旅行用eSIMの世界市場（2025年～2032年）

世界の旅行用eSIMの市場規模は、2025年に22億4,000万米ドルに達し、2032年までに1,256億1,000万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで65.50%の成長が見込まれます。

旅行用eSIMの動向

世界の旅行用eSIM市場は、旅行者のシームレスな国際接続に対する需要の高まりにより、大きな成長を示しています。この急成長は、eSIM対応デバイスの普及と、eSIMが世界的な通信に提供する利便性によるものです。

コンシューマーエレクトロニクスへのeSIM技術の統合の進行も注目すべき動向です。2025年までに、世界中で20億台を超えるeSIM対応機器が使用されると予測されており、接続性の選好の著しい変化を示しています。スマートフォンメーカーはeSIM機能を徐々に組み込み、ネットワークの切り替えを容易にし、国外旅行中のユーザーの利便性を高めています。

旅行用eSIMの採用は、費用対効果が高く柔軟な接続ソリューションを求める国外旅行者の間で加速しています。GSMAによると、2025年までにスマートフォンの総売上台数の60%がeSIM対応になると推定されています。この動向は、途切れることのない世界的な通信を実現するeSIM技術への信頼が高まっていることを裏付けています。

市場力学

促進要因：eSIM機能を強化する5Gネットワークの拡大

5Gネットワークの世界的な展開は、旅行用eSIM市場の重要な促進要因です。データ速度の高速化や低遅延化など、5G技術が提供するネットワーク機能の強化は、eSIMの性能を向上させ、eSIMを国外旅行者にとってより魅力的なものとします。GSMAによると、2025年までに5Gネットワークは世界人口の3分の1をカバーする可能性が高いです。このような拡大は、特に異なる地域間で信頼性の高いインターネットアクセスを必要とするビジネス旅行者やデジタルノマドの間で、高速データサービスへの需要が高まっていることを裏付けています。

抑制要因：消費者の消極性と技術的課題

その利点にもかかわらず、旅行用eSIMの採用は、消費者の消極性と技術的問題による課題に直面しています。調査によると、特定の地域のスマートフォンユーザーのうち、現在eSIMを利用しているのはわずか13%に過ぎず、eSIMプロファイルをデバイス間で移行する際の懸念や、アクティベーションプロセスの複雑性が大きな障壁となっています。さらに、すべてのモバイルキャリアがeSIM技術をサポートしているわけではなく、一部のユーザーのeSIMへのアクセスが制限されています。旅行用eSIMの幅広い普及を促進するには、消費者教育とテクニカルサポートの改善を通じてこれらの課題に対処することが不可欠です。

市場の地理的シェア

アジア太平洋は、一貫した旅行需要により最大の地域となっています。

アジア太平洋は、スマートフォンの高い普及率と、中国、日本、インドなどの国々からの国外旅行者の増加により、旅行用eSIM採用において重要な市場として浮上しています。この地域の優位性は、旅行者のeSIM採用を促進する上でスマートフォンが極めて重要な役割を担っていることを裏付けています。

eSIM技術のスマートフォンへの統合は、前向きな軌道にもかかわらず、消費者の認識やテクニカルサポートの問題などの課題に直面しています。調査によると、スマートフォンユーザーの大部分は、デバイス間でのプロファイルの移行や、アクティベーションプロセスの複雑性への懸念から、eSIMの採用をためらっています。ターゲットを絞った教育キャンペーンや合理化されたユーザーエクスペリエンスを通じてこれらの課題に対処することは、このセグメントの成長を維持するために不可欠です。

テクノロジーロードマップ

世界の旅行用eSIM市場は、ネットワークインフラの進歩、IoTの拡大、ロジスティクスにおけるAIの採用の増加により、今後数年間で大きく進化すると予測されます。政府の取り組み、規制枠組み、民間部門の投資は、複数の産業でサイバーセキュリティへのAIの採用を加速させます。

