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ソーシャルメディア広告費の世界市場

Social Media Advertising Spending

出版日
ページ情報
英文 182 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.47円
ソーシャルメディア広告費の世界市場
出版日: 2025年07月09日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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  • 概要
  • 目次
概要

ソーシャルメディア広告費の世界市場、2030年には5,060億米ドルに到達へ

2024年に2,699億米ドルと推定されたソーシャルメディア広告費の世界市場は、2024年から2030年にかけてCAGR 11.0％で成長し、2030年には5,060億米ドルに達すると予測されます。本レポートで分析しているセグメントの1つであるモバイルは、CAGR 11.2%を記録し、分析期間終了時には4,208億米ドルに達すると予測されています。デスクトップ分野の成長率は、分析期間中CAGR 10.0%と推定されます。

米国市場は735億米ドル、中国はCAGR 10.2％で成長すると予測

米国のソーシャルメディア広告費市場は、2024年に735億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに772億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは10.2%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ9.9%と9.0%と予測されています。欧州では、ドイツがCAGR約7.7%で成長すると予測されています。

世界のソーシャルメディア広告費市場- 主要動向と促進要因のまとめ

ソーシャルメディア広告がデジタルマーケティング戦略の要になりつつある理由とは？

ソーシャルメディア広告は、あらゆる分野の企業にとって、デジタルマーケティング戦略の極めて重要な要素として浮上しています。Facebook、Instagram、Twitter、LinkedIn、TikTok、Snapchatなどのプラットフォームには数十億人のアクティブユーザーがおり、ソーシャルメディアは広告主にとって膨大かつ高度にターゲット化されたオーディエンスを提供しています。企業は、ブランドの認知度を高め、顧客と関わり、コンバージョンを促進するために、ますますソーシャルメディアを活用するようになっています。従来の広告媒体とは異なり、ソーシャルメディア・プラットフォームは、企業が広告費を最適化し、投資収益率（ROI）を最大化することを可能にするリアルタイムの分析と洞察を提供します。リアルタイムで広告在庫の自動入札を行うプログラマティック広告の台頭は、広告ターゲティングとコスト効率を改善することで、ソーシャルメディア広告費の成長にさらに拍車をかけています。より多くのブランドが従来のメディアからデジタルメディアへと軸足を移す中、ソーシャルメディア広告は現代のマーケティング戦略の要となりつつあります。

技術の進歩はどのようにソーシャルメディア広告キャンペーンを強化しているのか？

人工知能（AI）、機械学習（ML）、データ分析の技術的進歩は、ソーシャルメディア広告に革命をもたらし、よりパーソナライズされた、効率的でインパクトのある広告を実現しています。AIとMLアルゴリズムは、企業が膨大な量のユーザーデータを分析し、顧客の行動や嗜好を予測するのに役立ち、高度にターゲット化された広告キャンペーンを可能にします。AI主導のチャットボットとダイナミックな広告フォーマットの統合は、ユーザーエンゲージメントをさらに強化し、コンバージョン率を向上させています。さらに、拡張現実（AR）と仮想現実（VR）の出現は、ユーザーの注目を集め、ブランド・エンゲージメントを高める没入型のインタラクティブな広告体験の新たな道を開いています。インスタグラムやスナップチャットのようなプラットフォームはすでにAR広告を取り入れており、ユーザーはバーチャルで商品を試着したり、ブランドコンテンツとインタラクションしたりすることができます。このような技術革新により、企業はより魅力的で、関連性が高く、パーソナライズされた広告キャンペーンを作成できるようになり、ソーシャルメディア広告費の成長を促進しています。

ソーシャルメディア広告費の成長を牽引している市場セグメンテーションは？

プラットフォームタイプには、Facebook、Instagram、LinkedIn、Twitter、Snapchat、TikTok、その他があり、FacebookとInstagramは大規模なユーザーベースと高度な広告ツールにより市場を独占しています。広告フォーマットは、ディスプレイ広告、動画広告、ストーリー、カルーセル広告、スポンサード・コンテンツに分類されるが、動画広告はエンゲージメント率が高いため、急成長を遂げています。小売、消費財、ヘルスケア、金融サービス、エンターテインメントなどの業界別では、ソーシャルメディア広告の導入が進んでおり、ブランドプロモーション、顧客エンゲージメント、リードジェネレーションに活用されています。地理的には、北米がインターネット普及率とデジタル広告費の高さからソーシャルメディア広告費の最大シェアを占めており、アジア太平洋地域はソーシャルメディア利用率の上昇とデジタル経済の拡大により大きな成長が見込まれています。

