美容枕カバーの市場規模、シェア、動向分析レポート：製品別、タイプ別、流通チャネル別、用途別、地域別、セグメント別予測、2024年～2030年

美容枕カバー市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の美容枕カバー市場規模は2030年までに14億9,000万米ドルに達し、2024年から2030年までのCAGRは約6.0%で成長すると予測されています。

消費者は、シルク、竹、リネンなどの天然繊維やオーガニック繊維に関連する潜在的な健康と生態学的利点に対する認識を深めています。中産階級の増加とオンラインショッピングの影響による需要の増加により、持続可能性認証と倫理的な調達慣行は美容枕カバー製品にとって重要です。

セルフケアや高級ホームデコレーション製品への消費支出の増加は、スキンケアやアンチエイジング用途での潜在的な利点により、高級シルクやサテン製品への高い嗜好につながっています。バージニア州に本部を置く国立睡眠財団の研究結果によると、快眠の鍵は快適な寝室です。40人の参加者を対象とした臨床試験では、シルクの枕カバーで寝ると、綿の枕カバーで寝た人に比べて、ニキビの出現が有意に減少することがわかりました。

eコマースブームは、消費者に幅広い選択肢への便利なアクセスを提供し、オンラインで十分な情報を得た上で購入を決定できるようにすることで、美容枕カバーの需要増加を後押ししています。eコマースの人気が高まっているため、メーカーはAmazon.com、Alibaba.com、Walmartなどの人気サイトで製品を紹介し、より幅広い顧客層にアプローチしています。2023年のコットン・インコーポレイテッドの調査によると、米国の消費者の約52％がシーツや寝具を実店舗で購入することを好んでいます。

ソーシャルメディア、美容ブロガー、皮膚科医は、美容枕カバーの潜在的なメリットについて広めています。これらの枕カバーは、シワを減らし、ニキビを予防し、髪の健康を改善するように設計されています。シルク、サテン、バンブー（竹）を混紡することで、性能と価格を高めた枕カバーが新興国で販売されています。例えば、2020年、英国のブランドMayfairsilkは、2022年の冬にドバイの5店舗でシルクの枕カバーとシルクの寝具コレクションを発売しました。Mayfairsilkは、OEKO-Tex Standard 100認証を取得した高モームシルクと独特のマット仕上げで知られています。同社は英国だけでなく、米国や中東諸国へのブランド拡大に力を入れています。

寝具製品におけるサステナブル材料への需要の高まりから、現在、市場は大きなプレッシャーを受けています。欧州の人々は、肌のケアと老化の兆候を防ぐことに高い価値を置いています。特にシルクやサテン製でヒアルロン酸やコラーゲンを配合した美容枕カバーは、しわを減らし肌の調子を良くするという謳い文句で人気があります。環境に配慮する消費者は、竹や生分解性シルクなどの天然繊維を好み、合成繊維の代替品よりも贅沢で肌に優しいと考えられています。

美容枕カバー市場レポートハイライト

• 2023年にはシルク枕カバーが市場を独占しました。シルク枕カバーは、肌と髪の保湿を改善し、小じわを予防し、髪を滑らかで縮れにくくすることが知られています。オンラインとオフラインの両方の流通チャネルを通じて複数のブランドのシルク枕カバーが入手可能なため、これらの製品の需要は大幅に増加しています。
• ジッパー付き枕カバー製品の需要は予測期間中に急増すると予想されます。ジッパー付き枕カバーは、枕カバーを頻繁に交換する旅行者にとって素晴らしいソリューションです。利便性、衛生面、美しさなどの利点があります。ジッパー式枕カバーは、高級なシルクやサテン、通気性の良いリネン、ひんやりとしたテンセルなど、さまざまな種類の生地に適しています。
• スーパーマーケット・ハイパーマーケットが2023年に販売チャネル全体の大半のシェアを占めたのは、予算意識の高い顧客を引き付け、販売を促進するために、割引やバンドルオファーなどの販促戦略をとっているためです。さらに、消費者の幅広いニーズと嗜好に対応するため、幅広いリーチと利便性を提供し、様々なブランドから多様な枕カバーを取り揃えています。
• ヘアケア用途の需要は、予測期間中に急増すると予想されます。ヘアケアのインフルエンサーやブロガーは、美容枕カバーを使うことの利点を強調するようになっています。このような露出の増加は、特に若く動向に敏感な消費者の間で、認知度と需要を促進しています。
• アジア太平洋市場は予測期間中に最も高いCAGRで成長すると予測されます。これは、都市化の進展、可処分所得の増加、家庭装飾品への支出増加といった要因が、消費者を高品質のシルク、サテン、竹、その他の天然繊維材料に引き付けているためです。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 美容枕カバー市場：変数、動向、範囲

