市場調査レポート
商品コード
1094421
ソーシャルビデオの世界市場:成長機会Global Social Video Growth Opportunities |
ソーシャルビデオの世界市場:成長機会 |
出版日: 2022年06月13日
発行: Frost & Sullivan
ページ情報: 英文 38 Pages
納期: 即日から翌営業日
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世界のソーシャルビデオの市場規模は、2021年は1,516億8000万米ドルとなり、2028年には6,379億4,000万米ドルに成長し、2021~2028年のCAGRは22.7%となると予測されてています。
競争の激しいこの市場は、ByteDance、Kuaishou、Meta、Alphabetといった数社の企業によって支配されています。しかし、ソーシャルビデオ市場は現在、様々な規模や地域の多数の競合他社が参入してきており、ソーシャルコマース、ライブストリーミング、コンテンツクリエイターなどの収益機会の見込みが原動力となっています。
当レポートでは、世界のソーシャルビデオ市場について調査分析し、戦略的必須要件、成長の促進要因、抑制要因、収益予測、成長機会等に関する情報を提供しています。
A Rising Force in Social Media Catalyzes Platforms to Rethink Monetization Strategies
Social videos are short recordings (between 15 seconds and 3 minutes) designed specifically for social media platforms. Social videos primarily serve to drive viewer engagement through interactions such as comments, reactions, likes, or dislikes. Individual users and businesses can create social videos. These videos are frequently only suitable for a specific hosting platform. Apart from promoting user interaction, social videos have various purposes, including brand building and expanding eCommerce operations.
The social video market is comprised of short-video platforms, which either feature short-form videos as their main feature or as one of their main offerings. Short-video platforms generate much of their revenues through advertising, with brands paying to place advertisements across users' feeds, either organically or inorganically. Short-video platforms also secure revenues through alternative channels such as premium subscriptions or paid customization, which are collectively referred to as consumer spending.
This highly competitive market is dominated by a few players, namely ByteDance, Kuaishou, Meta, and Alphabet. Nonetheless, the social video market is currently experiencing the abrupt entry of numerous competitors of various sizes and across regions and is driven by the prospect of profitable opportunities such as social commerce, livestreaming, or content creators.
Frost & Sullivan forecasts that the global social video market will grow from $151.68 billion in 2021 to $637.94 billion in 2028, increasing at a compound annual growth rate (CAGR) of 22.7% during that period. From Frost & Sullivan's view, higher growth rates will occur in the medium term, primarily related to the expected entry of streaming platforms, improvements in social media algorithms, and the expansion of video streaming capabilities across the globe. In the long term, we expect this growth to slow down in relation to anticipated regulatory interventions.
This report does not account for other types of video-based media, such as ephemeral (or time-limited) content.
This study examines the global social video market, detailing drivers, restraints, and potential growth opportunities. It also forecasts the market size from 2022 to 2028, in addition to overall global spending on mobile advertising and global consumer spending on mobile apps during the same period. The base year of the study is 2021.