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トラック搭載型AWP(高所作業車)の市場規模、シェア、動向分析レポート:製品別、最終用途別、地域別、セグメント予測、2023年~2030年

Aerial Work Platform Truck Market Size, Share & Trends Analysis Report By Product (Boom Lifts, Scissor Lifts, Vertical Mast Lifts, Personnel Portable Lifts), By End-Use, By Region, And Segment Forecasts, 2023 - 2030

出版日: | 発行: Grand View Research | ページ情報: 英文 106 Pages | 納期: 2~10営業日

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トラック搭載型AWP(高所作業車)の市場規模、シェア、動向分析レポート:製品別、最終用途別、地域別、セグメント予測、2023年~2030年
出版日: 2023年10月06日
発行: Grand View Research
ページ情報: 英文 106 Pages
納期: 2~10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

トラック搭載型AWP(高所作業車)市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界のトラック搭載型AWP(高所作業車)市場規模は、2023年から2030年にかけてCAGR 7.6%を記録し、2030年には219億3,000万米ドルに達すると予測されています。

建設セクターへの政府投資の増加と作業員の安全に関する懸念の高まりが、今後数年間のトラック搭載型AWP(高所作業車)産業の成長を促進すると予想されています。不動産への民間投資の増加とともに、インフラ開発に重点が置かれるようになっていることも、製品需要に拍車をかける可能性があります。加えて、特に製造ユニットや工場におけるマテリアルハンドリング需要の増大は、トラック搭載型AWP(高所作業車)市場の成長を著しく促進すると予想されます。

この機器は主に、メンテナンスや建設プロセスを通じて作業員や機器を昇降させるために使用されます。特にアジアにおけるスマートフォンユーザーの急増に起因する通信業界の発展は、トラック搭載型AWP(高所作業車)市場の需要をエスカレートさせる可能性があります。業界の成長は、特にインド、中国、ブラジル、欧州の一部などの国々における力強い経済成長に起因しています。

排出基準を満たし、増大する環境問題に対処するため、電動式または油圧式昇降プラットフォームの開発をもたらす技術的進歩もまた、成長に好影響を与えると予測されます。風力発電、太陽光発電、その他のエネルギー発電設備の建設など、需要の高まる応用分野が今後数年間の収益を押し上げる可能性があります。

トラック搭載型AWP(高所作業車)市場のレポートハイライト

  • ブームリフト市場は、トリッキーなアーキテクチャやアクセス制限のある狭いスペースでの利用が増加していることから、今後6年間で高成長が見込まれます。これはさらに、機動性、回転半径の狭さ、標準的な揺動車軸、コンパクトな設計など、これらのリフトが提供するいくつかの利点に起因しています。
  • インフラ整備と不動産への民間投資の発展が、この分野の成長の主な要因になると予想されます。
  • 通信業界は、特にアジアにおけるスマートフォンユーザーの増加に起因する高成長が期待されます。スマートフォンの普及と、それに伴う接続性向上のための通信インフラ整備の必要性は、通信業界の需要を高めると予想されます。
  • 北米は2022年に高所作業車市場でかなりのシェアを獲得したが、これはかなりの技術的進歩に起因しています。さらに、メンテナンスと修理活動の増加と、作業員の安全に関する懸念と規範の高まりが、この地域の製品需要をさらに促進しています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 トラック搭載型AWP(高所作業車)市場の変数、動向、範囲

  • 市場系統の見通し
  • 業界のバリューチェーン分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会分析
  • 市場分析ツール
    • 業界分析- ポーターのファイブフォース分析
    • PESTEL分析

第4章 トラック搭載型AWP(高所作業車)市場:製品の推定・動向分析

  • 高所作業車(AWP)トラック市場:重要なポイント
  • 高所作業車(AWP)トラック市場:動向と市場シェア分析、2022年と2030年
  • ブームリフト
  • シザーリフト
  • 垂直マストリフト
  • 人員用ポータブルリフト