• 市場系統の見通し
• 業界のバリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と好み
• 購入決定に影響を与える要因
• 消費者向け製品の採用動向
• 所見と推奨事項

第5章 美容枕カバー市場：製品の推定・動向分析

• 製品の変動分析と市場シェア、2023年と2030年
• 製品別、2018年～2030年まで

第6章 美容枕カバー市場：タイプの推定・動向分析

• タイプの変動分析と市場シェア、2023年と2030年
• タイプ別、2018年～2030年まで

第7章 美容枕カバー市場：流通チャネルの推定・動向分析

• 流通チャネルの変動分析と市場シェア、2023年と2030年
• 流通チャネル別、2018年～2030年まで

第8章 美容枕カバー市場：用途の推定・動向分析

• 用途の変動分析と市場シェア、2023年と2030年
• 用途別、2018年～2030年まで

第9章 美容枕カバー市場：地域の推定・動向分析

• 地域の変動分析と市場シェア、2023年と2030年
• 北米
  • 市場の推定・予測、2018年～2030年
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 市場の推定・予測、2018年～2030年
  • ドイツ
  • 英国
  • フランス
  • スペイン
  • イタリア
• アジア太平洋地域
  • 市場の推定・予測、2018年～2030年
  • 中国
  • 日本
  • インド
  • オーストラリアとニュージーランド
• 中南米
  • 市場の推定・予測、2018年～2030年
  • ブラジル
  • アルゼンチン
• 中東とアフリカ
  • 市場の推定・予測、2018年～2030年
  • 南アフリカ
  • サウジアラビア

第10章 美容枕カバー市場-競合情勢

• 主要市場参入企業別の最近の動向と影響分析
• 企業の分類
• 企業の市場シェア分析
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • Jim Thompson Suzhou Stitch Textile Technology Co., Ltd.
  • Blissy
  • Mayfairsilk
  • Slip Silk Pillowcase LLC
  • John Lewis plc
  • Zhejiang Jiaxin Silk Corp., Ltd.
  • Poshey LLC
  • BEAUSILK
  • Anhui Comfytouch Ltd
  • Benu Blanc

