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市場調査レポート
商品コード
1683375
アイマッサージ機器の世界市場:2025年~2033年Global Eye Massage Devices Market - 2025-2033 |
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カスタマイズ可能
適宜更新あり
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アイマッサージ機器の世界市場:2025年~2033年 |
出版日: 2025年03月20日
発行: DataM Intelligence
ページ情報: 英文 176 Pages
納期: 即日から翌営業日
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世界のアイマッサージ機器の市場規模は、2024年に1,039万米ドルに達し、2033年には1,927万米ドルに達すると予測され、2025年から2033年の予測期間中に7.5%のCAGRで成長すると予測されています。
世界のアイマッサージ機器市場とは、治療や健康目的で目やその周辺をマッサージするために設計された様々な電子的・機械的機器を含む分野を指します。これらの機器は、目の疲労を緩和し、緊張を緩和し、血行を改善し、リラクゼーションを促進することを目的としています。この市場の製品は、シンプルな手動のアイマッサージャーから、振動、空気圧、温熱療法、アプリ統合のようなスマート機能などの技術を組み込んだ高度なデバイスまで多岐にわたる。
技術的進歩は、世界のアイマッサージ機器市場の成長を著しく促進しており、市場予測期間を通じて成長を促進すると予想されます。Bluetooth接続とスマートセンサーの統合により、ユーザーはモバイルアプリを介してアイマッサージャーを制御することができます。これにより、カスタマイズ可能な強度、タイミング、設定により、パーソナライズされたマッサージ体験が提供されます。また、ユーザーの好みに基づいて自動調整されるモデルもあり、よりユーザーフレンドリーで効果的な機器となっています。
機器には現在、空気圧、振動、温熱療法、磁気療法などの技術が組み込まれており、多機能なリリーフを提供しています。これらの技術は、眼精疲労の軽減、血液循環の促進、全体的な健康状態の改善を目的としています。赤外線加熱などの高度な機能は、より効果的な治療のために、より深い組織をターゲットにするのに役立ちます。
例えば、RENPHOは2023年12月、人気のアイマッサージャーEyeris 3のプレミアムバージョンであるGold Eyeris 3を発売しました。このデバイスは、高級感と効果的なアイケアを融合させるように設計されており、アップグレードされたマッサージモードや洗練されたゴールドのデザインなどの強化された機能を提供します。エアコンプレッション、ヒートセラピー、バイブレーション、さらに、よりカスタマイズされたマッサージのための心地よいアロマセラピー・オプションにより、若返り体験を提供することを目的としています。新モデルには、冷却ジェルマスクや、ハンズフリーの利便性を可能にするボイスコントロール機能も搭載されています。これらすべての要因が、世界のアイマッサージ機器市場に需要をもたらしています。
代替アイケア製品との競合は、世界のアイマッサージ機器市場における大きな抑制要因です。眼精疲労、疲労、その他の一般的な目の問題の緩和に関しては、消費者は幅広い選択肢を持っています。これらの代替品の多くは、より手頃な価格で、日常生活に取り入れやすいものとなっています。
これらの製品には、カフェイン、レチノール、ヒアルロン酸などの成分が含まれていることが多く、目の周りの腫れ、クマ、小ジワを軽減すると謳っています。手頃な価格で使いやすく、専門的な機器を使う必要がないため、人気のある選択肢となっています。これらのクリームは、技術主導の治療を必要とせず、美容的な目の問題の効率的な解決策として販売されています。
眼精疲労を和らげるために、冷湿布を使ったり、休憩時間に目を休めるといった伝統的な方法を好む人はまだ多い状況です。このような方法は何年も前から使われており、より自然で非侵襲的だと思われがちです。専門的な技術を必要としないため、多くの消費者にとってより身近で利用しやすい選択肢となっています。したがって、上記の要因が世界のアイマッサージ機器市場の潜在的な成長を制限している可能性があります。
当レポートでは、世界のアイマッサージ機器市場について調査し、市場の概要とともに、製品タイプ別、用途別、地域別動向、競合情勢、および市場に参入する企業のプロファイルなどを提供しています。
The global eye massage devices market reached US$ 10.39 million in 2024 and is expected to reach US$ 19.27 million by 2033, growing at a CAGR of 7.5 % during the forecast period of 2025-2033.
The global eye massage devices market refers to the sector that includes various electronic and mechanical devices designed to massage the eyes and surrounding areas for therapeutic and wellness purposes. These devices aim to alleviate eye fatigue, reduce strain, improve circulation, and promote relaxation. The products in this market range from simple manual eye massagers to advanced devices that incorporate technologies such as vibration, air pressure, heat therapy and smart features like app integration.
