アシュワガンダ飲料の世界市場 (2025-2032年)

世界のアシュワガンダ飲料の市場規模は、2024年の7億2,393万米ドルから、予測期間中はCAGR 9.41%で推移し、2032年には14億8,646万米ドルに達すると予測されています。

世界のアシュワガンダ飲料市場は、天然のアダプトゲン (ストレス緩和成分) やストレス軽減ソリューションに対する消費者の需要の高まりにより、著しい成長を見せています。特にCOVID-19以降、ホリスティックウェルネスへの関心が高まる中で、アシュワガンダを配合した飲料は、ストレス軽減、集中力向上、免疫力強化といった機能性の高さから人気を集めています。

例えば、米国のREBBL Inc.は、霊芝チョコレートやアシュワガンダ入りエリクサーなどのアダプトゲンドリンクを展開しており、健康志向のミレニアル世代を主なターゲットとしています。メンタルヘルスへの関心と機能性飲料のトレンドが融合することで、アシュワガンダ飲料市場は今後、北米、欧州、アジア太平洋地域を中心に急速に拡大すると見込まれています。

市場動向

認識しやすい天然成分を使用し、人工添加物を含まないクリーンラベル飲料への需要が高まっています。アシュワガンダはアーユルヴェーダ由来の自然療法的な効能を持っていることから、このカテゴリーにぴったりと合致しています。Organic India や Vahdam Teas はこのトレンドを活かし、オーガニック認証を受けたアシュワガンダティーを販売チャネルを通じて展開し、健康志向かつ環境意識の高い国内外の消費者にアピールしています。

また、アーユルヴェーダの世界的な人気拡大により、アシュワガンダのような古代ハーブ成分への需要が高まっています。これにより、Himalaya Wellness や Upakarma Ayurveda といったインドのアーユルヴェーダ企業が、アシュワガンダを配合した伝統的なドリンクやジュースを武器に、国際市場へ進出する道が開かれています。

市場力学

植物性飲料とハーブ飲料へのシフトの高まり

消費者は合成的または高度に加工された製品よりも、自然で持続可能かつクリーンラベル明確な原材料表示の商品を優先する傾向を強めており、植物由来およびハーブ系飲料へのシフトがアシュワガンダ飲料の世界市場を牽引する主要な要因となっています。例えば、ヴィーガン飲料における顕著なトレンドのひとつが、植物性ミルク代替品の多様化です。長年親しまれている豆乳やアーモンドミルクに加えて、オートミルク、ココナッツミルク、ヘンプミルク、ピーマルク (エンドウ豆ミルク) など、独特の風味と栄養特性を持つ新たなバリエーションが人気を集めています。

さらに、ノンアルコール飲料の需要が高まり続ける中で、クラフトバーテンダーやミクソロジストたちはヴィーガン素材を活用して、洗練されたモクテル (ノンアルコールカクテル) やゼロプルーフカクテル (アルコール度数ゼロのカクテル) を創作するなど、創意工夫が進んでいます。これらの要因が、アシュワガンダ飲料市場の成長を後押ししています。

当レポートでは、世界のアシュワガンダ飲料の市場を調査し、市場概要、市場成長への各種影響因子の分析、各種区分・地域/主要国別の詳細分析、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法・調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
  • 抑制要因
  • 機会
  • 影響分析

第5章 業界分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制およびコンプライアンス分析
• 持続可能性分析
• DMIオピニオン

第6章 製品タイプ別

• アシュワガンダティー
• アシュワガンダジュース
• アシュワガンダスムージー
• アシュワガンダ入りウォーター
• アシュワガンダベースのエナジードリンク
• その他

第7章 包装タイプ別

• ボトル (ガラスまたはPET)
• 缶
• カートン
• テトラパック
• その他

第8章 用途別

• ストレスと不安の緩和
• エネルギーとスタミナの強化
• 認知サポート
• 免疫力向上
• ホルモンと性的な健康
• その他

第9章 流通チャネル別

• スーパーマーケット/ハイパーマーケット
• 健康食品店
• コンビニエンスストア
• オンライン小売
• その他

第10章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他
• 南米
  • ブラジル
  • アルゼンチン
  • その他
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他
• 中東・アフリカ

第11章 企業プロファイル

• Gaia Herbs
• Organic India
• Himalaya Wellness
• Nature's Way
• Goldthread Herbs
• Anima Mundi Herbals
• Bettervits
• Organic Way
• Kauai Farmacy
• Biotech USA

第12章 付録

Global ashwagandha beverages market reached US$ 723.93 million in 2024 and is expected to reach US$ 1,486.46 million by 2032, growing with a CAGR of 9.41% during the forecast period 2025-2032.

