デフォルト表紙
市場調査レポート
商品コード
1405030

携帯電話保険の市場規模、シェア、動向分析レポート:補償範囲別、電話タイプ別、地域別、セグメント予測、2023年~2030年

Mobile Phone Insurance Market Size, Share & Trends Analysis Report By Coverage (Physical Damage, Internal Component Failure, Theft & Loss Protection), By Phone Type (Budget Phones, Premium Smartphones), By Region, And Segment Forecasts, 2023 - 2030


出版日
ページ情報
英文 200 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
携帯電話保険の市場規模、シェア、動向分析レポート:補償範囲別、電話タイプ別、地域別、セグメント予測、2023年~2030年
出版日: 2023年11月27日
発行: Grand View Research
ページ情報: 英文 200 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

携帯電話保険市場の成長と動向:

Grand View Research, Inc.の最新調査によると、世界の携帯電話保険市場規模は2023年から2030年にかけて12.5%のCAGRを記録し、2030年には738億6,000万米ドルに達する見込みです。

この成長は、世界中でスマートフォンユーザーが増加していることに起因しています。市場の成長は、エンターテインメント、教育、ニュース、デジタル取引に使用されるスマートフォンへの需要の高まりにも起因しています。

加えて、スマートフォンやモバイル・アプリケーションの利用が拡大していることも、市場成長を後押しすると予想されます。便利な保険金請求サービスも、予測期間を通じて市場全体の成長に貢献すると予想されます。携帯電話保険は、携帯電話の紛失や故障によって発生する高額な買い替え費用を回避するのに役立ちます。物理的損害や電子的損害、盗難防止、サイバー脅威防止などの損害は、通常、携帯電話保険でカバーされます。このため、予測期間中、顧客はこのような保険を選ぶようになると予想されます。

ビッグデータ分析もまた、市場成長を促進する上で極めて重要な役割を果たしています。この技術は、クレームを優先的に処理するためにフラグを立てたり、金銭的損失を減らすためにリスクをプロアクティブに監視したりするのに役立ちます。したがって、電話保険業者は今後数年間、アナリティクスを広く採用すると予想されます。さらに、オンライン・プラットフォームを通じて携帯電話を購入するケースも増えています。これはeコマース企業と保険プロバイダーとの協業を促しています。例えば、2018年10月、FlipkartはBajaj Allianzとの提携を敢行し、カスタマイズされた保険ソリューションを提供し、Bajaj Allianzの携帯電話保護プログラムを後押ししました。さらに、こうした提携により、提携企業は世界中で顧客基盤を拡大することができます。

携帯電話保険市場レポートのハイライト

  • スマートフォンユーザーの増加、メーカーと保険会社の提携により、市場は大幅な成長が見込まれます。
  • 2022年の市場シェアは物理的損害分野が最も高いです。ユーザーは主に修理・交換費用をカバーするプランを選択します。
  • プレミアムスマートフォン・セグメントが2022年に大きな市場シェアを占めたのは、スマートフォンの価格が急速に上昇し、物理的・技術的損害が増加したためです。
  • 北米市場の成長は、多数の保険プロバイダーが存在し、米国におけるスマートフォンの普及率が高いことに起因しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 携帯電話保険市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会分析
  • 携帯電話保険市場分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析

第4章 携帯電話保険市場:電話タイプの推定・動向分析

  • 携帯電話保険市場:重要なポイント
  • 携帯電話保険市場:動向と市場シェア分析、2022年と2030年
  • 格安携帯電話
  • ミッドエンドおよびハイエンドの携帯電話
  • プレミアムスマートフォン

第5章 携帯電話保険市場:補償範囲の推定・動向分析

  • 携帯電話保険市場:重要なポイント
  • 携帯電話保険市場:動向と市場シェア分析、2022年と2030年
  • 物理的損傷
  • 内部コンポーネントの故障
  • 盗難および紛失に対する保護
  • ウイルスとデータ保護
  • その他

