Product Code: GVR-4-68040-110-0
Lactation Massager Market Growth & Trends:
The global lactation massager market size is expected to reach USD 73.27 million by 2030, expanding at a CAGR of 2.38%, based on a new report by Grand View Research, Inc.. This growth can be attributed to the increasing number of pregnancies and the high adoption of lactation massagers. According to the United Nations (UN) estimate, around 385,000 new babies are born each day globally, with a birth rate of 18.2 births per 100,000 population. These devices can help increase oxytocin release by stimulating breast tissue, breaking milk clogs, and improving milk flow in breastfeeding women after pregnancy. Thus, increasing child delivery is projected to propel the demand for lactation massagers, driving market growth.
Furthermore, an increasing women's employment rate is projected to propel the demand for breastfeeding devices such as lactation massagers, thereby driving the market growth. According to World Bank data, approximately 47% of women worldwide are employed, which increased from 46% in 2020. Working professional women are more likely to buy breastfeeding devices, including lactation massagers; thus, with the rise in women's employment rate, the market is anticipated to grow over the forecast period.
Moreover, major players are undertaking various initiatives to increase awareness about their products and benefits among women to fight against breastfeeding problems. For instance, in August 2023, LaVie Mom announced donating 10% of its online sales to various lactation support groups and the WIC organizations helping breastfeeding mothers in honor of "Breastfeeding Awareness Month." This product was also used in clinics, more than 100 hospitals, and WIC programs as it continues to guide physicians and nursing mothers. This initiative is expected to strengthen LaVie Mom's position in the lactation massager portfolio, driving market growth.
Lactation Massager Market Report Highlights:
- In 2022, the heated segment dominated the market, this dominance can be attributed to the growing use of the device during the breastfeeding journey
- In 2022, the relief for engorged breast segment dominated the market, owing to increased awareness among physicians about the importance of lactation massagers in giving relief from breast engorgement
- In 2022, the retail stores segment dominated the market for lactation massager, due to the increasing number of retail stores offering breastfeeding devices such as lactation massagers
- The North American region held the largest share of the market in 2022. Technological advancements and high investment by the government to support the adoption of advanced lactation massager devices are expected to drive the market in the region
- Major players operating in the market include LaVie Mom, MammaEase, Crane - USA, Fridababy, LLC, and others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.1.1. Type
- 1.1.2. Technology
- 1.1.3. Distribution Channel
- 1.1.4. Regional scope
- 1.1.5. Estimates and forecast timeline.
- 1.2. Research Methodology
- 1.3. Information Procurement
- 1.3.1. Purchased database.
- 1.3.2. GVR's internal database
- 1.3.3. Secondary sources
- 1.3.4. Primary research
- 1.3.5. Details of primary research
- 1.3.5.1. Data for primary interviews in North America
- 1.3.5.2. Data for primary interviews in Europe
- 1.3.5.3. Data for primary interviews in Asia Pacific
- 1.3.5.4. Data for primary interviews in Latin America
- 1.3.5.5. Data for Primary interviews in MEA