第5章 トラック搭載型AWP(高所作業車)市場:最終用途の推定・動向分析

  • 高所作業車(AWP)トラック市場:重要なポイント
  • 高所作業車(AWP)トラック市場:動向と市場シェア分析、2022年と2030年
  • 建設
  • 通信
  • 輸送・物流
  • 政府
  • その他

第6章 トラック搭載型AWP(高所作業車)市場:地域の推定・動向分析

  • 地域の展望
  • 地域別の高所作業車(AWP)トラック市場:重要なポイント
  • 北米
    • 市場推計・予測、2017年から2030年まで
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
  • アジア太平洋地域
    • 日本
    • 中国
    • インド
    • オーストラリア
    • 韓国
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ
    • アラブ首長国連邦

第7章 競合情勢

  • 主要市場参入企業による最近の動向と影響分析
  • 市場参入企業の分類
    • AICHI CORPORATION
    • Altec Industries
    • Bronto Skylift
    • CTE
    • RUNSHARE Heavy Industry Company, Ltd
    • Calcanto Werbeagentur
    • Shenyang North Traffic Heavy Industry Group Co., Ltd
    • Tadano Ltd.
    • Terex Corporation
    • TEUPEN Maschinenbau GmbH
図表

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 3 North America aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 4 North America aerial work platform (AWP) truck market, by region, 2017 to 2030 (USD Million)
  • Table 5 U.S. aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 6 U.S. aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 7 Canada aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 8 Canada aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 9 Europe aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 10 Europe aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 11 Europe aerial work platform (AWP) truck market, by region, 2017 to 2030 (USD Million)
  • Table 12 Germany aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 13 Germany aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 14 UK aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 15 UK aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 16 France aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 17 France aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 18 Asia Pacific aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 19 Asia Pacific aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 20 Asia Pacific aerial work platform (AWP) truck market, by region, 2017 to 2030 (USD Million)
  • Table 21 China aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 22 China aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 23 Japan aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 24 Japan aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 25 India aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 26 India aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 27 Australia aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 28 Australia aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 29 South Korea aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 30 South Korea aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 31 Latin America aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 32 Latin America aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 33 Latin America aerial work platform (AWP) truck market, by region, 2017 to 2030 (USD Million)
  • Table 34 Brazil aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 35 Brazil aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 36 Mexico aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 37 Mexico aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 38 Middle East and Africa aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 39 Middle East and Africa aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 40 Middle East and Africa aerial work platform (AWP) truck market, by region, 2017 to 2030 (USD Million)
  • Table 41 South Africa aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 42 South Africa aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 43 Saudi Arabia aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 44 Saudi Arabia aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)
  • Table 45 UAE aerial work platform (AWP) truck market, by product, 2017 - 2030 (USD Million)
  • Table 46 UAE aerial work platform (AWP) truck market, by end-use, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Aerial work platform (AWP) truck: Market outlook
  • Fig. 9 Aerial work platform (AWP) truck: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Aerial work platform (AWP) truck market driver impact
  • Fig. 15 Aerial work platform (AWP) truck market restraint impact
  • Fig. 16 Aerial work platform (AWP) truck market strategic initiatives analysis
  • Fig. 17 Aerial work platform (AWP) truck market: Product movement analysis
  • Fig. 18 Aerial work platform (AWP) truck market: Product outlook and key takeaways
  • Fig. 19 Boom lifts market estimates and forecasts, 2017 - 2030
  • Fig. 20 Scissor lifts market estimates and forecasts, 2017 - 2030
  • Fig. 21 Vertical mast lifts market estimates and forecasts, 2017 - 2030
  • Fig. 22 Personnel portable lifts market estimates and forecasts, 2017 - 2030
  • Fig. 23 Aerial work platform (AWP) truck market: End-use movement analysis
  • Fig. 24 Aerial work platform (AWP) truck market: End-use outlook and key takeaways
  • Fig. 25 Construction market estimates and forecasts, 2017 - 2030
  • Fig. 26 Telecommunication market estimates and forecasts, 2017 - 2030
  • Fig. 27 Transport & logistics market estimates and forecasts, 2017 - 2030
  • Fig. 28 Government market estimates and forecasts, 2017 - 2030
  • Fig. 29 Others market estimates and forecasts, 2017 - 2030
  • Fig. 30 Global aerial work platform (AWP) truck market: Regional movement analysis
  • Fig. 31 Global aerial work platform (AWP) truck market: Regional outlook and key takeaways
  • Fig. 32 North America market estimates and forecasts, 2017 - 2030
  • Fig. 33 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 34 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 35 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 36 UK market estimates and forecasts, 2017 - 2030
  • Fig. 37 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 38 France market estimates and forecasts, 2017 - 2030
  • Fig. 39 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 40 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 41 China market estimates and forecasts, 2017 - 2030
  • Fig. 42 India market estimates and forecasts, 2017 - 2030
  • Fig. 43 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 44 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 45 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 46 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 47 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 48 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 49 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 50 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 51 UAE market estimates and forecasts, 2017 - 2030
目次
Product Code: 978-1-68038-484-0