The global ashwagandha beverages market is witnessing significant growth driven by increasing consumer demand for natural adaptogens and stress-relief solutions. With rising awareness around holistic wellness, especially post-COVID, beverages infused with Ashwagandha are gaining popularity for their functional benefits such as stress reduction, improved focus, and enhanced immunity.

For instance, REBBL Inc. in the US offers adaptogenic drinks like Reishi Chocolate and Ashwagandha-infused elixirs, targeting health-conscious millennials. As mental health awareness and functional beverage trends converge, the Ashwagandha beverage market is set to expand rapidly across North America, Europe, and Asia-Pacific.

Global Ashwagandha Beverages Market Trend

There is a growing preference for clean-label beverages made with recognizable, natural ingredients and without artificial additives. Ashwagandha fits perfectly into this category due to its Ayurvedic origins and natural therapeutic properties. Organic India and Vahdam Teas have capitalized on this trend by Distribution Channel certified organic Ashwagandha teas, appealing to health-conscious and eco-aware consumers in both domestic and export markets.

The global popularity of Ayurveda is driving demand for ancient herbal ingredients like Ashwagandha. This has opened doors for Indian Ayurvedic companies like Himalaya Wellness and Upakarma Ayurveda to enter international markets with traditional drinks and juices formulated with Ashwagandha.

Dynamics

Rising Shift Toward Plant-Based and Herbal Beverages

The shift toward plant-based and herbal beverages is a major driver for the global Ashwagandha beverages market, as consumers increasingly prioritize natural, sustainable, and clean-label products over synthetic or highly processed alternatives. For instance, one of the most prominent trends in vegan beverages is the proliferation of plant-based milk alternatives. While soy and almond milk have been staples for years, innovative variations such as oat milk, coconut milk, hemp milk, and pea milk have gained popularity for their unique flavors and nutritional profiles.

Additionally, as the demand for alcohol-free options continues to rise, craft bartenders and mixologists are getting creative with vegan ingredients to craft sophisticated mocktails and zero-proof cocktails. Thus, the above factors help to boost the market growth.

Limited Consumer Awareness in Some Regions

Despite its long-standing use in Ayurvedic medicine, awareness of Ashwagandha's benefits remains limited outside core markets like India and certain parts of North America and Europe. In many developing countries and even some developed markets, consumers are still unfamiliar with the herb or skeptical about its effectiveness.

This lack of awareness can hinder product adoption and slow down-market penetration. For instance, in parts of Southeast Asia and Latin America, Ashwagandha-based drinks are not widely available or promoted, leading to limited visibility and lower demand.

Segment Analysis

The global ashwagandha beverages market is segmented based on product type, packaging type, application, distribution channel, and region.

Dominance of Ashwagandha Tea in the Evolving Adaptogenic Beverage Landscape

The Ashwagandha Tea segment dominates the market growth within the Ashwagandha beverages category due to its wide consumer appeal, ease of consumption, and strong alignment with the global herbal tea trend. Consumers seeking stress relief, improved sleep, and overall wellness are increasingly turning to functional teas, where Ashwagandha is blended with other calming herbs like chamomile, tulsi, or lavender.

For instance, Yogi Tea offers "Sweet Clementine Stress Support" and "Ashwagandha Stress Relief" herbal blends in Western markets, gaining popularity among urban wellness consumers. This combination of traditional acceptance and modern wellness positioning makes Ashwagandha tea the leading growth driver in the overall Ashwagandha beverage market.

Geographical Penetration

Asia-Pacific Emerges as the Global Leader in Ashwagandha Beverages Market

The Asia-Pacific region dominates the global Ashwagandha beverages market due to its deep-rooted cultural connection with Ayurveda, growing health consciousness, and a rapidly expanding wellness industry. Countries like India, where Ashwagandha has been used for centuries in traditional medicine, are central to both the production and consumption of Ashwagandha-based drinks.

