市場調査レポート
商品コード
1075364
非接触型サービスの世界市場:成長機会Global Contactless Services Growth Opportunities |
非接触型サービスの世界市場:成長機会 |
出版日: 2022年04月20日
発行: Frost & Sullivan
ページ情報: 英文 67 Pages
納期: 即日から翌営業日
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顧客体験の向上は、もはや企業が取り上げるマーケティング戦略ではなく、ポストCOVID時代における義務であります。企業やブランドは、ユーザーに仮想化された体験を提供し、人間と人間が明確に関わり合うことなく、さまざまなタッチポイントをシームレスにナビゲートできるような戦略を取ることがより重要になります。
2030年には世界人口の約60%が都市部に居住し、国民6人のうち2人が60歳以上になると予想されています。このことは、既存の医療インフラでは需要の増加に対応できない可能性があることを示唆しており、AI、ビッグデータ、ML、NLP、遠隔、医療などの先進技術による医療分野の自動化への投資が急増している可能性があります。
当レポートでは、世界の非接触型サービス市場について調査分析し、戦略的必須要件、戦略的背景、業界の展望、技術的な視点、トレンドの影響分析等に関する情報を提供しています。
Post-pandemic Transformative Consumer Behavior Will Lead to Innovative Business Models
The severity of the COVID-19 pandemic and its impact has transcended all aspects of our day-to-day lives, and it is difficult the fathom the challenges faced by various business verticals. To reverse the apprehensions instilled in people's minds with regard to personal hygiene and safety and return to the pre-pandemic stage of stability, businesses across all industries have realized the need to incorporate contactless/no-touch solutions in existing operating models.
The change triggered by the pandemic is tangible, and it can be felt across all consumer cohorts. Traditional brick-and-mortar store operators are gradually moving to the omnichannel model of operations to retain their consumer base and allow customers to make their purchases without having to visit the store physically.
An Enhanced Customer Experience is no longer a marketing strategy taken up by businesses but a mandate in the post-COVID era. This makes it all the more important for businesses and brands to take up a strategy that provides users with a virtualized experience and helps them seamlessly navigate various touchpoints without having to explicitly engage in human-human interactions.
In addition, the demographic shift will act as a catalyst in this transition. For example, GenZs and Millenials are digital natives, and they are expected to emerge as the largest consumer cohort and overpower the impact of any other consumer segment. Furthermore, being driven by the pandemic, businesses will be keen to provide this tech-savvy generation with futuristic consumer experiences.
Approximately 60% of the global population is expected to dwell in urban areas by 2030, and out of every 6 citizens, 2 will be 60+ years. This implies that the existing healthcare infrastructure may not be able to cater to the rising demand, which could prompt a steep rise in investment in the automation of the healthcare sector through advanced technologies such as AI, Big Data, ML, NLP, and telehealth.
This Frost & Sullivan study offers an overview of global contactless services growth opportunities, and the focus is on the increased adoption of no-touch digital solutions that will lead to a contactless society or a no-touch society. The study also provides a brief narrative of various industries' move to a virtual space of operation and their effective minimization of human-human interactions.