中国の家庭・園芸用品市場

中国におけるCOVID-19の流行とその後の規制は、ウイルスの蔓延抑制のために政府が最近実施した「ゼロCOVID」政策を含め、現地の消費者の消費パターンに大きな影響を及ぼしました。ロックダウン、旅行制限、ソーシャルディスタンスの措置がとられたため、多くの企業が閉鎖を余儀なくされ、その結果、多くの人々は失業し、収入が減少しました。

当レポートでは、中国の家庭・園芸用品市場について調査し、最新の小売販売データ、主要企業、主要ブランド、新製品開発・消費者のライフスタイル・市場開拓ルート・価格問題などの需要に影響を与える主要因の戦略的分析など、包括的な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年の家庭・園芸用品：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• 家庭・園芸用品で次に来るのは？

市場データ

免責事項

ソース

中国のガーデニング

中国の家具

中国のリフォーム

中国の家庭用品

The COVID-19 pandemic and subsequent restrictions in China, including the recent "zero-Covid" policy implemented by the government to control the spread of the virus, had a significant impact on local consumers' spending patterns. With lockdowns, travel restrictions, and social distancing measures in place, many businesses were forced to close, resulting in job losses and decreased incomes for many individuals. As a result, many consumers reduced their spending on perceived non-essential items a...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2017-2022
• Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
• Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
• Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
• Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
• Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
• Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
• Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Grow-your-own food culture popular since pandemic
• Traditional Chinese herbs increasingly grown at home
• Indoor gardening gains further momentum as pleasurable activity

PROSPECTS AND OPPORTUNITIES

• Ornamental horticulture to be a growing trend in China
• Indoor plants set for dynamic growth in the coming years

CATEGORY DATA

• Table 9 Sales of Gardening by Category: Value 2017-2022
• Table 10 Sales of Gardening by Category: % Value Growth 2017-2022
• Table 11 NBO Company Shares of Gardening: % Value 2018-2022
• Table 12 LBN Brand Shares of Gardening: % Value 2019-2022
• Table 13 Distribution of Gardening by Format: % Value 2017-2022
• Table 14 Forecast Sales of Gardening by Category: Value 2022-2027
• Table 15 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

HOME FURNISHINGS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Home furnishings experiences declining sales in 2022 due to prioritising of expenditure
• Demand for barbecues grows in 2022 due to pandemic restrictions
• Minimalism and durability prioritised in China

PROSPECTS AND OPPORTUNITIES

• Smart homes to become increasingly popular over the forecast period
• Players to continue focusing on adopting sustainable practices
• Rugs to grow steadily over the forecast period

CATEGORY DATA

• Table 16 Sales of Home Furnishings by Category: Value 2017-2022
• Table 17 Sales of Home Furnishings by Category: % Value Growth 2017-2022
• Table 18 NBO Company Shares of Home Furnishings: % Value 2018-2022
• Table 19 LBN Brand Shares of Home Furnishings: % Value 2019-2022
• Table 20 LBN Brand Shares of Light Sources: % Value 2019-2022
• Table 21 Distribution of Home Furnishings by Format: % Value 2017-2022
• Table 22 Forecast Sales of Home Furnishings by Category: Value 2022-2027
• Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027

HOME IMPROVEMENT IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Carpets increasingly popular choice for Chinese homes
• Sales of tools continue to rise, considered essential during home seclusion
• Home paint remains popular in 2022 for being inexpensive and easy to apply

PROSPECTS AND OPPORTUNITIES

• Increasing number of consumers likely to invest in bathrooms post- pandemic
• Wooden flooring to return to value sales growth over forecast period
• Sustainability is expected to take centre stage for home improvement

CATEGORY DATA

• Table 24 Sales of Home Improvement by Category: Value 2017-2022
• Table 25 Sales of Home Improvement by Category: % Value Growth 2017-2022
• Table 26 NBO Company Shares of Home Improvement: % Value 2018-2022
• Table 27 LBN Brand Shares of Home Improvement: % Value 2019-2022
• Table 28 Distribution of Home Improvement by Format: % Value 2017-2022
• Table 29 Forecast Sales of Home Improvement by Category: Value 2022-2027
• Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

HOMEWARES IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Sales of cutlery continue to rise during home seclusion
• Manufacturers are actively innovating with space-saving homewares
• Multifunctional homewares receive a boost in demand

PROSPECTS AND OPPORTUNITIES

• Sustainable materials used to produce homewares to gain prominence
• Premiumisation of homewares expected to grow in the coming years

CATEGORY DATA

• Table 31 Sales of Homewares by Category: Value 2017-2022
• Table 32 Sales of Homewares by Category: % Value Growth 2017-2022
• Table 33 Sales of Homewares by Material: % Value 2017-2022
• Table 34 NBO Company Shares of Homewares: % Value 2018-2022
• Table 35 LBN Brand Shares of Homewares: % Value 2019-2022
• Table 36 Distribution of Homewares by Format: % Value 2017-2022
• Table 37 Forecast Sales of Homewares by Category: Value 2022-2027
• Table 38 Forecast Sales of Homewares by Category: % Value Growth 2022-2027