List of Tables

• 1. Beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 2. Silk beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 3. Satin beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 4. Bamboo beauty pillowcases estimates and forecast, 2018 - 2030 (USD Million)
• 5. Other products beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 6. Beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 7. Zippered beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 8. Envelope beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 9. Other beauty pillowcases type market estimates and forecast, 2018 - 2030 (USD Million)
• 10. Beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 11. Beauty pillowcases market estimates & forecast, through supermarkets and hypermarkets distribution channel, 2018 - 2030 (USD Million)
• 12. Beauty pillowcases market estimates & forecast, through Specialty stores distribution channel, 2018 - 2030 (USD Million)
• 13. Beauty pillowcases market estimates & forecast, through online distribution channel, 2018 - 2030 (USD Million)
• 14. Beauty pillowcases market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Million)
• 15. Beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 16. Beauty pillowcases market estimates & forecast, for hair care, 2018 - 2030 (USD Million)
• 17. Beauty pillowcases market estimates & forecast, for skin care, 2018 - 2030 (USD Million)
• 18. Beauty pillowcases market estimates & forecast, for anti-aging, 2018 - 2030 (USD Million)
• 19. North America beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 20. North America beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 21. North America beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 22. North America beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 23. North America beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 24. U.S. macro-economic outlay
• 25. U.S. beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 26. U.S. beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 27. U.S. beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 28. U.S. beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 29. U.S. beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 30. Canada macro-economic outlay
• 31. Canada beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 32. Canada beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 33. Canada beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 34. Canada beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 35. Canada beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 36. Mexico macro-economic outlay
• 37. Mexico beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 38. Mexico beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 39. Mexico beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 40. Mexico beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 41. Mexico beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 42. UK macro-economic outlay
• 43. UK beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 44. UK beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 45. UK beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 46. UK beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 47. UK beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 48. Germany macro-economic outlay
• 49. Germany beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 50. Germany beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 51. Germany beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 52. Germany beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 53. Germany beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 54. France macro-economic outlay
• 55. France beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 56. France beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 57. France beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 58. France beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 59. France beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 60. Italy macro-economic outlay
• 61. Italy beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 62. Italy beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 63. Italy beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 64. Italy beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 65. Italy beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 66. Spain macro-economic outlay
• 67. Spain beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 68. Spain beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 69. Spain beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 70. Spain beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 71. Spain beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 72. China macro-economic outlay
• 73. China beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 74. China beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 75. China beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 76. China beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 77. China beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 78. India macro-economic outlay
• 79. India beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 80. India beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 81. India beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 82. India beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 83. India beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 84. Japan macro-economic outlay
• 85. Japan beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 86. Japan beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 87. Japan beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 88. Japan beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 89. Japan beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 90. Australia & New Zealand macro-economic outlay
• 91. Australia & New Zealand beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 92. Australia & New Zealand beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 93. Australia & New Zealand beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 94. Australia & New Zealand beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 95. Australia & New Zealand beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 96. Brazil macro-economic outlay
• 97. Brazil beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 98. Brazil beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 99. Brazil beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 100. Brazil beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 101. Brazil beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 102. Argentina macro-economic outlay
• 103. Argentina beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 104. Argentina beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 105. Argentina beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 106. Argentina beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 107. Argentina beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 108. South Africa macro-economic outlay
• 109. South Africa beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 110. South Africa beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 111. South Africa beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 112. South Africa beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 113. South Africa beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 114. Saudi Arabia macro-economic outlay
• 115. Saudi Arabia beauty pillowcases market estimates and forecast, 2018 - 2030 (USD Million)
• 116. Saudi Arabia beauty pillowcases market estimates and forecast, by product, 2018 - 2030 (USD Million)
• 117. Saudi Arabia beauty pillowcases market estimates and forecast, by type, 2018 - 2030 (USD Million)
• 118. Saudi Arabia beauty pillowcases market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 119. Saudi Arabia beauty pillowcases market estimates and forecast, by application, 2018 - 2030 (USD Million)
• 120. Recent developments & impact analysis, by key market participants
• 121. Company market share, 2023 (Value % share)
• 122. Company engaged in improving operational efficiency
• 123. Companies engaged in collaborations
• 124. Company involved in exhibitions
• 125. Company involved in acquisitions
• 126. Company involved in product launches
• 127. Company involved in diversification

