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市場調査レポート
商品コード
1629850
CBD入り飲料の世界市場(2024年~2031年)Global CBD-Infused Beverages Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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CBD入り飲料の世界市場(2024年~2031年) |
出版日: 2024年12月30日
発行: DataM Intelligence
ページ情報: 英文 218 Pages
納期: 即日から翌営業日
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CBD入り飲料の世界市場は2023年に31億米ドルに達し、2031年には46億米ドルに達すると予測され、予測期間2024年~2031年のCAGRは5.06%で成長する見込みです。
2023年のMental Health Foundationによると、人口の4%が不安障害を経験し、74%がストレスに圧倒されていると感じており、世界のCBD入り飲料市場はウェルネス製品に対する需要の高まりによって牽引されています。消費者がストレス緩和とリラクゼーションのための自然な解決策を求める中、CBD飲料は有望な選択肢を提供します。CBDの合法化とCBD入りのお茶や水のような製品の革新は、市場の成長をさらに促進します。
健康志向の製品に対する需要の高まりは、引き続きCBD入り飲料に対する消費者の関心を高めています。CBDの潜在的な効能に対する認識が、特に規制の枠組みが発展しつつある新興市場で広まるにつれて、革新的で独占的な発売による成長の機会があります。例えば、2024年1月、オーロラカンナビスは、退役軍人の患者専用に、代替大麻の選択肢を提供する3種類の大麻入り飲料を発売しました。
フォーブスヘルスの調査によると、2023年には米国の成人の64%がCBD製品を試しており、半数近くが医師の勧めで試しています。このようにCBDが広く受け入れられ、医学的にも支持されていることが、世界のCBD入り飲料市場における北米の優位性を後押ししています。より多くの消費者がストレス緩和と健康のためにCBDを求める中、米国は需要と革新の両面でリードし、市場の主要な牽引役としての地位を固めています。
ダイナミクス
ウェルネスとナチュラル製品へのシフト
ミレニアル世代とZ世代が健康志向を強めるにつれて、ストレス、不安、睡眠障害の管理に役立つウェルネス重視の自然派製品に対する需要が高まっています。人々は、甘いソーダやエナジードリンクから、全体的な健康を促進する植物由来の代替品へとシフトしています。CBD入り飲料は、この動向の一環として人気を博しており、リラクゼーションと精神の明瞭化のための自然で非精神作用の選択肢を提供しています。
CBD入り飲料は、その鎮静効果や治療効果により、従来の刺激物によるマイナス面のない、より健康的なライフスタイルを求める人々にとって魅力的な選択肢となっています。この需要の高まりは、CBDの潜在的な健康効果に対する意識の高まりによってさらに拍車がかかっています。科学的な調査によって、不安の軽減、睡眠の補助、精神的健康のサポートなど、CBDのポジティブな効果が強調され続けているため、より多くの人々がウェルネスルーティンの一部としてCBDを受け入れています。
NIH(アメリカ国立衛生研究所)によると、CBDは発作、ストレス、不安、痛み、睡眠問題、関節炎、うつ病、偏頭痛、頭痛を軽減するのに役立つ可能性があることが研究で示唆されています。現在、いくつかの臨床試験が、これらやその他の潜在的な効果を探っています。CBDの治療効果に対する信頼が高まるにつれ、CBDは主流になりつつあり、飲料や健康食品市場で広く受け入れられています。この認知度の拡大が、CBDの人気とCBD市場全体の成長を後押ししています。
製品の革新と多様性
CBDに対する消費者の関心の高まりは、飲料メーカーに製品の革新と多様化を促し、様々な嗜好に応えるフレーバーやその他の基準の幅広い選択肢を生み出しました。CBD入りスパークリングウォーターからエナジードリンク、お茶、そしてコーヒーに至るまで、これらの新製品は消費者に多くの選択肢を提供し、市場拡大を後押ししています。
多様なCBD飲料のイントロダクションより、ブランドはリラクゼーションを求める消費者からエネルギー補給を求める消費者まで、幅広い消費者ニーズに対応できるようになり、さらに普及が促進されます。例えば、キャノピーグロースが2021年3月に発売したクアトローは、米国市場に導入されたプレミアムCBD入りスパークリングウォーターです。クアトローは、米国産ヘンプベースのCBDを20mg配合しています。
キュウリ+ミント、パッションフルーツ+グアバ、ジンジャー+ライム、ブルーベリー+アサイーの4種類の爽やかなフレーバーがあります。この製品は機能性と低カロリーを兼ね備えており、従来の砂糖入り飲料に代わるユニークな選択肢を提供します。魅力的なフレーバーとCBDの付加的な利点を取り入れることで、クアトローは、健康的で機能的な飲料に対する消費者の需要の増加に対応するために、飲料会社がどのように製品を多様化しているかに似ています。
CBD入り製品の規制上の不確実性
CBD入り飲料に関する規制環境は世界的に非常に複雑で一貫性がなく、生産者と消費者の双方に大きな不確実性をもたらしています。飲料に使用されるものを含むCBDとその誘導体の法的地位は、国や地域によって大きく異なります。CBD製品の製造、販売、マーケティングに関する規則が大幅に異なるため、規制の違いにより、企業は国際市場をナビゲートすることが難しくなっています。
CBDが完全に合法化されている国もあれば、厳しく制限されている国や完全に禁止されている国もあります。米国では、飲食品に含まれるCBDに関するFDAの明確なガイドラインがないことが、この不確実性をさらに悪化させています。FDAは、CBD製品がFD&C法の栄養補助食品の定義から除外されることを認めてはいるもの、包括的な規制を設けるには至っていないです。同法第8条による大麻栽培の禁止は、混乱に拍車をかけています。
Global CBD-Infused Beverages Market reached US$ 3.1 billion in 2023 and is expected to reach US$ 4.6 billion by 2031, growing with a CAGR of 5.06% during the forecast period 2024-2031.
The global CBD-infused beverages market is driven by the rising demand for wellness products, with 4% of the population experiencing anxiety disorders and 74% feeling overwhelmed by stress, according to the Mental Health Foundation in 2023. As consumers seek natural solutions for stress relief and relaxation, CBD beverages offer a promising option. Legalization of CBD and product innovations, such as CBD-infused teas and waters, further fuel market growth.
