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eコマース家電製品の世界市場

E-Commerce Household Appliances

出版日
ページ情報
英文 138 Pages
納期
即日から翌営業日
適宜更新あり
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
eコマース家電製品の世界市場
出版日: 2025年01月27日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 138 Pages
納期: 即日から翌営業日
GIIご利用のメリット
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概要

eコマース家電製品の世界市場は2030年までに1,716億米ドルに達する見込み

2024年に1,330億米ドルと推定されるeコマース家電製品の世界市場は、2024年から2030年にかけてCAGR 4.3%で成長し、2030年には1,716億米ドルに達すると予測されます。本レポートで分析したセグメントの1つである白物家電は、CAGR 4.4%を記録し、分析期間終了時には1,362億米ドルに達すると予測されます。小型電化製品セグメントの成長率は、分析期間中CAGR 4.0%と推定されます。

米国市場は推定350億米ドル、中国はCAGR4.3％で成長予測

米国のeコマース家電製品市場は、2024年に350億米ドルと推定されます。世界第2位の経済大国である中国は、2030年までに277億米ドルの市場規模に達すると予測され、分析期間2024-2030年のCAGRは4.3%です。その他の注目すべき地域別市場としては、日本とカナダがあり、分析期間中のCAGRはそれぞれ4.0％と3.8％と予測されています。欧州では、ドイツがCAGR 3.6%で成長すると予測されています。

世界のeコマース家電製品市場- 主要動向と促進要因のまとめ

eコマース家電製品の成長の主な原動力は？

eコマース家電製品市場の成長は、オンラインショッピングの利便性向上に大きく起因しています。特に冷蔵庫、洗濯機、食器洗い機、電子レンジのような大型の家庭用品に関しては、消費者は自宅にいながら買い物ができることを好みます。eコマース・プラットフォームは購入プロセスを合理化し、ユーザーは商品、価格、レビューを簡単に比較できるため、十分な情報に基づいた意思決定をこれまで以上に簡単に行えるようになった。eコマース・プラットフォームは、簡素化されたインターフェイス、強化された支払いオプション、迅速な配達時間などを通じて、ユーザー体験を継続的に改善しているため、こうしたアクセスのしやすさが成長の大きな原動力となっています。

さらに、スマートホーム技術の採用が増加していることも、eコマース家電販売の成長に重要な役割を果たしています。コネクテッド冷蔵庫、洗濯機、エアコンなどのスマート家電は、消費者が利便性と効率性を高める技術で家庭を強化する方法を探しているため、人気を集めています。eコマース・プラットフォームは、スマートフォンや音声アシスタントで遠隔操作できるスマート家電を幅広く提供することで、この動向を活用しています。こうした技術革新は、消費者がさまざまなブランド、モデル、機能を簡単に閲覧し、スマートホームエコシステムに理想的な製品を見つけることができるオンライン上で家電製品を購入することを後押ししています。

COVID-19の大流行は、戸締まりと社会的距離感によって店舗での買い物が魅力的でなくなったため、家電製品分野でのオンラインショッピングへのシフトを加速させました。多くの消費者が必需品のオンライン・ショッピングを余儀なくされたため、eコマース・プラットフォームでは、大型家電を含む家庭用製品の需要が急増しました。パンデミック後も、多くの消費者が日用品のオンラインショッピングの利便性を受け入れ続けており、長期的なシフトが市場の継続的成長を後押ししています。

消費者の嗜好はeコマース家電の動向をどのように形成しているか？

eコマース家電製品市場の消費者行動に影響を与える最大の要因の一つは、エネルギー効率の高い製品に対する需要の高まりです。消費者の環境意識が高まるにつれ、多くの人がエネルギー消費を抑えるだけでなく、光熱費の削減にも役立つ家電製品を求めています。eコマース・プラットフォームは、エネルギー効率の高い家電製品の幅広い品揃えを提供することでこれに応えており、その多くにエネルギースターや同様の認証が付与されています。このようなエネルギー効率の重視は、冷蔵庫、エアコン、給湯器など、長期にわたると運転コストが大きくなるカテゴリーで特に重要です。

