Frost Radar：欧州の新車オンラインマーケットプレース市場（2022年）

欧州の新車オンラインマーケットプレイスは、より付加価値の高い顧客志向のデジタルサービスを開発することで、まだまだ進化の可能性があると考えられます。マーケットプレイスプロバイダーは、カスタマージャーニーのすべての側面において、ウェブポータルのデジタル化に注力する必要があります。特に最大の自動車購入層となるミレニアル世代とジェネレーションZは、シームレスでデジタルな購入を期待するでしょう。

当レポートでは、欧州の新車オンラインマーケットプレイス市場について調査分析し、業界における企業の市場ポジショニングや、各企業の強みと機会に基づいた競合プロファイルなどを提供しています。

目次

戦略的必須事項と成長環境

• 戦略的必須事項
• 成長環境

Frost Radar（TM）

• Frost Radar（TM）：欧州の新車オンラインマーケットプレイス
• Frost Radar（TM）：競合環境

主要企業

• AutoScout24
• Auto Trader
• Carnovo
• Carwow
• Carzone
• FairSquare
• Gocar
• Heycar

戦略的洞察

• 戦略的洞察

次のステップ：Frost Radar（TM）を活用して主要な利害関係者に力を与える

• Frost Radar（TM）の重要性
• Frost Radar（TM）がCEOの成長チームを支援
• Frost Radar（TM）が投資家を支援
• Frost Radar（TM）が顧客を支援
• Frost Radar（TM）が取締役会を支援

Frost Radar（TM）分析

• Frost Radar（TM）：将来の成長ポテンシャルのベンチマーク

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

New and used vehicles can be purchased in a variety of ways in Europe, whether through franchised car dealerships, OEM online channels, or third-party online marketplaces. Automakers are exploring ways to reach out directly to customers to reduce retail operating costs while new car dealers want more effective ways to market and sell their inventory in the competitive retail arena.

Automotive eCommerce had to transform during the COVID-19 pandemic because many companies selling cars did not offer fully digital services and automakers had to temporarily close physical dealerships to the public. Although marketplaces were already offering new car sales online, the pandemic accelerated the trend at the back of a confluence of factors including customer demand for more buying choices and intrabrand competition among dealerships.

Online new car marketplaces still have potential for evolution with the development of more value-added, customer-oriented digital services. Marketplace providers will have to focus on digitalizing their web portals for all aspects of the customer journey, including vehicle tour, configuration, financing, trade-in, warranty, digital signature, and the ability to facilitate transactions digitally. As millennials and Generation Z become the largest car-buying groups, they will expect a seamless and digital purchase journey.

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.

Table of Contents

Strategic Imperative and Growth Environment

• Strategic Imperative
• Growth Environment

Frost Radar™

• Frost Radar™: European New Car Online Marketplace
• Frost Radar™: Competitive Environment
• Frost Radar™: Competitive Environment (continued)

Companies to Action

• AutoScout24
• AutoTrader
• Carnovo
• Carwow
• Carzone
• FairSquare
• Gocar
• Heycar

Strategic Insights

• Strategic Insights

Next Steps: Leveraging the Frost Radar™ to Empower Key Stakeholders

• Significance of Being on the Frost Radar™
• Frost Radar™ Empowers the CEO's Growth Team
• Frost Radar™ Empowers Investors
• Frost Radar™ Empowers Customers
• Frost Radar™ Empowers the Board of Directors

Frost Radar™ Analytics

• Frost Radar™: Benchmarking Future Growth Potential
• Frost Radar™: Benchmarking Future Growth Potential
• Legal Disclaimer