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市場調査レポート
商品コード
1629849
アダプトジェニック飲料の世界市場-2024~2031年Global Adaptogenic Beverages Market - 2024-2031 |
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カスタマイズ可能
適宜更新あり
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アダプトジェニック飲料の世界市場-2024~2031年 |
出版日: 2024年12月30日
発行: DataM Intelligence
ページ情報: 英文 218 Pages
納期: 即日から翌営業日
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アダプトジェニック飲料の世界市場は2023年に12億7,000万米ドルに達し、2031年には20億1,000万米ドルに達すると予測され、予測期間2024~2031年のCAGRは5.91%で成長する見込みです。
世界のアダプトジェニック飲料市場は、健康とウェルネスに対する消費者の関心の高まり、特にストレスの管理、エネルギーの増強、精神の明晰性の向上に役立つ自然療法への関心の高まりによって、力強い成長を遂げています。アシュワガンダ、ロディオラ、ホーリーバジルなどのアダプトゲンは、ストレスに対処する身体の能力を高め、全体的な健康を促進すると考えられています。消費者が機能性飲料を求める中、アダプトジェニック飲料の需要は急速に拡大しています。
人気の高まりは、天然素材やオーガニック素材への嗜好の高まりや、心身の健康をサポートする製品へのシフトによって後押しされています。アダプトジェニック飲料は革新的な製品処方で、ミレニアル世代から様々な年齢層の健康志向の人々まで、幅広い消費者を惹きつけています。市場が進化し続ける中、各ブランドはアダプトゲンを多様な飲料形態に取り入れることで、高まる需要に応え、この動向を活用しています。
労働安全衛生局によると、慢性的なストレスは2021年に米国で年間12万人の死亡につながり、職場でのストレスは企業の生産性低下に数十億米ドルの損失をもたらしているとのことです。研究によると、メンタルヘルスに1ドル投資するごとに、企業は生産性で4ドルの見返りがあるため、ウェルネスプログラムにアダプトジェニック飲料を取り入れる雇用主が増え、この地域の市場成長を促進しています。
ダイナミクス
ストレスと不安の増加
特にペースの速い都市環境におけるストレスと不安の蔓延の増加が、世界のアダプトジェニック飲料市場の成長を大きく後押ししています。消費者が精神衛生上の課題に対処するため、より健康的で自然な代替品を求めているため、身体がストレスを管理し、感情のバランスを維持するのを助けるアダプトゲンが人気を集めています。より多くの人々がホリスティックな治療法に目を向ける中、アダプトゲンハーブを配合した飲料の需要が急増しており、ウェルネスソリューションへのシフトを反映しています。
アダプトジェニック飲料は、ストレスを和らげる効能を日常に取り入れる便利な方法を提供し、現代生活のプレッシャーに対処しようとする個人にとって特に魅力的なものとなっています。メンタルヘルスの緊急性は、憂慮すべき統計によって強調されています。世界保健機関(WHO)の報告によると、COVID-19の大流行が始まった最初の1年間に、世界の不安やうつ病の罹患率が25%も急増し、ストレスが世界の幸福に与える深刻な影響が浮き彫りになりました。
メンタルヘルス財団によると、2023年には世界人口の約4%が不安障害を抱え、74%の人がストレスに押しつぶされそうになったり、対処できなくなったりすると報告しています。これらの数字は、効果的で自然な解決策へのニーズが高まっていることを強調しており、アダプトジェニック飲料を現代生活の重圧からの解放を求める人々にとって有望な選択肢として位置づけています。
製品形態と風味の組み合わせの革新
アダプトジェニック飲料市場の成長の原動力は、製品形態と風味の組み合わせにおける革新です。各社は、アシュワガンダ、ヤマブシタケ、霊芝などのアダプトゲンを配合したRTD(Ready-to-Drink)オプション、お茶、トニック、機能性スパークリングウォーターを発売しています。これらのフォーマットは、多様なウェルネスニーズに応えながら、アダプトゲンを日常生活に取り入れたい消費者に便利さと手軽さを提供します。
例えば、英国を拠点とするブランド、トリップが2024年4月に「マインドフルブレンド」シリーズを発売しました。CBDだけでなく、ヤマブシタケ、マグネシウム、L-テアニンなどの成分も配合され、心を落ち着かせ、リフレッシュさせる効果があります。キュウリミント、ブラッドオレンジローズマリー、エルダーフラワーミントなどのフレーバーを持つトリップは、アダプトゲンとスーパーフードや抗酸化物質を組み合わせ、機能的で風味豊かな飲料の両方に対する消費者の需要の高まりに応えています。
アダプトゲンに対する消費者の認識と理解の不足
アダプトゲン天然成分の多くは、何世紀にもわたって伝統医学で使用されてきましたが、多くの消費者は、その効能や、ストレスを軽減し精神的な幸福感を向上させる働きについて、まだよく知りません。この知識のギャップは、特にアダプトゲンの採用がまだ初期段階にある北米以外の市場において、より幅広い人々へのアダプトゲンのアピールを制限しています。
さらに、アダプトゲンをめぐる混乱は、その有効性と安全性についての懐疑を招きかねません。明確で利用しやすい情報がなければ、消費者はアダプトジェニック飲料を日常生活に取り入れることをためらうかもしれません。このような教育不足は、地域によっては標準化された規制がないために、企業がこれらの製品を効果的に販売することや、消費者がその主張を信用することを難しくしています。
Global Adaptogenic Beverages Market reached US$ 1.27 billion in 2023 and is expected to reach US$ 2.01 billion by 2031, growing with a CAGR of 5.91% during the forecast period 2024-2031.
The global adaptogenic beverages market is experiencing robust growth, driven by increasing consumer interest in health and wellness, particularly in natural remedies that help manage stress, boost energy, and improve mental clarity. Adaptogens, such as ashwagandha, rhodiola, and holy basil, are believed to enhance the body's ability to cope with stress and promote overall well-being. As consumers seek functional beverages, the demand for adaptogenic drinks is expanding rapidly.