Indian companies such as Organic India, Himalaya Wellness, and Upakarma Ayurveda have capitalized on local demand for immunity-boosting and stress-relieving herbal products by offering Ashwagandha teas, juices, and tonics across urban and rural markets. The combination of indigenous knowledge, a large consumer base, government support for traditional medicine, and cost-effective manufacturing gives the Asia-Pacific region a distinct advantage, allowing it to lead both in domestic consumption and the international distribution of Ashwagandha beverages.

Sustainability Analysis

Sustainability is becoming a critical factor in shaping the future of the Ashwagandha beverages market, with increasing emphasis on ethical sourcing, organic farming, eco-friendly packaging, and transparent supply chains. Ashwagandha, as a plant-based adaptogen, already aligns well with the global shift toward natural and environmentally friendly wellness products.

Many manufacturers are sourcing Ashwagandha through sustainable and regenerative farming practices to protect soil health and biodiversity, especially in India where the herb is predominantly cultivated. For instance, companies like Organic India and Banyan Botanicals are known for working closely with smallholder farmers, ensuring fair trade wages and organic certification, thereby promoting both environmental and social sustainability.

Competitive Landscape

The major global players in the market include Gaia Herbs, Organic India, Himalaya Wellness, Nature's Way, Goldthread Herbs, Anima Mundi Herbals, Bettervits, Organic Way, Kauai Farmacy, Biotech USA and others.

Key Developments

• In 2024, Collider Brew Co. introduced a new line of adaptogen-infused, non-alcoholic beers-Unwind Lager and Unwind Session Pale. These innovative brews blend functional ingredients like Ashwagandha and Lion's Mane to promote stress relief and support cognitive wellness. With a low alcohol content of just 0.5% ABV, the beverages cater to both non-drinkers and those looking to reduce their alcohol consumption while still enjoying the ritual and flavor of craft beer.

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Target Audience 2024

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Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Packaging Type
• 3.3. Snippet by Application
• 3.4. Snippet by Distribution Channel
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Shift Toward Plant-Based and Herbal Beverages
  • 4.1.2. Restraints
    • 4.1.2.1. Limited Consumer Awareness in Some Regions
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory and Compliance Analysis
• 5.5. Sustainability Analysis
• 5.6. DMI Opinion

6. By Product Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 6.1.2. Market Attractiveness Index, By Product Type
• 6.2. Ashwagandha Tea *
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Ashwagandha Juice
• 6.4. Ashwagandha Smoothies
• 6.5. Ashwagandha-infused Water
• 6.6. Ashwagandha-based Energy Drinks
• 6.7. Others

7. By Packaging Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 7.1.2. Market Attractiveness Index, By Packaging Type
• 7.2. Bottles (Glass or PET) *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Cans
• 7.4. Cartons
• 7.5. Tetra Packs
• 7.6. Others

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Stress and Anxiety Relief *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Energy & Stamina Enhancement
• 8.4. Cognitive Support
• 8.5. Immunity Boosting
• 8.6. Hormonal & Sexual Wellness
• 8.7. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarkets/Hypermarkets *
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Health Food Stores
• 9.4. Convenience Stores
• 9.5. Online Retail
• 9.6. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.7.1. US
    • 10.2.7.2. Canada
    • 10.2.7.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.7.1. Germany
    • 10.3.7.2. UK
    • 10.3.7.3. France
    • 10.3.7.4. Italy
    • 10.3.7.5. Spain
    • 10.3.7.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.7.1. Brazil
    • 10.4.7.2. Argentina
    • 10.4.7.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.7.1. China
    • 10.5.7.2. India
    • 10.5.7.3. Japan
    • 10.5.7.4. Australia
    • 10.5.7.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Company Profiles

• 11.1. Gaia Herbs*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Organic India
• 11.3. Himalaya Wellness
• 11.4. Nature's Way
• 11.5. Goldthread Herbs
• 11.6. Anima Mundi Herbals
• 11.7. Bettervits
• 11.8. Organic Way
• 11.9. Kauai Farmacy
• 11.10. Biotech USA

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us