Aerial Work Platform Truck Market Growth & Trends:

The global aerial work platform truck market size is expected to reach USD 21.93 billion by 2030, registering a CAGR of 7.6% from 2023 to 2030, according to a new report by Grand View Research, Inc.. Increasing government investment in the construction sector paired with growing concerns regarding worker safety is expected to drive AWP truck industry growth over the coming years. The growing emphasis on infrastructure development along with rising private investment in real-estate may also spur product demand. In addition, increasing demand for material handling, especially in manufacturing units and factories, is anticipated to significantly fuel AWP truck market growth.

This equipment is primarily used to elevate workers and equipment throughout the maintenance or construction process. The developing telecommunication industry owing to rapidly increasing smartphone users, particularly in Asia, may escalate aerial work platform truck market demand. Industry growth can be attributed to strong economic growth, especially in countries such as India, China, Brazil, and some parts of Europe.

Technological advancements resulting in the development of electrically or hydraulically propelled elevating platforms in order to meet emission standards and cope with growing environmental issues are also anticipated to favorably impact growth. Rising demand application areas such as the construction of wind, solar, and other energy-generation installations may drive revenue over the coming years.

Aerial Work Platform Truck Market Report Highlights:

  • Boom lifts market is poised for high growth over the next six years owing to increasing usage of these lifts for tricky architecture or smaller spaces with limited access. This can be further attributed to the several benefits offered by these lifts such as mobility, tight turning radius, standard oscillating axle, and compact design.
  • Growing infrastructure development and private investment in real-estate are expected to be key factors responsible for growth in this sector.
  • Telecommunication industry is expected to exhibit high growth, which can be attributed to the increasing number of smartphone users particularly in Asia. Smartphone proliferation and the associated need for improved telecom infrastructure for better connectivity are expected to elevate demand in the telecommunication industry.
  • North America captured a sizable share of the aerial work platform truck market in 2022, which can be attributed to considerable technological advancements. In addition, increasing maintenance and repair activities coupled with growing concerns and norms regarding worker safety are further propelling product demand in this region.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Product
    • 1.1.2. End-use
    • 1.1.3. Regional scope
    • 1.1.4. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Product outlook
    • 2.2.2. End-use outlook
    • 2.2.3. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Aerial Work Platform (AWP) Truck Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Microneedle Drug Delivery Systems Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape

Chapter 4. Aerial Work Platform (AWP) Truck Market: Product Estimates & Trend Analysis

  • 4.1. Aerial Work Platform (AWP) Truck Market: Key Takeaways
  • 4.2. Aerial Work Platform (AWP) Truck Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Boom Lifts
    • 4.3.1. Boom lifts market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.4. Scissor Lifts
    • 4.4.1. Scissor lifts market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.5. Vertical Mast Lifts
    • 4.5.1. Vertical mast lifts market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.6. Personnel Portable Lifts
    • 4.6.1. Personnel portable lifts market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Aerial Work Platform (AWP) Truck Market: End-Use Estimates & Trend Analysis

