アジア太平洋のモバイル金融サービス市場：成長機会

モバイル金融サービス（MFS）は、顧客がモバイルアプリを通じて金融サービスにアクセスし、金融取引を行うことを可能にします。アジア太平洋では、特に携帯電話の普及率が高く、銀行口座を持たない人々が多い地域で、モバイルアプリの利用がMFSの導入に重要な役割を果たしています。MFSは、金融サービス提供者と顧客が直接対話することを可能にし、サービス提供チャネルの摩擦を減らすことで、金融アクセスのギャップに対処することを目的としています。

当レポートでは、アジア太平洋のモバイル金融サービス市場について調査し、市場の概要とともに、戦略的インペラティブ、取引額予測分析、競合分析、成長の機会などを提供しています。

目次

戦略的インペラティブ

• 成長がますます困難になるのはなぜか
• 戦略的インペラティブ
• アジア太平洋のモバイル金融サービスに対する上位3つの戦略的インペラティブの影響
• 成長の機会が成長パイプラインエンジンを加速させる

成長機会分析

• 分析範囲
• セグメンテーション
• 主な競合企業
• 成長指標
• 促進要因
• 抑制要因
• 予測の前提条件
• 取引額の予測
• 取引額予測分析
• 取引額予測、地域別
• 取引額予測分析、地域別
• 価格動向と予測分析
• 競合環境
• 収益シェア
• 収益シェア分析

成長機会分析- バンキング

• 成長指標
• 取引額の予測
• 取引額予測、地域別
• 予測分析と主な調査結果
• 市場動向

成長機会分析- ローン

• 成長指標
• 取引額の予測
• 取引額予測、地域別
• 予測分析と主な調査結果
• 市場動向

成長機会分析- 保険と投資

• 成長指標
• 取引額の予測
• 取引額予測、地域別
• 予測分析と主な調査結果
• 市場動向

主要な競合企業の評価

• 企業プロファイルの評価
• Ant Group
• Tencent
• Rakuten FinTech
• Au PAY
• Kakao Bank

成長機会

• 成長機会1-製品のモジュール化
• 成長機会2-データの収益化
• 成長機会3オムニチャネルプラットフォームとオープンAPI

結論

次のステップ

Disruptive Technologies, Customer Value Chain Compression, and Strategic Partnering are Fueling Growth

Mobile financial services (MFS) allow customers to access financial services and make financial transactions through mobile applications (apps). The use of mobile apps is playing an important role in the adoption of MFS in the Asia-Pacific (APAC), especially in areas where the mobile penetration rate is high and the population is largely underbanked. MFS is designed to address the financial access gap by enabling direct interaction between financial service providers and customers, reducing the friction in the service delivery channel.

Innovations in artificial intelligence (AI) and big data analytics have automated processes, accelerating the development of mobile customer journeys. Omnichannel architecture helps providers enhance the flexibility of their infrastructure and offer customers 24/7 access to financial services. Customers can even sign up for multiple financial services through a single app, bringing cross-selling opportunities to providers.

The study provides a growth opportunities assessment for the APAC MFS market, with a scope analysis that covers the regional trends and the drivers for and restraints to the adoption of MFS in the region. It identifies the key market participants in the MFS ecosystem and analyzes their competitive positions in the market. The segment analysis covers payments, loans, and investments.

The regions covered in the study are:

• East Asia: China, Hong Kong, Japan, Republic of Korea

• South Asia: India

• Southeast Asia (SEA): Singapore, Indonesia, Malaysia, Vietnam, and the Philippines

• Australia

The base year is 2021, and the forecast period is 2022 to 2026.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Asia-Pacific (APAC) Mobile Financial Services (MFS) Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Segmentation
• Key Competitors
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Transaction Value Forecast
• Transaction Value Forecast Analysis
• Transaction Value Forecast by Region
• Transaction Value Forecast Analysis by Region
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Revenue Share
• Revenue Share Analysis

Growth Opportunity Analysis-Banking

• Growth Metrics
• Transaction Value Forecast
• Transaction Value Forecast by Region
• Forecast Analysis and Key Findings
• Market Trends

Growth Opportunity Analysis-Loan

• Growth Metrics
• Transaction Value Forecast
• Transaction Value Forecast by Region
• Forecast Analysis and Key Findings
• Market Trends

Growth Opportunity Analysis-Insurance and Investment

• Growth Metrics
• Transaction Value Forecast
• Transaction Value Forecast by Region
• Forecast Analysis and Key Findings
• Market Trends

Key Competitors Assessment

• Company Profile Assessment
• Ant Group
• Tencent
• Rakuten FinTech
• Au PAY
• Kakao Bank

Growth Opportunity Universe

• Growth Opportunity 1-Product Modularization
• Growth Opportunity 1-Product Modularization (continued)
• Growth Opportunity 2-Data Monetization
• Growth Opportunity 2-Data Monetization (continued)
• Growth Opportunity 3-Omnichannel Platforms and Open APIs
• Growth Opportunity 3-Omnichannel Platforms and Open APIs (continued)

The Last Word

• Conclusions and Recommendations
• 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• List of Exhibits (continued)
• Legal Disclaimer