- 1.4. Information or Data Analysis
- 1.4.1. Data analysis models
- 1.5. Market Formulation & Validation
- 1.6. Model Details
- 1.6.1. Commodity flow analysis (Model 1)
- 1.6.1.1. Approach 1: Commodity flow approach
- 1.6.2. Volume price analysis (Model 2)
- 1.6.2.1. Approach 2: Volume price analysis
- 1.7. List of Secondary Sources
- 1.8. List of Primary Sources
- 1.9. Objectives
- 1.9.1. Objective 1
- 1.9.2. Objective 2
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.2.1. Modality outlook
- 2.2.2. Type outlook
- 2.2.3. Application outlook
- 2.2.4. Distribution channel outlook
- 2.2.5. Regional outlook
- 2.3. Competitive Insights
Chapter 3. Lactation Massager Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Parent market outlook
- 3.1.2. Related/ancillary market outlook
- 3.2. Market Dynamics
- 3.2.1. Market driver analysis
- 3.2.1.1. Presence of favorable demographics
- 3.2.1.2. Growing awareness about the lactation massager
- 3.2.1.3. Technological advancement
- 3.2.2. Market restraint analysis
- 3.2.2.1. Adoption of breastmilk substitute
- 3.2.2.2. Strict government regulations
- 3.3. Lactation Massager Market Analysis Tools
- 3.3.1. Industry Analysis - Porter's
- 3.3.1.1. Supplier power
- 3.3.1.2. Buyer power
- 3.3.1.3. Substitution threat
- 3.3.1.4. Threat of new entrant
- 3.3.1.5. Competitive rivalry
- 3.3.2. PESTEL Analysis
- 3.3.2.1. Political landscape
- 3.3.2.2. Technological landscape
- 3.3.2.3. Economic landscape
- 3.3.3. Covid-19 Impact Analysis
Chapter 4. Lactation Massager Market: Type Estimates & Trend Analysis
- 4.1. Definitions and Scope
- 4.1.1. Heated
- 4.1.2. Non-Heated
- 4.2. Type Market Share, 2018 & 2030
- 4.3. Segment Dashboard
- 4.4. Global Lactation Massager Market by Type Outlook
- 4.5. Market Size & Forecasts and Trend Analyses, 2023 to 2030 for the following
- 4.5.1. Heated
- 4.5.1.1. Heated market estimates and forecast 2018 to 2030 (USD Million)
- 4.5.2. Non-Heated
- 4.5.2.1. Non-Heated market estimates and forecast 2018 to 2030 (USD Million)
Chapter 5. Lactation Massager Market: Application Estimates & Trend Analysis
- 5.1. Definitions and Scope
- 5.1.1. Relief for Engorged Breast
- 5.1.2. Relieve a Clogged Milk Duct
- 5.2. Application Market Share, 2018 & 2030
- 5.3. Segment Dashboard
- 5.4. Global Lactation Massager Market by Application Outlook
- 5.5. Market Size & Forecasts and Trend Analyses, 2023 to 2030 for the following
- 5.5.1. Relief for Engorged Breast
- 5.5.1.1. Relief for Engorged Breast market estimates and forecast 2018 to 2030 (USD Million)
- 5.5.2. Relieve a Clogged Milk Duct
- 5.5.2.1. Relieve a clogged milk duct market estimates and forecast 2018 to 2030 (USD Million)
Chapter 6. Lactation Massager: Distribution Channel Estimates & Trend Analysis
- 6.1. Definitions and Scope
- 6.1.1. Retail Stores
- 6.1.2. E-Commerce
- 6.2. Distribution Channel Market Share, 2018 & 2030
- 6.3. Segment Dashboard
- 6.4. Global Lactation Massager Market by Distribution Channel Outlook
- 6.5. Market Size & Forecasts and Trend Analyses, 2018 to 2030 for the following
- 6.5.1. Retail Stores
- 6.5.1.1. Retail Stores market estimates and forecast 2018 to 2030 (USD Million)
- 6.5.2. E-Commerce
- 6.5.2.1. E-Commerce market estimates and forecast 2018 to 2030 (USD Million)
Chapter 7. Lactation Massager Market: Regional Estimates & Trend Analysis
- 7.1. Regional Market Share Analysis, 2018 & 2030
- 7.2. Regional Market Dashboard
- 7.3. Global Regional Market Snapshot
- 7.4. Market Size, & Forecasts Trend Analysis, 2023 to 2030:
- 7.5. North America
- 7.5.1. U.S.