もう一つの重要な動向は、高度な技術と使いやすさを兼ね備えた家電製品に対する需要の高まりです。消費者は、急な学習カーブを必要とせず、日々のルーチンを簡素化する直感的で使いやすい製品を求めています。自動設定、音声コントロール、遠隔監視機能など、スマートな機能を備えた家電製品の人気が高まっています。その結果、eコマース・プラットフォームは、そうした機能を備えた家電製品を提供するようになってきており、消費者がこうした先進技術の効果的な使い方を理解できるよう、詳細な製品説明やチュートリアル、さらにはビデオ・デモンストレーションまで提供しています。

カスタマイズもまた、eコマース家電製品市場の新たな動向です。消費者は、独自のニーズ、嗜好、家庭のレイアウトに合った製品をますます求めるようになっています。カスタマイズ可能な設定の洗濯機、調節可能な棚を備えた冷蔵庫、特殊な調理モードを備えた電子レンジなど、eコマース・プラットフォームは、よりカスタマイズ可能なオプションを提供することで、こうした需要に応えています。中には、家電製品の特定の機能や仕上げを選択できるプラットフォームもあり、顧客は自分の家の内装やライフスタイルの好みに合った、オーダーメイドの家電製品スイートを作ることができます。

テクノロジーは、eコマース家電製品市場の変革にどのような役割を果たしているか？

テクノロジーは、消費者がオンラインで家電製品を購入する方法を変える上で、大きな役割を果たしています。最も注目すべきイノベーションのひとつは、拡張現実（AR）の利用で、冷蔵庫、オーブン、洗濯機のような大型家電が自宅にどのように収まるかを顧客が視覚化できます。消費者はスマートフォンやパソコンを使って、家電製品を仮想的に設置し、見た目や指定された場所に収まるかどうかを確認することができます。このテクノロジーは、大型商品、特に設置のために正確な寸法が必要な商品をオンラインで購入する際にありがちな不安を解消するのに役立ちます。

eコマース家電市場を形成しつつあるもうひとつの技術的進歩は、人工知能（AI）と機械学習の統合です。現在、多くのeコマース・プラットフォームがAIを活用し、顧客の閲覧履歴、嗜好、購買行動に基づいてパーソナライズされた商品提案を提供しています。こうしたAI主導の提案により、消費者はニーズに合った家電製品を見つけやすくなり、時間の節約と全体的なショッピング体験の向上が実現します。さらに、AIを搭載したチャットボットは、eコマース・ウェブサイトでますます一般的になっており、消費者にリアルタイムで支援を提供し、質問に答えたり、商品選択を支援したりしています。

スマート家電の台頭もeコマースの技術革新に拍車をかけています。オンライン・プラットフォームは、モノのインターネット（IoT）に接続可能な家電製品を提供しており、消費者はスマートフォンやスマートスピーカーを使って家電製品を遠隔操作・監視することができます。例えば、スマート冷蔵庫は食品の賞味期限が切れると警告を発し、スマート洗濯機は洗濯が完了すると通知を送ることができます。こうした技術の進歩は、家電製品に対する消費者の関心を高めているだけでなく、顧客がスマート家電のオプションを簡単に比較し、数回クリックするだけで購入できるeコマース分野の成長も促しています。

eコマース家電製品の主な成長要因は？

eコマース家電製品市場の成長は、利便性に対する消費者の需要、エネルギー効率の高い製品への関心の高まり、テクノロジーの進歩など、いくつかの要因によってもたらされます。eコマース・プラットフォームは、消費者が家電製品を閲覧、比較、購入するための簡単で効率的な方法を提供するため、オンライン・ショッピングの利便性が主な促進要因となっています。加えて、スマートホームへの統合が進み、スマート家電が普及している動向も、オンライン販売を後押ししています。