第6章 携帯電話保険市場:地域の推定・動向分析

  • 地域別の見通し
  • 地域別の携帯電話保険市場:重要なポイント
  • 北米
    • 北米市場推計・予測、2017年から2030年まで
    • 米国
    • カナダ
  • 欧州
    • 欧州市場推計・予測、2017年から2030年まで
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋地域
    • アジア太平洋市場推計・予測、2017年から2030年まで
    • 日本
    • 中国
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ラテンアメリカ市場推計・予測、2017年から2030年まで
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • MEA市場推計・予測、2017年から2030年まで
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第7章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 市場参入企業の分類
    • Apple Inc.
    • American International Group, Inc.
    • Assurant, Inc.
    • Asurion
    • AT&T Intellectual Property.
    • AmTrust Financial
    • Brightstar Corp.
    • GoCare Warranty Group
    • SquareTrade, Inc.
    • Taurus Insurance Services Limited
図表

List of Tables

  • Table 1 List of abbreviations
  • Table 2 North America mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 3 North America mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 4 North America mobile phone insurance market, by region, 2017 to 2030 (USD Billion)
  • Table 5 U.S. mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 6 U.S. mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 7 Canada mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 8 Canada mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 9 Europe mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 10 Europe mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 11 Europe mobile phone insurance market, by region, 2017 to 2030 (USD Billion)
  • Table 12 Germany mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 13 Germany mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 14 UK mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 15 UK mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 16 France mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 17 France mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 18 Asia Pacific mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 19 Asia Pacific mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 20 Asia Pacific mobile phone insurance market, by region, 2017 to 2030 (USD Billion)
  • Table 21 China mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 22 China mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 23 Japan mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 24 Japan mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 25 India mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 26 India mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 27 Australia mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 28 Australia mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 29 South Korea mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 30 South Korea mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 31 Latin America mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 32 Latin America mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 33 Latin America mobile phone insurance market, by region, 2017 to 2030 (USD Billion)
  • Table 34 Brazil mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 35 Brazil mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 36 Mexico mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 37 Mexico mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 38 Middle East and Africa mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 39 Middle East and Africa mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 40 Middle East and Africa mobile phone insurance market, by region, 2017 to 2030 (USD Billion)
  • Table 41 South Africa mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 42 South Africa mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 43 Saudi Arabia mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 44 Saudi Arabia mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)
  • Table 45 UAE mobile phone insurance market, by phone type, 2017 - 2030 (USD Billion)
  • Table 46 UAE mobile phone insurance market, by coverage, 2017 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Mobile phone insurance: Market outlook
  • Fig. 9 Mobile phone insurance: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Mobile phone insurance market driver impact
  • Fig. 15 Mobile phone insurance market restraint impact
  • Fig. 16 Mobile phone insurance market strategic initiatives analysis
  • Fig. 17 Mobile phone insurance market: Phone type movement analysis
  • Fig. 18 Mobile phone insurance market: Phone type outlook and key takeaways
  • Fig. 19 Budget phones market estimates and forecasts, 2017 - 2030
  • Fig. 20 Mid & high-end phones market estimates and forecasts, 2017 - 2030
  • Fig. 21 Premium smartphones market estimates and forecasts, 2017 - 2030
  • Fig. 22 Mobile phone insurance market: Coverage movement analysis
  • Fig. 23 Mobile phone insurance market: Coverage outlook and key takeaways
  • Fig. 24 Physical damage market estimates and forecasts, 2017 - 2030
  • Fig. 25 Internal component failure market estimates and forecasts, 2017 - 2030
  • Fig. 26 Theft & loss protection market estimates and forecasts, 2017 - 2030
  • Fig. 27 Virus & data protection market estimates and forecasts, 2017 - 2030
  • Fig. 28 Others market estimates and forecasts, 2017 - 2030
  • Fig. 29 Global mobile phone insurance market: Regional movement analysis
  • Fig. 30 Global mobile phone insurance market: Regional outlook and key takeaways
  • Fig. 31 North America market estimates and forecasts, 2017 - 2030
  • Fig. 32 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 33 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 34 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 35 UK market estimates and forecasts, 2017 - 2030
  • Fig. 36 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 37 France market estimates and forecasts, 2017 - 2030
  • Fig. 38 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 39 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 40 China market estimates and forecasts, 2017 - 2030
  • Fig. 41 India market estimates and forecasts, 2017 - 2030
  • Fig. 42 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 43 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 44 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 45 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 46 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 47 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 48 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 49 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 50 UAE market estimates and forecasts, 2017 - 2030
目次
Product Code: GVR-3-68038-807-7