- 7.5.1.1. U.S. market estimates and forecast, 2018 - 2030 (USD Million)
- 7.5.2. Canada
- 7.5.2.1. Canada market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6. Europe
- 7.6.1. UK
- 7.6.1.1. UK market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.2. Germany
- 7.6.2.1. Germany market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.3. France
- 7.6.3.1. France market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.4. Italy
- 7.6.4.1. Italy market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.5. Spain
- 7.6.5.1. Spain market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.6. Norway
- 7.6.6.1. Norway market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.7. Sweden
- 7.6.7.1. Sweden market estimates and forecast, 2018 - 2030 (USD Million)
- 7.6.8. Denmark
- 7.6.8.1. Denmark market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7. Asia Pacific
- 7.7.1. Japan
- 7.7.1.1. Japan market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7.2. China
- 7.7.2.1. China market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7.3. India
- 7.7.3.1. India market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7.4. Australia
- 7.7.4.1. Australia market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7.5. South Korea
- 7.7.5.1. South Korea market estimates and forecast, 2018 - 2030 (USD Million)
- 7.7.6. Thailand
- 7.7.6.1. Thailand market estimates and forecast, 2018 - 2030 (USD Million)
- 7.8. Latin America
- 7.8.1. Brazil
- 7.8.1.1. Brazil market estimates and forecast, 2018 - 2030 (USD Million)
- 7.8.2. Mexico
- 7.8.2.1. Mexico market estimates and forecast, 2018 - 2030 (USD Million)
- 7.8.3. Argentina
- 7.8.3.1. Argentina market estimates and forecast, 2018 - 2030 (USD Million)
- 7.9. MEA
- 7.9.1. South Africa
- 7.9.1.1. South Africa market estimates and forecast, 2018 - 2030 (USD Million)
- 7.9.2. Saudi Arabia
- 7.9.2.1. Saudi Arabia market estimates and forecast, 2018 - 2030 (USD Million)
- 7.9.3. UAE
- 7.9.3.1. UAE market estimates and forecast, 2018 - 2030 (USD Million)
- 7.9.4. Kuwait
- 7.9.4.1. Kuwait market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Recent Developments & Impact Analysis, By Key Market Participants
- 8.2. Company/Competition Categorization
- 8.3. Vendor Landscape
- 8.3.1. List of key distributors and channel partners
- 8.3.2. Key customers
- 8.3.3. Key company market share analysis, 2022
- 8.3.4. LaVie Mom
- 8.3.4.1. Company overview
- 8.3.4.2. Financial performance
- 8.3.4.3. Product benchmarking
- 8.3.4.4. Strategic initiatives
- 8.3.5. MammaEase
- 8.3.5.1. Company overview
- 8.3.5.2. Financial performance
- 8.3.5.3. Product benchmarking
- 8.3.5.4. Strategic initiatives
- 8.3.6. Crane - USA.
- 8.3.6.1. Company overview
- 8.3.6.2. Financial performance
- 8.3.6.3. Product benchmarking
- 8.3.6.4. Strategic initiatives
- 8.3.7. Fridababy, LLC.
- 8.3.7.1. Company overview
- 8.3.7.2. Financial performance
- 8.3.7.3. Product benchmarking
- 8.3.7.4. Strategic initiatives
- 8.3.8. GROWNSY
- 8.3.8.1. Company overview
- 8.3.8.2. Financial performance
- 8.3.8.3. Product benchmarking
- 8.3.8.4. Strategic initiatives
- 8.3.9. AL'OFA.
- 8.3.9.1. Company overview
- 8.3.9.2. Financial performance
- 8.3.9.3. Product benchmarking
- 8.3.9.4. Strategic initiatives
- 8.3.10. Haakaa
- 8.3.10.1. Company overview
- 8.3.10.2. Financial performance
- 8.3.10.3. Product benchmarking
- 8.3.10.4. Strategic initiatives
- 8.3.11. Momcozy.
- 8.3.11.1. Company overview
- 8.3.11.2. Financial performance
- 8.3.11.3. Product benchmarking
- 8.3.11.4. Strategic initiatives
- 8.3.12. Munchkin, Inc.
- 8.3.12.1. Company overview
- 8.3.12.2. Financial performance
- 8.3.12.3. Product benchmarking
- 8.3.12.4. Strategic initiatives
- 8.3.13. Zomee Breast Pumps
- 8.3.13.1. Company overview
- 8.3.13.2. Financial performance
- 8.3.13.3. Product benchmarking
- 8.3.13.4. Strategic initiatives
- 8.3.14. Bellababy Global
- 8.3.14.1. Company overview
- 8.3.14.2. Financial performance
- 8.3.14.3. Product benchmarking
- 8.3.14.4. Strategic initiatives
- 8.3.15. Jolly Bean Baby & Co
- 8.3.15.1. Company overview
- 8.3.15.2. Financial performance
- 8.3.15.3. Product benchmarking
- 8.3.15.4. Strategic initiatives
- 8.3.16. Autumnz
- 8.3.16.1. Company overview
- 8.3.16.2. Financial performance
- 8.3.16.3. Product benchmarking
- 8.3.16.4. Strategic initiatives
- 8.3.17. Mon Lait
- 8.3.17.1. Company overview
- 8.3.17.2. Financial performance
- 8.3.17.3. Product benchmarking
- 8.3.17.4. Strategic initiatives