エネルギー効率を重視する傾向が強まっていることも、成長の大きな原動力となっています。環境への影響を減らし、光熱費を削減しようとする消費者が増えるにつれ、eコマース・チャネルで便利に購入できるエネルギー効率の高い家電製品に目を向けるようになっています。この動向は、キッチン家電、エアコン、洗濯機などのカテゴリーで特に顕著です。

さらに、拡張現実（AR）、AI主導のレコメンデーション、機械学習などの技術革新は、eコマースでのショッピング体験を変革し、消費者にとってより簡単でパーソナライズされたものにしています。消費者は、省エネ、カスタマイズ、スマート機能など、特定のニーズを満たす家電製品をますます求めるようになっており、eコマース・プラットフォームはこうした需要に対応するのに適した立場にあります。このような利便性、テクノロジー、製品イノベーションの組み合わせにより、eコマース家電製品市場は今後も安定した成長を遂げると思われます。

セグメント

家電製品タイプ（白物家電、小型家電）、流通チャネル（オンライン流通チャネル、ブランドサイト流通チャネル）

調査対象企業の例（全42件）

  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Currys PLC
  • Ebay, Inc.
  • Flipkart Internet Pvt Ltd
  • Home Depot Inc.
  • JD.com Inc.
  • John Lewis PLC
  • Shopify, Inc.
  • Walmart, Inc.

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他の地域

第4章 競合

目次
Product Code: MCP30645

Global E-Commerce Household Appliances Market to Reach US$171.6 Billion by 2030

The global market for E-Commerce Household Appliances estimated at US$133.0 Billion in the year 2024, is expected to reach US$171.6 Billion by 2030, growing at a CAGR of 4.3% over the analysis period 2024-2030. White Goods, one of the segments analyzed in the report, is expected to record a 4.4% CAGR and reach US$136.2 Billion by the end of the analysis period. Growth in the Small Electric Home Appliances segment is estimated at 4.0% CAGR over the analysis period.

The U.S. Market is Estimated at US$35.0 Billion While China is Forecast to Grow at 4.3% CAGR

The E-Commerce Household Appliances market in the U.S. is estimated at US$35.0 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$27.7 Billion by the year 2030 trailing a CAGR of 4.3% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 4.0% and 3.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global E-Commerce Household Appliances Market - Key Trends & Drivers Summarized

What Are the Key Drivers of Growth in E-Commerce Household Appliances?

The growth of the e-commerce household appliances market can largely be attributed to the increasing convenience that online shopping offers. Consumers today prefer the ability to shop from the comfort of their homes, especially when it comes to large household items like refrigerators, washing machines, dishwashers, and microwaves. E-commerce platforms have streamlined the purchasing process, allowing users to easily compare products, prices, and reviews, making it simpler than ever to make informed decisions. This ease of access is a significant driver of growth, particularly as e-commerce platforms continuously improve user experiences through simplified interfaces, enhanced payment options, and quick delivery times.

In addition, the increasing adoption of smart home technologies is playing a critical role in the growth of e-commerce household appliance sales. Smart appliances, such as connected refrigerators, washing machines, and air conditioners, are gaining popularity as consumers look for ways to enhance their homes with technology that increases convenience and efficiency. E-commerce platforms are capitalizing on this trend by offering a wide range of smart home appliances that can be remotely controlled via smartphones or voice assistants. These innovations are encouraging consumers to purchase appliances online, where they can easily browse different brands, models, and features to find the ideal product for their smart home ecosystem.

The COVID-19 pandemic accelerated the shift toward online shopping in the household appliance segment, as lockdowns and social distancing made in-store shopping less appealing. As many consumers were forced to shop online for essentials, e-commerce platforms experienced a surge in demand for household products, including large appliances. Even after the pandemic, many consumers have continued to embrace the convenience of online shopping for household goods, making it a long-term shift that is fueling the market's continued growth.

How Are Consumer Preferences Shaping E-Commerce Household Appliance Trends?