List of Figures

• 1. Beauty pillowcases market segmentation
• 2. Information procurement
• 3. Primary research pattern
• 4. Primary research approaches
• 5. Primary research process
• 6. Market Snapshot
• 7. Product segment snapshot
• 8. Type segment snapshot
• 9. Distribution channel segment snapshot
• 10. Application segment snapshot
• 11. Competitive Landscape Snapshot
• 12. Beauty pillowcases market value, 2023 (USD Billion)
• 13. Beauty pillowcases market - Industry value chain analysis
• 14. Beauty pillowcases market dynamics
• 15. Beauty pillowcases market: Porter's analysis
• 16. Beauty pillowcases market, by product: Key takeaways
• 17. Beauty pillowcases market, by product: Market share, 2023 & 2030
• 18. Silk beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 19. Satin beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 20. Bamboo beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 21. Other products beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 22. Beauty pillowcases market, by type: Key takeaways
• 23. Beauty pillowcases market, by type: Market share, 2023 & 2030
• 24. Zippered beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 25. Envelope beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 26. Other type beauty pillowcases market estimates & forecasts, 2018 - 2030 (USD Million)
• 27. Beauty pillowcases market, by distribution channel: Key takeaways
• 28. Beauty pillowcases market, by distribution channel: Market share, 2023 & 2030
• 29. Beauty pillowcases market estimates & forecasts, through supermarkets and hypermarkets channel, 2018 - 2030 (USD Million)
• 30. Beauty pillowcases market estimates & forecasts, through Specialty stores channel, 2018 - 2030 (USD Million)
• 31. Beauty pillowcases market estimates & forecasts, through online channel, 2018 - 2030 (USD Million)
• 32. Beauty pillowcases market estimates & forecasts, through other channels, 2018 - 2030 (USD Million)
• 33. Beauty pillowcases market revenue, by region, 2023 & 2030, (USD Million)
• 34. Regional marketplace: Key takeaways
• 35. North America beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 36. U.S. beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 37. Canada beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 38. Mexico beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 39. Europe beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 40. UK beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 41. Germany beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 42. France beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 43. Italy beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 44. Spain beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 45. Asia Pacific beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 46. China beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 47. India beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 48. Japan beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 49. Australia & New Zealand beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 50. Central & South America beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 51. Brazil beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 52. Argentina beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 53. Middle East & Africa beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 54. South Africa beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 55. Saudi Arabia beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 56. Key company categorization
• 57. Company market share analysis, 2023
• 58. Strategic framework

Beauty Pillowcases Market Growth & Trends:

The global beauty pillowcases market size is expected to reach USD 1.49 billion by 2030 and is expected to grow at a CAGR of around 6.0% from 2024 to 2030, according to a new report by Grand View Research, Inc. Consumers are becoming increasingly aware of the potential health and ecological benefits associated with natural and organic fibers such as silk, bamboo, linen, etc. Sustainability certifications and ethical sourcing practices are important for beauty pillowcase products due to increased demand from the growing middle class and the influence of online shopping.

Increasing consumer spending on self-care and luxury home decor products has led to a high preference for luxury silk and satin products owing to potential benefits in skincare and anti-aging applications. According to the results of a study by the National Sleep Foundation based in Virginia, the key to a good night's sleep is a comfortable bedroom. A clinical trial on 40 participants found that sleeping on a silk pillowcase significantly reduced the appearance of acne compared to those sleeping on cotton.

The e-commerce boom is driving the increased demand for beauty pillowcases by providing consumers with convenient access to a wide array of options and the ability to make informed purchase decisions online. The growing popularity of e-commerce has prompted manufacturers to introduce their products on popular websites like Amazon.com, Alibaba.com and Walmart to reach a wider customer base. As per 2023 a Cotton Incorporated survey around 52% of consumers in the U.S. still prefer buying their sheets and bedding from physical stores, although online shopping is also quite popular at 42 percent is growing at a faster pace.

Social media, beauty bloggers, and dermatologists are spreading the word about the potential benefits of beauty pillowcases. These pillowcases are designed to reduce wrinkles, prevent acne, and improve hair health. Brands are constantly innovating and expanding their offerings in emerging countries, with blends of silk, satin, and bamboo for enhanced performance and affordability. For instance, in 2020, the British brand Mayfairsilk launched its silk pillowcases and silk bedding collection across its five stores in Dubai in the winter of 2022. Mayfairsilk is known for its high momme silk and unique matte finish, with OEKO-Tex Standard 100 certification. The company has been focusing on expanding its brand beyond the UK into the US and the Middle East countries.

The market is currently under significant pressure due to the increasing demand for sustainable fabrics in bedding products. Europeans place a high value on taking care of their skin and preventing signs of aging. Beauty pillowcases, particularly those made of silk or satin and infused with hyaluronic acid or collagen, are popular for their claims of reducing wrinkles and improving skin tone. Eco-conscious consumers prefer natural fibers such as bamboo and biodegradable silk, which are often considered more luxurious and gentle on the skin than synthetic alternatives.