当レポートでは、世界の旅行用eSIM市場について調査し、市場力学、地域とセグメントの分析、競合情勢、企業プロファイルなどを提供しています。

目次

第1章 調査手法と範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • eSIM機能を強化する5Gネットワークの拡張
  • 抑制要因
    • 消費者の躊躇と技術的課題
  • 機会
  • 影響の分析

第5章 産業の分析

• 需要予測に向けた予測分析見通し
• サプライチェーン分析
• バリューチェーン分析
• 価格分析
• 規制とコンプライアンスの分析
• スマートグリッドの動向におけるロボットの導入
• 研究開発とイノベーションの分析
• 持続可能性とグリーンテクノロジーの分析
• サイバーセキュリティの分析
• 次世代技術の分析
• テクノロジーロードマップ
• DMIの見解

第6章 ソリューション別

• ハードウェア
• 接続性サービス

第7章 デバイスタイプ別

• スマートフォン
• タブレット・ラップトップ
• ウェアラブル
• その他

第8章 エンドユーザー別

• 個人旅行者
• ビジネス旅行者

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他の欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他のアジア太平洋
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市場ポジショニング/シェア分析
• 合併と買収の分析

第11章 企業プロファイル

• Numero eSIM
• Redtea Mobile
• SimCorner
• GigSky
• GlobaleSIM
• TravelSIM
• Ubigi
• aloSIM
• Nomad
• Simify

第12章 付録

Global travel eSIM market reached US$ 2.24 billion in 2025 and is expected to reach US$ 125.61 billion by 2032, growing with a CAGR of 65.50% during the forecast period 2025-2032.

Travel eSIM Trends

The global travel eSIM market is experiencing significant growth, driven by the increasing demand for seamless international connectivity among travelers. This surge is attributed to the widespread adoption of eSIM-compatible devices and the convenience they offer for global communication.

The increasing integration of eSIM technology into consumer electronics is a notable trend. By 2025, it is anticipated that over 2 billion eSIM-enabled devices will be in use worldwide, indicating a significant shift in connectivity preferences. Smartphone manufacturers are progressively embedding eSIM capabilities, facilitating easier network switching and enhancing user convenience during international travel.

The adoption of travel eSIMs is accelerating among international travelers seeking cost-effective and flexible connectivity solutions. According to the GSMA, 60% of all smartphone unit sales are estimated to be eSIM-compatible by 2025. This trend underscores the growing reliance on eSIM technology for uninterrupted global communication.

Market Dynamics

Driver: Expansion of 5G Networks Enhancing eSIM Capabilities

The global rollout of 5G networks is a significant driver for the travel eSIM market. Enhanced network capabilities provided by 5G technology, such as higher data speeds and lower latency, improve the performance of eSIMs, making them more appealing to international travelers. By 2025, 5G networks are likely to cover one-third of the world's population, according to GSMA. This expansion supports the growing demand for high-speed data services, particularly among business travelers and digital nomads who require reliable internet access across different regions.

Restraint: Consumer Hesitancy and Technical Challenges

Despite the advantages, adopting travel eSIMs faces challenges due to consumer hesitancy and technical issues. Surveys indicate that only 13% of smartphone users in certain regions currently utilize eSIMs, with concerns about transferring eSIM profiles between devices and the complexity of activation processes being significant barriers. Additionally, not all mobile carriers support eSIM technology, limiting its accessibility for some users. Addressing these challenges through consumer education and improved technical support is essential to foster broader adoption of travel eSIMs.

Market Segment Analysis

The global travel eSIM market is segmented based on solution, device type, end-user, and region.

Smartphones as Primary Devices for Travel eSIM Usage.

Smartphones represent the largest segment in the travel eSIM market, serving as the primary devices through which users access eSIM services. The proliferation of eSIM-compatible smartphones has been instrumental in driving market growth, offering travelers a convenient and efficient means to manage connectivity across different regions without the need for physical SIM cards.