One of the biggest factors influencing consumer behavior in the e-commerce household appliances market is the growing demand for energy-efficient products. As consumers become more environmentally conscious, many are seeking appliances that not only reduce energy consumption but also help lower utility bills. E-commerce platforms have responded by offering a wide selection of energy-efficient appliances, many of which carry Energy Star or similar certifications. This focus on energy efficiency is particularly important in categories like refrigerators, air conditioners, and water heaters, where the operating costs can be significant over time.

Another important trend is the increasing demand for appliances that combine advanced technology with ease of use. Consumers are looking for intuitive, user-friendly products that simplify their daily routines without requiring steep learning curves. Appliances with smart features, like automatic settings, voice control, or the ability to be monitored remotely, are becoming more popular. As a result, e-commerce platforms are increasingly offering appliances with such features and are providing detailed product descriptions, tutorials, and even video demonstrations to ensure that consumers understand how to use these advanced technologies effectively.

Customization is also an emerging trend in the e-commerce household appliances market. Consumers are increasingly looking for products that match their unique needs, tastes, and home layouts. Whether it's a washer with customizable settings, a fridge with adjustable shelves, or a microwave with specialized cooking modes, e-commerce platforms are catering to these demands by offering more customizable options. Some platforms even allow customers to choose specific features or finishes for appliances, allowing them to create a tailored appliance suite that fits their home decor and lifestyle preferences.

What Role Does Technology Play in Transforming the E-Commerce Household Appliances Market?

Technology is playing a major role in transforming the way consumers shop for household appliances online. One of the most notable innovations is the use of augmented reality (AR), which allows customers to visualize how large appliances like refrigerators, ovens, and washing machines will fit in their homes. By using their smartphones or computers, consumers can virtually place the appliance in their space to see how it will look and whether it will fit in the designated area. This technology helps eliminate the uncertainty that often comes with buying large items online, particularly those that require precise measurements for installation.

Another technological advancement that is reshaping the e-commerce household appliance market is the integration of artificial intelligence (AI) and machine learning. Many e-commerce platforms now use AI to offer personalized product recommendations based on a customer's browsing history, preferences, and purchase behavior. These AI-driven suggestions make it easier for consumers to find the right appliances for their needs, saving time and improving the overall shopping experience. Moreover, chatbots powered by AI are becoming increasingly common on e-commerce websites, providing real-time assistance to consumers, answering questions, and helping with product selection.

The rise of smart appliances has also spurred technological innovations in the e-commerce space. Online platforms are offering appliances that can connect to the Internet of Things (IoT), allowing consumers to control and monitor their appliances remotely via smartphones or smart speakers. For example, smart refrigerators can alert users when food is about to expire, and smart washing machines can send notifications when a cycle is complete. These technological advancements are not only increasing consumer interest in household appliances but are also driving growth in the e-commerce sector, where customers can easily compare smart appliance options and make purchases with a few clicks.

What Are the Key Growth Drivers for E-Commerce Household Appliances?

The growth in the E-Commerce Household Appliances market is driven by several factors, including consumer demand for convenience, increased interest in energy-efficient products, and advancements in technology. The convenience of online shopping is the primary driver, as e-commerce platforms provide an easy and efficient way for consumers to browse, compare, and purchase appliances. Additionally, the ongoing trend toward smart home integration and the popularity of smart appliances are boosting online sales, as consumers look for products that enhance their homes and make their lives more efficient.

The increasing emphasis on energy efficiency is another significant driver of growth. As more consumers seek to reduce their environmental impact and lower utility costs, they are increasingly turning to energy-efficient appliances that can be conveniently purchased through e-commerce channels. This trend is particularly noticeable in categories such as kitchen appliances, air conditioning, and laundry equipment.

Furthermore, technological innovations such as augmented reality (AR), AI-driven recommendations, and machine learning are transforming the e-commerce shopping experience, making it easier and more personalized for consumers. As consumers increasingly look for appliances that meet their specific needs—whether for energy savings, customization, or smart capabilities—e-commerce platforms are well-positioned to cater to these demands. This combination of convenience, technology, and product innovation ensures that the e-commerce household appliances market will continue to experience steady growth over the coming years.