Beauty Pillowcases Market Report Highlights:

• Silk pillowcases dominated the market in 2023. Silk pillowcases are known to improve skin and hair hydration, prevent fine lines and wrinkles, and result in smoother and less frizzy hair. Due to the availability of several brands of silk pillowcases through both online and offline distribution channels, the demand for these products has increased significantly
• Demand from zippered pillowcases products is expected to surge in the forecast period. Zippered pillowcases are a great solution for frequent travelers who frequently change pillowcases. They offer added benefits, such as convenience, hygiene, and beauty. Zipper beauty pillowcases are suitable for several types of fabrics including luxurious silk and satin, breathable linen and cooling Tencel
• Supermarkets & hypermarkets held the majority share in the overall sales channel in 2023 due to their promotional strategies, such as discounts and bundled offers, to attract budget conscious customers and drive sales. Moreover, they offer wide reach, convenience and have a diverse range of pillowcase from various brands, catering to a wide variety of consumer needs and preferences
• Demand from haircare applications is expected to surge in the forecast period. Haircare influencers and bloggers are increasingly emphasizing the benefits of using beauty pillowcases. This increased exposure is driving awareness and demand, especially among young and trend-conscious consumer
• Asia Pacific market is anticipated to grow with the highest CAGR over the forecast period. This is due to factors like increasing urbanization, rising disposable incomes and spending on home decor products are attracting consumers towards high-quality silk, satin, bamboo and other natural fiber materials

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation& Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Beauty Pillowcases Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Influencing Buying Decisions
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Beauty Pillowcases Market: Product Estimates & Trend Analysis

• 5.1. Product Movement Analysis & Market Share, 2023 & 2030
• 5.2. Beauty Pillowcases Market Estimates & Forecast, By Product, 2018 to 2030 (USD Million)
  • 5.2.1. Silk
    • 5.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.2. Satin
    • 5.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.3. Bamboo
    • 5.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 5.2.4. Others
    • 5.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Beauty Pillowcases Market: Type Estimates & Trend Analysis

• 6.1. Type Movement Analysis & Market Share, 2023 & 2030
• 6.2. Beauty Pillowcases Market Estimates & Forecast, By Type, 2018 to 2030 (USD Million)
  • 6.2.1. Zippered
    • 6.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.2. Envelope
    • 6.2.2.1 Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 6.2.3. Others
    • 6.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Beauty Pillowcases Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 7.2. Beauty Pillowcases Market Estimates & Forecast, By Distribution Channel, 2018 to 2030 (USD Million)
  • 7.2.1. Supermarkets and Hypermarkets
    • 7.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.2. Specialty Stores
    • 7.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.3. Online
    • 7.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 7.2.4. Others
    • 7.2.4.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 8. Beauty Pillowcases Market: Application Estimates & Trend Analysis

• 8.1. Application Movement Analysis & Market Share, 2023 & 2030
• 8.2. Beauty Pillowcases Market Estimates & Forecast, By Application, 2018 to 2030 (USD Million)
  • 8.2.1. Hair Care
    • 8.2.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 8.2.2. Skin Care
    • 8.2.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
  • 8.2.3. Anti-Aging
    • 8.2.3.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 9. Beauty Pillowcases Market: Regional Estimates & Trend Analysis