Leading smartphone manufacturers have increasingly integrated eSIM technology into their devices, recognizing the demand for flexible connectivity solutions among international travelers. For instance, Apple's iPhone models since the XR and XS have included eSIM capabilities, allowing users to activate cellular plans digitally without a physical SIM. Similarly, Google's Pixel series and Samsung's Galaxy lineup have adopted eSIM functionality, expanding the range of compatible devices available to consumers.

Market Geographical Share

Asia-Pacific holds the Largest Region Due to Consistent Travel.

The Asia-Pacific region has emerged as a significant market for travel eSIM adoption, driven by the high penetration of smartphones and the increasing number of international travelers from countries such as China, Japan, and India. This regional dominance underscores the pivotal role of smartphones in facilitating eSIM adoption among travelers.

Despite the positive trajectory, the integration of eSIM technology in smartphones faces challenges, including consumer awareness and technical support issues. Surveys have indicated that a significant portion of smartphone users remain hesitant to adopt eSIMs due to concerns about transferring profiles between devices and the perceived complexity of activation processes. Addressing these challenges through targeted education campaigns and streamlined user experiences is essential to sustain growth in this segment.

Technology Roadmap

The global Travel eSIM market is expected to evolve significantly over the coming years, driven by advancements in network infrastructure, the expansion of IoT, and the increasing adoption of artificial intelligence (AI) at the logistics. Government initiatives, regulatory frameworks, and private sector investments are set to accelerate AI adoption in cybersecurity across multiple industries.

Major Global Players

The major global players in the market include Numero eSIM, Redtea Mobile, SimCorner, GigSky, GlobaleSIM, TravelSIM, Ubigi, aloSIM, Nomad, and Simify.

By Solution

Hardware

Connectivity services

By Device Type

Smartphones

Tablets & Laptops

Wearables

Others

By End-User

Individual Travelers

Business Travelers

By Region

North America

US

Canada

Mexico

Europe

Germany

UK

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

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Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Solution
• 3.2. Snippet by Device Type
• 3.3. Snippet by End-User
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Expansion of 5G Networks Enhancing eSIM Capabilities
  • 4.1.2. Restraints
    • 4.1.2.1. Consumer Hesitancy and Technical Challenges
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Predictive Analysis Outlook for Demand Forecasting
• 5.2. Supply Chain Analysis
• 5.3. Value Chain Analysis
• 5.4. Pricing Analysis
• 5.5. Regulatory and Compliance Analysis
• 5.6. Robotics Implementation in Smart Grid Trends
• 5.7. R&D and Innovation Analysis
• 5.8. Sustainability & Green Technology Analysis
• 5.9. Cybersecurity Analysis
• 5.10. Next Generation Technology Analysis
• 5.11. Technology Roadmap
• 5.12. DMI Opinion

6. By Solution

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 6.1.2. Market Attractiveness Index, By Solution
• 6.2. Hardware*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Connectivity services

7. By Device Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
  • 7.1.2. Market Attractiveness Index, By Device Type
• 7.2. Smartphones*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Tablets & Laptops
• 7.4. Wearables
• 7.5. Others

8. By End-User

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 8.1.2. Market Attractiveness Index, By End-User
• 8.2. Individual Travelers*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Business Travelers

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.6.1. US
    • 9.2.6.2. Canada
    • 9.2.6.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.6.1. Germany
    • 9.3.6.2. UK
    • 9.3.6.3. France
    • 9.3.6.4. Italy
    • 9.3.6.5. Spain
    • 9.3.6.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.6.1. Brazil
    • 9.4.6.2. Argentina
    • 9.4.6.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.6.1. China
    • 9.5.6.2. India
    • 9.5.6.3. Japan
    • 9.5.6.4. Australia
    • 9.5.6.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
  • 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Numero eSIM*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Redtea Mobile
• 11.3. SimCorner
• 11.4. GigSky
• 11.5. GlobaleSIM
• 11.6. TravelSIM
• 11.7. Ubigi
• 11.8. aloSIM
• 11.9. Nomad
• 11.10. Simify

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us