The surge in popularity is fueled by a growing preference for natural and organic ingredients, as well as a shift toward products that support mental and physical health. With innovative product formulations, adaptogenic beverages are attracting a wide range of consumers, from millennials to health-conscious individuals across various age groups. As the market continues to evolve, brands are capitalizing on the trend by incorporating adaptogens into diverse beverage formats, meeting the rising demand.
According to the Occupational Safety and Health Administration, chronic stress is linked to 120,000 deaths annually in US in 2021, while workplace stress costs businesses billions in lost productivity. Studies show that for every $1 invested in mental health, companies see a $4 return in productivity, prompting more employers to incorporate adaptogenic drinks into wellness programs, driving the regional market growth.
Dynamics
Increasing Stress and Anxiety Levels
The increasing prevalence of stress and anxiety, particularly in fast-paced urban environments, has significantly driven the growth of the global adaptogenic beverages market. Adaptogens that help the body manage stress and maintain emotional balance are gaining popularity as consumers seek healthier, natural alternatives to cope with mental health challenges. As more people turn to holistic remedies, the demand for beverages infused with adaptogenic herbs has surged, reflecting a shift toward wellness solutions.
Adaptogenic beverages offer a convenient way to integrate stress-relieving properties into daily routines, making them especially attractive for individuals seeking to manage the pressures of modern life. The urgency of mental health concerns is underscored by alarming statistics. The World Health Organization reported that global anxiety and depression rates skyrocketed by 25% during the first year of the COVID-19 pandemic, highlighting the profound impact of stress on global well-being.
In 2023, approximately 4% of the global population is living with an anxiety disorder, and 74% of individuals report feeling so stressed that they are overwhelmed or unable to cope, according to the Mental Health Foundation. These figures emphasize the growing need for effective, natural solutions, positioning adaptogenic beverages as a promising option for those seeking relief from the mounting pressures of modern life.
Innovation in Product Formats and Flavor Combinations
The growth of the adaptogenic beverages market is driven by innovation in product formats and flavor combinations. Companies are introducing ready-to-drink (RTD) options, teas, tonics, and functional sparkling waters that incorporate adaptogens like ashwagandha, lion's mane, and reishi mushrooms. These formats provide convenience and ease for consumers looking to integrate adaptogens into their daily routines while catering to diverse wellness needs.
