自動車用アプリストア市場の戦略的分析

当レポートでは、自動車用アプリストア市場について調査分析し、新しいビジネスモデルについての考察や、成長機会の分析などを提供しています。

目次

戦略的必須要件

• 成長がますます困難になっているのはなぜか
• The Strategic Imperative 8 (TM)
• 自動車用アプリストア業界に対する上位3つの戦略的必須要件の影響
• 成長機会がGrowth Pipeline Engine (TM) を促進する

成長機会の分析

• アプリストアのデコード
• 自動車用アプリストアのバリューチェーン
• アプリストアの進化
• 自動車のデジタルメディア：未開拓の可能性
• アプリストアの経済
• Googleの自動車分野への進出
• Android Autoのアプリエコシステム：Cars App Library
• 自動車業界に対するAppleの計画
• 市場成長分析 - 投資と重点分野
• 自動車メーカーの戦略的選択
• OEMのアプリストア領域における最近の取り組み
• アプリストアが自動車メーカーに新たな収入源を生み出す
• アプリストアエコシステム
• アプリストア採用の主な要件
• ティア1サプライヤーのアプリストア情勢への戦略的投資
• Harman Igniteのアプリストア
• Faurecia Aptoideのアプリストア
• Visteon AllGoのアプリストア
• アプリストアデータ管理 - 地域の違い
• 社内アプリケーションのロードマップ
• App-as-a-ServiceからInsights-as-a-Serviceへの移行
• 成長促進要因
• 成長抑制要因
• 成功と成長のための戦略的必須要件
• OEMにとってのメリットは何か
• 自動車メーカーのアプリストア：先の見通し

成長機会

• 成長機会1：ブランドのアプリストアを設立しているOEM
• 成長機会2：アプリストアの成功に不可欠なデータセキュリティとプライバシー
• 成長機会3：App-Storeへの決済インターフェースの統合
• 図表のリスト
• 免責事項

Digitization to Ensure Transformational Growth of OEMs and Other Stakeholders, Creating New and Renewable Revenue Streams

This strategic analysis of app stores offers insight into a new business model that will shape the automotive industry in the coming years. The in-car app store ecosystem consists primarily of automakers, brands, platform providers, app store developers, payment integrators, and users. The study also analyzes current developments in the in-car app store, white-label app store providers, services, and technology and partnerships that are in place today, as well as likely developments that will occur in this space.

Automakers can transcend their current role as manufacturers to become technology partners by embracing digital transformation and enhancing the customer journey throughout the vehicle's lifecycle through vehicle infotainment and introducing new touchpoints by creating an app store platform. By leveraging the mobile app store and incorporating it in vehicles, automotive companies are providing a new channel for consumers to extend their digital lifestyle, which will become an important determinant of purchase. Building an app store will become an essential feature that may help truly distinguish the vehicle ownership experience. Vehicle owners who are digitally savvy will expect the same ease of use and experience found in the smartphone industry. The challenge is to identify the right tools and partners to develop the right solutions and have a positive impact on the vehicle ownership journey. This study investigates potential avenues for new customer-facing tools to pioneer customer experience and potential ways for the app store platform automotive adoption.

Secondary and primary research methods helped develop the analysis and identify opportunities. The evolution of the app store, recent OEM initiatives in the app store domain, ecosystem analysis, and future roadmap are also analyzed. The study addresses new business models, growth opportunities and recommendations for different stakeholders to envision better customer-centric decisions and integrate technology and connectivity in cars.

Research Scope:

• Decode the app store for the automotive sector.

• Identify existing and upcoming business models offered for the in-vehicle app store.

• Classify ecosystem players according to their functions in the market.

• Analyze the future impact of app store data generated from the vehicles.

• Describe the structure of the automotive app store value chain.

• Analyze Tier I suppliers' strategic investment in the app store landscape.

• Map future roadmap of automotive app store.

Key Issues Addressed:

• How will a similar app store to smartphone industry be integrated in the automotive industry?

• Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?

• Which important factors are influencing innovation in the app store ecosystem?

• What are the key industry initiatives? Which participants are impacting technology development?

• What future growth opportunities will present themselves?

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive App Store Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Decoding App Store
• Automotive App Store Value Chain
• Evolution of the App Store
• Automotive Digital Medium: Untapped Potential
• App Store Economy
• Google's Foray into the Automotive Space
• Android Auto's App Ecosystem: Cars App Library
• Apple's Plan for the Automotive Industry
• Market Growth Analysis-Investments and Focus Areas
• Strategic Options for Automakers
• OEM Recent Initiatives in App Store Domain
• App Store to Create New Income Streams for Automakers
• App Store Ecosystem
• Key Requirements for App Store Adoption
• Tier I Suppliers' Strategic Investment in App Store Landscape
• Harman Ignite App Store
• Faurecia Aptoide App store
• Visteon AllGo App Store
• App Store Data Management-Regional Differences
• In-Car Applications Roadmap
• Migration from App-as-a-Service to Insights-as-a-Service
• Growth Drivers
• Growth Restraints
• Strategic Imperatives for Success and Growth
• What's in it for OEMs?
• Automakers App Stores: The Way Forward

Growth Opportunity Universe

• Growth Opportunity 1: OEM Building Branded App Store
• Growth Opportunity 1: OEM Building Branded App Store (continued)
• Growth Opportunity 2: Data Security and Privacy Critical for App Store Success
• Growth Opportunity 2: Data Security and Privacy Critical for App Store Success (continued)
• Growth Opportunity 3: Integrating Payment Interface in App-Store
• Growth Opportunity 3: Integrating Payment Interface in App-Store (continued)
• List of Exhibits
• Legal Disclaimer