ソーシャルメディア広告費市場の成長促進要因は？

ソーシャルメディア広告費市場の成長は、デジタル広告やモバイル広告へのシフトの増加、AIやデータ分析の技術的進歩、ターゲットやパーソナライズされたマーケティングへの注目の高まりなど、いくつかの要因によってもたらされます。短編動画コンテンツや、ARやVRなどのインタラクティブな広告フォーマットの人気の高まりは、より高いエンゲージメント率を促進し、広告主がソーシャルメディア・プラットフォームにより多くの予算を割り当てることを促しています。ソーシャルメディア・プラットフォームがeコマースやソーシャルコマースに進出し、ユーザーが広告を通じて直接商品を購入できるようになったことも、広告効果を高め、支出増を後押ししています。さらに、プログラマティック広告やリアルタイム入札の採用が増加し、広告のターゲティングやコスト効率が改善され、市場の成長をさらに後押ししています。ROIの測定と広告パフォーマンスの最適化が重視されるようになったことで、企業はマーケティング目標を達成するためにソーシャルメディア広告への投資を増やしています。

セグメント

セグメント（モバイル、デスクトップ）

調査対象企業の例

  • Acorn
  • Acumen Advertising
  • Adobe, Inc.
  • Alexander
  • Appell
  • Ascend Marketing
  • Azure End to End Solutions Pvt. Ltd.
  • BINK Inspireert
  • Catalyst IT Australia
  • Computerlogy

AIインテグレーション

Global Industry Analystsは、有効な専門家コンテンツとAIツールで市場情報と競合情報を変革しています。

Global Industry Analystsは、一般的なLLMや業界固有のSLMにクエリーする代わりに、ビデオ記録、ブログ、検索エンジン調査、大量の企業、製品/サービス、市場データなど、世界中の専門家からキュレートされたコンテンツのリポジトリを構築しました。

関税影響係数

Global Industry Analystsは、本社の国、製造拠点、輸出入（完成品とOEM）に基づく企業の競争力の変化を予測しています。この複雑で多面的な市場力学は、売上原価（COGS）の増加、収益性の低下、サプライチェーンの再構築など、ミクロおよびマクロの市場力学の中でも特に競合他社に影響を与える見込みです。

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP14885

Global Social Media Advertising Spending Market to Reach US$506.0 Billion by 2030

The global market for Social Media Advertising Spending estimated at US$269.9 Billion in the year 2024, is expected to reach US$506.0 Billion by 2030, growing at a CAGR of 11.0% over the analysis period 2024-2030. Mobile, one of the segments analyzed in the report, is expected to record a 11.2% CAGR and reach US$420.8 Billion by the end of the analysis period. Growth in the Desktop segment is estimated at 10.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$73.5 Billion While China is Forecast to Grow at 10.2% CAGR

The Social Media Advertising Spending market in the U.S. is estimated at US$73.5 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$77.2 Billion by the year 2030 trailing a CAGR of 10.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.9% and 9.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Global Social Media Advertising Spending Market - Key Trends and Drivers Summarized

Why Is Social Media Advertising Becoming the Cornerstone of Digital Marketing Strategies?

Social media advertising has emerged as a pivotal element of digital marketing strategies for businesses across all sectors. With billions of active users on platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Snapchat, social media offers a vast and highly targeted audience for advertisers. Companies are increasingly leveraging social media to enhance brand visibility, engage with customers, and drive conversions. Unlike traditional advertising mediums, social media platforms provide real-time analytics and insights that allow businesses to optimize their advertising spend and maximize return on investment (ROI). The rise of programmatic advertising, which uses automated bidding on ad inventory in real time, has further spurred growth in social media ad spending by improving ad targeting and cost efficiency. As more brands shift their focus from traditional to digital media, social media advertising is becoming the cornerstone of contemporary marketing strategies.