• 9.1. Regional Movement Analysis & Market Share, 2023 & 2030
• 9.2. North America
  • 9.2.1. North America beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.2.2. U.S.
    • 9.2.2.1. Key country dynamics
    • 9.2.2.2. U.S. beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.2.3. Canada
    • 9.2.3.1. Key country dynamics
    • 9.2.3.2. Canada beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.2.4. Mexico
    • 9.2.4.1. Key country dynamics
    • 9.2.4.2. Mexico beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 9.3. Europe
  • 9.3.1. Europe beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Germany
    • 9.3.2.1. Key country dynamics
    • 9.3.2.2. Germany beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.3. UK
    • 9.3.3.1. Key country dynamics
    • 9.3.3.2. UK beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.4. France
    • 9.3.4.1. Key country dynamics
    • 9.3.4.2. France beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.5. Spain
    • 9.3.5.1. Key country dynamics
    • 9.3.5.2. Spain beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.3.6. Italy
    • 9.3.6.1. Key country dynamics
    • 9.3.6.2. Italy beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 9.4. Asia Pacific
  • 9.4.1. Asia Pacific beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.2. China
    • 9.4.2.1. Key country dynamics
    • 9.4.2.2. China beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.3. Japan
    • 9.4.3.1. Key country dynamics
    • 9.4.3.2. Japan beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.4. India
    • 9.4.4.1. Key country dynamics
    • 9.4.4.2. India beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.4.5. Australia & New Zealand
    • 9.4.5.1. Key country dynamics
    • 9.4.5.2. India beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 9.5. Central & South America
  • 9.5.1. Central & South America beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.5.2. Brazil
    • 9.5.2.1. Key country dynamics
    • 9.5.2.2. Brazil beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.5.3. Argentina
    • 9.5.3.1. Key country dynamics
    • 9.5.3.2. Argentina beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
• 9.6. Middle East & Africa
  • 9.6.1. Middles East & Africa beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.6.2. South Africa
    • 9.6.2.1. Key country dynamics
    • 9.6.2.2. South Africa beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)
  • 9.6.3. Saudi Arabia
    • 9.6.3.1. Key country dynamics
    • 9.6.3.2. South Africa beauty pillowcases market estimates & forecast, 2018 - 2030 (USD Million)

Chapter 10. Beauty Pillowcases Market - Competitive Landscape

• 10.1. Recent Developments & Impact Analysis by Key Market Participants
• 10.2. Company Categorization
• 10.3. Company Market Share Analysis
• 10.4. Company Heat Map Analysis
• 10.5. Strategy Mapping
• 10.6. Company Profiles
  • 10.6.1. Jim Thompson Suzhou Stitch Textile Technology Co., Ltd.
    • 10.6.1.1. Company Overview
    • 10.6.1.2. Financial Performance
    • 10.6.1.3. Product Benchmarking
    • 10.6.1.4. Strategic Initiatives
  • 10.6.2. Blissy
    • 10.6.2.1. Company Overview
    • 10.6.2.2. Financial Performance
    • 10.6.2.3. Product Benchmarking
    • 10.6.2.4. Strategic Initiatives
  • 10.6.3. Mayfairsilk
    • 10.6.3.1. Company Overview
    • 10.6.3.2. Financial Performance
    • 10.6.3.3. Product Benchmarking
    • 10.6.3.4. Strategic Initiatives
  • 10.6.4. Slip Silk Pillowcase LLC
    • 10.6.4.1. Company Overview
    • 10.6.4.2. Financial Performance
    • 10.6.4.3. Product Benchmarking
    • 10.6.4.4. Strategic Initiatives
  • 10.6.5. John Lewis plc
    • 10.6.5.1. Company Overview
    • 10.6.5.2. Financial Performance
    • 10.6.5.3. Product Benchmarking
    • 10.6.5.4. Strategic Initiatives
  • 10.6.6. Zhejiang Jiaxin Silk Corp., Ltd.
    • 10.6.6.1. Company Overview
    • 10.6.6.2. Financial Performance
    • 10.6.6.3. Product Benchmarking
    • 10.6.6.4. Strategic Initiatives
  • 10.6.7. Poshey LLC
    • 10.6.7.1. Company Overview
    • 10.6.7.2. Financial Performance
    • 10.6.7.3. Product Benchmarking
    • 10.6.7.4. Strategic Initiatives
  • 10.6.8. BEAUSILK
    • 10.6.8.1. Company Overview
    • 10.6.8.2. Financial Performance
    • 10.6.8.3. Product Benchmarking
    • 10.6.8.4. Strategic Initiatives
  • 10.6.9. Anhui Comfytouch Ltd
    • 10.6.9.1. Company Overview
    • 10.6.9.2. Financial Performance
    • 10.6.9.3. Product Benchmarking
    • 10.6.9.4. Strategic Initiatives
  • 10.6.10. Benu Blanc
    • 10.6.10.1. Company Overview
    • 10.6.10.2. Financial Performance
    • 10.6.10.3. Product Benchmarking
    • 10.6.10.4. Strategic Initiatives