the rising demand for health-conscious products continues to drive consumer interest in CBD-infused beverages. As awareness of CBD's potential benefits spreads, particularly in emerging markets where regulatory frameworks are evolving, there is an opportunity for growth with innovative and exclusive launches. For instance, in January 2024, Aurora Cannabis launched three cannabis-infused beverages available exclusively to veteran patients that offer an alternative cannabis option.
In 2023, 64% of US adults tried a CBD product, with nearly half doing so on a doctor's recommendation, according to a Forbes Health survey. This widespread acceptance and medical endorsement of CBD drive North America's dominance in the global CBD-infused beverages market. As more consumers seek CBD for stress relief and wellness, US leads in both demand and innovation, solidifying its position as the primary market driver.
Dynamics
The Shift Towards Wellness and Natural Products
As millennials and Gen Z become more health-conscious, there's a growing demand for wellness-focused and natural products to help manage stress, anxiety, and sleep disorders. People are shifting away from sugary sodas and energy drinks in favor of plant-based alternatives that promote overall well-being. CBD-infused beverages are gaining popularity as part of this trend, offering a natural, non-psychoactive option for relaxation and mental clarity.
With their calming and therapeutic effects, CBD-infused beverages have become an appealing choice for those seeking healthier lifestyle options without the downsides of traditional stimulants. This rising demand is further fueled by increased awareness of CBD's potential health benefits. As scientific research continues to highlight its positive effects such as reducing anxiety, aiding sleep, and supporting mental health more people are embracing CBD as part of their wellness routines.
According to the NIH (National Institues of Health), studies suggest that CBD may help reduce seizures, stress, anxiety, pain, sleep issues, arthritis, depression, migraines, and headaches. Several clinical trials are currently exploring these and other potential benefits. With growing trust in its therapeutic properties, CBD has moved into the mainstream, gaining widespread acceptance in the beverage and wellness markets. This expanding recognition is driving both its popularity and the overall growth of the CBD market.
Product Innovation and Variety
The growing consumer interest in CBD has driven beverage manufacturers to innovate and diversify their product offerings, creating a broad range of options in flavor and other criteria that cater to various preferences. From CBD-infused sparkling waters to energy drinks, teas, and even coffee, these new products provide consumers with more choices, helping to fuel market expansion.
The introduction of diverse CBD beverages enables brands to tap into a wide array of consumer needs, from those seeking relaxation to those in search of an energy boost, further promoting the adoption. For instance, Canopy Growth's launch of Quatreau in March 2021, a premium CBD-infused sparkling water introduced to US market. Quatreau is formulated with 20 mg of U.S.-grown hemp-based CBD.