Market Dynamics: Drivers & Restraints
Rising Technological Advancements
The technological advancements are significantly driving the growth of the global eye massage devices market and are expected to drive it throughout the market forecast period. The integration of Bluetooth connectivity and smart sensors allows users to control their eye massagers via mobile apps. This provides a personalized massage experience with customizable intensity, timing, and settings. Some models also feature automated adjustments based on user preferences, making the devices more user-friendly and effective.
Devices now incorporate technologies like air pressure, vibration, heat therapy, and magnetic therapy to provide multi-functional relief. These technologies are aimed at reducing eye strain, promoting blood circulation, and improving overall wellness. Advanced features such as infrared heating help target deeper tissues for more effective therapy.
For instance, in December 2023, RENPHO launched the Gold Eyeris 3, a premium version of their popular Eyeris 3 eye massager. The device is designed to combine luxury with effective eye care, offering enhanced features such as upgraded massage modes and a sophisticated gold design. It aims to provide a rejuvenating experience with air compression, heat therapy, vibration, and even soothing aromatherapy options for a more customized massage. The new model also includes a cooling gel mask and a voice-controlled feature, allowing for hands-free convenience. All these factors demand the global eye massage devices market.
Competition from Alternative Eye Care Products
The competition from alternative eye care products is a significant restraint in the global eye massage devices market. Consumers have a wide range of options when it comes to alleviating eye strain, fatigue and other common eye issues. Many of these alternatives are more affordable and easier to incorporate into daily routines.
These products often contain ingredients like caffeine, retinol and hyaluronic acid that claim to reduce puffiness, dark circles, and fine lines around the eyes. They are a popular choice because they are affordable, easy to use, and don't require the commitment of using a specialized device. These creams are marketed as an efficient solution to cosmetic eye issues without the need for technology-driven treatments.
Many individuals still prefer traditional methods, such as using cold compresses or simply resting their eyes during breaks, to alleviate eye strain. These methods have been used for years and are often seen as more natural and non-invasive. They don't require the use of specialized technology, making them a more familiar and accessible choice for many consumers. Thus, the above factors could be limiting the global eye massage devices market's potential growth.
The global eye massage devices market is segmented based on product type, application and region.
The smart eye segment in the product type segment is expected to dominate the global eye massage devices market
The smart eye massagers segment in the global eye massage devices market has seen significant growth, driven by technological advancements and increasing consumer interest in personalized wellness solutions. These devices go beyond traditional eye massagers by integrating smart features that offer a more customized and interactive experience.
Smart eye massagers often feature bluetooth connectivity and are designed to work with mobile apps, allowing users to customize the massage settings, track usage, and receive reminders. These devices may offer various modes for heat therapy, air compression, and vibration, with the option to adjust the intensity, duration, and even the type of treatment depending on individual preferences.
Major players in the industry are introducing innovative product launches that would propel this segment's growth in the global eye massage devices market. For instance, in January 2024, Xiaomi launched its Mijia Smart Eye Massager in China. This affordable smart eye massager combines advanced features to address common eye-related issues like fatigue, dryness, and strain problems exacerbated by extended screen time. The device uses technologies like air pressure, vibration and heating to provide a soothing massage, improving blood circulation and offering relief for tired eyes.
North America is expected to hold a significant position in the global eye massage devices market
In North America, with the growing dependence on digital devices like smartphones, tablets, and computers, eye strain has become a common issue among North American consumers. Digital eye strain, also referred to as computer vision syndrome, is linked to prolonged screen time, leading to discomfort such as dry eyes, blurred vision, and headaches. Eye massagers provide an effective solution by reducing strain and promoting relaxation, which drives the demand for such devices in the region.
North America has seen a significant rise in demand for smart, technology-driven wellness products. Smart eye massagers, which integrate features like app controls, personalized settings, and real-time feedback, have gained popularity due to the growing trend of incorporating technology into personal health routines. Consumers are increasingly looking for advanced devices that can offer a more customized and effective treatment experience.
Additionally, in this region, a major of key players presence, well-advanced healthcare infrastructure, and technological innovations that would drive this market growth. For instance, in New Berlin, in September 2024, Hooga, a leader in affordable red light therapy devices, is excited to introduce its latest innovation, the Red Light Therapy Eye Mask. This groundbreaking product is designed to bring the proven benefits of red light therapy directly to the delicate eye area, helping to rejuvenate skin, reduce strain, and promote relaxation.
The major global players in the eye massage devices market include Panasonic, Ogawa., Therabody, Inc., Zarifa USA., Spinecare, Shenzhen Pentasmart Technology Co., Ltd., Wenzhou Hexi Electronic Technology Co., Ltd., Shenzhen Pango Medical Electronics Co., Ltd., Seodong Medical Co. and Guangdong Cawolo hydrogen Technology Co., Ltd. among others.
The global eye massage devices market report delivers a detailed analysis with 60+ key tables, more than 50 visually impactful figures and 176 pages of expert insights, providing a complete view of the market landscape.
Target Audience 2024
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