forecasts, 2015- 2025 (USD Billion)
  • Table 77 Middle East & Africa natural home fragrance products market revenue, by product, 2015- 2025 (USD Billion)
  • Table 78 Middle East & Africa natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 79 Saudi Arabia macro-economic outlay
  • Table 80 Saudi Arabia natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 81 Saudi Arabia natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 82 Saudi Arabia natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 83 South Africa macro-economic outlay
  • Table 84 South Africa natural home fragrance products market estimates and forecasts, 2018 - 2030 (USD Billion)
  • Table 85 South Africa natural home fragrance products market revenue, by product, 2018 - 2030 (USD Billion)
  • Table 86 South Africa natural home fragrance products market revenue, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 87 Recent developments & impact analysis, by key market participants
  • Table 88 Company market share, 2023 (Value % share)
  • Table 89 Company engaged in improving operational efficiency
  • Table 90 Companies engaged in collaborations
  • Table 91 Company involved in exhibitions
  • Table 92 Company involved in acquisitions
  • Table 93 Company involved in product launches
  • Table 94 Company involved in diversification

List of Figures

  • Fig. 1 Natural home fragrance products market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market Snapshot
  • Fig. 7 Product segment snapshot
  • Fig. 8 Distribution channel segment snapshot
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Natural home fragrance products market value, 2023 (USD Billion)
  • Fig. 11 Natural home fragrance products market - Industry value chain analysis
  • Fig. 12 Natural home fragrance products market dynamics
  • Fig. 13 Natural home fragrance products market: Porter's analysis
  • Fig. 14 Natural home fragrance products market, by product: Key takeaways
  • Fig. 15 Natural home fragrance products market, by product: Market share, 2023 & 2030
  • Fig. 16 Scented candles market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 17 Wax melts market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Essential oils market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Incense sticks market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 20 Other natural home fragrance products market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 21 Natural home fragrance products market, by distribution channel: Key takeaways
  • Fig. 22 Natural home fragrance products market, by distribution channel: Market share, 2023 & 2030
  • Fig. 23 Natural home fragrance products market estimates & forecasts, through supermarkets and hypermarkets channel, 2018 - 2030 (USD Billion)
  • Fig. 24 Natural home fragrance products market estimates & forecasts, through specialty stores channel, 2018 - 2030 (USD Billion)
  • Fig. 25 Natural home fragrance products market estimates & forecasts, through online channel, 2018 - 2030 (USD Billion)
  • Fig. 26 Natural home fragrance products market estimates & forecasts, through other channels, 2018 - 2030 (USD Billion)
  • Fig. 27 Natural home fragrance products market revenue, by region, 2023 & 2030, (USD Billion)
  • Fig. 28 Regional marketplace: Key takeaways
  • Fig. 29 North America natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 US natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Canada natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 Mexico natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Europe natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 UK natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Germany natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 France natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Italy natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 Spain natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Asia Pacific natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 China natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 India natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Australia natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Central & South America natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Brazil natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Argentina natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Middle East & Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 South Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 Saudi Arabia natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 Key company categorization
  • Fig. 50 Company market share analysis, 2023
  • Fig. 51 Strategic framework
目次
Product Code: GVR-4-68040-208-4

Natural Home Fragrance Products Market Growth & Trends:

The global natural home fragrance products market size is expected to reach USD 7.32 billion by 2030 and it is projected to grow at a CAGR of 9.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rise in investment for home decor presents promising prospects for the market. As awareness grows regarding the therapeutic benefits of certain scents on mental health, consumers are increasingly turning to natural home fragrance products items to alleviate issues like anxiety and depression. This trend significantly drives market growth by catering to the demand for holistic wellness solutions.

In addition, the pandemic had an impact on the kinds of fragrances that people were buying. Demand increased for scents like lemon, eucalyptus, and lavender that were considered to promote hygiene. In addition, scents like vanilla and sandalwood that are associated with relaxation were also in demand.

Aromatherapy, which involves the use of natural essential oils to promote physical and psychological well-being, is a key factor driving consumer preference for natural oils in home decor. Many consumers incorporate aromatherapy practices into their daily routines to enhance relaxation and improve mood. A study published in the Journal of Alternative and Complementary Medicine, in 2021, found that 64% of participants reported using essential oils for relaxation and stress relief purposes, while 58% used them to improve sleep quality.

A rising millennial population and increased consumer spending are the major factors propelling the demand for wax melts. In addition, key players are expanding into new locations and product portfolios to spread awareness regarding the brand and the usage of candles. For instance, in January 2022, Diptyque launched a candle and wax melts collection. The company is excessively promoting its products through endorsements and Key Opinion Leaders (KOL) to garner demand from consumers across China due to the rising population and the changing consumer preferences with regard to fashion and home decor.

Social media platforms like Instagram and Pinterest have become powerful tools for popularizing natural essential oils in home decor, contributing to the rise of the natural home fragrances market. Influencers and wellness bloggers leverage these platforms to share DIY recipes, diffuser blends, and home decor inspiration featuring natural oils. Through visually engaging content and personal recommendations, they educate and inspire consumers to incorporate natural fragrances into their homes, driving awareness and demand for natural home fragrance products.

Retailers are responding to consumer demand for natural essential oils by expanding their product offerings. For example, major retailers like Amazon, Walmart, and Target have seen an increase in sales of essential oil diffusers and natural home fragrance products.

The home fragrance market is consolidated in nature with the presence of a large number of international players and a few regional players like Diptique; Jo Malone London; Yankee Candle; Byredo; Voluspa; NEST Fragrances; Scentsy, Inc.; Bridgewater Candle Company and more such players.