It is available in four refreshing flavors: cucumber + mint, passionfruit + guava, ginger + lime, and blueberry + acai. This product combines functionality with a low-calorie profile, offering a unique alternative to traditional sugary drinks. By incorporating appealing flavors and the added benefits of CBD, Quatreau resembles how beverage companies are diversifying their offerings to meet increasing consumer demand for healthy, functional beverages.
Regulatory Uncertainty of CBD-Infused Products
The regulatory environment for CBD-infused beverages is highly complex and inconsistent across the globe, creating significant uncertainty for both producers and consumers. The legal status of CBD and its derivatives, including those used in beverages, varies greatly between countries and regions. The different regulations make it difficult for companies to navigate international markets, as the rules governing the production, sale, and marketing of CBD products differ substantially.
In some countries, CBD is fully legalized, while in others, it remains tightly restricted or entirely prohibited. In US, the lack of clear FDA guidelines for CBD in food and beverages further exacerbates this uncertainty. While the FDA has acknowledged that CBD products are excluded from the dietary supplement definition under the FD&C Act, it has yet to establish comprehensive regulations. The prohibition of cannabis cultivation under Section 8 of the Act only adds to the confusion.
The global CBD-infused beverages market is segmented based on ingredient type, product, grade, packaging type, distribution channel, and region.
Benefits and Consumer Preferences of Full-Spectrum CBD
The full-spectrum CBD segment dominates the global CBD-infused beverages market due to its comprehensive range of cannabinoids and terpenes, which appeal to consumers seeking the full benefits of the cannabis plant. Full-spectrum CBD contains not only CBD but also other beneficial compounds like THC, CBG, CBN, and terpenes, which work synergistically to enhance the effects.
The entourage effect suggests that all the components in the cannabis plant work better together than when isolated, making full-spectrum products more desirable for those seeking enhanced therapeutic benefits such as pain relief, stress reduction, and improved mood. Manufacturers are launching new and innovative products into the market that meet the needs of consumers who are willing to incorporate more than just isolated compounds.
For instance, in October 2024, Climbing Kites launched a line of THC and CBD-infused sparkling waters in Athens. These beverages, available in refreshing flavors like Orange Mango and Pineapple Passionfruit, contain 100% naturally derived Delta-9 THC and full-spectrum CBD, with varying levels of both cannabinoids. This move reflects the growing preference for full-spectrum products, as consumers seek the holistic, synergistic benefits of the entire cannabis plant.
Workplace Stress and Wellness Trends Fuel North America's Dominance
North America dominates the global CBD-infused beverages market due to a combination of growing consumer demand for wellness products, increasing awareness of stress-related health issues, and favorable regulatory shifts. Chronic stress is a significant concern, particularly in US, where the OSHA links it to 120,000 deaths annually. Furthermore, 83% of American workers report experiencing high levels of stress, with 65% identifying their jobs as a major stressor.
As companies realize the productivity benefits of addressing mental health, many are incorporating wellness programs that include drinks like CBD-infused beverages. Studies show that for every $1 invested in mental health, businesses see a $4 return in productivity, further driving demand for these beverages. With more consumers seeking natural, plant-based alternatives to manage stress and anxiety, CBD beverages fit perfectly into the broader wellness trend.
The major global players in the market include Canopy Growth Corporation, Tilray Brands, Inc., Truss CBD USA, CANN SOCIAL TONICS, Aurora Cannabis Inc., The Clean Beverage Co., New Age Beverages Corporation, Cannara Biotech Inc., Dixie Brands Inc., Curaleaf Holdings Inc among others.
Sustainability Analysis
The global CBD-infused beverages market is increasingly prioritizing sustainability across sourcing, production, and packaging. Hemp, the primary source of CBD, is naturally eco-friendly, requiring minimal pesticides and water while enriching the soil. Companies are also adopting organic farming methods and renewable energy for production processes, ensuring a lower carbon footprint.
As consumer awareness of environmental issues rises, CBD beverage companies are aligning with sustainability trends by offering transparent, clean-label products. They are investing in eco-friendly packaging and more efficient supply chains, while also complying with stricter regulations. The industry faces challenges like high production costs and the need for consumer education, but ongoing innovation in sustainable practices and packaging solutions is likely to drive long-term growth.
The global CBD-infused beverages market report would provide approximately 78 tables, 77 figures and 218 pages.
Target Audience 2024
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