Mobile Phone Insurance Market Growth & Trends:

The global mobile phone insurance market size is expected to reach USD 73.86 billion by 2030, registering a CAGR of 12.5% from 2023 to 2030, according to a new study by Grand View Research, Inc. The growth is attributable to the increasing number of smartphone users across the globe. The market growth can also be ascribed to the growing demand for smartphones that are used for entertainment, education, news, and digital transactions.

Additionally, the growing usage of smartphones, as well as mobile applications, is expected to favor market growth. Convenient claim service is also expected to contribute to the overall market growth over the forecast period. Mobile phone insurance helps avoid expensive replacement costs incurred due to the loss or breakdown of mobile phones. Damages such as physical damage and electronic damage, theft protection, and cyber-threat protection are usually covered under a mobile phone insurance policy. This is anticipated to encourage customers to opt for such insurance policies over the forecast period.

Big data analytics is also playing a pivotal role in driving the market growth. The technology helps flag claims for priority handling or proactively monitor risks to reduce financial losses. Therefore, phone insurance providers are anticipated to widely adopt analytics over the coming years. Furthermore, there is an increase in the purchase of mobile phones through online platforms. This is encouraging e-commerce companies to collaborate with insurance providers. For instance, in October 2018, Flipkart ventured into a partnership with Bajaj Allianz to offer customized insurance solutions and boost Bajaj Allianz mobile phone protection program. Moreover, these collaborations enable the partnered companies to increase their customer base across the globe.

Mobile Phone Insurance Market Report Highlights:

  • The market is anticipated to witness substantial growth owing to an increasing number of smartphone users and collaborations among manufacturers and insurance providers
  • The physical damage segment accounted for the highest market share in 2022. The users mostly opt for plans that cover repair and replacement costs
  • The premium smartphone segment accounted for a significant market share in 2022 owing to the rapidly increasing cost of smartphones and rise in the number of physical and technical damages
  • The growth of the North America market can be attributed to the presence of a large number of insurance providers and higher smartphone penetration in the U.S.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Phone type
    • 1.1.2. Coverage
    • 1.1.3. Regional scope
    • 1.1.4. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Phone type outlook
    • 2.2.2. Coverage outlook
    • 2.2.3. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Mobile Phone Insurance Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Mobile Phone Insurance Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's Five Forces
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape
      • 3.4.2.4. Social landscape

Chapter 4. Mobile Phone Insurance Market: Phone Type Estimates & Trend Analysis

  • 4.1. Mobile Phone Insurance Market: Key Takeaways
  • 4.2. Mobile Phone Insurance Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Budget Phones
    • 4.3.1. Budget phones market estimates and forecasts, 2017 to 2030 (USD Billion)
  • 4.4. Mid & High-end Phones
    • 4.4.1. Mid & high-end phones market estimates and forecasts, 2017 to 2030 (USD Billion)
  • 4.5. Premium Smartphones
    • 4.5.1. Premium smartphones market estimates and forecasts, 2017 to 2030 (USD Billion)

Chapter 5. Mobile Phone Insurance Market: Coverage Estimates & Trend Analysis

  • 5.1. Mobile Phone Insurance Market: Key Takeaways
  • 5.2. Mobile Phone Insurance Market: Movement & Market Share Analysis, 2022 & 2030
  • 5.3. Physical Damage
    • 5.3.1. Physical damage market estimates and forecasts, 2017 to 2030 (USD Billion)
  • 5.4. Internal Component Failure
    • 5.4.1. Internal component failure market estimates and forecasts, 2017 to 2030 (USD Billion)
  • 5.5. Theft & Loss Protection
    • 5.5.1. Theft & loss protection market estimates and forecasts, 2017 to 2030 (USD Billion)
  • 5.6. Virus & Data Protection
    • 5.6.1. Virus & data protection market estimates and forecasts, 2017 to 2030 (USD Billion)
  • 5.7. Others
    • 5.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Billion)

