インドのティッシュ・衛生用品市場

インドのティッシュ・衛生用品市場は、2022年のパンデミックの余韻から前向きな回復を示しました。COVID-19の発生以降、健康や清潔さに対する人々の意識が大きく高まり、業界の成長に寄与しました。しかし、原材料価格の変動は年間を通じて見られ、おむつ、紙おむつ、パンツ、生理用品など一部のカテゴリーでわずかな値上げが行われ、一部の消費者は買い控えを余儀なくされました。

当レポートでは、インドのティッシュ・衛生用品市場について調査し、2018年～2022年の最新小売販売データ、主要企業、主要ブランド、新製品開発・流通・価格問題などの市場に影響を与える主要な要因など、詳細な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

• 2022年のティッシュ・衛生用品：全体像
• 2022年の主要動向
• 競合情勢
• 小売業の発展
• ティッシュ・衛生用品で次に来るのは？

市場指標

市場データ

免責事項

ソース

インドの生理用品

インドのおむつ/パンツ

インドの成人用失禁用品

インドのワイプ

インドのティッシュ

インドの携帯用ティッシュ・衛生用品

Tissue and hygiene in India demonstrated a positive recovery from the lingering effects of the pandemic in 2022. Since the emergence of COVID-19, there has been a considerable rise in public awareness of health and cleanliness which has aided growth of the industry. However, raw material price fluctuation was observed throughout the year, resulting in marginal price increases in certain categories such as nappies/diapers/pants and sanitary protection, forcing some consumers to trade down. This i...

Euromonitor International's Tissue and Hygiene in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2017-2022
• Table 2 Infant Population 2017-2022
• Table 3 Female Population by Age 2017-2022
• Table 4 Total Population by Age 2017-2022
• Table 5 Households 2017-2022
• Table 6 Forecast Infant Population 2022-2027
• Table 7 Forecast Female Population by Age 2022-2027
• Table 8 Forecast Total Population by Age 2022-2027
• Table 9 Forecast Households 2022-2027

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 1 Research Sources

SANITARY PROTECTION IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Indian market offers further room for sanitary protection to expand
• Consumer interest is being stimulated by new product offerings
• Promotional activities and awareness initiatives focus on adolescent girls driving demand

PROSPECTS AND OPPORTUNITIES

• Increasing GDP per capita and habit persistence to drive future growth
• Domestic brands will use innovation to attract consumers' attention
• Harmful effects associated with disposal of sanitary protection pave way for adoption of more sustainable alternatives

CATEGORY DATA

• Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
• Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
• Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
• Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
• Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
• Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
• Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027

NAPPIES/DIAPERS/PANTS IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Financial limitations impact demand for nappies/diapers in 2022
• Competition intensifies within nappies/diapers/pants
• Constant pressure on players to set reasonable prices

PROSPECTS AND OPPORTUNITIES

• Increasing adoption of sustainable alternatives due to their reusable and affordable properties
• Product innovation can offer wider range of options to consumers
• Rising infant population and concern over sleep patterns will facilitate category growth

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027

RETAIL ADULT INCONTINENCE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Accelerated by impact of pandemic, demand for retail adult incontinence continues to grow
• Nobel Hygiene retains dominance, supported by promotions and increasing awareness
• Wider accessibility across diverse channels to maximise consumer reach

PROSPECTS AND OPPORTUNITIES

• Development of innovative products to elevate quality of life for older consumers to drive future growth
• Targeting wider audience beyond population aged 65+
• Increasing purchasing power among Indian consumers will benefit spending on discretionary items

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027

WIPES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Wipes continues to record dynamic growth in line with heightened hygiene awareness
• Baby care brands focus on wipes to diversify their product portfolios
• Intimate wipes remains a niche but is gradually gaining in popularity

PROSPECTS AND OPPORTUNITIES

• Affordability and availability will boost sales over the forecast period
• Safe and chemical-free claims likely to see greater demand
• Further penetration of retail e-commerce likely to increase accessibility

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2017-2022
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
• Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027

RETAIL TISSUE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Habit persistence drives retail tissue sales in 2022
• High exposure to away-from-home channel benefits retail tissue
• Supply chain disruptions and inflation continue to exert pressure on players

PROSPECTS AND OPPORTUNITIES

• Despite discretionary nature of retail tissue, rising living standards will drive growth
• Potential for private label as affordability concerns remain
• Evolution of e-commerce improves accessibility to retail tissue

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2017-2022
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
• Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027

AWAY-FROM-HOME TISSUE AND HYGIENE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Changing perspectives contribute to AFH adult incontinence sales
• Napkins and toilet paper remain most popular away-from-home tissue products

PROSPECTS AND OPPORTUNITIES

• Increasing hygiene awareness to support growth over forecast period
• Despite further growth, penetration in India will remain limited overall
• Concerns regarding sustainability could hinder stronger potential

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027