Natural Home Fragrance Products Market Report Highlights:

  • Based on product, the scented candles segment led the market with the largest revenue share of 38.45% in 2023, due to the development of high-end scented candles made with premium ingredients, such as essential oils and natural waxes and different customization options regarding the shapes
  • Based on distribution channel, the online segment is expected to grow the fastest CAGR during the forecast period. The increasing availability of a wide range products of different brands, free delivery, and seasonal discount on e-commerce platforms are among the major reasons driving the channel
  • Europe dominated the global natural home fragrance products market in 2023. The demand for natural home fragrances such as essential oils for aromatherapy and decorative purposes in the European region is accelerating the market growth

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation& Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Natural Home Fragrance Products Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Sales/Retail Channel Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Influencing Buying Decisions
  • 4.4. Consumer Product Adoption Trends
  • 4.5. Observations & Recommendations

Chapter 5. Natural Home Fragrance Products Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Home Fragrance Market Estimates & Forecast, By Product, 2018 to 2030 (USD Billion)
    • 5.2.1. Scented Candles
      • 5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.2. Wax Melts
      • 5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.3. Essential Oils
      • 5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.4. Incense Sticks
      • 5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 5.2.5. Others
      • 5.2.5.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 6. Natural Home Fragrance Products Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Home Fragrance Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Billion)
    • 6.2.1. Supermarkets and Hypermarkets
      • 6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 6.2.2. Specialty Stores
      • 6.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 6.2.3. Online
      • 6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)
    • 6.2.4. Others
      • 6.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Billion)

Chapter 7. Natural Home Fragrance Products Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2023 & 2030
  • 7.2. North America
    • 7.2.1 North America natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. Key country dynamics
      • 7.2.2.2. U.S. natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Key country dynamics
      • 7.2.3.2. Canada natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Key country dynamics
      • 7.2.4.2. Mexico natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Europe natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Germany
      • 7.3.2.1. Key country dynamics
      • 7.3.2.2. Germany natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.3.3. UK
      • 7.3.3.1. Key country dynamics
      • 7.3.3.2. UK natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.3.4. France
      • 7.3.4.1. Key country dynamics
      • 7.3.4.2. France natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.3.5. Spain
      • 7.3.5.1. Key country dynamics
      • 7.3.5.2. Spain natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.3.6. Italy
      • 7.3.6.1. Key country dynamics
      • 7.3.6.2. Italy natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. Key country dynamics
      • 7.4.2.2. China natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.4.3. India
      • 7.4.3.1. Key country dynamics
      • 7.4.3.2. India natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.4.4. Australia
      • 7.4.4.1. Key country dynamics
      • 7.4.4.2. Australia natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Central & South America natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Key country dynamics
      • 7.5.2.2. Brazil natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.5.3. Argentina
      • 7.5.3.1. Key country dynamics
      • 7.5.3.2. Argentina natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
  • 7.6. Middle East & Africa
    • 7.6.1. Middles East & Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.6.2. South Africa
      • 7.6.2.1. Key country dynamics
      • 7.6.2.2. South Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)
    • 7.6.3. Saudi Arabia
      • 7.6.3.1. Key country dynamics
      • 7.6.3.2. South Africa natural home fragrance products market estimates & forecast, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Recent developments & impact analysis, by key market participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2023 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Diptique
      • 8.9.1.1. Company Overview
      • 8.9.1.2. Financial Performance
      • 8.9.1.3. Product Benchmarking
      • 8.9.1.4. Strategic Initiatives
    • 8.9.2. Jo Malone London
      • 8.9.2.1. Company Overview
      • 8.9.2.2. Financial Performance
      • 8.9.2.3. Product Benchmarking
      • 8.9.2.4. Strategic Initiatives
    • 8.9.3. Yankee Candle
      • 8.9.3.1. Company Overview
      • 8.9.3.2. Financial Performance
      • 8.9.3.3. Product Benchmarking
      • 8.9.3.4. Strategic Initiatives
    • 8.9.4. Byredo
      • 8.9.4.1. Company Overview
      • 8.9.4.2. Financial Performance
      • 8.9.4.3. Product Benchmarking
      • 8.9.4.4. Strategic Initiatives
    • 8.9.5. Scentsy. Inc.
      • 8.9.5.1. Company Overview
      • 8.9.5.2. Financial Performance
      • 8.9.5.3. Product Benchmarking
      • 8.9.5.4. Strategic Initiatives
    • 8.9.6. Voluspa
      • 8.9.6.1. Company Overview
      • 8.9.6.2. Financial Performance
      • 8.9.6.3. Product Benchmarking
      • 8.9.6.4. Strategic Initiatives
    • 8.9.7. Bridgewater Candle Company
      • 8.9.7.1. Company Overview
      • 8.9.7.2. Financial Performance
      • 8.9.7.3. Product Benchmarking
      • 8.9.7.4. Strategic Initiatives
    • 8.9.8. NEST Fragrances
      • 8.9.8.1. Company Overview
      • 8.9.8.2. Financial Performance
      • 8.9.8.3. Product Benchmarking
      • 8.9.8.4. Strategic Initiatives
    • 8.9.9. Bramble Bay Candle Co.
      • 8.9.9.1. Company Overview
      • 8.9.9.2. Financial Performance
      • 8.9.9.3. Product Benchmarking
      • 8.9.9.4. Strategic Initiatives
    • 8.9.10. S.C. Johnson & Sons, Inc.
      • 8.9.10.1. Company Overview
      • 8.9.10.2. Financial Performance
      • 8.9.10.3. Product Benchmarking
      • 8.9.10.4. Strategic Initiatives