Chapter 6. Mobile Phone Insurance Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Outlook
  • 6.2. Mobile Phone Insurance Market by Region: Key Takeaway
  • 6.3. North America
    • 6.3.1. North America Market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.3.2. U.S.
      • 6.3.2.1. U.S market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.3.3. Canada
      • 6.3.3.1. Canada market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
  • 6.4. Europe
    • 6.4.1. Europe Market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.4.2. UK
      • 6.4.2.1. UK market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.4.3. Germany
      • 6.4.3.1. Germany market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.4.4. France
      • 6.4.4.1. France market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
  • 6.5. Asia Pacific
    • 6.5.1. Asia Pacific Market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.5.2. Japan
      • 6.5.2.1. Japan market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.5.3. China
      • 6.5.3.1. China market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.5.4. India
      • 6.5.4.1. India market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.5.5. Australia
      • 6.5.5.1. Australia market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.5.6. South Korea
      • 6.5.6.1. South Korea market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
  • 6.6. Latin America
    • 6.6.1. Latin America Market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.6.2. Brazil
      • 6.6.2.1. Brazil market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.6.3. Mexico
      • 6.6.3.1. Mexico market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
  • 6.7. MEA
    • 6.7.1. MEA Market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.7.2. Saudi Arabia
      • 6.7.2.1. Saudi Arabia market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.7.3. South Africa
      • 6.7.3.1. South Africa market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)
    • 6.7.4. UAE
      • 6.7.4.1. UAE market estimates and forecasts, 2017 to 2030 (Revenue, USD Billion)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 7.2. Market Participant Categorization
    • 7.2.1. Apple Inc.
      • 7.2.1.1. Company overview
      • 7.2.1.2. Financial performance
      • 7.2.1.3. Product benchmarking
      • 7.2.1.4. Strategic initiatives
    • 7.2.2. American International Group, Inc.
      • 7.2.2.1. Company overview
      • 7.2.2.2. Financial performance
      • 7.2.2.3. Product benchmarking
      • 7.2.2.4. Strategic initiatives
    • 7.2.3. Assurant, Inc.
      • 7.2.3.1. Company overview
      • 7.2.3.2. Financial performance
      • 7.2.3.3. Product benchmarking
      • 7.2.3.4. Strategic initiatives
    • 7.2.4. Asurion
      • 7.2.4.1. Company overview
      • 7.2.4.2. Financial performance
      • 7.2.4.3. Product benchmarking
      • 7.2.4.4. Strategic initiatives
    • 7.2.5. AT&T Intellectual Property.
      • 7.2.5.1. Company overview
      • 7.2.5.2. Financial performance
      • 7.2.5.3. Product benchmarking
      • 7.2.5.4. Strategic initiatives
    • 7.2.6. AmTrust Financial
      • 7.2.6.1. Company overview
      • 7.2.6.2. Financial performance
      • 7.2.6.3. Product benchmarking
      • 7.2.6.4. Strategic initiatives
    • 7.2.7. Brightstar Corp.
      • 7.2.7.1. Company overview
      • 7.2.7.2. Financial performance
      • 7.2.7.3. Product benchmarking
      • 7.2.7.4. Strategic initiatives
    • 7.2.8. GoCare Warranty Group
      • 7.2.8.1. Company overview
      • 7.2.8.2. Financial performance
      • 7.2.8.3. Product benchmarking
      • 7.2.8.4. Strategic initiatives
    • 7.2.9. SquareTrade, Inc.
      • 7.2.9.1. Company overview
      • 7.2.9.2. Financial performance
      • 7.2.9.3. Product benchmarking
      • 7.2.9.4. Strategic initiatives
    • 7.2.10. Taurus Insurance Services Limited
      • 7.2.10.1. Company overview
      • 7.2.10.2. Financial performance
      • 7.2.10.3. Product benchmarking
      • 7.2.10.4. Strategic initiatives