  • 5.1. Aerial Work Platform (AWP) Truck Market: Key Takeaways
  • 5.2. Aerial Work Platform (AWP) Truck Market: Movement & Market Share Analysis, 2022 & 2030
  • 5.3. Construction
    • 5.3.1. Construction market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.4. Telecommunication
    • 5.4.1. Telecommunication market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.5. Transport & Logistics
    • 5.5.1. Transport & logistics market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.6. Government
    • 5.6.1. Government market estimates and forecasts, 2017 to 2030 (USD Million)
  • 5.7. Others
    • 5.7.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 6. Aerial Work Platform (AWP) Truck Market: Regional Estimates & Trend Analysis

  • 6.1. Regional Outlook
  • 6.2. Aerial Work Platform (AWP) Truck Market by Region: Key Takeaway
  • 6.3. North America
    • 6.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.3.2. U.S.
      • 6.3.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.3.3. Canada
      • 6.3.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.4. Europe
    • 6.4.1. UK
      • 6.4.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.4.2. Germany
      • 6.4.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.4.3. France
      • 6.4.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.5. Asia Pacific
    • 6.5.1. Japan
      • 6.5.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.2. China
      • 6.5.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.3. India
      • 6.5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.4. Australia
      • 6.5.4.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.5.5. South Korea
      • 6.5.5.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.6. Latin America
    • 6.6.1. Brazil
      • 6.6.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.6.2. Mexico
      • 6.6.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 6.7. MEA
    • 6.7.1. Saudi Arabia
      • 6.7.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.7.2. South Africa
      • 6.7.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 6.7.3. UAE
      • 6.7.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 7. Competitive Landscape

  • 7.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 7.2. Market Participant Categorization
    • 7.2.1. AICHI CORPORATION
      • 7.2.1.1. Company overview
      • 7.2.1.2. Financial performance
      • 7.2.1.3. Product benchmarking
      • 7.2.1.4. Strategic initiatives
    • 7.2.2. Altec Industries
      • 7.2.2.1. Company overview
      • 7.2.2.2. Financial performance
      • 7.2.2.3. Product benchmarking
      • 7.2.2.4. Strategic initiatives
    • 7.2.3. Bronto Skylift
      • 7.2.3.1. Company overview
      • 7.2.3.2. Financial performance
      • 7.2.3.3. Product benchmarking
      • 7.2.3.4. Strategic initiatives
    • 7.2.4. CTE
      • 7.2.4.1. Company overview
      • 7.2.4.2. Financial performance
      • 7.2.4.3. Product benchmarking
      • 7.2.4.4. Strategic initiatives
    • 7.2.5. RUNSHARE Heavy Industry Company, Ltd
      • 7.2.5.1. Company overview
      • 7.2.5.2. Financial performance
      • 7.2.5.3. Product benchmarking
      • 7.2.5.4. Strategic initiatives
    • 7.2.6. Calcanto Werbeagentur
      • 7.2.6.1. Company overview
      • 7.2.6.2. Financial performance
      • 7.2.6.3. Product benchmarking
      • 7.2.6.4. Strategic initiatives
    • 7.2.7. Shenyang North Traffic Heavy Industry Group Co., Ltd
      • 7.2.7.1. Company overview
      • 7.2.7.2. Financial performance
      • 7.2.7.3. Product benchmarking
      • 7.2.7.4. Strategic initiatives
    • 7.2.8. Tadano Ltd.
      • 7.2.8.1. Company overview
      • 7.2.8.2. Financial performance
      • 7.2.8.3. Product benchmarking
      • 7.2.8.4. Strategic initiatives
    • 7.2.9. Terex Corporation
      • 7.2.9.1. Company overview
      • 7.2.9.2. Financial performance
      • 7.2.9.3. Product benchmarking
      • 7.2.9.4. Strategic initiatives
    • 7.2.10. TEUPEN Maschinenbau GmbH
      • 7.2.10.1. Company overview
      • 7.2.10.2. Financial performance
      • 7.2.10.3. Product benchmarking
      • 7.2.10.4. Strategic initiatives