SCOPE OF STUDY:

The report analyzes the E-Commerce Household Appliances market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Appliance Type (White Goods, Small Electric Home Appliances); Distribution Channel (Online Distribution Channel, Brand Websites Distribution Channel)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 42 Featured) -

  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Currys PLC
  • Ebay, Inc.
  • Flipkart Internet Pvt Ltd
  • Home Depot Inc.
  • JD.com Inc.
  • John Lewis PLC
  • Shopify, Inc.
  • Walmart, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • E-Commerce Household Appliances - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • AI-Powered Recommendations Propel Growth in Online Appliance Sales
    • Integration of AR and VR Expands Opportunities in Virtual Appliance Demos
    • Demand for Energy-Efficient Appliances Highlights Market Growth Potential
    • AI in Predictive Analytics Strengthens Inventory Management for Retailers
    • Growing Adoption of Smart Appliances Drives Innovations in E-Commerce Strategies
    • Direct-to-Consumer (DTC) Models Bode Well for Online Appliance Market Growth
    • AI-Driven Customer Support Tools Enhance Consumer Experience
    • Demand for Bulk Appliance Purchases Spurs Innovations in Online Logistics
    • Integration of IoT for Real-Time Appliance Monitoring Highlights Opportunities
    • Rising Demand for Sustainable Products Drives Growth in Eco-Friendly Appliances
    • AI for Predictive Maintenance Expands Market Potential for Smart Devices
    • Evolving Consumer Preferences Propel Adoption of Voice Commerce in Appliances
    • AI-Enabled Price Optimization Strengthens Competitive Positioning for E-Commerce Players
    • Subscription-Based Models for Smart Appliances Highlight Market Expansion
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World E-Commerce Household Appliances Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for E-Commerce Household Appliances by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for White Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for White Goods by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Small Electric Home Appliances by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Small Electric Home Appliances by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Online Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Online Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Brand Websites Distribution Channel by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Brand Websites Distribution Channel by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 12: USA Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 13: USA 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 14: USA Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 15: USA 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • CANADA
    • TABLE 16: Canada Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 17: Canada 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 18: Canada Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 19: Canada 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • JAPAN
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 20: Japan Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: Japan 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 22: Japan Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: Japan 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • CHINA
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 24: China Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: China 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 26: China Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: China 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • EUROPE
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 28: Europe Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 29: Europe 6-Year Perspective for E-Commerce Household Appliances by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 30: Europe Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Europe 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 32: Europe Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Europe 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • FRANCE
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 34: France Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: France 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 36: France Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: France 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • GERMANY
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 38: Germany Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Germany 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 40: Germany Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Germany 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • ITALY
    • TABLE 42: Italy Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: Italy 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 44: Italy Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Italy 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • UNITED KINGDOM
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 46: UK Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: UK 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 48: UK Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: UK 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 50: Rest of Europe Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Rest of Europe 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 52: Rest of Europe Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Rest of Europe 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • ASIA-PACIFIC
    • E-Commerce Household Appliances Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 54: Asia-Pacific Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Asia-Pacific 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 56: Asia-Pacific Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Asia-Pacific 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 58: Rest of World Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Appliance Type - White Goods and Small Electric Home Appliances - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of World 6-Year Perspective for E-Commerce Household Appliances by Appliance Type - Percentage Breakdown of Value Sales for White Goods and Small Electric Home Appliances for the Years 2025 & 2030
    • TABLE 60: Rest of World Recent Past, Current & Future Analysis for E-Commerce Household Appliances by Distribution Channel - Online Distribution Channel and Brand Websites Distribution Channel - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of World 6-Year Perspective for E-Commerce Household Appliances by Distribution Channel - Percentage Breakdown of Value Sales for Online Distribution Channel and Brand Websites Distribution Channel for the Years 2025 & 2030

IV. COMPETITION