For instance, the Mindful Blend range was launched by the UK-based brand Trip in April 2024. Expanding beyond CBD, the range includes ingredients like lion's mane, magnesium, and L-theanine, offering calming and refreshing benefits. With flavors such as cucumber mint, blood orange rosemary, and elderflower mint, Trip combines adaptogens with superfoods and antioxidants, meeting the growing consumer demand for both functional and flavorful beverages.
Lack of Widespread Awareness and Understanding of Adaptogens Among Consumers
While many of the adaptogenic natural ingredients have been used for centuries in traditional medicine, many consumers are still unfamiliar with their benefits and how they work to reduce stress and improve mental well-being. This knowledge gap limits their appeal to a broader audience, especially in markets outside of North America, where the adoption of adaptogens is still in the early stages.
Additionally, the confusion surrounding adaptogens can lead to skepticism about their effectiveness and safety. Without clear, accessible information, consumers may be hesitant to incorporate adaptogenic beverages into their daily routines. This lack of education is further compounded by the absence of standardized regulations in some regions, which can make it difficult for companies to market these products effectively or for consumers to trust their claims.
The global adaptogenic beverages market is segmented based on type, ingredient, form, distribution channel, end-use and region.
Convenience Nature of Ready-to-Drink (RTD) Beverages
The global adaptogenic beverages market is segmented based on form into ready-to-drink (RTD), Powdered and Concentrated Drinks, and others. Ready-to-drink (RTD) beverages dominate the market due to their convenience and alignment with busy, health-conscious lifestyles. Offering quick, on-the-go solutions for stress relief and mental clarity, RTD drinks like herbal tonics and energy shots have gained popularity for their ease of use, making them a preferred choice over other forms that require preparation.
As consumer demand for functional, ready-to-consume wellness drinks continues to rise. Innovation in flavors and adaptogenic ingredients, along with increased availability in retail and online stores, has further fueled the growth of RTD products. For instance, in August 2023, the RTD sparkling tea brand JOYO was relaunched as Juni. The new formula is vegan, zero-sugar, and infused with adaptogens and nootropics like ashwagandha, lion's mane, and reishi mushroom.
Strong Increasing Health and Wellness Trends in North America
North America leads the global adaptogenic beverages market, driven by high-stress levels and increasing consumer interest in natural wellness solutions. Workplace stress is a major driver of the adaptogenic beverages market, with 83% of American workers reporting high levels of work-related stress and 65% identifying their jobs as a primary stressor, according to the American Institute of Stress.
The growing concern has spurred demand for natural solutions like adaptogenic beverages, which help balance the body's stress response and improve mental clarity, focus, and well-being. US dominates this market, with rising awareness around the benefits of adaptogens fueling rapid growth. As corporate wellness programs expand and employees seek convenient ways to manage stress, adaptogenic beverages are positioned as a key solution to enhance employee health and performance.
The major global players in the market include Adapt Drinks, TRIP, Kin Euphorics, Om Mushroom Superfood, KeVita (PepsiCo), Peak and Valley, Juni, LLC, REBBL, Inc., Four Sigmatic, and Rasa.
Sustainability Analysis
The global adaptogenic beverages market is growing as consumers seek natural drinks for stress relief, mental clarity, and overall wellness. With increasing demand for functional beverages like those infused with adaptogens (e.g., ashwagandha, ginseng), the market is shifting away from sugary, caffeine-loaded options. This trend is amplified by a rise in health-conscious lifestyles.
Sustainability is also a key focus, with brands prioritizing organic sourcing and eco-friendly packaging. However, challenges such as overharvesting and the environmental impact of large-scale adaptogen farming remain. To address these, companies are adopting sustainable farming practices and carbon-neutral initiatives to meet both consumer and environmental demands.
The global adaptogenic beverages market report would provide approximately 78 tables, 84 figures and 218 pages.
Target Audience 2024
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