How Are Technological Advancements Enhancing Social Media Advertising Campaigns?

Technological advancements in Artificial Intelligence (AI), Machine Learning (ML), and data analytics are revolutionizing social media advertising, making it more personalized, efficient, and impactful. AI and ML algorithms help businesses analyze vast amounts of user data to predict customer behavior and preferences, enabling highly targeted advertising campaigns. The integration of AI-driven chatbots and dynamic ad formats is further enhancing user engagement and improving conversion rates. Additionally, the emergence of augmented reality (AR) and virtual reality (VR) is opening new avenues for immersive and interactive ad experiences that capture user attention and boost brand engagement. Platforms like Instagram and Snapchat are already incorporating AR ads, allowing users to try on products virtually or interact with branded content. These technological innovations are enabling businesses to create more engaging, relevant, and personalized ad campaigns, driving the growth of social media advertising spending.

Which Market Segments Are Driving Growth in Social Media Advertising Spending?

Platform types include Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, and others, with Facebook and Instagram dominating the market due to their large user bases and advanced advertising tools. Ad formats are categorized into display ads, video ads, stories, carousel ads, and sponsored content, with video ads experiencing the fastest growth due to their high engagement rates. Industry verticals such as retail, consumer goods, healthcare, financial services, and entertainment are leading adopters of social media advertising, leveraging it for brand promotion, customer engagement, and lead generation. Geographically, North America holds the largest share of social media advertising spending due to high internet penetration and digital ad spend, while Asia-Pacific is projected to witness significant growth driven by rising social media usage and expanding digital economies.

What Are the Key Drivers of Growth in the Social Media Advertising Spending Market?

The growth in the social media advertising spending market is driven by several factors, including the increasing shift towards digital and mobile advertising, technological advancements in AI and data analytics, and the growing focus on targeted and personalized marketing. The rising popularity of short-form video content and interactive ad formats, such as AR and VR, is driving higher engagement rates, encouraging advertisers to allocate more budget to social media platforms. The expansion of social media platforms into e-commerce and social commerce, where users can purchase products directly through ads, is also enhancing ad effectiveness and driving spending growth. Moreover, the rising adoption of programmatic advertising and real-time bidding is improving ad targeting and cost efficiency, further supporting market growth. The increasing emphasis on measuring ROI and optimizing ad performance is encouraging businesses to invest more in social media advertising to achieve their marketing objectives.

SCOPE OF STUDY:

The report analyzes the Social Media Advertising Spending market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (Mobile, Desktop)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 13 Featured) -

  • Acorn
  • Acumen Advertising
  • Adobe, Inc.
  • Alexander
  • Appell
  • Ascend Marketing
  • Azure End to End Solutions Pvt. Ltd.
  • BINK Inspireert
  • Catalyst IT Australia
  • Computerlogy

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Social Media Advertising Spending - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Towards Digital Advertising Channels Drives Growth in Social Media Advertising Spending
    • Increasing Adoption of Programmatic Advertising Boosts Market Competitiveness
    • Rising Focus on Targeted and Personalized Advertising Spurs Market Adoption
    • Integration of AI and Machine Learning in Ad Campaign Optimization Propels Market Innovation
    • Emergence of New Social Media Platforms Expands Opportunities for Advertising Spending
    • Rising Demand for Video Advertising and Interactive Content Strengthens Market Potential
    • Challenges Related to Ad Fraud and Transparency Issues Pose Market Constraints
    • Focus on Enhancing Customer Engagement and Brand Loyalty Drives Market for Social Media Ads
    • Growing Use of Social Media Ads for Political and Advocacy Campaigns Spurs Market Dynamics
    • Rise of Augmented Reality (AR) and Virtual Reality (VR) in Social Media Advertising Creates New Opportunities
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Social Media Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: USA 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: Canada 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • JAPAN
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: Japan 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • CHINA
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: China 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • EUROPE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: Europe 15-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • FRANCE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: France 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • GERMANY
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Germany 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Italy 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: UK 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Rest of Europe 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: Asia-Pacific 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: Rest of World 15-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2015, 2025 & 2030

IV. COMPETITION